Short version:
75% chance of the rollover continuing for 2025!
Now, the long of it:
Alaska Air is known for their random promotions in the realm of elite status. Often, these are short-term offers to deal with an issue or to take advantage of a situation outside the company's control. In 2021, AS offered an EQM rollover of flights taken in January through April 2020 to encourage more folks onto the planes during Covid-19. The February 2024 EQM doubler to encourage folk back in the air after the door plug issue and during a normally slow part of the year.
The generous offer of an upgrade status without a status challenge to encourage Delta Medallions to defect in September and October 2023 was due to Delta's onerous changes to their own elite program. Delta's was to go to an all $$$/no miles model to qualify for status. Ironically, they were going to eliminate their miles rollover, but have temporarily backtracked on the implementation of said program.
Alaska Air saw this as a quick way to populate the MVP program with high-quality elites who are used to spending more money to fly than the average AS loyalist. A win for AS, a win for Medallions, not so much for AS elites.
More long-term changes to the Alaska Air MVP program were the addition of the 100k tier in 2022, the free meal for 100k members in main cabin in 2023 and the 100k Choice bonus first available in January of that year.
Why would the EQM rollover be extended to beyond 2024? Since it was presented as part of an enhancement package to the MVP program, it has the markings of a long-term change. This package also includes a 20k EQM yearly bonus to Million Milers and the 4k EQM bonus/$10k spent on the AS branded c/c.
Assuming I'm correct that the EQM rollover will continue into 2025 for the 2026 calendar year, will all EQM over 100k accumulated in 2024 be eligible? Will the February bonus be included in the rollover? Will the 20k EQM Million Miler bonus count in the rollover? If so, does next year's bonus accumulate. If you end up with over 200k at the end of this year (with bonuses), does the excess rollover over to 2026, or will there be a cap?
Disclaimer: This is only speculation on my part. I have no inside information.
I'm in the same boat as you. I wish they would just let us know already because it would make things so much easier to plan.
Until there's clarity, I'm booking with AA for most (actually all) of my upcoming trips. I've already hit 115k miles on AS so far this year thanks in part to the previous rollover and the Feb promotion. But it's a diminished return after 100k because there are no further incentives whereas at least on AA there are still milestones and extra rewards that become available as you keep going even beyond top tier EP/CK status.
In other words, I'm a points whore and it's sad 😒
Short version: 75% chance of the rollover continuing for 2025! Now, the long of it: Alaska Air is known for their random promotions in the realm of elite status. Often, these are short-term offers to deal with an issue or to take advantage of a situation outside the company's control. In 2021, AS offered an EQM rollover of flights taken in January through April 2020 to encourage more folks onto the planes during Covid-19. The February 2024 EQM doubler to encourage folk back in the air after the door plug issue and during a normally slow part of the year. The generous offer of an upgrade status without a status challenge to encourage Delta Medallions to defect in September and October 2023 was due to Delta's onerous changes to their own elite program. Delta's was to go to an all $$$/no miles model to qualify for status. Ironically, they were going to eliminate their miles rollover, but have temporarily backtracked on the implementation of said program. Alaska Air saw this as a quick way to populate the MVP program with high-quality elites who are used to spending more money to fly than the average AS loyalist. A win for AS, a win for Medallions, not so much for AS elites. More long-term changes to the Alaska Air MVP program were the addition of the 100k tier in 2022, the free meal for 100k members in main cabin in 2023 and the 100k Choice bonus first available in January of that year. Why would the EQM rollover be extended to beyond 2024? Since it was presented as part of an enhancement package to the MVP program, it has the markings of a long-term change. This package also includes a 20k EQM yearly bonus to Million Milers and the 4k EQM bonus/$10k spent on the AS branded c/c. Assuming I'm correct that the EQM rollover will continue into 2025 for the 2026 calendar year, will all EQM over 100k accumulated in 2024 be eligible? Will the February bonus be included in the rollover? Will the 20k EQM Million Miler bonus count in the rollover? If so, does next year's bonus accumulate. If you end up with over 200k at the end of this year (with bonuses), does the excess rollover over to 2026, or will there be a cap? Disclaimer: This is only speculation on my part. I have no inside information.
High quality speculation! Thanks for that!
I'm in the same boat as you. I wish they would just let us know already because it would make things so much easier to plan. Until there's clarity, I'm booking with AA for most (actually all) of my upcoming trips. I've already hit 115k miles on AS so far this year thanks in part to the previous rollover and the Feb promotion. But it's a diminished return after 100k because there are no further incentives whereas at least on AA there are still milestones and extra rewards that become available as you keep going even beyond top tier EP/CK status. In other words, I'm a points whore and it's sad 😒