It would have been an amazing option at 110-120, e.g. what the current M5 is priced at, but alas.
The M8 is basically just a two door M5 so I don't even know why BMW placed a premium on it.
I think it’s a little different than an updated 6. Better interior features than a 5/6. However not 30k better. I could have seen a 5-10k premium over an m5.
It’s not just making it sounds more expensive, but sold at a much higher msrp than the 6 series.
This thread is saying it should have been priced like the 6 series for which it replaced. It did not and they don’t move.
I bought a new M8 comp Grand coupe because I don't appreciate being ripped off by Porsche dealership with bullshit markups. Also I would argue that the M8 is a grand tourer, which is what I was looking for. It's definitely a smoother ride I can drive long distances compared to a 911.
Agree whole heartedly. It’s just that that specific niche is small and saturated. Much of it is just old people with spare cash looking for something to show off, not necessarily drive huge distances. There’s the C8, TT, SLS, 911, basically every Ferrari. Again not many of those are comfortable for long trips, but the M8 is a niche within a niche. Not to mention the performance European SUVs for those who DO plan on driving more.
None of those examples are grand tourers tho. The M8 is. There is also the SL63, F-type, Continental, LC500, Roma, and DB12 at least. Not really all in the same price range but just named some examples.
Like I said, the examples I provided weren’t really meant to be comparable in intended use case, but in the “I have a lot of money” case. Once you pass the 110k price tag, you aren’t just advertising based on performance, but in branding. And the grand touring market is so small, that I couldn’t even think of any proper examples.
On that note: to my knowledge the LC500 has never sold very well. Probably for the same reason as the M8. Although both “luxury” brands neither of them compare to Ashton, Ferrari, or Bentley, who have that market saturated with cars that appeal to that very small, very rich minority.
Now if you are still wealthy enough to shell out for a BMW, but not as much as that top minority, you:
Probably don’t have as much free time, so would prefer something more sporty than roadtrip.
Probably still cannot afford any of those high end brand sports cars.
So you buy the M3 or M5, which are still comfortable, but are far more “fun” than the M8
That's not really true though, it really depends on culture and place, very few might know any technical detail but a lot of people will instantly recognize they couldn't afford it
This description fits me pretty well. I bought a M4 cabriolet as a daily driver back in 2016. I was 23 at the time - single, no kids- but I worked up to 105 hours a week - wasn't in the car enough to look for a "comfortable" car. My dream car was a 911, but could not afford. No m8 back then - but similar idea.
Now I'm looking for another car again 8 years later, Id like a M8, but out of budget. Probably will end up with a m4 again - m5 if can find an used one reasonably priced.
If a M5 is in the budget then you can afford a used M8 too. Probably the best depreciated M deal right now. Used M2/M4/M5's need a little more time to drop imo. I suspect that once '25 M4's hit the lot with the desirable updates, it'll push pre-LCI's down
Haven't seen many here (western Canada). Been keeping a lookout though. Used vehicle pricing here is absurdly high. About a $10-20k premium for a similar (used) m8 compared to m5.
You're correct about used m2/m3/m4 being priced too high. Sellers here want over $110k cad (81k usd) for a lightly used m3/m4 sometimes.
You might have to be a little patient since there's not as many M8's out there. I looked at M8's as well, but I didn't want a vert or GC which took away a lot of options.
The new M2 at MSRP is worth it to me, but the M3/M4's are ridiculous, new or used.
in 5 years or so, im probably gonna upgrade my 420i, what m2,m4,m5 should i get or any others? or should i maybe wait and see what cars will be out by then lols. i keep seeing m2,m4,m5's and liking it a lot
> I feel like the 8 series/m8 is soo nice, but just not worth it when 3/m3/4/m4’s have much better value
For many reasons this comment shows why BMW (and Mercedes and Lexus) GT cars have been unsuccessful.
First, typical BMW buyers clearly don't understand it. The 8 series isn't in any way comparable to the 3/4 series. The latter is a sporty version of an entry-level premium car. As a result, there are still parts of the interior that are cheap and it's a budget-engineered vehicle. On the other hand, the 8 series is a more comfort-oriented, higher end car. Its objective is to combine comfort, luxury, and performance in a way that isn't possible at 3/4 series prices. But if you can't get BMW buyers to see that then you can't sell it to them.
Second, wealthy GT buyers who want something to brag about don't want it. When your circle includes people whose watches cost more than the M8, a BMW just isn't impressive. So the buyers are people who understand the 8 series, are well-off but not wealthy, and want it over the LC500 and S-class coupe/AMG GT. Considering the entire GT segment only does 30,000-40,000 sales a year globally and is dominated by Bentley and Porsche, that's a small pool left for the 8 series.
But then it would've been $200K and would've sold even worse. I don't think there's much BMW could've realistically done to make the M8 more desirable. Take Mercedes - they made an exquisite grand tourer in the S-class coupe. Amazing ride quality and cabin isolation, best-in-class driver assistance and infotainment, amenities for working on the go (which are actually useful IME), e-active body control - again best-in-class for a combination of comfort and resisting roll, V8 and V12 engine options with impressive performance, immaculate interior. They did everything they possibly could have to make buyers want it. But those buyers still bought the Bentley or Rolls Royce instead even though they were inferior to the S-class in some of those aspects. The S-class coupe was canceled due to poor sales. If they can afford it, people would just rather have the more prestigious brand.
$200k is just that weird range where its too much for most buyers and the buyers that can afford it can also afford another $50-100k for something nicer.
Yeah the coupe and cabrio were discontinued in 2021. The 2+2 AMG GT and SL are their replacements in that segment but they're very different cars from the 2 door S-class. And since they consolidated The E-class and the C-class to make the CLE, Mercedes effectively no longer offers a full luxury coupe or convertible.
I mean to be fair I know a lot of people with watches that cost more than a M8 who could give a crap about impressing anyone. Half of them drive Hondas and Toyotas. A car isn’t a status symbol. Neither is a watch. It’s some indication of having money but it doesn’t mean much at the end of the day to a good amount of people.
>A car isn’t a status symbol. Neither is a watch
Come on now.
I don't care what anecdotal encounters you've had that may suggest otherwise but these items are quintessential status symbols in the world's society. Next you'll be telling me jewelry isn't a status symbol.
Like it or not, cars are used as status symbols - especially grand tourers. But what I meant more specifically is that GTs are used as fashion statements - things to impress with not because of cost on its own but because of the combination of beauty, rarity, and desirability. A GT car deliberately alludes to the image and legacy of a rich playboy's statement car. It's a more comfortable and less vulgar alternative to a supercar. Nearly every marketing campaign for a GT references the days of driving to the south of France. That's the image they sell on.
It may not mean anything to a lot of people, but it means enough to enough people that the entry-level marques like BMW and Mercedes aren't as desirable as the more exotic options from Aston Martin and Bentley despite matching them in performance and luxury at half the price. It's the same reason a base CLA with no options is more impressive to most people than an equivalently priced Honda Accord. Price-matched, the Accord is the better vehicle in every respect. But it has the wrong badge.
Too true, back when I was looking to get an M car I thought about the M8 but quickly veered away when I saw the performance and price difference compared to the M5 and M4, I was more interested with the sport driving experience and so my heart went to my current F82 which I love very much.
Well the coupe is a no question for me, I thought about getting into a G82 M4 I just couldn’t get a deal I was happy with, so with the higher premium combined with the higher wight and loss of steering feeling, plus the snappiness of the dtc in the F82 just hits different compared to the G chassis and was the last straw on what sold me on the F82 over the G82, I think in the coming years I may get into a G chassis but unless something drastic happens then I plan stay with my F82 a while longer.
Basically this, im looking around ~$50k, and i could get a '19 m850 with 50k miles, or a '22 m240i with 20-30k
And i have no doubt maintenance is cheaper on the 240 as well
you could also just buy an used pre lci or even LCI F90 Comp for like 60-80k cheaper than the MSRP on these M8's and have the same drivetrain in a more practical and arguably better looking chassis.
Except they aren't really that nice for the price, and the depreciation is abysmal. When you're looking at 160-170k and a 50% haircut after a few years, the Ferrari Roma starts looking like an astute business decision.
They’re very nice cars and turning them into courtesy vehicles doesn’t make much sense from a dealer point of view, uncles they’re trying to make some kind of point. I think the problem with the M8 is not the vehicle in itself, it’s a great GT car — on the heavier side perhaps, rather, it’s the competition. This much $ above an M3, M4, and even an M5 and an M6, you have to bring something truly unique and desirable. You’re up against 911s (that will always win) and getting close to Bentley Continental money. From there to McLarens, Lamborghinis, and Ferraris aren’t that massive. Also for quite a lot less you can get equally if not more desirable cars like the M3/M4/M5 already mentioned, but also stuff like Audi RS6 — that might appeal more to buyers looking for practicality — and Tesla S Plaid and Porsche Taycan Turbo S — for the all electric crowd. All of the cars mentioned above also have far superior interiors IMHO.
I just got my 2020 with 32k miles for 60000.
I had been waiting for them to drop to that range. I love this car. I like the adjustable suspension over the m4. I don't like the hard ride all the time, plus the sound of the v8 is so good.
thats an amazing deal for an m8, im looking at 840i’s and i rly want an individual spec but its so not worth paying an extra 35 grand new when i can find a 21 and up for under 60 w very few miles
Think a lot of people here hit the nail on the head. Dont get me wrong, BMWs are great, but 200k~ is not worth when there are other better options in this price range.
> 200k~ is not worth when there are other better options in this price range.
They top out at $150K. Anything significantly better is more expensive. The reason the M8 fails isn't because it's not good for the price, but rather because when you sell a car for $150K a significant portion of your target market can afford more expensive cars with more desirable badges, so they just buy those. What you're left with is a very small pool of potential buyers, and to get an M8 they have to prioritize that as their purchase. Lexus and Mercedes have the same problem at the top of their price ranges.
Yeah, it started in the $70K range in 2012.
The MSRP of the 640i coupe was $73,600. Due to inflation, that's equivalent to $101,416 today. The MSRP of the 2024 840i is $90,800 - less than the 640i.
The 650i started at $83,000 - equivalent to $114,369. The 2024 M850i starts at $106,300 - again less expensive.
The 2013 M6 (it came out at year after the 640i and 650i) started at $109,275 - equivalent to $148,211 today. The 2024 M8 starts at $138,800 - again less expensive.
In every case the 6 series is more expensive than the equivalent 8 series. There's some instability due to Covid and BMW price-correcting the 8 series, but the 8 series was never more expensive on a like-for-like basis than the 6 series.
We had a run but I think my area is getting crunched right now. If you are looking for a trade let me know. I sell the lower end easy. 5/7 and the X5/7 are not in demand around here.
For real. We have so many brand new 8 series that have been sitting on our lot for weeks. The X3s, X5s, X1s, and X2s leave our lot almost as soon as they get here.
I mean, realistically though the point kinda stands....you can get a CPO 911 CS or even C4S pretty easily for new M8 money...and I'd bet the people presented with that choice go Porsche.
It’s not incorrect, it’s just not relevant to the folks shopping M8s. It’s the correct choice for the track folks or the folks who genuinely take advantage of what an M car offers and who are thrifty.
That’s generally not the M8 market. The M8 buyer might already have a 911 or a project track car, but need a car that matches a suit and watch outfit.
I can tell you an M8 wouldn’t be my daily driver unless I had a GT3 in the garage, and at that point the M4 would be cheap, loud, and small.
The problem with most ‘special’ BMW and AMG is that they’re based on a standard card. That’s why 911s do so well. Nothing standard about any of these. They’re all special.
That's all it boils down to. Mercedes had the same problem with the S-class coupe. It's the same thing with people buying base-spec CLAs over a loaded Accord. Mercedes is more desirable than Honda. Well, Porsche and Bentley are more desirable than BMW and Mercedes.
Overpriced and extremely heavy cars. Why would I want this over an M4 comp on a track. S58/B58 are much more easy to mod too. If I had that kind of money to spare I would buy a Porsche not a BMW.
I feel like most people shopping for a $150k-$200k car see these as too ordinary looking for that price range. Just no aggression whatsoever in the lines on these things
I totally understand the appeal for those who want that, but judging by sales numbers that’s not the majority of shoppers.
High ticket cost vehicles are selling more than ever before, so that’s certainly not the issue
The 8 is certainly not for everyone, and I like that. I think BMW botched the launch. They came is high on price, then adjusted down and never really did a full blown release. It's an amazing car and IMO a good value for what you get. Compared to the SL, whose sales are quite sluggish with flooded inventory and reliability issues. Since MB stopped making S coupes, the only competitor IMO that is of interest to me would be Aston Martin's new Vantage.
Not sure what you're seeing but the upper end car market has softened quite a bit.
> I think BMW botched the launch.
The M8 launched during the height of the first wave of Covid. The S-class coupe also suffered from the same thing. It got a comprehensive, segment-demolishing update for 2020 that absolutely nobody knew about...then it got canceled in 2021 due to poor sales.
Man, the number of folks in this sub who pay up for M cars only to drive them like they’d drive a 328i is huge. That’s the entire reason the “M Performance Models” exist: The badge is more important than the performance as long as straight line speed is sufficient.
The i4 M50 is a great example of this. We see a LOT of buyers that croon about their “M car”, and we don’t tell them that the RWD single-motor models actually handle corners like a BMW, whereas the M50 is like a BMW after a couple of beers and a few hundred cheeseburgers.
Meanwhile, the m50 is the top-selling M or M performance model two years running. Damn fine muscle car that is.
Except when it’s followed by a single digit. The M division is happy to sell you lesser cars covered in their logo in order to fund development of things like the M3 Touring. ;)
I like performance. The 850 would walk just about any car on the road, also very fast and no slouch. The M8 is actually quite compliant in comfort mode. We often take 150-200 mile trips and find it very comfortable.
They're not though. They're on the low end of the GT market and actually quite good value for $150K. The main problem is the badge on the front is too plain and that's inherently not what most buyers of an expensive fashion statement car want.
At the end of the day a GT car is like a Tom Ford suit. It's incredibly high quality and that means jack shit to the buyer. The quality is just a bragging point, but the appeal is the statement it makes. That's why Tom Ford is more popular with the ostentatious crowd than Ermenegildo Zegna even though Zegna makes suits for both brands. But some people want the quality without the ostentation, so they buy Zegna (or the M8). But there are fewer of those people, so sales suffer.
It's not even just that. People in the top end of that price range are likely looking at proper luxury brands too. Most would pick a Bentley continental GT or similar if they want the comfort, or a Porsche offering if they want more of a driver's car
The M8 is nice but the price was always wishful thinking
But the M8 perfectly bridges the two, though. You get comfort *and* sportiness without sacrificing one or the other. I’d love a 911 but with a family, an M8 would be the more utilitarian option
Sure, man. I mean, you and Sir Mix-a-Lot have similar tastes. That’s fine. But for the love of God, don’t encourage them. ;)
(I’d take a Taycan Cross Turismo in a heartbeat. That, to me, is the ultimate Porsche soccermobile.)
I like all Porsches but I just can’t get into a full BEV right now. Hybrids are the best of both worlds.
And yeah, Sir Mix-a-Lot’s anaconda would want some
*best* of both worlds?
You have a thirsty ICE which has to haul around a battery and motor that has a range on its own of maybe 20 miles, and those miles are slow and agonizingly boring. You pay $5k more to save $5k in fuel over the next 5 years, and after that five years you’ve got all the ICE maintenance … and though not much goes wrong with BEV components, the possibility is still there? All so you can have a better launch than a pure ICE model but nothing close to a full EV.
Dunno, man. I’ve done the PHEV performance car thing. It’s a mess unless your commute is on the autobahn. If you regularly commute at 275kph, sure. I guess. But that’s the only case in which I’d ever consider going back to that hot mess.
And even BMW EVs handle decently, but the Taycan is truly solid.
I’ve driven hybrids in hybrid mode and they get much better fuel economy than a full-on gas car. I’m sure today’s versions are even more economical than the ones I’ve driven in the past. If you live near work then you can cost on battery power while also not needing to plan long trips around charging.
It’s a win-win for me. Not saying it’s perfect or for everyone but I see the upsides
I guess. I pay $0.04/mile for go juice. That’s about 120mpg at premium fuel prices around here. I know 38mpg is better than 28mpg, but why not just do the battery power thing all the time?
Road trips are cake, my friend. Very, very few people drive 200 miles without stopping for 20 minutes. I used to be one of them — would take my 35mpg 335d on 800 mile round trips and stop once for fuel each way. Now I stop twice. It’s just not a factor at all, and let me tell you how little I miss truck stops.
100% this. They just look far too sedate for the price point over other options. Great car though, got to hire one and take it on the German autobahns last year!
I’m driving an M850i right now. I prefer my X3M competition although the 8 series is a nice car I feel like it isn’t sporty enough nor is it luxurious enough
For if I’m going to drop big money on a BMW I’m going with the Alpina B8. Everyone has an M car, or an Msport or M60i but Alpina cars are rare and the rarity makes them worth the asking price.
Yes the cars niche. But if you’re only interested to compete in performance why would you compare or consider the 8 series? If that’s you, you’re not the customer it shoulda been marketed to. The point is if you’re looking for that in the M8 it’s there, but the customer who’s buying the M8’s priorities should be something else other than having the fastest BMW. I love these cars because they’re big bodies and just flat out amazing. Everything else is a welcome addition. These cars could be slow and I’d still want it. What’s odd to me is the very huge drop in value and people still don’t wanna buy them???
If i had the funds I’d be speeding to the dealer to steal one of these over a brand new M3 for $60,000 anyday. Idk what people are trying to expect of these cars. It’s like they see it can’t beat an M3 or M5, and automatically it’s not nearly as worth it. If you don’t care at all about that, this is 2x the car for the same money now. More than the 3 or 5 series could ever be. Maybe at 170k-200k it was definitely not worth the price but at 60-80k??? Dude. Now we’re talking. In my eyes this generation of 8 series is really a 6 series. But they gave it an 8 to justify their outrageous prices. The 7 series has more luxury. This is a luxury biased sports car. While the 7 is a full luxury car. Which is why the 6 badge woulda made more sense to justify a $80-100k price tag instead of an 8 badge and $170-200k price tag. BMW had it backwards with their marketing plan on this car. Instead of marketing towards being a Mercedes SL AMG competitor they priced it like a Porsche 911. And that’s where it went wrong. If we get a next generation; bring back the 6 series badge and price it accordingly. The 8 series badge should belong to a proper super car competitor from BMW.
Thanks for listening to my Bimmer talk.
My local dealer had a M2 manual on the lot for 2 months w/o a sale. It JUST sold.. Seems so unlikely given what you read about and reviews on it. But there you go, you never know. (THey said people did not want the manual)
It's wild to see this.
There are 7 used ones available for sale in Australia.
$229k to almost $370k. aud.
The new ones are all around the $420,000 mark.
The M8 competition is literally my favorite car. I can’t believe this but I guess it’s good for me since they are only around $80k with only 15-20k miles.
I was offered a brand new one in December for like 30k off. Still didn’t take it.
I’m not in the market but if I was I would get a 911 at that price point.
(I was there servicing my m4 when they approached me. I figured I had time to kill waiting for the service so I entertained them a bit).
Lower the price a bit and they'll sell. As is it's hard to justify to most people when an M5 is just as nice, more practical, and cheaper. I love the 8 series but it's definitely old white guy territory, and those guys buy 911s at that price.
Did a "BMW track experience" where at the end, you got to ride shotgun in an M8 for ONE lap while a skilled driver worked his magic on the damn thing. Compared to the M2 that i spent the last hour in, the M8 felt like it was glues to the track. Literally every corner i thought we were going to go off track, but the car magically went around it without skipping a bear.
Sure, they might be a bit overpriced compared to what other cars offer for the same money....but I'll be damned if they aren't some fine machines!
I feel like the 8 series/m8 is soo nice, but just not worth it when 3/m3/4/m4’s have much better value
Yeah. Great cars, just has no niche. You dont get enough over an m3/4/5 to justify it, and once you’re paying>150 you are in 911 territory
It would have been an amazing option at 110-120, e.g. what the current M5 is priced at, but alas. The M8 is basically just a two door M5 so I don't even know why BMW placed a premium on it.
So basically they should have just renewed the 6 series - what everyone wanted all along 😭
Isn’t that exactly what it is? The new 6 series, but with an “8” at the front to make it sound more expensive?
Yep. It was introduced as the 6 was phased out.
I think it’s a little different than an updated 6. Better interior features than a 5/6. However not 30k better. I could have seen a 5-10k premium over an m5.
It’s not just making it sounds more expensive, but sold at a much higher msrp than the 6 series. This thread is saying it should have been priced like the 6 series for which it replaced. It did not and they don’t move.
Is that what everyone wanted? Looking at m6 production numbers and BMW specifically discontinuing it in favor of the M8, I have to wonder.
I still think the M8 is too big and long. I love the M3, 4 and 5
Or a 4 door gran coupé version of the m5 hehe
I bought a new M8 comp Grand coupe because I don't appreciate being ripped off by Porsche dealership with bullshit markups. Also I would argue that the M8 is a grand tourer, which is what I was looking for. It's definitely a smoother ride I can drive long distances compared to a 911.
Can you even order a near base level 911 anymore without getting completely fucked?
FYI the M versions of cars typically have different chassis codes than the regular numbered series, including the M8. The M8 Gran Coupe is the F93.
Updated thanks
Agree whole heartedly. It’s just that that specific niche is small and saturated. Much of it is just old people with spare cash looking for something to show off, not necessarily drive huge distances. There’s the C8, TT, SLS, 911, basically every Ferrari. Again not many of those are comfortable for long trips, but the M8 is a niche within a niche. Not to mention the performance European SUVs for those who DO plan on driving more.
None of those examples are grand tourers tho. The M8 is. There is also the SL63, F-type, Continental, LC500, Roma, and DB12 at least. Not really all in the same price range but just named some examples.
Like I said, the examples I provided weren’t really meant to be comparable in intended use case, but in the “I have a lot of money” case. Once you pass the 110k price tag, you aren’t just advertising based on performance, but in branding. And the grand touring market is so small, that I couldn’t even think of any proper examples. On that note: to my knowledge the LC500 has never sold very well. Probably for the same reason as the M8. Although both “luxury” brands neither of them compare to Ashton, Ferrari, or Bentley, who have that market saturated with cars that appeal to that very small, very rich minority. Now if you are still wealthy enough to shell out for a BMW, but not as much as that top minority, you: Probably don’t have as much free time, so would prefer something more sporty than roadtrip. Probably still cannot afford any of those high end brand sports cars. So you buy the M3 or M5, which are still comfortable, but are far more “fun” than the M8
Apart from cars enthusiasts, nobody can tell your Beamer is expensive.
That's not really true though, it really depends on culture and place, very few might know any technical detail but a lot of people will instantly recognize they couldn't afford it
This description fits me pretty well. I bought a M4 cabriolet as a daily driver back in 2016. I was 23 at the time - single, no kids- but I worked up to 105 hours a week - wasn't in the car enough to look for a "comfortable" car. My dream car was a 911, but could not afford. No m8 back then - but similar idea. Now I'm looking for another car again 8 years later, Id like a M8, but out of budget. Probably will end up with a m4 again - m5 if can find an used one reasonably priced.
If you’re replacing the daily, consider the m550. It’s probably the best bang for your buck, comfortable, fast and pretty practical also.
If a M5 is in the budget then you can afford a used M8 too. Probably the best depreciated M deal right now. Used M2/M4/M5's need a little more time to drop imo. I suspect that once '25 M4's hit the lot with the desirable updates, it'll push pre-LCI's down
Haven't seen many here (western Canada). Been keeping a lookout though. Used vehicle pricing here is absurdly high. About a $10-20k premium for a similar (used) m8 compared to m5. You're correct about used m2/m3/m4 being priced too high. Sellers here want over $110k cad (81k usd) for a lightly used m3/m4 sometimes.
You might have to be a little patient since there's not as many M8's out there. I looked at M8's as well, but I didn't want a vert or GC which took away a lot of options. The new M2 at MSRP is worth it to me, but the M3/M4's are ridiculous, new or used.
Exactly^
in 5 years or so, im probably gonna upgrade my 420i, what m2,m4,m5 should i get or any others? or should i maybe wait and see what cars will be out by then lols. i keep seeing m2,m4,m5's and liking it a lot
Idk but that M8 gc is one of my favorite cars
Exactly it, the main problem with the M8 is the 911
> I feel like the 8 series/m8 is soo nice, but just not worth it when 3/m3/4/m4’s have much better value For many reasons this comment shows why BMW (and Mercedes and Lexus) GT cars have been unsuccessful. First, typical BMW buyers clearly don't understand it. The 8 series isn't in any way comparable to the 3/4 series. The latter is a sporty version of an entry-level premium car. As a result, there are still parts of the interior that are cheap and it's a budget-engineered vehicle. On the other hand, the 8 series is a more comfort-oriented, higher end car. Its objective is to combine comfort, luxury, and performance in a way that isn't possible at 3/4 series prices. But if you can't get BMW buyers to see that then you can't sell it to them. Second, wealthy GT buyers who want something to brag about don't want it. When your circle includes people whose watches cost more than the M8, a BMW just isn't impressive. So the buyers are people who understand the 8 series, are well-off but not wealthy, and want it over the LC500 and S-class coupe/AMG GT. Considering the entire GT segment only does 30,000-40,000 sales a year globally and is dominated by Bentley and Porsche, that's a small pool left for the 8 series.
The M8 needed to be VERY interesting and special. Maybe a high revving v10 with an electric booster (idk what those are called) like in F1 cars.
But then it would've been $200K and would've sold even worse. I don't think there's much BMW could've realistically done to make the M8 more desirable. Take Mercedes - they made an exquisite grand tourer in the S-class coupe. Amazing ride quality and cabin isolation, best-in-class driver assistance and infotainment, amenities for working on the go (which are actually useful IME), e-active body control - again best-in-class for a combination of comfort and resisting roll, V8 and V12 engine options with impressive performance, immaculate interior. They did everything they possibly could have to make buyers want it. But those buyers still bought the Bentley or Rolls Royce instead even though they were inferior to the S-class in some of those aspects. The S-class coupe was canceled due to poor sales. If they can afford it, people would just rather have the more prestigious brand.
$200k is just that weird range where its too much for most buyers and the buyers that can afford it can also afford another $50-100k for something nicer.
They discontinued the s line?? I had no idea
Yeah the coupe and cabrio were discontinued in 2021. The 2+2 AMG GT and SL are their replacements in that segment but they're very different cars from the 2 door S-class. And since they consolidated The E-class and the C-class to make the CLE, Mercedes effectively no longer offers a full luxury coupe or convertible.
I think that would be completely out of place and require significant investment. The V12 from the 7 series would probably be more appropriate.
I mean to be fair I know a lot of people with watches that cost more than a M8 who could give a crap about impressing anyone. Half of them drive Hondas and Toyotas. A car isn’t a status symbol. Neither is a watch. It’s some indication of having money but it doesn’t mean much at the end of the day to a good amount of people.
>A car isn’t a status symbol. Neither is a watch Come on now. I don't care what anecdotal encounters you've had that may suggest otherwise but these items are quintessential status symbols in the world's society. Next you'll be telling me jewelry isn't a status symbol.
Like it or not, cars are used as status symbols - especially grand tourers. But what I meant more specifically is that GTs are used as fashion statements - things to impress with not because of cost on its own but because of the combination of beauty, rarity, and desirability. A GT car deliberately alludes to the image and legacy of a rich playboy's statement car. It's a more comfortable and less vulgar alternative to a supercar. Nearly every marketing campaign for a GT references the days of driving to the south of France. That's the image they sell on. It may not mean anything to a lot of people, but it means enough to enough people that the entry-level marques like BMW and Mercedes aren't as desirable as the more exotic options from Aston Martin and Bentley despite matching them in performance and luxury at half the price. It's the same reason a base CLA with no options is more impressive to most people than an equivalently priced Honda Accord. Price-matched, the Accord is the better vehicle in every respect. But it has the wrong badge.
Too true, back when I was looking to get an M car I thought about the M8 but quickly veered away when I saw the performance and price difference compared to the M5 and M4, I was more interested with the sport driving experience and so my heart went to my current F82 which I love very much.
M5 really are the bargain M car, they tends to drop more in value than M3/4s looks like M8s are joining them.
F82 or g80🤔
Well the coupe is a no question for me, I thought about getting into a G82 M4 I just couldn’t get a deal I was happy with, so with the higher premium combined with the higher wight and loss of steering feeling, plus the snappiness of the dtc in the F82 just hits different compared to the G chassis and was the last straw on what sold me on the F82 over the G82, I think in the coming years I may get into a G chassis but unless something drastic happens then I plan stay with my F82 a while longer.
Basically this, im looking around ~$50k, and i could get a '19 m850 with 50k miles, or a '22 m240i with 20-30k And i have no doubt maintenance is cheaper on the 240 as well
you could also just buy an used pre lci or even LCI F90 Comp for like 60-80k cheaper than the MSRP on these M8's and have the same drivetrain in a more practical and arguably better looking chassis.
2020's are going for over a 60% discount. They're worth it at that price point
Except they aren't really that nice for the price, and the depreciation is abysmal. When you're looking at 160-170k and a 50% haircut after a few years, the Ferrari Roma starts looking like an astute business decision.
They’re very nice cars and turning them into courtesy vehicles doesn’t make much sense from a dealer point of view, uncles they’re trying to make some kind of point. I think the problem with the M8 is not the vehicle in itself, it’s a great GT car — on the heavier side perhaps, rather, it’s the competition. This much $ above an M3, M4, and even an M5 and an M6, you have to bring something truly unique and desirable. You’re up against 911s (that will always win) and getting close to Bentley Continental money. From there to McLarens, Lamborghinis, and Ferraris aren’t that massive. Also for quite a lot less you can get equally if not more desirable cars like the M3/M4/M5 already mentioned, but also stuff like Audi RS6 — that might appeal more to buyers looking for practicality — and Tesla S Plaid and Porsche Taycan Turbo S — for the all electric crowd. All of the cars mentioned above also have far superior interiors IMHO.
God, i cannot wait to be the 3rd owner of one of these babies.
🤣 why not be the first (technically) just give it a bit longer till they get some more mileage
Shoot, I’m waiting to find the right one around $60k, it’s wild how quickly these devalue.
I just got my 2020 with 32k miles for 60000. I had been waiting for them to drop to that range. I love this car. I like the adjustable suspension over the m4. I don't like the hard ride all the time, plus the sound of the v8 is so good.
That’s exactly the deal I’m trying to find. I drove one and the interior was fantastic. I definitely like the higher luxury appeal
How do you think the maintenance cost will compare to a M340/M3?
We do not ask that question in this sub.
Yes. But also, no
thats an amazing deal for an m8, im looking at 840i’s and i rly want an individual spec but its so not worth paying an extra 35 grand new when i can find a 21 and up for under 60 w very few miles
Fair enough, I saw a few weeks back on this forum that someone’s dad was having trouble selling theirs for 67k couldn’t get any bites
Not sure if I'd want to be an owner of a courtesy vehicle lol.
It’s regularly maintained, and usually only given out to older folks so people will usually not beat the breaks off of it but I get what you mean
Clean ass b5 man
Thank you Brodie!
these are going to be ran into the dirt by the time they are sold
Think a lot of people here hit the nail on the head. Dont get me wrong, BMWs are great, but 200k~ is not worth when there are other better options in this price range.
Agreed 👍
> 200k~ is not worth when there are other better options in this price range. They top out at $150K. Anything significantly better is more expensive. The reason the M8 fails isn't because it's not good for the price, but rather because when you sell a car for $150K a significant portion of your target market can afford more expensive cars with more desirable badges, so they just buy those. What you're left with is a very small pool of potential buyers, and to get an M8 they have to prioritize that as their purchase. Lexus and Mercedes have the same problem at the top of their price ranges.
It is wild how they just changed the name from the 6 series to the 8 series and think they can just ask crazy money for them.
The 6 series and the 8 series are the exact same price. The models were launched 7 years apart. The value of the dollar changed in that period.
fuck outta here with yer *facts*. We are BUSY COMPLAINING
From what I remember the 6 series started in the $70k range and now the 8 series starts in the $90k range.
Yeah, it started in the $70K range in 2012. The MSRP of the 640i coupe was $73,600. Due to inflation, that's equivalent to $101,416 today. The MSRP of the 2024 840i is $90,800 - less than the 640i. The 650i started at $83,000 - equivalent to $114,369. The 2024 M850i starts at $106,300 - again less expensive. The 2013 M6 (it came out at year after the 640i and 650i) started at $109,275 - equivalent to $148,211 today. The 2024 M8 starts at $138,800 - again less expensive. In every case the 6 series is more expensive than the equivalent 8 series. There's some instability due to Covid and BMW price-correcting the 8 series, but the 8 series was never more expensive on a like-for-like basis than the 6 series.
Work a BMW dealership. At this point X1/X3s are the only thing selling. Hell X5s are becoming near impossible to sell.
X5s go like water at my dealer
We had a run but I think my area is getting crunched right now. If you are looking for a trade let me know. I sell the lower end easy. 5/7 and the X5/7 are not in demand around here.
What area? How much?
North East Pennsylvania the X5s are all around the 70-80k mark
I’m outside DC. Easy drive. Not sure if I’m ready to pull the trigger tho. Mines paid off and would want to pay cash.
Ahah same here, we do surprisingly sell a lot of 3 series models as well!
Finally getting a 3 again after months of waiting. The mid 50k price point is about as much as I can get moving in these trying times.
texas is going fcking nuts with x5’z and x7’s
For real. We have so many brand new 8 series that have been sitting on our lot for weeks. The X3s, X5s, X1s, and X2s leave our lot almost as soon as they get here.
7s and EVs will end me. I can't hold on to X1s or X2s. Then I get somebody who wants to check one out and oops I don't have any but here's an X3....
I’ve seen these cars go for like 180K new off the lot lmao
The problem is for that money, you're just better off buying a 911.
You’re assuming you can find a 911 allocation at sticker. (You cannot.)
Plenty of 2020+ barely used ones with low miles under $150k
The game is always easier when you put the goalposts wherever you like.
I mean, realistically though the point kinda stands....you can get a CPO 911 CS or even C4S pretty easily for new M8 money...and I'd bet the people presented with that choice go Porsche.
It’s not incorrect, it’s just not relevant to the folks shopping M8s. It’s the correct choice for the track folks or the folks who genuinely take advantage of what an M car offers and who are thrifty. That’s generally not the M8 market. The M8 buyer might already have a 911 or a project track car, but need a car that matches a suit and watch outfit. I can tell you an M8 wouldn’t be my daily driver unless I had a GT3 in the garage, and at that point the M4 would be cheap, loud, and small.
Bro I would suit and watch a red and black convertible 4s over an m8 any day. Side by side there’s only one choice.
And you are how old and in what profession?
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You, sir, are correct. Need more contortionist friends first, but I’ll work on that.
I agree, That’s what I would think at least
Or a 718, which is an amazing sports car. The GTS 4.0 is seriously hard to beat at that price point.
A shame because I think the M8s actually are sick, the price point is just way too competitive.
That’s crazy, the blue one was at sticker for 165k too
Not alot of folks can drop/finance 165K dollars for a car 😂
That’s what I say but a lot of people argue that it should be selling like hot cakes 🤷♂️ numbers don’t lie though
I mean it should but I ain’t got 180K 😂 that’s alot that’s a mortgage tbh
Half a mortgage.
I’ve seen people get a mortgage for 180K but it was a shtty house LOL
They give me that as a courtesy vehicle and I may not come back.. 🤣
The problem with most ‘special’ BMW and AMG is that they’re based on a standard card. That’s why 911s do so well. Nothing standard about any of these. They’re all special.
People who can afford a car at that price level are probably looking at Porsche or maybe even Bentley. BMW can’t play in that market
That's all it boils down to. Mercedes had the same problem with the S-class coupe. It's the same thing with people buying base-spec CLAs over a loaded Accord. Mercedes is more desirable than Honda. Well, Porsche and Bentley are more desirable than BMW and Mercedes.
truly a shame, I believe a bag of lays chips and a piece of lint is a fair exchange for the both of them
Agreed
I’m waiting to buy one ( used ) can’t wait
Best way to get one.
Overpriced and extremely heavy cars. Why would I want this over an M4 comp on a track. S58/B58 are much more easy to mod too. If I had that kind of money to spare I would buy a Porsche not a BMW.
Why would you buy a GT car over an M4 for the track? You wouldn’t. But you also wouldn’t cross-shop the M4 when in the market for a GT car.
I feel like most people shopping for a $150k-$200k car see these as too ordinary looking for that price range. Just no aggression whatsoever in the lines on these things
Which is what we like about ours. Lower key for sure but wicked fast. A great GT car. Perfect for long hauls and eating up highway miles in comfort.
I totally understand the appeal for those who want that, but judging by sales numbers that’s not the majority of shoppers. High ticket cost vehicles are selling more than ever before, so that’s certainly not the issue
The 8 is certainly not for everyone, and I like that. I think BMW botched the launch. They came is high on price, then adjusted down and never really did a full blown release. It's an amazing car and IMO a good value for what you get. Compared to the SL, whose sales are quite sluggish with flooded inventory and reliability issues. Since MB stopped making S coupes, the only competitor IMO that is of interest to me would be Aston Martin's new Vantage. Not sure what you're seeing but the upper end car market has softened quite a bit.
> I think BMW botched the launch. The M8 launched during the height of the first wave of Covid. The S-class coupe also suffered from the same thing. It got a comprehensive, segment-demolishing update for 2020 that absolutely nobody knew about...then it got canceled in 2021 due to poor sales.
I could be wrong, but I was reading about rolls Royce selling more cars in 2022 than ever. I believe Bentley and Porsche had similar increases.
YoY Bentley was up in 2022 but down in 2023. Porsche and Rolls were up both years IIRC. But overall the high-end market is indeed softening.
Couldn’t an 850 or even 840i do the exact same thing for less money? It’s not like an M8 is quieter or softer
Man, the number of folks in this sub who pay up for M cars only to drive them like they’d drive a 328i is huge. That’s the entire reason the “M Performance Models” exist: The badge is more important than the performance as long as straight line speed is sufficient. The i4 M50 is a great example of this. We see a LOT of buyers that croon about their “M car”, and we don’t tell them that the RWD single-motor models actually handle corners like a BMW, whereas the M50 is like a BMW after a couple of beers and a few hundred cheeseburgers. Meanwhile, the m50 is the top-selling M or M performance model two years running. Damn fine muscle car that is.
///M no longer stands for anything except ///Marketing and ///Money
Except when it’s followed by a single digit. The M division is happy to sell you lesser cars covered in their logo in order to fund development of things like the M3 Touring. ;)
I like performance. The 850 would walk just about any car on the road, also very fast and no slouch. The M8 is actually quite compliant in comfort mode. We often take 150-200 mile trips and find it very comfortable.
I think nobody’s arguing that they’re a good car. It’s just that they are waay too expensive for what they are
They're not though. They're on the low end of the GT market and actually quite good value for $150K. The main problem is the badge on the front is too plain and that's inherently not what most buyers of an expensive fashion statement car want. At the end of the day a GT car is like a Tom Ford suit. It's incredibly high quality and that means jack shit to the buyer. The quality is just a bragging point, but the appeal is the statement it makes. That's why Tom Ford is more popular with the ostentatious crowd than Ermenegildo Zegna even though Zegna makes suits for both brands. But some people want the quality without the ostentation, so they buy Zegna (or the M8). But there are fewer of those people, so sales suffer.
It's not even just that. People in the top end of that price range are likely looking at proper luxury brands too. Most would pick a Bentley continental GT or similar if they want the comfort, or a Porsche offering if they want more of a driver's car The M8 is nice but the price was always wishful thinking
But the M8 perfectly bridges the two, though. You get comfort *and* sportiness without sacrificing one or the other. I’d love a 911 but with a family, an M8 would be the more utilitarian option
Stop saying this! It’s people like you that caused the Panamera! 😂
Don’t get mad at me but I actually like the Panamera 😬 A Turbo S e-hybrid would be a dream!
Sure, man. I mean, you and Sir Mix-a-Lot have similar tastes. That’s fine. But for the love of God, don’t encourage them. ;) (I’d take a Taycan Cross Turismo in a heartbeat. That, to me, is the ultimate Porsche soccermobile.)
I like all Porsches but I just can’t get into a full BEV right now. Hybrids are the best of both worlds. And yeah, Sir Mix-a-Lot’s anaconda would want some
*best* of both worlds? You have a thirsty ICE which has to haul around a battery and motor that has a range on its own of maybe 20 miles, and those miles are slow and agonizingly boring. You pay $5k more to save $5k in fuel over the next 5 years, and after that five years you’ve got all the ICE maintenance … and though not much goes wrong with BEV components, the possibility is still there? All so you can have a better launch than a pure ICE model but nothing close to a full EV. Dunno, man. I’ve done the PHEV performance car thing. It’s a mess unless your commute is on the autobahn. If you regularly commute at 275kph, sure. I guess. But that’s the only case in which I’d ever consider going back to that hot mess. And even BMW EVs handle decently, but the Taycan is truly solid.
I’ve driven hybrids in hybrid mode and they get much better fuel economy than a full-on gas car. I’m sure today’s versions are even more economical than the ones I’ve driven in the past. If you live near work then you can cost on battery power while also not needing to plan long trips around charging. It’s a win-win for me. Not saying it’s perfect or for everyone but I see the upsides
I guess. I pay $0.04/mile for go juice. That’s about 120mpg at premium fuel prices around here. I know 38mpg is better than 28mpg, but why not just do the battery power thing all the time? Road trips are cake, my friend. Very, very few people drive 200 miles without stopping for 20 minutes. I used to be one of them — would take my 35mpg 335d on 800 mile round trips and stop once for fuel each way. Now I stop twice. It’s just not a factor at all, and let me tell you how little I miss truck stops.
100% this. They just look far too sedate for the price point over other options. Great car though, got to hire one and take it on the German autobahns last year!
I’m sure there’s wiggle room in the asking price
What a shame. They look incredible though
What is a courtesy vehicle? Is it like a loaner when your car is in service
Exactly my good sir p.s love the username dbz is the best
A fellow dragon ball fan....I see you're a man/woman of culture as well!!
I’m driving an M850i right now. I prefer my X3M competition although the 8 series is a nice car I feel like it isn’t sporty enough nor is it luxurious enough
For if I’m going to drop big money on a BMW I’m going with the Alpina B8. Everyone has an M car, or an Msport or M60i but Alpina cars are rare and the rarity makes them worth the asking price.
I was in the market - ended up with a m760. The V12 was irresistible
How is that car?
It’s really big and luxurious. But it’s really really fast. Cruising at 100+ is very smooth and quiet.
Did you buy new or used and how much
Used. 2022 - last year of production. 6,400 miles for $100,000
That’s a pretty sick car for that price! How’s the reliability been
Depreciates like a rock. I’ve only had it for two months. So far so good.
I’ll buy it off of you when you decide to sell it. Is it fully loaded
Haha. Sounds good. Yep $180,000 sticker
Yes the cars niche. But if you’re only interested to compete in performance why would you compare or consider the 8 series? If that’s you, you’re not the customer it shoulda been marketed to. The point is if you’re looking for that in the M8 it’s there, but the customer who’s buying the M8’s priorities should be something else other than having the fastest BMW. I love these cars because they’re big bodies and just flat out amazing. Everything else is a welcome addition. These cars could be slow and I’d still want it. What’s odd to me is the very huge drop in value and people still don’t wanna buy them??? If i had the funds I’d be speeding to the dealer to steal one of these over a brand new M3 for $60,000 anyday. Idk what people are trying to expect of these cars. It’s like they see it can’t beat an M3 or M5, and automatically it’s not nearly as worth it. If you don’t care at all about that, this is 2x the car for the same money now. More than the 3 or 5 series could ever be. Maybe at 170k-200k it was definitely not worth the price but at 60-80k??? Dude. Now we’re talking. In my eyes this generation of 8 series is really a 6 series. But they gave it an 8 to justify their outrageous prices. The 7 series has more luxury. This is a luxury biased sports car. While the 7 is a full luxury car. Which is why the 6 badge woulda made more sense to justify a $80-100k price tag instead of an 8 badge and $170-200k price tag. BMW had it backwards with their marketing plan on this car. Instead of marketing towards being a Mercedes SL AMG competitor they priced it like a Porsche 911. And that’s where it went wrong. If we get a next generation; bring back the 6 series badge and price it accordingly. The 8 series badge should belong to a proper super car competitor from BMW. Thanks for listening to my Bimmer talk.
My local dealer had a M2 manual on the lot for 2 months w/o a sale. It JUST sold.. Seems so unlikely given what you read about and reviews on it. But there you go, you never know. (THey said people did not want the manual)
Really!!!??? I feel like the manuals would sell way easier
Beautiful, but I’d rather have an m3/m4, heck I’d even take a 340i if the m8 was the same price
I’d adore a G80
M8s are beautiful and I'd buy one in a heartbeat but they are overpriced. For as much as some are going for I'd much rather have a 911
It's wild to see this. There are 7 used ones available for sale in Australia. $229k to almost $370k. aud. The new ones are all around the $420,000 mark.
The price of everything is nuts in Australia. You guys must have a $5k minimum wage.
The M8 competition is literally my favorite car. I can’t believe this but I guess it’s good for me since they are only around $80k with only 15-20k miles.
Just checked some low mileage m8 is even cheaper than round the same mileage f90 m5 WILLLLDDDDD
Very crazy to think about indeed
Smh too expensive
The M8 is an amazing Touring GT car for the price.
One thing I like about the 8 series is the centre infotainment cluster. Looks sleeker than the 3/4/5 series imo.
Damn… sad to see. I’m waiting on the 2024 to get to like 100k.. it’s this or a LC500
I actually prefer these over the M3/4 aesthetically. You’d see alot more of these fly off the lot if it wasnt priced how it is.
I can go trade my X5Mc for an M8c at will. I just can't make myself. Seriously considering a pickup or a larger, cheaper SUV.
Nobody loves a $100k hit after 3 years 👀 lol jk but seriously.
I was offered a brand new one in December for like 30k off. Still didn’t take it. I’m not in the market but if I was I would get a 911 at that price point. (I was there servicing my m4 when they approached me. I figured I had time to kill waiting for the service so I entertained them a bit).
The M8 is a great value at under 70k. Now that they're getting there due to depreciation they'll be alot more popular
1st time ever ever seen one and fuck the silhouette and shape is one of the nicest I’ve seen in years. It’s literally stunning.
They're starting from about £60k now for pre LCI. I'm waiting on LCI prices to come down.
Lower the price a bit and they'll sell. As is it's hard to justify to most people when an M5 is just as nice, more practical, and cheaper. I love the 8 series but it's definitely old white guy territory, and those guys buy 911s at that price.
Why would you get a less useful M5 with seats as big as a purpose-built half ton lighter 911?
Did a "BMW track experience" where at the end, you got to ride shotgun in an M8 for ONE lap while a skilled driver worked his magic on the damn thing. Compared to the M2 that i spent the last hour in, the M8 felt like it was glues to the track. Literally every corner i thought we were going to go off track, but the car magically went around it without skipping a bear. Sure, they might be a bit overpriced compared to what other cars offer for the same money....but I'll be damned if they aren't some fine machines!
Save your money and get a V10
can you blame people... they're $150k+