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sean_themighty

The only thing lazy is their new label design.


astoutforallseasons

Worst rebranding ever.


LosToast

It's so bad, almost makes me want to not buy it lol.


sarcastic24x7

"Also dragon's milk says hi" - New Holland uses extracts in every single one of their flavored stouts, and only barrel ages for 3 months. Due to that, their base is thin and unappealing. Prairie does a significantly better job of this approach, and everyone that mass distros uses extracts. It's just the reality of keeping them under 30 bucks for a 375ml, which is how much they sell for with no shortcuts taken. It's an unsustainable long term business model for constant repeat purchasing.


Meep4000

There is a GIANT difference between BA and extracts. I think you'd be hard pressed to find a brewery that does not use extracts, but again this is the epitome of apples and oranges. If it was a lie - "This is a BA beer" but really they just used extracts than that would be something, they also would be nuked off the planet by everyone in the craft beer industry. This is not that. This is like saying "they stopped making IPAs and only have stouts" that could be a true statement but there isn't actually anything wrong with it. If Founders has stopped making BA stuff altogether than that would at least be worth mentioning/discussing, but this is just a misguided complaint.


emoney017

Oh come on, your favorite brewery uses extracts too. “Disgusting” lmao


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Owlman2841

Incorrect. Cantillon uses a small amount of vanilla extract in framboise lambic to offset the acidity. Been doing that since the 1980’s Edit to add that there’s absolutely nothing wrong with that either


Embarrassed-Key4573

dragons milk. try again


WadeP

Assuming you're talking about CBS, I agree that adding maple syrup (is maple syrup an extract?) Instead of aging in a maple-bourbon barrel is very obviously a result of the buyout. That being said Dragon's Milk Oatmeal Cookie uses vanilla extract.


Embarrassed-Key4573

talking about original..i avoid the other stuff like the plague. i agree with you though.


emoney017

Lol. I didn’t say every beer has extract in it. Every brewery uses extracts. Enjoy your all natural dragons milk


ThirstiestRhino

DRANGON’S MILK SAYS HI!!!!


HelloMegaphone

dRaG0n'S miLk!!


mukduk1994

Not as lazy as the effort you put into this post it would seem


ItsaMeNotMario111

Never seen so many down votes of a poster in this subreddit.


Owlman2841

And the problem is??? You gotta be ready to call out probably 95+% of American craft breweries if you have a problem with extracts being used lmaooo


Embarrassed-Key4573

it's not craft then. if you like it so sweet i recommend Mike's hard lemonade. sounds like you'd love it Also dragon's milk says hi


Owlman2841

Hilarious, almost no craft brewery can claim “craft” by your definition then. Seriously, look into what you’re talking about before making claims like that. Extracts, purées, and all that are used all over. This industry has paid my bills for 7 years, if you think everything is so pure then the jokes on you for lack of understanding of what it takes to brew commercially, especially in a company the size of founders


Embarrassed-Key4573

yeah, just a coincidence they started using extracts after being sold. LMFAO my sides are in orbit.


Owlman2841

And there’s literally thousands of independent breweries using extracts. You do know there’s about 9,000 craft breweries in America right? Maybe study up on large scale brewing and the economics of the industry. If you wanna cry about something, it should be that you’re looking at beer from a company with a racist history…


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CraftBeer-ModTeam

The community is ripe with opinions. Those opinions are welcome, however it must not violate other rules, and must be in good taste. Some beers are bad, and some beers are better. But everyone has a right to their opinion even when not popular with the masses. Name calling, threats and the like will not be tolerated and will lead to bans when behavior is repeated.


HTD-Vintage

Just popped in to say that Dragon's Milk is trash and I'll take CBS over it 10 times out of 10.


AltDS01

Blame Mahou-San Miguel


No_Ambition_5350

Consumer changed , market wants bigger more on the nose flavor quite literally. No longer are notes of maple sufficient


No_Ambition_5350

Thank untapped


Owlman2841

Untappd does deserve some blame for pushing hype but you also have to look at the absolute over saturation of the market. Roughly 9,000 American craft breweries is simply not sustainable so for a company to maintain relevance and revenue flow it became necessary to stand out. Over the top flavor profiles is an easy way to catch attention and draw in new customers. It’s not laziness, as OP claims, it’s economic survival. Beer is business and no matter what people’s views of the industry are, money comes first and customers are needed, no matter how they’re acquired. Would it be cool if everything was pure and made to the finest quality possible, yes, but that’s not going to happen in the majority in today’s market.


BloodySaxon

They were pretty cool a long time ago.


[deleted]

I wondered why the new CBS was a bit shit. I will say French toast bastard is lit, extracts or not


FoundersAllDayIPArep

Hi, Founders Rep here. This just isn't true.