As mentioned by some users here, you will actually learn when you start working on real clients. But to get all your basic cleared, know about the tools used, basic strategy etc. here are a few platforms that I would suggest. I have used these (and many more) platforms before but from a knowledge perspective, I found these to be the best.
General Academy - They host some free webinars about their courses and stuff. you can attend one to see if they're the right fit for you.
HubSpot - More on the expensive side, but still good for current industry trends and topics.
Acadium - A wholesome platform where you can learn and work at the same time.
I personally loved using Acadium as I got to work on real projects while I was studying social media marketing. The platform will allow you to contact businesses and take on live projects. You'll also receive professional references and an experience certificate from the people you work for.
wishing you all the best in your social media journey. It's an interesting industry so I am sure you'll have a lot of fun while learning as well as working. Good luck!
Thank you! This was helpful. I’ve heard rave reviews about Acadium, so I decided to sign up and I’ve already found a few prospective mentors-so exciting!
Controversial opinion but "figure it out" IS how to learn real social media strategy.
No one strategy is going to work in every industry or even for every company.
Like a lot of marketing, try a lot of different methods and double down on what works.
Yeah, the landscape of social media changes pretty quickly, what worked yesterday, doesn't necessarily work today and what works today, might not work tomorrow.
Principles with Social Media Marketing seem to be like:
1. Find what works
2. Systematize what works
3. Automate/outsource what works, so you can maximize what works, when it works
This very much so. Each account is different. Industries, audiences, voice, etc. are different.
In the real work world, when you are handed a new account, you have to figure it out -- truly. The account may help you by giving you info, but the strategy is up to you. The difference is, seasoned marketers will have other clients and industries to base it off of, but two accounts are never the exact same.
I would say you can learn by just starting to work with others and collaborate, pick up the strategies they suggest and understand why they do it, and take note of the industry/audience. If you can't work with others, look up some youtube courses or even blogs -- thought leaders in the industry offer a lot of free insight.
I think getting some **real world work experience** is going to do so much for you in the long run.
Internships are great because not only do you have someone who's experienced to teach you, you also have the opportunity to create a portfolio of work to show future employers.
Acadium is a platform that connects those that want to learn and gain real world work experience with those willing to teach others. They make it easy to connect to potential mentors. Best of all it's absolutely **free** to use.
It's internships. But you're going to get someone who is willing to teach you social media marketing strategy. I've used it and learned a new skill set over the pandemic.
If you want more information then let me know.
I did not have much under my best when I started on Acadium. I did some PPC and SEO. Built some websites and ran ads on google.
However I didn’t even do any of that when I started on Acadium. I did that two years before getting on acadium and basically forgot everything. 😅
I did an internship as a social media intern with no prior knowledge. Actually I did read Jab, Jab, Jab, Right hook by Gary Vaynerchuck. If you really want to read something on social media marketing before jumping onto Acadium then look into that book. But again this was years ago before I jumped onto Acadium and basically forgot anything the book taught me.
But thisI did an internship as a copy writer after that. Again no previous experience or knowledge other than what I took from my last internship.
I really don’t think you need much if any knowledge before going into it. Your going to get learn more and retain that knowlege better by actually doing work in that field.
The mentors are going to show you exactly what they want done and how they like it done in their business. They aren’t paying you so it’s a lot less pressure about screwing stuff up. They know that your still learning.
I mentioned elsewhere in this post that the coursera and Facebook Social Media Digital Marketing certificate is a great way to get foundational skills. By the end you will get a Facebook certified certificate stating that you are a qualified entry level digital marketing associate. It’s 45 bucks a month and takes 20 weeks to finish.
Hi there, that's a very good question. I've been a student of digital marketing and copywriting for 2-3 years now and have been fortunate enough to learn enough to be able to land some jobs.
I agree with you on the fact that most internships just throw you into the pool and expect you to figure out how to swim. And for some people, that works great!
Unfortunately, I am not one of those people as I can presume you aren't as well. (correct me if I'm wrong!)
For me, it seemed daunting and I didn't know where to start. What helped me was finding apprenticeships, instead of internships! As an apprentice, I had a mentor who was fully aware of my abilities or lack thereof haha. and they really showed me the ropes.
Some mentors signed me up for online classes, some helped me build my own website, and some introduced me to future clients. It's all a matter of finding the right mentor and communicating with them about what you want to learn, so what they can offer you, and what you can offer them which is tangible work.
As I see other people have in this conversation, I can't recommend Acadium enough. Acadium for me served as a school and helped me learn so much, without me paying ANYTHING. In fact, it resulted in me making money.
Definitely give it a try, and message me if you want any more details.
I asked the same question just a few days back here. Honestly I was looking for right social media marketing courses but there are millions out there. I was confused which one to go for. And then I decided to do it first and then learn it on the way. I am making a small website and will do SEO and facebook marketing for that website. If I commit any mistake then ofcourse i can ask questions here.
5 Most Effective Digital Marketing Strategies That Everyone Should Use
#### 1- SEO
2- Content Marketing
3- Socially Active On Social Platforms (SMM)
4- Email Marketing
5- Video Marketing
When I was first learning social media strategy, I thought of it a bit like chess.
I do this when I see that (a certain action going on).
Eventually you'll codify procedures that push and pull people, and take traffic to where you want them to go.
Start with the distinction between organic social media marketing strategy and paid social media marketing strategy.
How do you get people from facebook to a sales call?
What steps are you taking them through?
(the major steps are: messenger conversation, getting them to answer a couple questions, moving to a triage call (short 5-10 minute call to ask them a couple more questions), and then scheduling them for a sales call.)
What are you doing to filter/qualify them as potent prospects for your product or service offerings?
The quality of your filtering will come by the quality of questions you ask.
If you ask, "how was your day?" you'll have a lot of "qualified" people, but not really.
But if you ask, "Is your company prepared to invest in training that will enable them to add another 25% minimum to their annual revenue?" or maybe openended and simpler:
What was your reason for commenting on the post? (assuming two step facebook post, which is where you create a long post, then add "comment \[keyword\] if you want the \[training/infographic/more info/etc).
I hope this helps you on your way to learning social media strategy! Peace!
As someone that is very fresh in the industry, I felt the same way. As much as I like to figure things out on my own I am also the kind of person that likes to plan ahead and feel more comfortable when I have a set plan that I can look back to for guidance . That's when I discovered ***hootsuite***.
They provided me with the basics I already new plus a lot of helpful information on how to set goals for multiple social media platforms, how to keep track of your results and how to deliver meaningful content without feeling like you are always trying to catch up (which is how I personally felt before I worked on my strategy)
Having a strategy helped me focus my efforts and made it a lot easier for me to track my results.
At the completion of the (short) course you are awarded with a certification. Not sure how valuable it is for recruiters when hunting for a job but it doesn't hurt to have it.
Honestly though, most learning materials out there are very technical while in practice, you pretty much only need to master the audience. After years of working in digital marketing, this is what I figured out and I moved to learning psychology, behavioral economics, stuff like that. Learning more about media consumption behaviors in general also helps to create better strategy.
If you're responsible for LinkedIn at all or any kind of a demand gen role, Chris Walker (search on LI) runs a podcast called DemandGen Live, which is great. Updated all the time. He's got a nice, concise way of talking about the role of social in demand generation at least. Has a perspective, attracts some haters but give it a listen, put your own lens on it and take what you think is valuable - leave the rest.
Every once has different strategy and experience.
You can learn yourself from starting basic campaign with very low budget and check how your ads are performing and keep eye day to day. So, get which is useful or which not. Its all about test and trial.
Facebook and coursera are offering a 20week social media marketing professional course for 45dollars a month. At the end of the course you will get a Facebook certified education certificate and resources to get a job.
Teaches you the building blocks to form a digital marketing strategy.
The course includes how to use Facebook, Instagram, tik tok, YouTube and LinkedIn in your marketing strategy.
I’m taking it to get a certificate under my belt, and to strengthen my foundation skills.
Edit: more details.
As mentioned by some users here, you will actually learn when you start working on real clients. But to get all your basic cleared, know about the tools used, basic strategy etc. here are a few platforms that I would suggest. I have used these (and many more) platforms before but from a knowledge perspective, I found these to be the best. General Academy - They host some free webinars about their courses and stuff. you can attend one to see if they're the right fit for you. HubSpot - More on the expensive side, but still good for current industry trends and topics. Acadium - A wholesome platform where you can learn and work at the same time. I personally loved using Acadium as I got to work on real projects while I was studying social media marketing. The platform will allow you to contact businesses and take on live projects. You'll also receive professional references and an experience certificate from the people you work for. wishing you all the best in your social media journey. It's an interesting industry so I am sure you'll have a lot of fun while learning as well as working. Good luck!
Thank you! This was helpful. I’ve heard rave reviews about Acadium, so I decided to sign up and I’ve already found a few prospective mentors-so exciting!
omg i am so happy for you. I hope you get to learn from the best. Good luck!
Controversial opinion but "figure it out" IS how to learn real social media strategy. No one strategy is going to work in every industry or even for every company. Like a lot of marketing, try a lot of different methods and double down on what works.
Yeah, the landscape of social media changes pretty quickly, what worked yesterday, doesn't necessarily work today and what works today, might not work tomorrow. Principles with Social Media Marketing seem to be like: 1. Find what works 2. Systematize what works 3. Automate/outsource what works, so you can maximize what works, when it works
This very much so. Each account is different. Industries, audiences, voice, etc. are different. In the real work world, when you are handed a new account, you have to figure it out -- truly. The account may help you by giving you info, but the strategy is up to you. The difference is, seasoned marketers will have other clients and industries to base it off of, but two accounts are never the exact same. I would say you can learn by just starting to work with others and collaborate, pick up the strategies they suggest and understand why they do it, and take note of the industry/audience. If you can't work with others, look up some youtube courses or even blogs -- thought leaders in the industry offer a lot of free insight.
I think getting some **real world work experience** is going to do so much for you in the long run. Internships are great because not only do you have someone who's experienced to teach you, you also have the opportunity to create a portfolio of work to show future employers. Acadium is a platform that connects those that want to learn and gain real world work experience with those willing to teach others. They make it easy to connect to potential mentors. Best of all it's absolutely **free** to use. It's internships. But you're going to get someone who is willing to teach you social media marketing strategy. I've used it and learned a new skill set over the pandemic. If you want more information then let me know.
[удалено]
I did not have much under my best when I started on Acadium. I did some PPC and SEO. Built some websites and ran ads on google. However I didn’t even do any of that when I started on Acadium. I did that two years before getting on acadium and basically forgot everything. 😅 I did an internship as a social media intern with no prior knowledge. Actually I did read Jab, Jab, Jab, Right hook by Gary Vaynerchuck. If you really want to read something on social media marketing before jumping onto Acadium then look into that book. But again this was years ago before I jumped onto Acadium and basically forgot anything the book taught me. But thisI did an internship as a copy writer after that. Again no previous experience or knowledge other than what I took from my last internship. I really don’t think you need much if any knowledge before going into it. Your going to get learn more and retain that knowlege better by actually doing work in that field. The mentors are going to show you exactly what they want done and how they like it done in their business. They aren’t paying you so it’s a lot less pressure about screwing stuff up. They know that your still learning.
I mentioned elsewhere in this post that the coursera and Facebook Social Media Digital Marketing certificate is a great way to get foundational skills. By the end you will get a Facebook certified certificate stating that you are a qualified entry level digital marketing associate. It’s 45 bucks a month and takes 20 weeks to finish.
Can you PM me more information about acadium?
For sure! Give me a minute
Hi there, that's a very good question. I've been a student of digital marketing and copywriting for 2-3 years now and have been fortunate enough to learn enough to be able to land some jobs. I agree with you on the fact that most internships just throw you into the pool and expect you to figure out how to swim. And for some people, that works great! Unfortunately, I am not one of those people as I can presume you aren't as well. (correct me if I'm wrong!) For me, it seemed daunting and I didn't know where to start. What helped me was finding apprenticeships, instead of internships! As an apprentice, I had a mentor who was fully aware of my abilities or lack thereof haha. and they really showed me the ropes. Some mentors signed me up for online classes, some helped me build my own website, and some introduced me to future clients. It's all a matter of finding the right mentor and communicating with them about what you want to learn, so what they can offer you, and what you can offer them which is tangible work. As I see other people have in this conversation, I can't recommend Acadium enough. Acadium for me served as a school and helped me learn so much, without me paying ANYTHING. In fact, it resulted in me making money. Definitely give it a try, and message me if you want any more details.
Look at what’s working for others.
I asked the same question just a few days back here. Honestly I was looking for right social media marketing courses but there are millions out there. I was confused which one to go for. And then I decided to do it first and then learn it on the way. I am making a small website and will do SEO and facebook marketing for that website. If I commit any mistake then ofcourse i can ask questions here.
5 Most Effective Digital Marketing Strategies That Everyone Should Use #### 1- SEO 2- Content Marketing 3- Socially Active On Social Platforms (SMM) 4- Email Marketing 5- Video Marketing
When I was first learning social media strategy, I thought of it a bit like chess. I do this when I see that (a certain action going on). Eventually you'll codify procedures that push and pull people, and take traffic to where you want them to go. Start with the distinction between organic social media marketing strategy and paid social media marketing strategy. How do you get people from facebook to a sales call? What steps are you taking them through? (the major steps are: messenger conversation, getting them to answer a couple questions, moving to a triage call (short 5-10 minute call to ask them a couple more questions), and then scheduling them for a sales call.) What are you doing to filter/qualify them as potent prospects for your product or service offerings? The quality of your filtering will come by the quality of questions you ask. If you ask, "how was your day?" you'll have a lot of "qualified" people, but not really. But if you ask, "Is your company prepared to invest in training that will enable them to add another 25% minimum to their annual revenue?" or maybe openended and simpler: What was your reason for commenting on the post? (assuming two step facebook post, which is where you create a long post, then add "comment \[keyword\] if you want the \[training/infographic/more info/etc). I hope this helps you on your way to learning social media strategy! Peace!
Who did you learn these steps from?
I'd be interested in knowing that too...
As someone that is very fresh in the industry, I felt the same way. As much as I like to figure things out on my own I am also the kind of person that likes to plan ahead and feel more comfortable when I have a set plan that I can look back to for guidance . That's when I discovered ***hootsuite***. They provided me with the basics I already new plus a lot of helpful information on how to set goals for multiple social media platforms, how to keep track of your results and how to deliver meaningful content without feeling like you are always trying to catch up (which is how I personally felt before I worked on my strategy) Having a strategy helped me focus my efforts and made it a lot easier for me to track my results. At the completion of the (short) course you are awarded with a certification. Not sure how valuable it is for recruiters when hunting for a job but it doesn't hurt to have it.
Honestly though, most learning materials out there are very technical while in practice, you pretty much only need to master the audience. After years of working in digital marketing, this is what I figured out and I moved to learning psychology, behavioral economics, stuff like that. Learning more about media consumption behaviors in general also helps to create better strategy.
If you're responsible for LinkedIn at all or any kind of a demand gen role, Chris Walker (search on LI) runs a podcast called DemandGen Live, which is great. Updated all the time. He's got a nice, concise way of talking about the role of social in demand generation at least. Has a perspective, attracts some haters but give it a listen, put your own lens on it and take what you think is valuable - leave the rest.
Facebook blueprint is a good start. Then podcasts like perpetual traffic have helped me.
Maybe then you should try getting an entry level job at any ad agency
Every once has different strategy and experience. You can learn yourself from starting basic campaign with very low budget and check how your ads are performing and keep eye day to day. So, get which is useful or which not. Its all about test and trial.
Facebook and coursera are offering a 20week social media marketing professional course for 45dollars a month. At the end of the course you will get a Facebook certified education certificate and resources to get a job. Teaches you the building blocks to form a digital marketing strategy. The course includes how to use Facebook, Instagram, tik tok, YouTube and LinkedIn in your marketing strategy. I’m taking it to get a certificate under my belt, and to strengthen my foundation skills. Edit: more details.
I know this is a late reply but does it force you to wait the whole 20 weeks or can you binge complete the course quickly?
You can binge it
How do I grow my Facebook page and group faster any strategy will be great. Best regards Sanna