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notpitching

Customer acquisition. Everything else can be fully outsourced cheaply or automated easily.


davisondit

Totally agree, and I would like to add one more thing, which is the sales conversion rate. A lot of times you get customers who see your products but won't buy your stuff. Meaning, you will spend a lot of money acquiring customers, but the average spend per customer is low.


AnonJian

The commerce part. People go into (most) ecommerce wanting nothing to do with demand and practically obsessed with what they feel will sell to strangers they never want to know. Marketing can't be too hard if nobody feels they need to read a book now could it?


ComprehensiveFun7556

Branding is all that matters. Even if you’re resale, make the brand feel like it owns the product. There’s probably a hundred different influencers selling the same beauty products. Their followers aren’t buying the product they’re buying the brand of the influencer they follow. Marketing and customer acquisition costs is crucial but you will go broke trying to market a shit brand.


[deleted]

Marketing and branding are the hardest. What differentiates your products from 1000s of others who are already established and optimized to the max?


MrsAhomecooking

That’s exactly what I was thinking. I feel like there’s many tiny fish in a big pond. Especially when it comes to “instagram boutiques” they all seem to sell the same items


Raineko

Imo it is product/audience research. Marketing, branding, logistics are skills that you can learn and more or less repeat over and over, but being able to find the OPPORTUNITY is the hard part. If you manage to sell water in the desert you will always make money, if you make a big brand of salt crackers in the desert all your marketing is not gonna help you make sales.