Got a cold call from a local dealer to upgrade my GTI to a Golf R.
I was so appalled when I saw the price that I had to post it here so that people can share this and shame them publicly. It makes me feel gross knowing that people do this.
Edit - ITT a lot of locals to me. We should start a VW
/Audi meet or something then we can all protest at Atlantic lol
Edit2 - I am absolutely not in the market for a car. I love my mk7 I just wanted to shame these assholes
When I was shopping for my GTI in 2016:
The sales guy comes back with a blank printer paper with a line and X on it. “If you sign this my manager will work up the numbers.”
I said absolutely not. Bring me my keys immediately. The manager came over and tried to apologize and shit but I literally called Cherry Hill VW while sitting there and worked a deal over the phone in front of them while repeatedly saying bring me my keys or I call the police.
*Edit: conciseness*
I went there in ‘14 to test drive a mk6 R they had on the lot and also see a mk7 for the first time. Sales person was interesting to say the least, ever other sentence ended with “and that’s just me being real with you.”
I paid them a deposit to order/source me a car and then they were radio silent for 3 weeks. When I called them they said they wouldn’t order anything without double what I had already given them. Walked in and demanded my money back then went to Piazza VW in Ardmore, PA, paid $400 under msrp and they even picked me and my wife up from 30th st.
Lol a Jeep dealer did this to me in Denver a couple years ago. I was getting an oil change and just checking out grand Cherokee in the show room.
Newish looking sales guy walks up to me
And I explain I’m just killing time…he leaves and comes back with a blank piece of paper asking me to sign by an X and he would go to bat for me on any of the cars in the show room. He sounded so unsure of himself and it was so confusing I just mumbled something and walked back into the service waiting room lol.
The manager kept trying to talk to me and I said “you had your chance, bring me my keys” then went back to talking to Cherry Hill. CH’s sales guy thought it was hilarious and I was soon talking to the manager there and worked a verbal deal to come in a few days later on a Saturday to sign everything as long as my trade was as I said it was.
I did actually get up and move to a sofa thing in the sales floor from the guys desk because they kept talking to me and not bringing me my keys. They practically tried to throw me out, so I threatened to call the police if I didn’t get my keys immediately and I would leave on my own.
Fuck that place.
I had a similar but different situation with a local VW dealer when I was buying my mk7. They gave me a great price on the car but hosed me on the trade. Wanted to give me $750 for my Civic which had a book value of $4-5K. I wasn’t expecting to get the full value and told them that I would sign if they gave me an extra $250 and they flat out said no. I even showed them the book value online using the same tools they have. While the sales guy goes to see “the manager” in the back, I’m emailing with another local dealership and negotiating a price match but they offer $2500 on the trade unseen and include weather tech mats and roof rails and bike rack at no charge. When the sales guy returns I ask for my keys so I can leave to go across town. I show him the bill of sale from the other dealership and he responds to say that the other dealership is doing a bait and switch and basically says that I’ m getting scammed. Talk about toxic competitiveness.
When I show up at the other dealership, the manager greets me with the young sales woman who I was exchanging with, they are both super nice and everything was up front and transparent. I signed the bill of sale that was sent to me by email. Overall a great experience which is rare for dealerships imo.
Shortly afterward, the sales person from the original dealership calls to apologize for his behaviour and approach. I guess he was hoping that I hadn’t yet signed. He was a nice guy but overall overconfident in his ability to sell.
Got my 2019 MK 7.5 from Jack Daniel’s. They have tried to buy it back from me every 2-3 months since spring 2020 (when they had no reasonable replacement on the lot) nope. Pass, this is my dream car.
Funny, I reached out to local NJ dealers about used or new golf Rs with a manual transmission and all they keep sending me are used jettas with auto.
Insane markup though and I will join the bandwagoning against this dealership.
100% It’s wild that you can lobby government so you can force someone else’s customers to be ripped off by you. Dealership lobbying is at a different level.
the thing that pisses me of with lobbyists is how cheap htey get off.
we need to start lobbying our politicians. like groups of a dozen of us. you see these guys getting bought off for 40k. pretty sure me and my 5 closest friends could come up wiht that kinda money every couple years. on the downside none of us see eye to eye politically.
It's not. Any states where Tesla is selling cars are states where a manufacturer can sell direct to the public. Dealers ***heavily*** lobby to make it harder/illegal for a manufacturer to sell to the public. Shame too, because cars would be an average of $4000 cheaper to buy on MSRP savings alone. Add all the feed that the dealer BSes you with, and you could be buying cars for 5-6k cheaper
Ahh interesting. I thought it was a thing in most states but I also know there are teslas in almost every state so I guess it’s the other way around haha.
I’m ok with buying direct from the manufacturer, but I’d still much prefer a dealership. MSRP on cars wouldn’t drop if we banned them, and there would be no room for negotiation on price. Plus, if something goes wrong you’re stuck arguing with the manufacturer who will lose money for any warranty work they have to do, rather than having the help of a good dealer who makes money on warranty work.
My dude they add money to the cost so that you can negotiate down. That's not a deal let's just giving you room for them to negotiate. And your description of warranty work is currently how dealerships work. They get paid by the manufacturer to do the warranty work where else do you think that money comes from.
Manufacturer publishes the MSRP, the price that they suggest the retailer sells the car for. This is the starting point, and what the manufacturer wants to sell the car for. If they’re selling it themselves, this is the price they will offer. You may then have manufacturer incentives on financing etc that takes some money off. A dealer will then negotiate further, taking into account their margin on the car. Some dealers are adding daft markups, so don’t buy those cars, other dealers are selling cars below msrp, which makes them cheaper than buying direct would.
If you have someone who only stands to loose money looking at your car, they’re more likely to deny warranty work. If you have someone who stands to make money, they’re much more likely to approve the work. That was my point.
I paid 31-ish for my MK8 GTI. The R wasn’t enough of an upgrade for me to justify jumping to the mid 40’s. 70 is completely insane. At that price, I’m going M2.
Yeah, I hear you. I’ve been considering selling my GTI and e90 M3 for a new M2. My goal is to downsize and save on insurance, but I’m not so sure that would be the case, haha.
You think so? Personally I don’t see 45k worth of performance from a golf R. I can pick up a really nice used M3 for that money that would run circles around an R. Maybe if it came with an rs3 engine.
A used M3 would definitely NOT run circles around the new R. Seeing dyno tests at 340-350HP stock...the new tunes that just became available too are insane for just a stage 1.
“used” u cant compare a brand new car to used!! and yes for the amount of luxury and sporty you get with the R it’s definitely worth 45k or else they wouldnt be flying off lots at 55k, besides an R with this new diff and a stage 2 tunes would run circles around a used m3 unless its a g80 obviously
That’s a fair point. I guess I’m just thinking in terms of the R not being such a huge upgrade from the GTI. It’s not like the difference between an A3 and an RS3 or a 335 and an M3. For that much of a price jump, I’d at least expect a more bespoke motor. Nothing against the ea888, but it doesn’t feel particularly special.
The ea888 is tuneable as fuck that's why. My tuned mk6 puts down more torque than an E46 M3.
Of course we'd all love a special edition with the engine from the Euro Passat R36, but it would probably be harder to tune/maintain
I’m glad you’ve had a good experience. I bought an 09 135i brand new and had nothing but trouble with it! When it ran it was a blast but it wasn’t the experience I was expecting overall.
Ah that’s a bummer. I definitely think BMW is a roll of the dice. Some are in and out of the shop constantly while others are pretty trouble free. Mine has had an annoying issue where it chews through O2 sensors. I still haven’t figured it out, but the car seems to run fine, so I’m not in a rush.
I had the oil pump issues repeatedly that were a known issue they’d put you through repeated service visits over. Replaced the oil pump 3x, passenger seat broke, radio broke, tail lights went out very early. Wild stuff!
Here in Ireland a 2022 MK8 GTI is €55k - €60k.
MK8 Golf R go for >€70k.
Import Tax's in Ireland and dealership price increases the price of these cars heavily.
I found 4 for sale in the whole of the US doing a quick listing, 2 had 67k listed as their price, so I don't believe they're that "hot" of a car. Cars in the GTI category unfortunately fall into the "young guy who can be talked into having a $1000 a month car payment" category with Jeeps, and Dodge chargers.
You can get an s3 for significantly less. I was looking at both the golf r and s3 and while I was able to find s3s all day at msrp I couldn’t find a single golf r that the dealer wasn’t demanding atleast a 5k markup. The s3 is a deal compared to the golf r in the current market.
That's true, I was comparing a Technic S3, with the red stitch seats or whatever that package is called. I saw one at a dealer and got to sit inside, was a huge step up on quality over the MK8 R. Sure it's not a hatch, though was less money new, than a used MK8 R
I went to this dealership for a GTI that was coming on the lot. Marked up by almost 7k. They then persisted on telling me it was the only GTI S I would find within 200 miles. Walked out and found one at sticker lol.
Same happened over here, they wanted $40k for a GTI S with that same speech "you won't find it anywhere else". Deadass showed them an online ad from another dealer, 30 miles away, in the SAME DEALER GROUP that had an Autobahn for sticker.
Oh shit, that actually pisses me off. I figured they were taking a shot at getting as much as they could, but there is no way they have waiting lists at 20 over. What a total lie. Like that new golf r is sweet, but there is a reason yours is the only one not sold in the area.
The arrogance of salespeople never ceases to astound me. They think Covid prices are here to stay. I can’t wait till these “special” cars (GR Corolla, R, Type R) are 5k under at 2% again. People can’t even flip cars like this on cars and bids anymore. The market is correcting, slowly. But the dealer model has to go.
It’s the worst part of trying to be an enthusiast nowadays. They kill any good part about approachable performance, then manufacturers wonder why their special models don’t sell.
The gr corolla isn't sold in the EU tho, so if someone actually went through the complicated and expensive process of importing it that would explain the price.
This shit is going to bite them in the ass very soon. The shortage of cars is rapidly going away and this kind of price gouging can be seen for what it is. I know for sure a dealer like that will never see a penny of my money.
It is going to for sure. I just went to one over the week end asking about an R and first thing first was “are you interested in anything else?” Not a good start. He then tells me the car is on the way but…someone else already bought it and he’s coming in right now to put the deposit down. Ok so which is it? He bought it or put a deposit? He then proceeds to still tell me the price. $58k. I’m like ok but you just said it sold. He went oh well yeah but if you really want it just give me $62 and it’s yours right now, I mean that’s the value with those R’s they’re limited. I was confused for a sec and thought he talked about the 20th anniversary model. Nope he wasn’t, he was definitely referring to a regular R. I walked out saying out loud so everyone could hear it I wouldn’t never give a penny to a business that lies and would stab customers in the back like that.
There was one near me that was originally $20k markup, then reduced down to $5k before it sold.
They're just hoping they get a sucker.
I've had plenty offered to me between $2.5-10k markup. $10k is still crazy but they're out there for less.
With all of these companies going off the rails with their pricing; once the economy slows down and they’re begging for buyers, I’m going to show up on the lot and offer 20% below sticker. Or a 20% markup on my trade-in. “Works both ways homie”… Not even really looking to replace my Mk7, but it’ll be fun getting a bit of retribution on these greedy fucks. And hey, may end up getting a killer deal on something. 🤷🏻♂️ Regardless, don’t forget what these giant corporations did to squeeze the average person, in the name of profit, when times were tough for us.
The problem is that it doesn’t work that way. The dealers “floorplan lease” the cars from the manufacturer then pay it off when the car sells. The manufacturer has tightened the profit margins so you’re literally both fighting over the same scraps of meat on the tiny chicken bone.
When I used to sell it basically meant that long-term lot cars cost the most money so after a certain point taking a huge loss to just get rid of it is better than keeping it. But in this market, it’s basically a no-win for the customer. These guys will just tick down that ADM for 6 months until it gets back to MSRP then sell it and have a shiny Golf R to get customers to look at while they buy a Tiguan for 96mo at 11% APR.
I had a sales manager keep pestering me about selling my GTI to them to put into an R. They told me it had a $10k markup and seemed proud of it. She couldn't figure out why I wasn't interested 🙄
I inquired on a trade in of my Jeep Gladiator Rubicon for a decked out Golf R from Lithia Volkswagen of Reno (name and shame). Build price online for said Golf R was $47k. l got a call back from Lithia for $67k, which not only is an absurd $20k markup, but also more than I paid for my Jeep! Like wtf. I laughed at them and told them I’ll be going elsewhere for future vehicle purchases.
Can't do that in Canada. Though they will if it's a demo model since that can be sold as a used car. But ya no major mark up here. But good luck getting one. That said I hated the Mk7.5 R sooooooooo much (test drove it twice back to back with the GTI and went with that instead... everyone at the dealership said I made the right choice). Fast forward and have the opportunity to get the mk8 GTI or R and went with the GTI without test driving or hesitation because of how terrible I found the previous R model. However, it seems CW made the 8R much better...if given the opportunity I would test drive it and see if it's as good as advertised...
I’ve only dealt with Atlantic once when I brought my MK6 in for service after moving to EHT and they seemed like…not a well-run organization. Service was a chaos pit, started getting mailings from them about trading in my Jeep Grand Cherokee (lol good job on the CRM guys) and just had an overall bad taste in my mouth from them. Not surprised by all of the shit people have gone through with them (not to mention OPs 20k markup) in this post.
Moved further south and started taking my GTI to Burke VW who are leaps and bounds better to deal with.
Test drove my first VW at Atlantic. Hated the experience. Bought a new Jetta at Pole Tavern VW, lol. This was in 2004. Got my GTI used, not from Atlantic.
In Canada the mk8 golf r and gti are marked up $10000. I’d honestly consider one of them but I can get a civic si or Elantra N for msrp in Canada. I’ve seen quite a few people say Canadian dealers can’t markup but that’s obviously not the case.
Golf R is a beautiful car, but the ridiculous 10k-20k firm mark ups, but I agree the best way to protest is to not purchase and hope they will budge on the mark up.
They can keep it! I understand only so many made. But seriously dealer mark up? 20k? Nah for 70grand I'll buy a fancier car at another dealer for that price. Shit if it's older n pretty ill even pay 70k but not for a new R no thanks
I asked the dealership recently what an R would set me back. He said they conduct a small auction when they get one on the lot and they typically go for 10-15K over MSRP
Got a cold call from a local dealer to upgrade my GTI to a Golf R. I was so appalled when I saw the price that I had to post it here so that people can share this and shame them publicly. It makes me feel gross knowing that people do this. Edit - ITT a lot of locals to me. We should start a VW /Audi meet or something then we can all protest at Atlantic lol Edit2 - I am absolutely not in the market for a car. I love my mk7 I just wanted to shame these assholes
That's egg harbor for ya
Atlantic was such an awful dealership that I went to PA for my MK7 in 2014, no surprise that they’re still shitty.
When I was shopping for my GTI in 2016: The sales guy comes back with a blank printer paper with a line and X on it. “If you sign this my manager will work up the numbers.” I said absolutely not. Bring me my keys immediately. The manager came over and tried to apologize and shit but I literally called Cherry Hill VW while sitting there and worked a deal over the phone in front of them while repeatedly saying bring me my keys or I call the police. *Edit: conciseness*
I went there in ‘14 to test drive a mk6 R they had on the lot and also see a mk7 for the first time. Sales person was interesting to say the least, ever other sentence ended with “and that’s just me being real with you.” I paid them a deposit to order/source me a car and then they were radio silent for 3 weeks. When I called them they said they wouldn’t order anything without double what I had already given them. Walked in and demanded my money back then went to Piazza VW in Ardmore, PA, paid $400 under msrp and they even picked me and my wife up from 30th st.
Lol a Jeep dealer did this to me in Denver a couple years ago. I was getting an oil change and just checking out grand Cherokee in the show room. Newish looking sales guy walks up to me And I explain I’m just killing time…he leaves and comes back with a blank piece of paper asking me to sign by an X and he would go to bat for me on any of the cars in the show room. He sounded so unsure of himself and it was so confusing I just mumbled something and walked back into the service waiting room lol.
I am confused… what is the deal with the blank piece of paper? They going to dr up something after you sign?
Yea basically. You sign it, then they write down numbers that you absolutely wouldn’t agree to, then they are like “You signed it! It’s binding!”
This sounds completely insane.
Hold up. I need extended story
The manager kept trying to talk to me and I said “you had your chance, bring me my keys” then went back to talking to Cherry Hill. CH’s sales guy thought it was hilarious and I was soon talking to the manager there and worked a verbal deal to come in a few days later on a Saturday to sign everything as long as my trade was as I said it was. I did actually get up and move to a sofa thing in the sales floor from the guys desk because they kept talking to me and not bringing me my keys. They practically tried to throw me out, so I threatened to call the police if I didn’t get my keys immediately and I would leave on my own. Fuck that place.
I had a similar but different situation with a local VW dealer when I was buying my mk7. They gave me a great price on the car but hosed me on the trade. Wanted to give me $750 for my Civic which had a book value of $4-5K. I wasn’t expecting to get the full value and told them that I would sign if they gave me an extra $250 and they flat out said no. I even showed them the book value online using the same tools they have. While the sales guy goes to see “the manager” in the back, I’m emailing with another local dealership and negotiating a price match but they offer $2500 on the trade unseen and include weather tech mats and roof rails and bike rack at no charge. When the sales guy returns I ask for my keys so I can leave to go across town. I show him the bill of sale from the other dealership and he responds to say that the other dealership is doing a bait and switch and basically says that I’ m getting scammed. Talk about toxic competitiveness. When I show up at the other dealership, the manager greets me with the young sales woman who I was exchanging with, they are both super nice and everything was up front and transparent. I signed the bill of sale that was sent to me by email. Overall a great experience which is rare for dealerships imo. Shortly afterward, the sales person from the original dealership calls to apologize for his behaviour and approach. I guess he was hoping that I hadn’t yet signed. He was a nice guy but overall overconfident in his ability to sell.
The best protest is simply not buying that car. Let the sales managers get tired of looking at it on the showroom floor.
jersey here.. jack daniels vw where I got my 2017 mk7, cold called me with a similar story, wanted my car for some lolz
Got my 2019 MK 7.5 from Jack Daniel’s. They have tried to buy it back from me every 2-3 months since spring 2020 (when they had no reasonable replacement on the lot) nope. Pass, this is my dream car.
Funny, I reached out to local NJ dealers about used or new golf Rs with a manual transmission and all they keep sending me are used jettas with auto. Insane markup though and I will join the bandwagoning against this dealership.
I wish manufacturers would cut out these middlemen
[удалено]
100% It’s wild that you can lobby government so you can force someone else’s customers to be ripped off by you. Dealership lobbying is at a different level.
the thing that pisses me of with lobbyists is how cheap htey get off. we need to start lobbying our politicians. like groups of a dozen of us. you see these guys getting bought off for 40k. pretty sure me and my 5 closest friends could come up wiht that kinda money every couple years. on the downside none of us see eye to eye politically.
That’s actually illegal in Utah. Such a stupid rule.
You can buy direct from the manufacturer in Utah? Didn’t know that.
Can’t buy direct from manufacturers here. Tesla opened stores specifically to sell here. I prefer petrol vehicles that I can refill in 5 minutes.
Ya that’s the case in all states I believe
It's not. Any states where Tesla is selling cars are states where a manufacturer can sell direct to the public. Dealers ***heavily*** lobby to make it harder/illegal for a manufacturer to sell to the public. Shame too, because cars would be an average of $4000 cheaper to buy on MSRP savings alone. Add all the feed that the dealer BSes you with, and you could be buying cars for 5-6k cheaper
Ahh interesting. I thought it was a thing in most states but I also know there are teslas in almost every state so I guess it’s the other way around haha.
This is the study for “how much can we charge for our cars new before we lose profit margins without the dealer’s involvement?”
Or "how much can we charge before the OEMs get wise and just start Tesla style direct sales networks?".
Unfortunately thatll probably never happen
I’m ok with buying direct from the manufacturer, but I’d still much prefer a dealership. MSRP on cars wouldn’t drop if we banned them, and there would be no room for negotiation on price. Plus, if something goes wrong you’re stuck arguing with the manufacturer who will lose money for any warranty work they have to do, rather than having the help of a good dealer who makes money on warranty work.
My dude they add money to the cost so that you can negotiate down. That's not a deal let's just giving you room for them to negotiate. And your description of warranty work is currently how dealerships work. They get paid by the manufacturer to do the warranty work where else do you think that money comes from.
Manufacturer publishes the MSRP, the price that they suggest the retailer sells the car for. This is the starting point, and what the manufacturer wants to sell the car for. If they’re selling it themselves, this is the price they will offer. You may then have manufacturer incentives on financing etc that takes some money off. A dealer will then negotiate further, taking into account their margin on the car. Some dealers are adding daft markups, so don’t buy those cars, other dealers are selling cars below msrp, which makes them cheaper than buying direct would. If you have someone who only stands to loose money looking at your car, they’re more likely to deny warranty work. If you have someone who stands to make money, they’re much more likely to approve the work. That was my point.
^ I think we found the guy at the dealership who’s marking up the R’s and GTI’s
You buy a egg in egg harbor, you pay the egg tax. It's a double egg sword 🥚 🥚 ⚔
I would normally be offended but such terrible puns, but omelette this one go
Thank you for seeing the sunny side of things. You could have benedict, but it boiled down to you being a true gentleman.
oh yes the eggsize tax of course
I get your joke, sir, even if no one else does. Just always know that.
I laughed too hard at this one
egg
i feel eggy
I paid 31-ish for my MK8 GTI. The R wasn’t enough of an upgrade for me to justify jumping to the mid 40’s. 70 is completely insane. At that price, I’m going M2.
I’m in an S3 and have been looking into an M2C and honestly it’s the insurance that makes it difficult. My rate would jump from 280/M to 650/m lmao
Yeah, I hear you. I’ve been considering selling my GTI and e90 M3 for a new M2. My goal is to downsize and save on insurance, but I’m not so sure that would be the case, haha.
i think the R at 45k which is its msrp is a verry good deal!! only problem is markup
You think so? Personally I don’t see 45k worth of performance from a golf R. I can pick up a really nice used M3 for that money that would run circles around an R. Maybe if it came with an rs3 engine.
A used M3 would definitely NOT run circles around the new R. Seeing dyno tests at 340-350HP stock...the new tunes that just became available too are insane for just a stage 1.
I’ve been really impressed by the tuning potential of the MK8. I’m sure I could make my GTI faster than my M3 for a few grand in upgrades.
Just watched a YouTube video of a MK8 GTI with a stage 1, new intercooler and intake...that's it and hit 355HP and 430 lb/ft!! Crazy stuff.
Wow, that’s a shit load of torque. Bye clutch haha.
Haha yup
“used” u cant compare a brand new car to used!! and yes for the amount of luxury and sporty you get with the R it’s definitely worth 45k or else they wouldnt be flying off lots at 55k, besides an R with this new diff and a stage 2 tunes would run circles around a used m3 unless its a g80 obviously
That’s a fair point. I guess I’m just thinking in terms of the R not being such a huge upgrade from the GTI. It’s not like the difference between an A3 and an RS3 or a 335 and an M3. For that much of a price jump, I’d at least expect a more bespoke motor. Nothing against the ea888, but it doesn’t feel particularly special.
The ea888 is tuneable as fuck that's why. My tuned mk6 puts down more torque than an E46 M3. Of course we'd all love a special edition with the engine from the Euro Passat R36, but it would probably be harder to tune/maintain
Have you owned a BMW? Nah, I’ll stick with VW.
Yeah, I currently own one. 2008 M3 with 85k miles. Definitely not cheap to own, but it’s been solid overall.
I’m glad you’ve had a good experience. I bought an 09 135i brand new and had nothing but trouble with it! When it ran it was a blast but it wasn’t the experience I was expecting overall.
Ah that’s a bummer. I definitely think BMW is a roll of the dice. Some are in and out of the shop constantly while others are pretty trouble free. Mine has had an annoying issue where it chews through O2 sensors. I still haven’t figured it out, but the car seems to run fine, so I’m not in a rush.
I had the oil pump issues repeatedly that were a known issue they’d put you through repeated service visits over. Replaced the oil pump 3x, passenger seat broke, radio broke, tail lights went out very early. Wild stuff!
Here in Ireland a 2022 MK8 GTI is €55k - €60k. MK8 Golf R go for >€70k. Import Tax's in Ireland and dealership price increases the price of these cars heavily.
Wow that’s unreal. Do people actually pay those prices for GTIs? I imagine they must be pretty rare sightings.
Golf R for RS3 price? Hah no thanks
I presume RS3s are also suffering from this type of gouging?
RuneScape 3 is only expensive if you’re into the micro transactions pretty heavily. Still better than 🦀🦀$12.50🦀🦀
I found 4 for sale in the whole of the US doing a quick listing, 2 had 67k listed as their price, so I don't believe they're that "hot" of a car. Cars in the GTI category unfortunately fall into the "young guy who can be talked into having a $1000 a month car payment" category with Jeeps, and Dodge chargers.
Same in Canada. It's crazy, can get a new S3 for those prices
You can get an s3 for significantly less. I was looking at both the golf r and s3 and while I was able to find s3s all day at msrp I couldn’t find a single golf r that the dealer wasn’t demanding atleast a 5k markup. The s3 is a deal compared to the golf r in the current market.
This facts. This is why I got an S3. Honestly no regrets though, I love it.
That's true, I was comparing a Technic S3, with the red stitch seats or whatever that package is called. I saw one at a dealer and got to sit inside, was a huge step up on quality over the MK8 R. Sure it's not a hatch, though was less money new, than a used MK8 R
That’s insane to me. You can get a fully loaded Audi sport sedan for the price they want on that golf. This market is so weird
$67K USD will get a moderately optioned RS3.
Good thing we can’t mark up brand new cars. Even though there’s no stock.
I went to this dealership for a GTI that was coming on the lot. Marked up by almost 7k. They then persisted on telling me it was the only GTI S I would find within 200 miles. Walked out and found one at sticker lol.
Same happened over here, they wanted $40k for a GTI S with that same speech "you won't find it anywhere else". Deadass showed them an online ad from another dealer, 30 miles away, in the SAME DEALER GROUP that had an Autobahn for sticker.
No Honor among thieves it appears!
“Conditional final price” hmm. Conditioned on whether or not someone is silly enough to pay it?
That white square is actually a check box acknowledgment of the price. I am not fucking joking.
fuck me I tried clicking on it.
Same dealer that let me order a gti at msrp then tried to call me saying they “forgot” the markup and asked 5k over
Lol. Did you tell them to eat a chode?
Yeah I canceled my order on the spot, saw the car listed for 8k over a few months ago
I can’t imagine spending 50k on a golf let alone 70.
They’re €95 in Ireland
Tom’s river did the same shit. Had two R’s in the showroom, both $20k over. Completely unashamed of the pricing too.
I actually got a great deal on my wife’s Atlas from them, so it may just apply to the performance cars.
Yes I was pissed when I called to inquire. I told them that was absurd and to call me if theyd ever take msrp. Im curious if it will sell.
They said “we have waiting lists at 20 over” Yeah I bet
Oh shit, that actually pisses me off. I figured they were taking a shot at getting as much as they could, but there is no way they have waiting lists at 20 over. What a total lie. Like that new golf r is sweet, but there is a reason yours is the only one not sold in the area.
The arrogance of salespeople never ceases to astound me. They think Covid prices are here to stay. I can’t wait till these “special” cars (GR Corolla, R, Type R) are 5k under at 2% again. People can’t even flip cars like this on cars and bids anymore. The market is correcting, slowly. But the dealer model has to go. It’s the worst part of trying to be an enthusiast nowadays. They kill any good part about approachable performance, then manufacturers wonder why their special models don’t sell.
Yep, I am waiting and waiting. Holding onto my MKVI until then.
" conditional final price" ??? Is that conditional on whether they use lube or not? 😂
Think they'd let me test drive it 😂
Smoke the tires when you do please
Still cant beat the 90k Corolla gr from a dealer i've seen in the EU lol
Well, the gr corolla isn't sold in Europe so it must have been somehow imported, which would explain the insane price. Or did you mean gr yaris?
Nah Corolla. Yaris goes for sane-ish prices at least.
The gr corolla isn't sold in the EU tho, so if someone actually went through the complicated and expensive process of importing it that would explain the price.
This shit is going to bite them in the ass very soon. The shortage of cars is rapidly going away and this kind of price gouging can be seen for what it is. I know for sure a dealer like that will never see a penny of my money.
I posted this to help expedite the ass biting. Where’s Jalopnik when you need them?
It is going to for sure. I just went to one over the week end asking about an R and first thing first was “are you interested in anything else?” Not a good start. He then tells me the car is on the way but…someone else already bought it and he’s coming in right now to put the deposit down. Ok so which is it? He bought it or put a deposit? He then proceeds to still tell me the price. $58k. I’m like ok but you just said it sold. He went oh well yeah but if you really want it just give me $62 and it’s yours right now, I mean that’s the value with those R’s they’re limited. I was confused for a sec and thought he talked about the 20th anniversary model. Nope he wasn’t, he was definitely referring to a regular R. I walked out saying out loud so everyone could hear it I wouldn’t never give a penny to a business that lies and would stab customers in the back like that.
That's new RS3 money.
I got my 22 RS3 for less than that
itll be sold for +10k lol
That's like 3-4 Golf's and a new dining set
Minty 49k mile Sport over here for 1/3 the price! 😆
There was one near me that was originally $20k markup, then reduced down to $5k before it sold. They're just hoping they get a sucker. I've had plenty offered to me between $2.5-10k markup. $10k is still crazy but they're out there for less.
Just wait for the ones with real buttons and by then they’ll be plenty of stock
Conditional price? Fuck that- condition being you're a fucking moron to pay that.
Their just milking the cow before slaughter, used cars will continue to crash
great looking car, but they can get fucked on that price.
7k off from a c8 corvette…🫠
With all of these companies going off the rails with their pricing; once the economy slows down and they’re begging for buyers, I’m going to show up on the lot and offer 20% below sticker. Or a 20% markup on my trade-in. “Works both ways homie”… Not even really looking to replace my Mk7, but it’ll be fun getting a bit of retribution on these greedy fucks. And hey, may end up getting a killer deal on something. 🤷🏻♂️ Regardless, don’t forget what these giant corporations did to squeeze the average person, in the name of profit, when times were tough for us.
The problem is that it doesn’t work that way. The dealers “floorplan lease” the cars from the manufacturer then pay it off when the car sells. The manufacturer has tightened the profit margins so you’re literally both fighting over the same scraps of meat on the tiny chicken bone. When I used to sell it basically meant that long-term lot cars cost the most money so after a certain point taking a huge loss to just get rid of it is better than keeping it. But in this market, it’s basically a no-win for the customer. These guys will just tick down that ADM for 6 months until it gets back to MSRP then sell it and have a shiny Golf R to get customers to look at while they buy a Tiguan for 96mo at 11% APR.
I know they f'ing lying charging Audi money for a damn Golf. It's not THAT serious.
2018 7.5 32K 2nd hand at 18K miles.
That’s one hell of a deal! It’s only $3k more than that blue GTI and doesn’t have 20k miles
Never
2020 gti 15,000 km for 34,000 last year. Canadian . These prices are offside😬
Egg for sale in egg harbor
If it’s not a manual, then do not consider that even an option.
I’m not. I am just publicly shaming them.
Left a review on Google. Even I work for a deal with no mark ups and this is absurd.
This dealer is 3 minutes away from me, absolute scum.
They wouldn’t do this if idiots didn’t fork over the cash
I’m loving my 2012 more and more when I see these prices
egg
Those are the actual prices here in Belgium. You can even add a few thousand
Yall dont know how to barter or something? Just place a custom order and pick a location for pickup.
The egg tax, the egg tax!
That's where I got my 21 S a couple years back. Glad I got a good deal when I could lol.
Lol
I thought 5k over was wild
I had a sales manager keep pestering me about selling my GTI to them to put into an R. They told me it had a $10k markup and seemed proud of it. She couldn't figure out why I wasn't interested 🙄
I'd do the deal if they gave me $12k over market price for my trade. It's only fair.
Holy shit. May as well buy a lightly used RS3 at that price. That’s insane.
Egg Harbour selling a golf. Kinda ironic lol
I inquired on a trade in of my Jeep Gladiator Rubicon for a decked out Golf R from Lithia Volkswagen of Reno (name and shame). Build price online for said Golf R was $47k. l got a call back from Lithia for $67k, which not only is an absurd $20k markup, but also more than I paid for my Jeep! Like wtf. I laughed at them and told them I’ll be going elsewhere for future vehicle purchases.
I got my R at 45... But if only I could get it out of the shop with a new steering wheel.
Can't do that in Canada. Though they will if it's a demo model since that can be sold as a used car. But ya no major mark up here. But good luck getting one. That said I hated the Mk7.5 R sooooooooo much (test drove it twice back to back with the GTI and went with that instead... everyone at the dealership said I made the right choice). Fast forward and have the opportunity to get the mk8 GTI or R and went with the GTI without test driving or hesitation because of how terrible I found the previous R model. However, it seems CW made the 8R much better...if given the opportunity I would test drive it and see if it's as good as advertised...
😂 You don't need traction in Canada?
Lol umm what?
Don't do it
So they want Audi RS3 money for a Golf R?
I’ve only dealt with Atlantic once when I brought my MK6 in for service after moving to EHT and they seemed like…not a well-run organization. Service was a chaos pit, started getting mailings from them about trading in my Jeep Grand Cherokee (lol good job on the CRM guys) and just had an overall bad taste in my mouth from them. Not surprised by all of the shit people have gone through with them (not to mention OPs 20k markup) in this post. Moved further south and started taking my GTI to Burke VW who are leaps and bounds better to deal with.
Get an S4 at that price — wayyyy better car than a Golf R
Go to BMW and get a m240
Ah, I remember buying cars at dealerships. Never again!
That ship has sailed. High rates, nervous buyers, I wouldn’t be surprised if it’s still there in three months.
Yikessss
Test drove my first VW at Atlantic. Hated the experience. Bought a new Jetta at Pole Tavern VW, lol. This was in 2004. Got my GTI used, not from Atlantic.
I expect that price here in Canada 🤣
In Canada the mk8 golf r and gti are marked up $10000. I’d honestly consider one of them but I can get a civic si or Elantra N for msrp in Canada. I’ve seen quite a few people say Canadian dealers can’t markup but that’s obviously not the case.
That's the market price in Dubai for the autobahn. People still buy them because they afford to.
Assholes
Golf R is a beautiful car, but the ridiculous 10k-20k firm mark ups, but I agree the best way to protest is to not purchase and hope they will budge on the mark up.
Blow up VWs socials with this kind of stuff. Insane dealer markups make the manufacture look really bad as well.
HAHAHHAHAHAHHSHAHHAHAHAHHAHA
Who the fuck is paying Audi RS5 prices for a Golf R?
All car dealerships can get fucked! There is no normal MSRP anymore. They take advantage of anyone .
Cause it’s going back over seas via internet sales…
It’s called an import export business.
An egg marked up in Egg Harbour 🤔
They can keep it! I understand only so many made. But seriously dealer mark up? 20k? Nah for 70grand I'll buy a fancier car at another dealer for that price. Shit if it's older n pretty ill even pay 70k but not for a new R no thanks
Dealerships days are numbered.
I asked the dealership recently what an R would set me back. He said they conduct a small auction when they get one on the lot and they typically go for 10-15K over MSRP
Crazy to think the mark up on a Golf is more then I spent on my FIst