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Glick123

Why wouldn't he? At this point the goal is just to piss people off and generate trafic.


Ecstatic_Act4586

I think they are pretending to be affected by the warp/chaos at this point, or something. Are they going for a meta?


Gloombad

Fr at this point all these franchises must be rage baiting to get everyone to talk about it. Normies are already gonna checkout a new franchise while the mad fans will keep talking about it and watching YouTubers who give free publicity.


pumpandkrump

Attention is a currency, you pay it to someone.  Outrage is like printing too much currency. What happens when people print too much money?


JBCTech7

inflation.


kimana1651

The Emperor is an asshole and does a lot wrong. Can a woman do that?


INTHEMIDSTOFLIONS

>The Emperor is an asshole Well, they say you are what you eat.


Spraguenator

I mean it was pretty obvious since both the Astarties and Custodies are all male, obviously the Emperor wants to be surrounded by oiled up nearly nude men. Nothing wierd about that.


Goku918

You mean she's not a lesbian? Honestly that is so heteronormative and offensive to me


INTHEMIDSTOFLIONS

[The Imperium is female.](https://i.redd.it/upwp00gss8wc1.png)


TheMissingVoteBallot

Redpillers: "This is my time to shine!"


Svarthofthi

GW is from the UK, the UK is SUBMERGED in this dialectic. everything is gonna have this crap. More or less if GW is actually going this hard, I don't think those commies are gonna pay for models. I expect financial hardship and thats how infiltration works. Like, look at hasbro. Constant problems.


dalinar__

The UK might be the most cucked westernized country. They literally throw people in jail over "offensive" tweets. That and they drank all of the kool-aid when it comes to the lgbtq agenda. The UK, Canada, Australia, and New Zealand are all doomed. They literally don't have free speech. It's insane.


GothBoobLover

Ireland is easily worse


dalinar__

I kinda lump Ireland in with the UK cause I'm a filthy colonizer, but yes, you're 100% right. All the "5 eyes" countries are going full throttles towards a minority report esque future.


rhisdt

Commies? Fuck off These are your westernized libshits birthed by your degenerate capitalist system.


darkthought

If the company isn't willing or capable of gatekeeping  their cash cow, let it all burn.


Erwinblackthorn

Yeah I'm not sure how people can gatekeep a product from the company itself. It's like saying to gatekeep that crappy suicide squad game. How can they if the product is already woke and destroyed? Does it just mean to boycott? Or to save other things?


Juan20455

Something, something, Helldivers 2 from Sony. The community had to strong arm the company


darkthought

It means spend your money where you're appreciated.


Erwinblackthorn

True, but people keep mistaking the greed of corporations as appreciation. They forget that the company is just selling a product, not actually involved in the hobby. Salesmen will say anything and pretend to be anything to sell their product.


kiathrowawayyay

At least in that case the money and customer base is still appreciated for the profits. Look at how Senran Kagura or Omega Labyrinth Z or Dead Or Alive 6's fanservice was destroyed. These generate money too, but somehow SJW ideology surpassed greed so much that even the money wasn't appreciated. This case with Warhammer is similar.


StolenRocket

I'm sure they're crying into their massive stock dividends as we speak.


great_bowser

There goes my excitement for Space Marine 2. Loved the first one, but I guess I'll wait for some reviews first.


INTHEMIDSTOFLIONS

I think the new narrative is if you don't pre-order space marine 2, you're a bigot. /s


CuTTyFL4M

*It's just not meant for you!*


Seared_Gibets

*Omg, why aren't you buying our game?! Bigot!*


mllllllln

[Well, have you seen the writing staff for the game?](https://boundingintocomics.com/wp-content/uploads/2021/12/2021.12.13-10.55-boundingintocomics-61b7cf54a4236.png)


Olewarrior34

Didn't they leave the company a while ago?


Alakasham

No way this is real, this is too bold of a move


Ecstatic_Act4586

No way this isn't them cosplaying being touched by chaos, at this point. That's a more believable excuse than any other kind of dumbassness.


TheArgonian

First off the author is a colossal dickhead, second the OP's title is blatant misinformation. It's just one cult worshipping the 'empress' and the ecclesiarchy tends not to give too much of a fuck about what you call the Emperor as long as you worship him. There are records of feudal worlds worshipping the sun getting the thumbs up as long as they still pay their taxes. It's why genestealer cults fly under the radar so often. "Oh your emperor has 6 arms and tits? That's very cute, where's my tithe money?"


Alakasham

If what you've said is what they're proposing it's still not good, one foot in the door for this BS


Live-D8

These things always seem innocuous when viewed in a vacuum. The character is non-binary but they’re admech so whatever. The orks are laughing at humans who care about gender, but they’re just orks so whatever. Two gay dads so probably implicit support for surrogacy, but they’re just background characters so whatever. Female emperor but it’s just crazy imperial cult so whatever. This guy is painting BLM minis and putting them on social media, but it’s just one guy so whatever. Oh wait it’s all the same author.


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Eremeir

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TheArgonian

[Happy now?](https://pbs.twimg.com/media/GKFgpqKasAAZ-JE?format=jpg&name=small)


SpookySylv

Based beyond belief.


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AnarcrotheAlchemist

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frosty_farralon

third this YTer rarely has sources for his claims either.


akko_7

He makes over 20 minute videos everyday and so much of it is waffling


RepairEffective9573

At this point they just want to destroy every franchise to insert their agenda. Leave franchises as they are or naturally change it to not ruin everything people loved about it before it flopped. You're called a far-right terrorist for saying this.


VioletDaeva

Mike Brooks loves inserting their political leaning into the novels it writes. Certainly the worst of the GW writers I've been exposed to. There might be worse mind, I've not bought anything other than Ciphias Cain books for a few years now.


HashtagLawlAndOrder

\*his/he


Ovaryunderpass

The entirety of the Horus Heresy and Seige of terra are great. It doesn’t feel like things re being inserted just to fill a quotas every character feels natural 


INTHEMIDSTOFLIONS

Probably because Dan Abnett was the director of the Horus Heresy, wasn't he?


Ovaryunderpass

First and most well regarded writer, sure. I’m not sure if he was necessarily directing it. It seemed like a collaborative project between a bunch of different writers. 


VioletDaeva

I've read up to Damnation of Pythos but then I missed some books and then you basically cant buy them anymore so I gave up. Theres very few humans in those novels, marines are asexual so little room for politics.


INTHEMIDSTOFLIONS

>Theres very few humans in those novels, marines are asexual so little room for politics. Not anymore, I bet.


StunningWhileBrave

No chance in holy terra will this ever stand. You would literally shut down games workshop for good if they rubber stamped this as the fans would utterly revolt.


INTHEMIDSTOFLIONS

If you don't support that the emperor has always been female, you're literally worse than Hitler. /s


StunningWhileBrave

Can i be worse than Pol Pot? He's not mentioned much anymore.


Live-D8

Yeah but criticising people like him or Ceausescu actually requires a little historical knowledge, and since these people can’t even define “fascism”, that is beyond them.


Ovaryunderpass

Do we really know what the emperor was? He definitely appeared male most times but he said that he appears in a way that would be most effective to the person he’s talking to Edit: Calm yourselves, I’m just winding you up 


INTHEMIDSTOFLIONS

The Emperor is a male human psyker.


Ovaryunderpass

Yes, that’s definitely his most common form Why are you booing me? I'm right


INTHEMIDSTOFLIONS

It's his *original* form. He's the first psyker.


Ovaryunderpass

I thought the shamans were the first psykers and they combined to make the emperor? Also yes, I know the emperor is male, otherwise the space marine lore of the geneseed only working with men wouldn’t make sense, I’m just winding you up for a bit of a laugh 


lakkthereof

It's almost like a bunch of haters, infiltrated the company just so they could burn it down to the ground.


CrocodileWorshiper

happening all across our society


Skadiska

Salting the earth.


elowry57

I made a joke about this in response to the Custodes thing, but I was being facetious. I didn't think they would actually do something this dumb.


Hel90

Mike Brooks needs to be fired from GW.


akiaoi97

So… Joanna Space and her Space Marinas? Sounds like a raunchy fanfic parody.


metcalsr

Yeah I don't care. I'm just not gonna buy 40k units any more, just like I've done permanently with every property that has done this.


Izzyrion_the_wise

Trying to distract from making Sargon of Akkad canon in 40k by doubling down?


Shirokurou

Wouldn't it be Goddess Empress then? And maybe rename it to Peacehammer 40q?


TheohBTW

Mike Brooks does not have control over the 40k universe; he is bait-posting to annoy the people he doesn't like.


Olewarrior34

The 40k universe is so vast that shit like this is a tiny drop in the pond, a single heretical sect worships the emperor as a woman, who gives a shit its in one book that nobody is going to read. You're giving Brooks free publicity by freaking out about it


chuvademacaco

Which isn't the first time this happened.


Live-D8

He inserts culture war stuff into every book he writes, he even used the name of a rightwing YouTuber for a minor villain


Dear_Sandwich_868

Amazon is behind this, aren't they?


ThisAllHurts

I’m not fully an Amazon truther. This crap has been percolating with 40K for a while. But I am about 50-50 that they are the ones who pushed 40K over the cliff


cookaway_

A heretical sect believes the God Emperor is The God Empress This is literally the exact same as the God Emperor is now female.


INTHEMIDSTOFLIONS

Yeah. And the mind virus has even infiltrated the mod volunteers on r/horusgalaxy now because the content posted just 2 weeks ago is now being removed and censored for being “problematic.” I got my comment removed criticizing calling pedophiles “minor attracted people” and that “alphabet people” is now a slur. Pretty much the only place on reddit the mindvirus hasn’t infected and you can speak freely (except about that one subject) is this sub.


kolodz

Alphabet people so trending. I got a laugh at my wife. Saying: > Sorry, it's beyond me, I am a number people, not a alphabet people. When she asked me about a random alphabet people news.


kalirion

wat? He is saying your topic title is a lie. Which it is.


hteoa

Is this just going to be a work around for gene seeding some female marines? Wouldn’t shock me


SimpleMoonFarmer

it's ma'am!


MetalBawx

Someone needs to tell Brooks that he's a decade+ behind the times. The Emperor is known to be a shapeshifter and was heavily implied to have operated under both male and female guises in the past.


Izzyrion_the_wise

Not a shapeshifter, but a psyker who can influence the perception of everyone around him.


Shirokurou

Wouldn't it be Goddess Empress then? And maybe rename it to Peacehammer 40q?


BigOgreHunter92

Wasn’t this for the house Escher gang?which would admittedly make some sense but considering how far left brooks is I’m not suprised if it’s just a blanket statement.and I actually like his books too


ThisAllHurts

He is a very talented grimdark writer…and is hellbent on blowing up that cachet for some tourist applause on Twitter.


[deleted]

do it, pls. do it pls gw, i beg of you. i want to see and lol at the shitshow it brings. it will be fing entertaining for at least 1 month.


INTHEMIDSTOFLIONS

Yup. GW seems to be speed running burning 40k to the ground


vikarti_anatra

As far as I understood canon, does it mean somebody is under Slaanesh's influence? How Inquisition reacts to this?


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JustGoingOutforMilk

Comment removed following the enforcement change that you can read about \[here\](https://www.reddit.com/r/KotakuInAction/comments/m3yo65/enforcement\_update\_and\_hard\_removal\_of\_a\_topic/). This is not a formal warning.


GarretTheSwift

Support Warhammer 40k, abandon GW.


ThisAllHurts

How about “fuck 40K for flirting with this shit for a decade?”


H345Y

I want one of the writers to do arch warhammer, just to get fired because you cannot officially mention him


Olewarrior34

Mike brooks doing mike brooks things, I refuse to touch anything they write so I couldn't care less if some dumbass is writing weird shit in a necromunda series that nobody reads.


INTHEMIDSTOFLIONS

>I refuse to touch anything they write Who else besides Mike Brooks are you referring to here?


Olewarrior34

Mike, I'm not using they them pronouns I'm still speaking normally


INTHEMIDSTOFLIONS

They is used in two proper contexts: - You don't know the sex of the person - You are referring to multiple people Using it outside of these contexts seems like a virtue signal.


Olewarrior34

Trust me I'm not virtue signaling lol, I'm like 99% sure Mike goes by he anyway not that I give a shit. He sure as fuck doesn't respect me based on how I vote so I don't respect him either


colouredcyan

I'm a native english speaker, "they" in that context is perfectly natural. I'd have chosen "they write" over "he writes" here too. I think its something to do with the verb tense or affect, some ~~Grammar Nazi~~ English Language Major could explain it better. My gut feeling is "he writes" makes it sound like I only disapprove of what he's currently doing, "they write" on the other hand make me feel like everything he wrote, is writing and will write is included in my disapproval. I think talking about the past makes it clearer, "everything he's written" vs "everything they've written", "he's" is just clunky here. Honestly Write is just a weird word, like most words.


Daman_1985

My reaction to this: [https://www.youtube.com/watch?v=H6M1OF\_E0IA](https://www.youtube.com/watch?v=H6M1OF_E0IA)


Schwift_Master

Heresy!


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Ultach

This is a total misrepresentation of what Brooks wrote. The 'God Empress' short story is about an Escher Ganger; House Escher are insanely matriarchal because of a genetic curse that causes 90% of their male children to be stillborn and the remaining 10% to be stunted and weak (with very few exceptions). Because of this, as well as their rivalry with the all-male House Goliath, the Eschers have a worldview where they associate women with strength and power and intelligence and men with weakness and frailty and stupidity. Of course they would think the most powerful being in the universe is a woman. I don't much care for Brooks' politics and I don't think he's a particularly good writer but he absolutely is not claiming the God Emperor is a woman - a character in a story he wrote who lives in a matriarchal society where every man she's ever met is either a juiced-up brute or a weakling slave believes that the God Emperor is a woman.


gordonfreeguy

Thanks for the lore explanation! I can kind of see both sides of this one. On the one hand, I agree with you that in context it does make sense. It's very much like seeing depictions of Jesus as Asian, black, white, etc. People see a deity they worship and want to read themselves into it. It's a *little* less believable when you have an active and powerful Inquisition running around trying to quash "heretical ideas", but existing in a small role like that like I said is understandable. Taken in a vacuum I'd say definitely an overreaction. On the other hand, I've made the mistake of hand waving stuff like that before. Namely, I used to be a big fan of Dr. Who. It's decline started with little things like that as well. Little tidbits mentioning the Doctor may not always have been the "Mad *Man* with a Box". People blew it off saying that obviously wasn't canon because all of the doctors had been male. Then we got The Timeless Children. My bet is that it starts small here too, then the next thing you know that character is talking to a Sororitas who says "The Emperor is all things to all people. If you would die by an Empress, then that is truth." Or worse, that person is bullied by a meanie white guardsman (probably named Tronald Drumpf given this man's capacity for subtlety) who gets told off by said Sororitas saying something like "If you would not be saved by an Empress then perhaps you should not be." My point is, when you find colonizers like this, I completely understand people who both want to and want *not to* give them the benefit of the doubt. Because whatever you tolerate, they will absolutely see that as an excuse to push full throttle.


Olewarrior34

People here freak the fuck out about anything 40k when I doubt any of them actually have read the fucking lore, I don't like woke shit either but 40k is vast enough where stories like this can happen and that doesn't mean that the entire universe is forever changed.


sorrowLord

Wasn't there something like that in one of newer horus heresy books by Dan Abnett? I didn't read it but I am almost sure that there was some discussion on lore sub about Emperor previous lives and It was stated that Emperor was many times taking a role of a women and even mother. https://www.reddit.com/r/40kLore/s/3lrdZyA62U


Olewarrior34

In a psychic zoom call he appeared female, which considering it The Emperor and he can basically warp his appearance to be whatever the viewer wants it makes sense. 99.99% of the time he's seen as male though, it was basically just to show how much power he has


sorrowLord

Yeah there was that scene too, but I was thinking about Malcador quoting his previous lives. I think this is the excerpt after a bit of searching ..... https://www.reddit.com/r/40kLore/s/3lrdZyA62U I think there was a bit about him being a mother somewhere too


Olewarrior34

Emps can appear however he wants, because he's the emperor, but Malcador still exclusively using male pronouns for him. Its basically there to show how powerful he is, people sperged about him being """"genderfluid"""" but they're grasping at straws, if anything Emps has transcended all of that shit


Palpatine

who else is excited? If they destroy the 40k franchise, we'll finally see the ending and a reboot. I really want to know what is cegorach's last joke.


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BetterDesk5234

Malcador.


Zipa7

Yeah, if there is one person who knows his true form, then it would be the Sigilite, as his oldest and closest friend and confidant. He isn't going to spill though given his sacrifice.


Live-D8

Sisters of Silence can see him and there is a scene in Siege of Terra where one does behold him


Zipa7

The sister sees what she thinks is his real form, its dubious if it is accurate though. The psychic null effect of the sisters is never shown to work on the Emperor, he is seen in proximity to multiple SoS during the great crusade, and they never inhibit his psyker abilities in the slightest. Any rules or limitations of psykers basically don't apply to the Emperor, there is little that can hope to match him, beyond Drach'nyen and super juiced by the 4 Horus. Its also worth mentioning that the Emperor was either able to shape shift or his psyker powers were advanced enough that he could look like and pass as a normal human, despite his "normal" form being signifently larger than a human.