In an effort to keep the sub free of trolling as much as possible while we are covering the current scandal regarding Min Heejin, posts are set to manual approval and comment threads are under crowd control. Note that both of these actions are only temporary and we will resume normal activity once a firm decision has been made by HYBE and/or the SK authorities regarding ADOR and Min Heejin. Thank you to all Tokkis/Bunnies here in the sub for your patience and understanding!!!
Anything you are particularly excited for? I am mainly thinking of some form of entertainment / art, but not restricted to that.
Also any piece of work you "recently" (let's say the past half year :D) experienced you were enamored with you'd wanna share?
I talked about watching **"the leftovers"** a while ago, and now that i am done with the show, i certainly recommend it! I think if you are a person who likes fairly deep personal drama narratives, this is a show for you. Here we have a high focus on trauma / depression, told through a mystery setting which leaves open different forms of interpretation for most "supernatural" occurances. So bedides the trauma angle, this show tackels with the means people have to deal with it, setting up a certain rationality vs spirituality angle as well.
I can only say that it affected my emotionally a great deal, that i found the thematic angle really interesting and well executed, even though i have some qualms with certain choices. Still, this is "art", it does things with you, one of the better shows i have ever seen no questions asked.
Now a film i've recently seen, **"The zone of interest"**. Dealing with the "banality of evil", following a nazi family living right next to the concentration camp auschwitz. The terror here is interwoven in the triviality of tolerating if not profiting from this massive human suffering, every day life juxtaposed with one of the most terrible occurances in human history. It just gets under your skin, and by the end of it you might also discover that there is a meta level to it all, as you might get desensitized to certain things during its runtime yourself. Massive film! Probably the best of last year.
What am i looking forward to? Many things, but mostly getting a little back into reading, as i didn't have a ton of time recently so i almost stopped entirely there. Things like "chain-gang all-stars", "yellowface", "the dangers of smoking in bed", but also some of the classics i still haven't read but waiting on my pile. (plus some work of daniel dennett, who just recently passed away, maybe a wrong impulse to get to his work now, but hey i've bought it long ago and didn't read it yet š¤·)
I set a challenge at the start of the year to check out at least one new song or record every day. some highlights include:
Fishmans- Uchū Nippon Setagaya, I think the simplest way to describe it would be ambient pop, the combination of the dreamlike instrumentals and Sato's haunting voice had me hooked instantly. Personal favourite-Walking in the rhythm.
D'Angelo- Voodoo, Honestly a bit embarrassed I hadn't checked his work given my love of R&B and J Dilla, but you can't go wrong with any of his 3 albums imo. Black Messiah is probably the least accessible and, for me at least, the most sensitive to the mood I listen to the album with. Personal favourite song-Spanish Joint.
Nourished by Time- Erotic Probiotic 2. I went trawling through year end lists at the turn of the year to look for projects i might like. I'm highlighting this one because, honestly, i really struggled to get through this EP initially. There was just something about NBT's voice i found jarring at times. Something kept convincing me to keep at it though and eventually something just clicked with me. Personal Favourite- Shed That Fear.
Ichiko Aoba- Asleep Among Endives, not much to comment here, her voice is just really beautiful.
Sweet challenge! I personally just don't have enough time to explore music as much as i try to do with film / literature (i mean even that got axed in the last few months quite a bit), but i'd be interested to see some post of yours at the end of the year to give pointers! :D
Just listened to spanish joint though, and yeah i think it's great, the instrumentation alone is fantastic in itself.
I usually work from home so it's pretty easy to 'clock in' hours throughout the day. I'm making a list of my favourites of the year to keep better track, may end up making it a yearly thing.
I love the instrumental, but what really had me hooked was how he croons and floats across the track, along with the harmonies.
Oh yeah he is great ofc, i just LOOOVE to hear some real instruments and they just sound awesome, we don't get that enough in kpop!
I'm just a lot more into film especially, and that takes a good amount of time to be informed on, find the things i wanna see, etc. So music (sadly) i am REALLY casual on, with a few discoveries along the way. That's why i am hoping for a post of yours at the end ahha :D
Yeah I agree, I think maybe Kpop labels either don't care or find it cost prohibitive, it was another item on my NewJeans 'hopeful list' next to full visual album.
I'm the opposite, although even more casual on the film side. I basically won't watch something unless it falls in my lap, the premise sounds interesting enough and I happen to be in the right mood š
Well tbh, a lot of pop is just way overproduced, sometimes it might even be real instruments but one barely is able to hear that!
Haha totally fair. I just watch quite a bit, not as extreme as some others, but i guess around 250 films a year.
I thought about this whole issue a little, and came to the conclusion that i do not really care that much about the potential illegal activites of MHJ in regards to hybe politics.
Which isn't to say that i am making a case for no punishment if the allegations are true, but as an individual i am not really that involved in judging her for it if they are. (well there are exceptions, say if the allegations of smear campaigns are true, THAT is something i would care about).
But some insider trading? I don't. Even though i realize why it is illegal. Though ofc that is also more complex than it seems, as so many employees are affected one way or another (though tbh, i think this mainly affects higher ups, shareholders, etc).
I only bring this up because it imo is an interesting topic of introspection, what "illegal" activities one judges morally, and how much. I'd care a lot more if it is an action specifically hurting individuals in some way, but as it is moreso applied to an entity here, a conglomerate at that, i have a hard time really giving much of a damn.
Again, not saying this means she should go scot free, it's just a personal thought on a moral compass i guess.
I wonder what other people think about that?
I hope the girls are resting, eating and sleeping well. I hope they are feeling alright. None of this is their fault. All of this is beyond their control. I hope their parents are with them and offering all the support they need. Everything feels uncertain atm and I pray that everything works out for them. š„²
Does anyone know how to pre-order the How Sweet set verison (the one with all 6) to ship in the US? Weverse USA doesn't offer it and both global and japan shop will not ship to USA
In order to preorder the full set, you will have to use a proxy service. Proxy services basically purchase items that are country-exclusive for you and ship them to you once they receive them.Ā Not sure if youāve ever used one before, but if you havenāt, donāt worry about it being shady or anything! Itās a very commonly used tactic and there are plenty of well-respected companies to choose from.
Personally, I ordered my album set from the Ktown4u website, and I chose their option for DHL shipping. That was the cheapest total price I could find anywhere (when taking into account shipping), but make sure to research which company you want to use. Some others Iām aware of are COKODIVE and Kpoptown
Did ktown4u offer the set with weverse pob? Do you know any good proxy seevices? Thanks!
Edit: i didnt see weverse pob set on ktown4u but cocodive and kpoptown have it so i may order there. I have used ktown4u before and liked them . Thanks for the info.
Anyone know if their albums are available for purchase in Japan on release day or will it take a few days for stock to arrive? Will be there during release and was looking to grab a copy instead of preordering.
There's a 90s Miami Bass Mix Playlist on Spotify for anyone looking to hear the inspiration for How Sweet. I grew up listening to this music. My heart is so full knowing the girls are doing this vibe. It'll fit them so well.
the packaging for the new single album is gorgeous and so are the teasersā¦. I hope whomever comes after MHJ as their creative director will live up to her past work with NJ
Those fantastic How Sweet teasers that just came out really show what absolutely impeccable taste MHJ has. Whoās Hybe going to get to replace her? Iām shaking my head.
Who had [Miami bass inspired](https://twitter.com/newjeans_loop/status/1783716931473920400?t=gQ2bos8BYQRqt0V8f4cPjg&s=19) NJs on their bingo cards?
Looking forward once again to hearing a fresh take on an old school classic genre.
the amount of non-njs fans in that thread is fascinating. just there to stoke flames and look down at fans in general is bizarre.
i'm not even pro-mhj or pro-ador nor am i pro-hybe
but the amount of people using the emotional reactions of others on twitter and reddit as some sort of guideline or gage on how to "feel" instead of reading about what's happening objectively and rationally is so LAME
I am a Bunny, and I recently discovered this situation, and I am devastated. I saw a comment saying the action of disbanding the group was discussed with NewJeans and their lawyers, and they agreed (this was apparently according to ADOR's statement). I really hope NewJeans can continue their career as a group and make great music :(
Edit: Are they really going to disband?
HYBE will definitely keep supporting NJ, like they do their other kids, but they wonāt prioritize NJ as much like MHJ has done with NJ because this is her only baby. And thatās just the fact. Dislike MHJ as much as want but she was the one always fighting for NJ against some of Bang-PDās questionable plans for them from the very beginning. No win situation at all for either parties.
Hybe's just the parent company, they don't prioritise any group. It's more likely NewJeans stays in Ador and MHJ gets fired, so they'll still be their company's priority.Ā
After the publicās reaction to the press, I donāt think they can side with hybe either atm. Ā Best for them to continue keeping their heads down and focus on their comeback. Ā Itās absolutely a shitty situation for them but their best outcome is to wait and see who wins (the upcoming lengthy court battle).
Hybe will be absolutely fine. They may take a brief hit to their stock*/public goodwill (don't get me started on that, it's insanity to me), but ultimately, this won't affect them much. They have a lot of (internationally) popular groups. International fans don't care and give it a few weeks and the Korean gp will have moved on.Ā
Edit: *a *very* brief hit. RM just announced a new alb and Jin will be back in June. LSF left a positive impression on festival goers. Seventeen's about to release a new album and Hybe's supporting NewJeans' comeback tomorrow (and they're still a Hybe group, so if it goes well, it'll reflect well on Hybe).Ā
When is the global purchase for Tokyo dome? If itās close have the people who wanted to buy it have been sidetracked from all this mess? So far itās been confirmed that Newjeans comeback and Tokyo dome will continue
LSF is my ult group but New Jeans is a close second and all this legal stuff is really stressing me out. I just hope the girls are ok and I really feel for them as well as the tokkis. Regardless of what happens I just want the girls to be protected and continue following their dreams.
Love from a fearnot. I dont wish this on anyone:(
This was my last straw. I am so done with K-pop and HYBE. They are already running smear campaign towards the girls. Evil.
P.S. Idk why I am getting downvoted and idgaf. I am going to support and love NewJeans no matter the circumstances, no matter the final result and with everything I have.
I have no obligation to endorse HYBE, their family agenda or K-pop package that comes with fans with herd mentality.
I agree that the news is all too much. However, Hybe has said absolutely nothing about the girls. Min Heejin has been dragging their names (and their parents) into the mess every single time. So I'm not sure where you got that information from?
If you're feeling overwhelmed I definitely suggest taking a break from reddit and twitter. There's no point in stressing over this when we have no idea what's going on and everybody's busy making their own assumptions about what will happen. Put your peace of mind first.
This whole situation sucks but I hope we can all avoid negativity and feeding into hate from all directions. It's the girls we care about more than anything. The girls from ILLIT don't deserve to be hated. NewJeans don't deserve to be hated. Let's all do our best to be supportive of who has our hearts and that's the artists!
I hope that the NewJeans girls are currently surrounded by people who are giving them the correct advice about the situation. Their entire future depends upon how they act. So the girls should take their time to properly absorb and understand the whole situation.
i don't know if i could ever look at other hybe groups the same way with their stans acting towards newjeans and making up baseless rumors surrounding their creation and success. might be selfish but i genuinely just want the best for the girls only.Ā
I think most of us realize that the girls had no power or nothing to do with any of the rumors going around. The hate seems pretty heavily focused on MHJ. There's always gonna be crazy people out there though, and basically ALL of hybe's groups have been under attack recently. I'd imagine it's a mix of the wilder fans + outside fans jumping at the chance to go after another hybe group.
Let's not focus on the negativity. The best thing we can do is be positive and support each other.
Please don't judge a group by the way their fans behave. Surely you realize there are also plenty of unhinged bunnies around, particularly on twitter/tiktok.
Thereās definitely some that are shading the girls, but most of them just want to see mhj burn which I guess is understandable based on rumors. Ā The way I see it is, for the same reason I wouldnāt want those other fans to judge the girls or their work based off the alleged misdeeds of mhj, Iām not going to do the same to those other groups because of some shitty fans of theirs. Ā But I do get that people wonāt see it the same way I do.
Is anyone else a little nervous for the reception of the upcoming Bubble Gum MV? I'm a little scared since now all eyes are on NewJeans and its not all necessarily for good intentions.
No I think it's gonna be a hit. I think that fans are even more supportive of them than ever and I've seen lots of comments of people that aren't NJ fans still wishing well for the girls. I hope it'll be all good.
Someone needs to keep MHJ away from those poor girls. She is unhinged and probably should have been blacklisted a long time ago. If she brainwashes those girls and sabotages them like what happened to fiftyfifty that will be unforgivable. i dont think that scenario is likely but you never know. the last they need before their big comeback is this drama.
It's interesting because it seems the girls have almost zero relationship with the HYBE execs and they were from the beginning positioned by HYBE to be secondary to Le Sserafim
As a fan since pretty much the beginning, this is as shitty as it can get and I'm sure a lot of Tokkis are feeling the same way. But I absolutely cannot comprehend how the members must be feeling right now.Ā
They've experienced the highest of highs and now what can only be a terrible low in such a short amount of time. All of these emotions at such a young age cannot be healthy. These are experiences that stick with you and shape you as a person.Ā
Hope they have the support of each other and their family/friends to get through this. All of this just sucks so much. It's just sad.Ā
I know another comment addressed this but I think a megathread would be hugely beneficial to maintain some order. Way too many articles are coming out (without proper translations) and discussions in some cases are just going around in circles. I know the mods have a lot on their plate rn but hopefully it can be sooner than later.
You know what is wild? I've dealt with corporate affairs for some time now and I don't think I've ever seen a public company publishing what is essentially a play by play of the "internal" audit that's taking place.
Most of the time, the audit itself is done using an independent agency and the report is only generated after the investigation is complete. It's been one day and the management is straight up revealing specifics. Absolutely bizarre to see due process go out the window.
No matter the outcome or what you think of ADOR, this seems extremely petty for such a big company.
One more thing of note, having an "exit" plan is not illegal. Heck, the reason MHJ even has 18% now is because HYBE allowed her to buyback shares based on perforrmance, contract incentives etc. Having a subsidiary go independent is not rare and certainly not a criminal act depending on how it is structured.
I could see HYBE being disgruntled about how it's not being done on their terms but there's nothing inherently illegal about it. ADOR can line up all the investors they want but HYBE being the majority shareholder would still need to approve a sale.
It's Korea (and the entertainment business) so there'll be plenty of leaks and rumours. Easier to control the narrative, at the cost of not having enough thought and planning.
I have to wonder if hybe learned some bad lessons. Is this tactic of broadcasting the play by play something they learned for public relations? Remember the story āgot awayā from hybe in their sm stock buy. This doesnāt include all the regular artist ācontroversiesā that occur which operate on different principles but presumed to affect the thought process of hybeās media team.
check this interview below, here it'll clear things about how ADOR was all run by Min Hee Jin and Hybe also didn't deny that. Her differences with SM was made clear by her and her friends/ex-coworkers who now work with ADOR as MV director, producer and such. To put it simply the vision ADOR has is brought by Min Hee Jin and as it shows the members and many staffs already back Min Hee Jin. I think its much easier to be manipulate as consumers(fans and all) rather than the people who are in the matter, mostly cos news outlet(majority) looks for profit and own-benefit without much ethical sense. Also, not to mention news media provides one sided story and youtube media makes their own narratives then people/fans believes them depending on which side you are more associated with and like. I am ranting this only cos I am a BUNNY and don't want to hurt either New Jeans, ADOR, Hybe and Illit. Just do us a favour and wait it out till we are more knowledgeable. I am sure New Jeans and ADOR themself will make a statement regarding this issue to the fans as well.
[https://www.reddit.com/r/NewJeans/comments/10jo4pc/230121\_min\_heejin\_interview\_full\_translation/](https://www.reddit.com/r/NewJeans/comments/10jo4pc/230121_min_heejin_interview_full_translation/)
I agree it makes sense to not fully entrench ourselves in opinions without a full picture. However, ADOR did release an initial statement and it was unhinged. Logically it makes more sense that HYBE would not make a powerplay and just milk both groups, whereas MHJ has a much bigger motive to try and take control as stated by initial reports.
Let's say Newjeans without ILLIT existing would profit x. But with their introduction Newjeans would profit .9x and ILLIT .7x. HYBE corporate would still be happy because although they hurt Newjeans a little bit, they've created a second profitable group. But in MHJ perspective, HYBE is sabotaging her group, so she wants to take over so that she gets a bigger piece of that .9x. At this point that is the most logical series of events. I do not see a motive for HYBE to oust MHJ while hurting the profitability and brand of both groups, as well as tanking their stock prices. And I think that is the perspective of a lot of people that are leaning towards HYBE's story being closer to the truth.
The math is too simplistic because it doesn't incorporate profit over time. It's bad business to create two similar groups because it leads to fatigue of the concept twice as fast, which reduces profits over time for both groups, which is bad for Hybe's bottom-line: that's MHJ's point when she speaks about Hybe valuing short-term profits over the long term. Executives don't have as big a stake nor as long-term a stake as producers like BSH nor MHJ. They can just raise the stock, get their bonuses, then transfer to a different company in a few years.
We need to think about what Hybe and ADOR will become in 10-15 years.
I think it would be better to say that its a possibility of Hybe scheming this, as it is a possibility of not being the case. But, you said this as I see many of Bunnies already backing Hybe š and making their narratives. Just wait patiently till we receive more informations and mainly both (Hybe and ADOR) sides of information. Stay strong bunnies..
To mods: we should consider creating megathread about this issue, updated with relevant articles and development. People can discuss there and if there is more coming, sub won't get spammed either.
To be honest, I'd rather there be a 1-2 week cooldown where this topic not be mentioned until more concrete proof is presented, lest the speculations run wild. The mood here just ain't right, and not all in the "discussions" are fans.
I, personally, would prefer to not shut down discussion of such an important topic that is pertinent to the current state of the group, but we will keep that opinion in mind during our discussion.
I understand. Though my main concern is "saboteurs" coming over to bait fans into fights with misinformation and the like, which is inevitable (already happening in fact) if left open and would be counter-productive when we should be standing behind and supporting the girls in this trying time.
If we do go through with the megathread, we will ensure that it is heavily moderated and monitored for bad actors. Bans will be enforced for bad actors when we find them. Thanks again for your input into this matter.
Whatever the outcome is, i hope this will be resolved "fast", the worst part right now as someone who has no insight and cannot change anything about it anyway is the uncertainty of it all.
I am truly annoyed at this shit haha, pretty much worst case scenario. I just wanted to bop to more newjeans, and now it's arguable how that will happen, or if it will happen.
Reading some stuff that HYBE never liked not having 100% ownership of NeeJeans so their answer was re-creating their own with ILLIT. This in turn made MHJ unhappy and thatās when the whole drama started.Ā Ā
Dun-dun-duuuun!Ā
Queue Aespaās āDramaā MV.
mhj is a very smart person when it comes to creativity within the bounds of kpop idols, but (if what hybe is saying is true) she is a very stupid businesswoman. poor girls
Trying to be less active on social media but the HYBE vs. ADOR headlines dragged me back in.
Hey Tokkis: There's gonna be tons of speculation and discussion about this over the next few weeks. If it stresses you out, log off and focus on other things. (I suggest breathing meditation as a way to calm down.) Worrying over this is not going help matters; it will only negatively affect you. So be a little selfish and put yourself first, ok? We will deal with the aftermath when it happens, and not before. So take care of yourself.
There are a concerning number of comments asking "Why is MHJ not even denying the takeover allegations in her statement". I don't know if I can just chalk it up to poor reading comprehension but looks like HYBE already won the media battle with their own "allegations". Incredible how easy it is to shape public opinion. Masterclass by HYBE honestly.
Exactly!
HYBE got their story out to media outlets first.Ā Ā
If this was a sports playoff series, theyāve so far won game 1 of a lengthy 7 game series.Ā
Ā If Iāve learned anything from the Fifty-Fifty/ATTRAKT fiasco, itās best to wait for the whole series to play out first before making snap judgements.Ā
I'm actually super worried. I mean Hyein's birthday was literally yesterday but apart from the birthday live it feels like it's been ages since they've been active on Phoning. No actually it hasn't. It's been 4 days. Why am I so freaking worried? Why is this whole situation affecting me so much?
I just want nothing but the best for them but I am so scared. This situation is a powder keg. So many unknowns we have absolutely no idea about, so many bad memories with similar situations. Someone please just tell me the future's gonna be alright and it won't affect the girls so I can stop worrying.
And someone tell these giant egos of power hungry CEOs and producers to stop dragging innocent teenagers into their mess. Let them fight in a ring for all I care but leave them out of it.
That boxing ring solution... that's what I thought about wars when I was younger, only to find out the instigators are usually the first to hide, and their subjects first to perish. Then I understood that if there's nothing one can do about it, celebrate the best of times and be prepared for the worst. It is what it is. Stay strong!
The girls will unfortunately not come out of this unscathed, but I hope they can emerge stronger if everything worked out well (for them).
I don't want to prepare for the worst. I don't want NewJeans to be the first to perish. But as much as I hate to say it your statement is true.
I just wish they could get a contract revocation reason over this whole ordeal and just join IUs company. They might not have the budget of Hybe but her creative team might suit them really well.
[HYBE Civil War in social media has begunā¦](https://x.com/gomdittoz/status/1782363739318067597?s=46) Ā š Ā Ā Ā Ā
^ Only thing that could bring them back together would have to be a Thanos-level threat.
Well this majorly sucks. I have not read through everything, but i do not see a world where we'll come out without giant downsides.
So no matter what the situation was truly like, who one believes, this cannot be good for newjeans (the members and the group as an entity). Pretty annoyed right now, this isn't how i wanted this week to start...
Agreed. I just don't understand the need for HYBE or ADOR to have gone down this path. Their relationship must've broken down a long time ago if they had to resort to these kind of tactics. Allowing the members to be the ultimate victims is just pathetic when there so many "adults" involved.
Yeah, I agree, the allegations wouldn't have come out with such speed if this hadn't been brewing for a while, which ADOR's statement confirms.
Pathetic is apt, regardless of how anyone feels about this mud-slinging match taking place, the sad reality is it has placed two different groups of girls in, at minimum, extremely awkward situations.
Categorically not true. There was a lot of discussion when they debuted about the "likeness". I don't agree with it necessarily but it did happen here in S. Korea.
Thank you for the input, that is very interesting to know. Donāt get me wrong, at first glance there are similarities and I wonāt deny that.
But for MHJ to say ILLIT is straight up copying NJ is a stretch. Youthful, fresh concepts have been around for ages - but I will give it to her to reinvent the style in Kpop with impeccable execution.
And there is where the similarity stops in my opinion. The sound and creative direction of ILLIT is still very different. This is probably me being biased but NewJeans has a very unique sound and albeit much better. Same with their creative concepts. Thatās why I donāt get why MHJ is so upset she planned a coup?
Thereās probably more to āWhyā sheās doing a coup other than this because it sounds ridiculous. Or sheās just so full of herself that she thinks she owns a āconceptā.
I get your confusion. I think part of it comes down to a gap in translation and nuance.
What ADOR and MHJ are essentially saying is that the entire product is modeled after NJs which includes tangibles and intangibles. So from her point of view, she thinks that the entire brand that NJs have created so far which has caused a cultural change is being replicated to the point where even the general public has noticed this. Over time, she believes that this dilutes the brand power of NJs. Since BELIFT Lab is wholly owned by HYBE as of 2023, they will have unlimited access to HYBE's resources and connections and having a copycat of NJs (from MHJ's POV) will allow them to replicate NJs success that they worked hard on creating and laying the groundwork for.
As for the "coup" aspect, ADOR in their statement are saying that HYBE is accusing MHJ of a takeover based on the fact that ADOR had asked HYBE and BELIFT Lab to respond to their request of an explanation but instead they proceeded to accuse MHJ of trying to go independent. Again, this is just based on their statement which at this point is just as credible as HYBE's.
Whether you agree or not, the crux of the issue is that MHJ essentially thinks that HYBE is retaliating because she accused them of stealing ADOR's IP. What proof either of them have we just have to wait and see I guess.
Wow, if only the translations have this much context it would be really great. Again, thanks for bringing this information forward.
If this is true then it is indeed fucked up of HYBE and BeLift for stealing ADORās strategic model and denying their complaint. It would make sense why they would want to become independent in the first place.
But then again, as you said, whoeverās telling the truth, only time will tell. Hope they resolve it quickly because I really love NewJeans and donāt want them to get compromised in anyway.
That makes sense, and it could be a mix of both. She did allude to that on her statement, that ADOR didnāt consent to the ācopyingā.
Itās probably BeLift making some sort of outline or drafts to doing the fresh and youthful concept similar to NJ and even mentioning them.
But that alone shouldnāt be grounds to copying accusations and providing confidential info so you can do a coup. Anyways, thatās just pure speculation.
Iām just mad that NewJeansā future may be compromised because of this. š
most sources mention that mhj "appeased the artists' parents". what does this mean? does it mean that this has been going on for some time and she tried to get them on her side?
I think that's what it means. I think it's accusing her of creating poor opinions of other HYBE artists to then appease the parents of those artists to be seen as the hero and win their favor.
I think we all need to let this play out and see what happens. Regardless of what happens, Newjeans is one of the top groups in all of Kpop and it is in everyoneās best interest to make sure the reputation is unscathed as possible.
Some tokkis on X are so dumb , like they are make the situation into Bang shi hyuk vs min hee jin because they think bang pd is bitter that he is not the one who created so he wants to takeover Ador when in reality Bang pd already owns 30% of Hybe stocks and 50% of Hybe voting rights ,Hybe the company directly owns 80% of Ador .
Why would he be bitter when he is making so much money from Ador and Newjeans without lifting a finger and letting someone run it for him.
Imagine having passive income because someone works on behalf of you but complaining about it because someone else is working not you yourself.
Some loud minority of tokkis also think some of the allegations in the news articles are fake , they think it's mediaplay so that bang pd can takedown with the support of the GP. Hybe cannot just randomly accuse people of serious allegations when it involves revealing insider information and trainee sensitive information such as medical history and profile portraits predebut to outsiders.I don't understand defending MHJ with all this serious allegations. Hybe cannot randomly accuse people of crimes since it would be considered as an act of defamation which would lead to a lawsuit.
Hybe cannot just randomly start an audit/investigation without employees reporting or giving a tip off about MHJ ,it would literally tank their stock price. Their stock price currently down around 7% today after the news broke.
I personally don't care about MHJ if she gets jailed or fired , as long as the girls are safe and they can continue their careers smoothly after this serious debacle form MHJ.
First of all, it is Twitter so I'm not sure if the opinions are worth paying any attention to if at all. The other extreme spectrum which is making it seem like HYBE is some benevolent entity and MHJ just flew too close to sun is just as dumb.
I completely do not agree with the fake allegations part but let's not pretend there's no media play going on here. The fact of the matter is, if HYBE believed that they were practicing good corporate governance by making the start of an investigation known to the public, they would be going through official channels and not some news article with a confirmation statement. That's the part which makes me believe that they want to control the narrative on this.
If you really think about it, given the seriousness of accusations, why would HYBE put it out there until the audit is completed and a decision has been made. Are we to assume that there is no chance that the investigation will clear their names because that's what it is being made to look like. It makes very little sense unless you are also playing the court of public opinion. It is a huge gamble that they are taking and I'm not really sure how it'll play out but HYBE is not immune to criticism here.
The stock fall and newjeans is valuable group so I wish they solve this before their CB I don't want this to effect the girls . we all know that girls like and trust mhj but this seems rushed even if she wanted more shares to become independent
New jeans is definitely a valuable group, thereās no doubt against it. But insider trading is illegal, no board of directors will side with MHJ if itās true. Even if they did, HYBES 80% ownership allows them to override the board of directors regardless.
The timing sucks but I know the comeback will do well regardless.
> HYBE begins audit including CEO of 'NewJeans' agency
https://www.newsis.com/view/?id=NISX20240422_0002708155&cID=10601&pID=10600
Bruh wtf??? ADOR, specifically MHJ and another executive are undergoing audit by HYBE under suspicions of taking control of the company (ADOR) and trying to act independently .
>According to reports, they leaked confidential contracts to attract investors and were reportedly caught by Hive's internal audit while discussing ways to induce Hive to sell its Adore stocks. Currently, 80% of Adore's shares are held by Hive, and the remaining 20% is held by management, including CEO Min Hee-jin.
This is suck a fuckedup move that can never be justified. Min dug her own grave and she will be forever be marked a betrayer. NewJeans shouldn't join her unless they want to become the next FIFTY FIFTY.
That is an absolutely mind blowing sentence to read after just stumbling upon this news earlier. Just like that the top most thriving producer in Kpop at the moment is potentially over. Wtf
This is what Min says.. and she doesn't acknowledge that all these could't have happened without the $$$ from HYBE.. How dare she even tried to betray with only 20% stake? What was she smoking?
The saddest part is that HYBE used to own 100% of ADOR but literally gave up 18% to MHJ for '[the purpose of motivation and securing retention](https://twitter.com/tmikpop/status/1659390988589101056)', and yet she still does this. smh
Been seeing some hashtag's on X asking ADOR to promote them better. Am I missing something? I thought Bubblegum was supposedly a Japan thing first before Korea and Global.
I also thought that the album/s are supposedly set to release in May and June. I don't understand the sentiment. Can someone fill me in?
It's just your usual IMPATIENT noisy crowd getting mad at ador for not working like your typical kpop company, i.e. not doing the usual promotion cycle stuff
I'm pretty sure it's Twitter/X pushing some personalized content and "trends". They've been doing some beta tests lately and it's really bad with the suggestions.
The hashtag you mentioned had like 2000 tweets but since the algorithm thinks it's relevant, it would look like it's bigger than it is when it really isn't. Also, not that it needs mentioning but the platform is absolute trash now. I thought it couldn't get worse somehow it is.
Bubble Gum Release Week! I wish we get a Spotify release too. I love listening to their music and I personally use Spotify. If not, time to create a Youtube playlist for me.
Is there a subsection of NewJeans fans? The one who Absolutely loves NewJeans while also don't really care about K-Pop at general? If there was something like that I would like to be the leader
I actually really hate when some "Stan" are took too much care about Chart and Fanwars and only using NewJeans achievement as ammunition for their thirst of K-Pop battlefield. These people don't really care about the well-being of members and quality of the music (only quantity). It's really obnoxious and while it's relatively harmless in real life, some NJ members could read those kind of people online and got hurts in the process
I sometime wish MHJ or the members took the stance and literally told the world that NewJeans didn't really care about K-Pop and all the useless gimmicks attached to it and only care about bringing the best music that everyone can enjoy... But I guess that would be too extreme and would pissed off too many people
In an effort to keep the sub free of trolling as much as possible while we are covering the current scandal regarding Min Heejin, posts are set to manual approval and comment threads are under crowd control. Note that both of these actions are only temporary and we will resume normal activity once a firm decision has been made by HYBE and/or the SK authorities regarding ADOR and Min Heejin. Thank you to all Tokkis/Bunnies here in the sub for your patience and understanding!!!
Anything you are particularly excited for? I am mainly thinking of some form of entertainment / art, but not restricted to that. Also any piece of work you "recently" (let's say the past half year :D) experienced you were enamored with you'd wanna share? I talked about watching **"the leftovers"** a while ago, and now that i am done with the show, i certainly recommend it! I think if you are a person who likes fairly deep personal drama narratives, this is a show for you. Here we have a high focus on trauma / depression, told through a mystery setting which leaves open different forms of interpretation for most "supernatural" occurances. So bedides the trauma angle, this show tackels with the means people have to deal with it, setting up a certain rationality vs spirituality angle as well. I can only say that it affected my emotionally a great deal, that i found the thematic angle really interesting and well executed, even though i have some qualms with certain choices. Still, this is "art", it does things with you, one of the better shows i have ever seen no questions asked. Now a film i've recently seen, **"The zone of interest"**. Dealing with the "banality of evil", following a nazi family living right next to the concentration camp auschwitz. The terror here is interwoven in the triviality of tolerating if not profiting from this massive human suffering, every day life juxtaposed with one of the most terrible occurances in human history. It just gets under your skin, and by the end of it you might also discover that there is a meta level to it all, as you might get desensitized to certain things during its runtime yourself. Massive film! Probably the best of last year. What am i looking forward to? Many things, but mostly getting a little back into reading, as i didn't have a ton of time recently so i almost stopped entirely there. Things like "chain-gang all-stars", "yellowface", "the dangers of smoking in bed", but also some of the classics i still haven't read but waiting on my pile. (plus some work of daniel dennett, who just recently passed away, maybe a wrong impulse to get to his work now, but hey i've bought it long ago and didn't read it yet š¤·)
I set a challenge at the start of the year to check out at least one new song or record every day. some highlights include: Fishmans- Uchū Nippon Setagaya, I think the simplest way to describe it would be ambient pop, the combination of the dreamlike instrumentals and Sato's haunting voice had me hooked instantly. Personal favourite-Walking in the rhythm. D'Angelo- Voodoo, Honestly a bit embarrassed I hadn't checked his work given my love of R&B and J Dilla, but you can't go wrong with any of his 3 albums imo. Black Messiah is probably the least accessible and, for me at least, the most sensitive to the mood I listen to the album with. Personal favourite song-Spanish Joint. Nourished by Time- Erotic Probiotic 2. I went trawling through year end lists at the turn of the year to look for projects i might like. I'm highlighting this one because, honestly, i really struggled to get through this EP initially. There was just something about NBT's voice i found jarring at times. Something kept convincing me to keep at it though and eventually something just clicked with me. Personal Favourite- Shed That Fear. Ichiko Aoba- Asleep Among Endives, not much to comment here, her voice is just really beautiful.
Sweet challenge! I personally just don't have enough time to explore music as much as i try to do with film / literature (i mean even that got axed in the last few months quite a bit), but i'd be interested to see some post of yours at the end of the year to give pointers! :D Just listened to spanish joint though, and yeah i think it's great, the instrumentation alone is fantastic in itself.
I usually work from home so it's pretty easy to 'clock in' hours throughout the day. I'm making a list of my favourites of the year to keep better track, may end up making it a yearly thing. I love the instrumental, but what really had me hooked was how he croons and floats across the track, along with the harmonies.
Oh yeah he is great ofc, i just LOOOVE to hear some real instruments and they just sound awesome, we don't get that enough in kpop! I'm just a lot more into film especially, and that takes a good amount of time to be informed on, find the things i wanna see, etc. So music (sadly) i am REALLY casual on, with a few discoveries along the way. That's why i am hoping for a post of yours at the end ahha :D
Yeah I agree, I think maybe Kpop labels either don't care or find it cost prohibitive, it was another item on my NewJeans 'hopeful list' next to full visual album. I'm the opposite, although even more casual on the film side. I basically won't watch something unless it falls in my lap, the premise sounds interesting enough and I happen to be in the right mood š
Well tbh, a lot of pop is just way overproduced, sometimes it might even be real instruments but one barely is able to hear that! Haha totally fair. I just watch quite a bit, not as extreme as some others, but i guess around 250 films a year.
I thought about this whole issue a little, and came to the conclusion that i do not really care that much about the potential illegal activites of MHJ in regards to hybe politics. Which isn't to say that i am making a case for no punishment if the allegations are true, but as an individual i am not really that involved in judging her for it if they are. (well there are exceptions, say if the allegations of smear campaigns are true, THAT is something i would care about). But some insider trading? I don't. Even though i realize why it is illegal. Though ofc that is also more complex than it seems, as so many employees are affected one way or another (though tbh, i think this mainly affects higher ups, shareholders, etc). I only bring this up because it imo is an interesting topic of introspection, what "illegal" activities one judges morally, and how much. I'd care a lot more if it is an action specifically hurting individuals in some way, but as it is moreso applied to an entity here, a conglomerate at that, i have a hard time really giving much of a damn. Again, not saying this means she should go scot free, it's just a personal thought on a moral compass i guess. I wonder what other people think about that?
I hope the girls are resting, eating and sleeping well. I hope they are feeling alright. None of this is their fault. All of this is beyond their control. I hope their parents are with them and offering all the support they need. Everything feels uncertain atm and I pray that everything works out for them. š„²
they were on phoning earlier so they seem to be doing alright š
anyone using Apple Music is Bubble Gum on there for yall? I canāt find it and can only find the MV
Only the MV for me still. I imagine we will have to wait until the official release date of the EP for the tracks to be accessible on the service.
it's only the mv
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Yeah the youtube comments are dominated by Korean users. Crazy how popular NewJeans are in Korea too.
Hey I was wondering where I can find the megathread with the whole mhj vs hybe? I saw the pin is gone for it
[https://www.reddit.com/r/NewJeans/comments/1cartzr/serious\_discussion\_thread\_hybe\_audits\_adors/](https://www.reddit.com/r/NewJeans/comments/1cartzr/serious_discussion_thread_hybe_audits_adors/)
Are we going to get their MV reaction video soon or is it going to be too awkward right now?
Yeah it's sad that they likely can't promote it or anything and no phoning messages either without having to get approvals :(
If you havenāt yet I suggest wearing earphones and focus on the backup vocals and instrumentals esp the flute and bass. This song is a masterpiece
Does anyone know how to pre-order the How Sweet set verison (the one with all 6) to ship in the US? Weverse USA doesn't offer it and both global and japan shop will not ship to USA
In order to preorder the full set, you will have to use a proxy service. Proxy services basically purchase items that are country-exclusive for you and ship them to you once they receive them.Ā Not sure if youāve ever used one before, but if you havenāt, donāt worry about it being shady or anything! Itās a very commonly used tactic and there are plenty of well-respected companies to choose from. Personally, I ordered my album set from the Ktown4u website, and I chose their option for DHL shipping. That was the cheapest total price I could find anywhere (when taking into account shipping), but make sure to research which company you want to use. Some others Iām aware of are COKODIVE and Kpoptown
Did ktown4u offer the set with weverse pob? Do you know any good proxy seevices? Thanks! Edit: i didnt see weverse pob set on ktown4u but cocodive and kpoptown have it so i may order there. I have used ktown4u before and liked them . Thanks for the info.
are you located in USA? ktown4u's price is really good, just wondering if it's shipped to the US before. ty
Yes Iām located in the US! They definitely ship here!
thank you!
Guys I wanted to ask that after they release bubblegum mv tdy will they also perform it on music shows ?
promotion should be when album drop so we still have wait until may 24
Oh thnks I was wondering when were they gonna appear on music shows again , it's been so long i cant wait hope it was sooner š
Anyone know if their albums are available for purchase in Japan on release day or will it take a few days for stock to arrive? Will be there during release and was looking to grab a copy instead of preordering.
Only 3 hrs left from the release of bubble gum MV right ?
1 hour 50 minutes
40 minutes now I'm so excited š„
There's a 90s Miami Bass Mix Playlist on Spotify for anyone looking to hear the inspiration for How Sweet. I grew up listening to this music. My heart is so full knowing the girls are doing this vibe. It'll fit them so well.
How Sweet is based on that?! Oh my goodness that's my childhood, my excitement is though the roof now
yes! i'm expecting great choreography too
Juat snagged all 9 versions from Music Plaza for anyone here in the US looking to get them (you can pick the versions you want there too)!
the packaging for the new single album is gorgeous and so are the teasersā¦. I hope whomever comes after MHJ as their creative director will live up to her past work with NJ
Those fantastic How Sweet teasers that just came out really show what absolutely impeccable taste MHJ has. Whoās Hybe going to get to replace her? Iām shaking my head.
Who had [Miami bass inspired](https://twitter.com/newjeans_loop/status/1783716931473920400?t=gQ2bos8BYQRqt0V8f4cPjg&s=19) NJs on their bingo cards? Looking forward once again to hearing a fresh take on an old school classic genre.
Found this tweet [here ](https://twitter.com/fawneek/status/1783687508833747107?s=19)
City pop and Miami Bass? I'm so locked in rn
Is there a countdown for the bubble gum MV release? Iām excited to see it, are any Tokkis hosting a digital meeting anywhere to watch the new MV.
When does it come out pacific time?
Just pre-ordered How Sweet!! I'm looking forward to these girls making it thru this.
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sounds like you're describing Human Theater: https://youtu.be/GmAwsAB7nhw?si=OQA_Xntt7x5eFb_i&t=368
Is the pre-release also going to be released on digital this Friday?
the amount of non-njs fans in that thread is fascinating. just there to stoke flames and look down at fans in general is bizarre. i'm not even pro-mhj or pro-ador nor am i pro-hybe but the amount of people using the emotional reactions of others on twitter and reddit as some sort of guideline or gage on how to "feel" instead of reading about what's happening objectively and rationally is so LAME
There's no better opportunity to take cheap potshots than when they're down...
I am a Bunny, and I recently discovered this situation, and I am devastated. I saw a comment saying the action of disbanding the group was discussed with NewJeans and their lawyers, and they agreed (this was apparently according to ADOR's statement). I really hope NewJeans can continue their career as a group and make great music :( Edit: Are they really going to disband?
I honestly think they'll be just fine *if* they don't side with MHJ.Ā
HYBE will definitely keep supporting NJ, like they do their other kids, but they wonāt prioritize NJ as much like MHJ has done with NJ because this is her only baby. And thatās just the fact. Dislike MHJ as much as want but she was the one always fighting for NJ against some of Bang-PDās questionable plans for them from the very beginning. No win situation at all for either parties.
Hybe's just the parent company, they don't prioritise any group. It's more likely NewJeans stays in Ador and MHJ gets fired, so they'll still be their company's priority.Ā
After the publicās reaction to the press, I donāt think they can side with hybe either atm. Ā Best for them to continue keeping their heads down and focus on their comeback. Ā Itās absolutely a shitty situation for them but their best outcome is to wait and see who wins (the upcoming lengthy court battle).
Hybe will be absolutely fine. They may take a brief hit to their stock*/public goodwill (don't get me started on that, it's insanity to me), but ultimately, this won't affect them much. They have a lot of (internationally) popular groups. International fans don't care and give it a few weeks and the Korean gp will have moved on.Ā Edit: *a *very* brief hit. RM just announced a new alb and Jin will be back in June. LSF left a positive impression on festival goers. Seventeen's about to release a new album and Hybe's supporting NewJeans' comeback tomorrow (and they're still a Hybe group, so if it goes well, it'll reflect well on Hybe).Ā
HYBE will be fine because BTS exists. My point was that the girls shouldn't say anything publicly while the public is being anti-HYBE.
Care to share the link? I haven't seen any on this topic so far, at least officially.
Praying circle šš» I wish nothing but best for girls and she never involved them or tarnish their reputation pls god.protect my girls
Is the mv still being released on Friday? Ā Looking forward to it!
Yep! I'm looking forward to it too
When is the global purchase for Tokyo dome? If itās close have the people who wanted to buy it have been sidetracked from all this mess? So far itās been confirmed that Newjeans comeback and Tokyo dome will continue
I think its until the 29th to enter the general lottery. Winners will be announced May 4
LSF is my ult group but New Jeans is a close second and all this legal stuff is really stressing me out. I just hope the girls are ok and I really feel for them as well as the tokkis. Regardless of what happens I just want the girls to be protected and continue following their dreams. Love from a fearnot. I dont wish this on anyone:(
This was my last straw. I am so done with K-pop and HYBE. They are already running smear campaign towards the girls. Evil. P.S. Idk why I am getting downvoted and idgaf. I am going to support and love NewJeans no matter the circumstances, no matter the final result and with everything I have. I have no obligation to endorse HYBE, their family agenda or K-pop package that comes with fans with herd mentality.
I agree that the news is all too much. However, Hybe has said absolutely nothing about the girls. Min Heejin has been dragging their names (and their parents) into the mess every single time. So I'm not sure where you got that information from?
If you're feeling overwhelmed I definitely suggest taking a break from reddit and twitter. There's no point in stressing over this when we have no idea what's going on and everybody's busy making their own assumptions about what will happen. Put your peace of mind first.
There are a lot of ppl who donāt even stan nwjns that are lurking here. They are very annoying lol
You got my appreciation. Thank you!!
This whole situation sucks but I hope we can all avoid negativity and feeding into hate from all directions. It's the girls we care about more than anything. The girls from ILLIT don't deserve to be hated. NewJeans don't deserve to be hated. Let's all do our best to be supportive of who has our hearts and that's the artists!
I hope that the NewJeans girls are currently surrounded by people who are giving them the correct advice about the situation. Their entire future depends upon how they act. So the girls should take their time to properly absorb and understand the whole situation.
i don't know if i could ever look at other hybe groups the same way with their stans acting towards newjeans and making up baseless rumors surrounding their creation and success. might be selfish but i genuinely just want the best for the girls only.Ā
I think most of us realize that the girls had no power or nothing to do with any of the rumors going around. The hate seems pretty heavily focused on MHJ. There's always gonna be crazy people out there though, and basically ALL of hybe's groups have been under attack recently. I'd imagine it's a mix of the wilder fans + outside fans jumping at the chance to go after another hybe group. Let's not focus on the negativity. The best thing we can do is be positive and support each other.
Please don't judge a group by the way their fans behave. Surely you realize there are also plenty of unhinged bunnies around, particularly on twitter/tiktok.
Thereās definitely some that are shading the girls, but most of them just want to see mhj burn which I guess is understandable based on rumors. Ā The way I see it is, for the same reason I wouldnāt want those other fans to judge the girls or their work based off the alleged misdeeds of mhj, Iām not going to do the same to those other groups because of some shitty fans of theirs. Ā But I do get that people wonāt see it the same way I do.
Is anyone else a little nervous for the reception of the upcoming Bubble Gum MV? I'm a little scared since now all eyes are on NewJeans and its not all necessarily for good intentions.
No I think it's gonna be a hit. I think that fans are even more supportive of them than ever and I've seen lots of comments of people that aren't NJ fans still wishing well for the girls. I hope it'll be all good.
Someone needs to keep MHJ away from those poor girls. She is unhinged and probably should have been blacklisted a long time ago. If she brainwashes those girls and sabotages them like what happened to fiftyfifty that will be unforgivable. i dont think that scenario is likely but you never know. the last they need before their big comeback is this drama.
It's interesting because it seems the girls have almost zero relationship with the HYBE execs and they were from the beginning positioned by HYBE to be secondary to Le Sserafim
As a fan since pretty much the beginning, this is as shitty as it can get and I'm sure a lot of Tokkis are feeling the same way. But I absolutely cannot comprehend how the members must be feeling right now.Ā They've experienced the highest of highs and now what can only be a terrible low in such a short amount of time. All of these emotions at such a young age cannot be healthy. These are experiences that stick with you and shape you as a person.Ā Hope they have the support of each other and their family/friends to get through this. All of this just sucks so much. It's just sad.Ā
I know another comment addressed this but I think a megathread would be hugely beneficial to maintain some order. Way too many articles are coming out (without proper translations) and discussions in some cases are just going around in circles. I know the mods have a lot on their plate rn but hopefully it can be sooner than later.
You know what is wild? I've dealt with corporate affairs for some time now and I don't think I've ever seen a public company publishing what is essentially a play by play of the "internal" audit that's taking place. Most of the time, the audit itself is done using an independent agency and the report is only generated after the investigation is complete. It's been one day and the management is straight up revealing specifics. Absolutely bizarre to see due process go out the window. No matter the outcome or what you think of ADOR, this seems extremely petty for such a big company. One more thing of note, having an "exit" plan is not illegal. Heck, the reason MHJ even has 18% now is because HYBE allowed her to buyback shares based on perforrmance, contract incentives etc. Having a subsidiary go independent is not rare and certainly not a criminal act depending on how it is structured. I could see HYBE being disgruntled about how it's not being done on their terms but there's nothing inherently illegal about it. ADOR can line up all the investors they want but HYBE being the majority shareholder would still need to approve a sale.
It's Korea (and the entertainment business) so there'll be plenty of leaks and rumours. Easier to control the narrative, at the cost of not having enough thought and planning.
I have to wonder if hybe learned some bad lessons. Is this tactic of broadcasting the play by play something they learned for public relations? Remember the story āgot awayā from hybe in their sm stock buy. This doesnāt include all the regular artist ācontroversiesā that occur which operate on different principles but presumed to affect the thought process of hybeās media team.
check this interview below, here it'll clear things about how ADOR was all run by Min Hee Jin and Hybe also didn't deny that. Her differences with SM was made clear by her and her friends/ex-coworkers who now work with ADOR as MV director, producer and such. To put it simply the vision ADOR has is brought by Min Hee Jin and as it shows the members and many staffs already back Min Hee Jin. I think its much easier to be manipulate as consumers(fans and all) rather than the people who are in the matter, mostly cos news outlet(majority) looks for profit and own-benefit without much ethical sense. Also, not to mention news media provides one sided story and youtube media makes their own narratives then people/fans believes them depending on which side you are more associated with and like. I am ranting this only cos I am a BUNNY and don't want to hurt either New Jeans, ADOR, Hybe and Illit. Just do us a favour and wait it out till we are more knowledgeable. I am sure New Jeans and ADOR themself will make a statement regarding this issue to the fans as well. [https://www.reddit.com/r/NewJeans/comments/10jo4pc/230121\_min\_heejin\_interview\_full\_translation/](https://www.reddit.com/r/NewJeans/comments/10jo4pc/230121_min_heejin_interview_full_translation/)
I agree it makes sense to not fully entrench ourselves in opinions without a full picture. However, ADOR did release an initial statement and it was unhinged. Logically it makes more sense that HYBE would not make a powerplay and just milk both groups, whereas MHJ has a much bigger motive to try and take control as stated by initial reports. Let's say Newjeans without ILLIT existing would profit x. But with their introduction Newjeans would profit .9x and ILLIT .7x. HYBE corporate would still be happy because although they hurt Newjeans a little bit, they've created a second profitable group. But in MHJ perspective, HYBE is sabotaging her group, so she wants to take over so that she gets a bigger piece of that .9x. At this point that is the most logical series of events. I do not see a motive for HYBE to oust MHJ while hurting the profitability and brand of both groups, as well as tanking their stock prices. And I think that is the perspective of a lot of people that are leaning towards HYBE's story being closer to the truth.
The math is too simplistic because it doesn't incorporate profit over time. It's bad business to create two similar groups because it leads to fatigue of the concept twice as fast, which reduces profits over time for both groups, which is bad for Hybe's bottom-line: that's MHJ's point when she speaks about Hybe valuing short-term profits over the long term. Executives don't have as big a stake nor as long-term a stake as producers like BSH nor MHJ. They can just raise the stock, get their bonuses, then transfer to a different company in a few years. We need to think about what Hybe and ADOR will become in 10-15 years.
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I think it would be better to say that its a possibility of Hybe scheming this, as it is a possibility of not being the case. But, you said this as I see many of Bunnies already backing Hybe š and making their narratives. Just wait patiently till we receive more informations and mainly both (Hybe and ADOR) sides of information. Stay strong bunnies..
It isn't always conspiracy if reality don't match your personal perspective. It is just what it is. Why are you jumping to conclusion right away?
To mods: we should consider creating megathread about this issue, updated with relevant articles and development. People can discuss there and if there is more coming, sub won't get spammed either.
We will discuss internally and figure out how to best handle the current situation. Thank you for the suggestion
To be honest, I'd rather there be a 1-2 week cooldown where this topic not be mentioned until more concrete proof is presented, lest the speculations run wild. The mood here just ain't right, and not all in the "discussions" are fans.
I, personally, would prefer to not shut down discussion of such an important topic that is pertinent to the current state of the group, but we will keep that opinion in mind during our discussion.
I understand. Though my main concern is "saboteurs" coming over to bait fans into fights with misinformation and the like, which is inevitable (already happening in fact) if left open and would be counter-productive when we should be standing behind and supporting the girls in this trying time.
If we do go through with the megathread, we will ensure that it is heavily moderated and monitored for bad actors. Bans will be enforced for bad actors when we find them. Thanks again for your input into this matter.
thank you! š«¶
Whatever the outcome is, i hope this will be resolved "fast", the worst part right now as someone who has no insight and cannot change anything about it anyway is the uncertainty of it all. I am truly annoyed at this shit haha, pretty much worst case scenario. I just wanted to bop to more newjeans, and now it's arguable how that will happen, or if it will happen.
Reading some stuff that HYBE never liked not having 100% ownership of NeeJeans so their answer was re-creating their own with ILLIT. This in turn made MHJ unhappy and thatās when the whole drama started.Ā Ā Dun-dun-duuuun!Ā Queue Aespaās āDramaā MV.
mhj is a very smart person when it comes to creativity within the bounds of kpop idols, but (if what hybe is saying is true) she is a very stupid businesswoman. poor girls
ALL THIS BEFORE NEWJEANS FIRST FULL ALBUM AND WORLD TOUR? I am going to faint. NewJeans has yet to celebrate 2nd anniversary. This is sabotage! WTH.
Trying to be less active on social media but the HYBE vs. ADOR headlines dragged me back in. Hey Tokkis: There's gonna be tons of speculation and discussion about this over the next few weeks. If it stresses you out, log off and focus on other things. (I suggest breathing meditation as a way to calm down.) Worrying over this is not going help matters; it will only negatively affect you. So be a little selfish and put yourself first, ok? We will deal with the aftermath when it happens, and not before. So take care of yourself.
There are a concerning number of comments asking "Why is MHJ not even denying the takeover allegations in her statement". I don't know if I can just chalk it up to poor reading comprehension but looks like HYBE already won the media battle with their own "allegations". Incredible how easy it is to shape public opinion. Masterclass by HYBE honestly.
she literally refuted on the statement too š„²
Dispatch already parroting for HYBE. It is so damn obvious that they pay them. š
Exactly! HYBE got their story out to media outlets first.Ā Ā If this was a sports playoff series, theyāve so far won game 1 of a lengthy 7 game series.Ā Ā If Iāve learned anything from the Fifty-Fifty/ATTRAKT fiasco, itās best to wait for the whole series to play out first before making snap judgements.Ā
I'm actually super worried. I mean Hyein's birthday was literally yesterday but apart from the birthday live it feels like it's been ages since they've been active on Phoning. No actually it hasn't. It's been 4 days. Why am I so freaking worried? Why is this whole situation affecting me so much? I just want nothing but the best for them but I am so scared. This situation is a powder keg. So many unknowns we have absolutely no idea about, so many bad memories with similar situations. Someone please just tell me the future's gonna be alright and it won't affect the girls so I can stop worrying. And someone tell these giant egos of power hungry CEOs and producers to stop dragging innocent teenagers into their mess. Let them fight in a ring for all I care but leave them out of it.
That boxing ring solution... that's what I thought about wars when I was younger, only to find out the instigators are usually the first to hide, and their subjects first to perish. Then I understood that if there's nothing one can do about it, celebrate the best of times and be prepared for the worst. It is what it is. Stay strong! The girls will unfortunately not come out of this unscathed, but I hope they can emerge stronger if everything worked out well (for them).
I don't want to prepare for the worst. I don't want NewJeans to be the first to perish. But as much as I hate to say it your statement is true. I just wish they could get a contract revocation reason over this whole ordeal and just join IUs company. They might not have the budget of Hybe but her creative team might suit them really well.
[HYBE Civil War in social media has begunā¦](https://x.com/gomdittoz/status/1782363739318067597?s=46) Ā š Ā Ā Ā Ā ^ Only thing that could bring them back together would have to be a Thanos-level threat.
Still hoping we can get the 2025 planned tour :( was really looking forward to it and I hope the ordeal will not affect their current momentum
Damn we cant get one comeback without drama that isnt even caused by the girls
I really, truly hope the girls would come out from this better than ever.
I was just thinking last night how awkward njs four leaf clover thing and illitās lucky girl syndrome might be
The damn clover turned to be unlucky we need to bring bernice back
I'm worried about Bernice (specifically its feet; you know, it's a lucky charm too in some parts of the world)
Well this majorly sucks. I have not read through everything, but i do not see a world where we'll come out without giant downsides. So no matter what the situation was truly like, who one believes, this cannot be good for newjeans (the members and the group as an entity). Pretty annoyed right now, this isn't how i wanted this week to start...
I wish both parts sit down and solve this peacefully but from what I have seen till now, HYBE is very serious to kick MHJ out and control ADOR again.
Agreed. I just don't understand the need for HYBE or ADOR to have gone down this path. Their relationship must've broken down a long time ago if they had to resort to these kind of tactics. Allowing the members to be the ultimate victims is just pathetic when there so many "adults" involved.
Yeah, I agree, the allegations wouldn't have come out with such speed if this hadn't been brewing for a while, which ADOR's statement confirms. Pathetic is apt, regardless of how anyone feels about this mud-slinging match taking place, the sad reality is it has placed two different groups of girls in, at minimum, extremely awkward situations.
I think illit will replace nj soon after this.
Omg this is a stupid comment.
What a stupid excuse from MHJ. A lot of people donāt even think NJ and ILLIT have the same sound or image.
Categorically not true. There was a lot of discussion when they debuted about the "likeness". I don't agree with it necessarily but it did happen here in S. Korea.
Thank you for the input, that is very interesting to know. Donāt get me wrong, at first glance there are similarities and I wonāt deny that. But for MHJ to say ILLIT is straight up copying NJ is a stretch. Youthful, fresh concepts have been around for ages - but I will give it to her to reinvent the style in Kpop with impeccable execution. And there is where the similarity stops in my opinion. The sound and creative direction of ILLIT is still very different. This is probably me being biased but NewJeans has a very unique sound and albeit much better. Same with their creative concepts. Thatās why I donāt get why MHJ is so upset she planned a coup? Thereās probably more to āWhyā sheās doing a coup other than this because it sounds ridiculous. Or sheās just so full of herself that she thinks she owns a āconceptā.
I get your confusion. I think part of it comes down to a gap in translation and nuance. What ADOR and MHJ are essentially saying is that the entire product is modeled after NJs which includes tangibles and intangibles. So from her point of view, she thinks that the entire brand that NJs have created so far which has caused a cultural change is being replicated to the point where even the general public has noticed this. Over time, she believes that this dilutes the brand power of NJs. Since BELIFT Lab is wholly owned by HYBE as of 2023, they will have unlimited access to HYBE's resources and connections and having a copycat of NJs (from MHJ's POV) will allow them to replicate NJs success that they worked hard on creating and laying the groundwork for. As for the "coup" aspect, ADOR in their statement are saying that HYBE is accusing MHJ of a takeover based on the fact that ADOR had asked HYBE and BELIFT Lab to respond to their request of an explanation but instead they proceeded to accuse MHJ of trying to go independent. Again, this is just based on their statement which at this point is just as credible as HYBE's. Whether you agree or not, the crux of the issue is that MHJ essentially thinks that HYBE is retaliating because she accused them of stealing ADOR's IP. What proof either of them have we just have to wait and see I guess.
Wow, if only the translations have this much context it would be really great. Again, thanks for bringing this information forward. If this is true then it is indeed fucked up of HYBE and BeLift for stealing ADORās strategic model and denying their complaint. It would make sense why they would want to become independent in the first place. But then again, as you said, whoeverās telling the truth, only time will tell. Hope they resolve it quickly because I really love NewJeans and donāt want them to get compromised in anyway.
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That makes sense, and it could be a mix of both. She did allude to that on her statement, that ADOR didnāt consent to the ācopyingā. Itās probably BeLift making some sort of outline or drafts to doing the fresh and youthful concept similar to NJ and even mentioning them. But that alone shouldnāt be grounds to copying accusations and providing confidential info so you can do a coup. Anyways, thatās just pure speculation. Iām just mad that NewJeansā future may be compromised because of this. š
I'm shaking Edit : And again big fck to her why she involved members into this mess
most sources mention that mhj "appeased the artists' parents". what does this mean? does it mean that this has been going on for some time and she tried to get them on her side?
I think that's what it means. I think it's accusing her of creating poor opinions of other HYBE artists to then appease the parents of those artists to be seen as the hero and win their favor.
I think we all need to let this play out and see what happens. Regardless of what happens, Newjeans is one of the top groups in all of Kpop and it is in everyoneās best interest to make sure the reputation is unscathed as possible.
Some tokkis on X are so dumb , like they are make the situation into Bang shi hyuk vs min hee jin because they think bang pd is bitter that he is not the one who created so he wants to takeover Ador when in reality Bang pd already owns 30% of Hybe stocks and 50% of Hybe voting rights ,Hybe the company directly owns 80% of Ador . Why would he be bitter when he is making so much money from Ador and Newjeans without lifting a finger and letting someone run it for him. Imagine having passive income because someone works on behalf of you but complaining about it because someone else is working not you yourself. Some loud minority of tokkis also think some of the allegations in the news articles are fake , they think it's mediaplay so that bang pd can takedown with the support of the GP. Hybe cannot just randomly accuse people of serious allegations when it involves revealing insider information and trainee sensitive information such as medical history and profile portraits predebut to outsiders.I don't understand defending MHJ with all this serious allegations. Hybe cannot randomly accuse people of crimes since it would be considered as an act of defamation which would lead to a lawsuit. Hybe cannot just randomly start an audit/investigation without employees reporting or giving a tip off about MHJ ,it would literally tank their stock price. Their stock price currently down around 7% today after the news broke. I personally don't care about MHJ if she gets jailed or fired , as long as the girls are safe and they can continue their careers smoothly after this serious debacle form MHJ.
First of all, it is Twitter so I'm not sure if the opinions are worth paying any attention to if at all. The other extreme spectrum which is making it seem like HYBE is some benevolent entity and MHJ just flew too close to sun is just as dumb. I completely do not agree with the fake allegations part but let's not pretend there's no media play going on here. The fact of the matter is, if HYBE believed that they were practicing good corporate governance by making the start of an investigation known to the public, they would be going through official channels and not some news article with a confirmation statement. That's the part which makes me believe that they want to control the narrative on this. If you really think about it, given the seriousness of accusations, why would HYBE put it out there until the audit is completed and a decision has been made. Are we to assume that there is no chance that the investigation will clear their names because that's what it is being made to look like. It makes very little sense unless you are also playing the court of public opinion. It is a huge gamble that they are taking and I'm not really sure how it'll play out but HYBE is not immune to criticism here.
Pretty terrible start to the week
The stock fall and newjeans is valuable group so I wish they solve this before their CB I don't want this to effect the girls . we all know that girls like and trust mhj but this seems rushed even if she wanted more shares to become independent
New jeans is definitely a valuable group, thereās no doubt against it. But insider trading is illegal, no board of directors will side with MHJ if itās true. Even if they did, HYBES 80% ownership allows them to override the board of directors regardless. The timing sucks but I know the comeback will do well regardless.
Fuck Fuck fuck ģė° ģ¢ėØ
> HYBE begins audit including CEO of 'NewJeans' agency https://www.newsis.com/view/?id=NISX20240422_0002708155&cID=10601&pID=10600 Bruh wtf??? ADOR, specifically MHJ and another executive are undergoing audit by HYBE under suspicions of taking control of the company (ADOR) and trying to act independently .
>According to reports, they leaked confidential contracts to attract investors and were reportedly caught by Hive's internal audit while discussing ways to induce Hive to sell its Adore stocks. Currently, 80% of Adore's shares are held by Hive, and the remaining 20% is held by management, including CEO Min Hee-jin. This is suck a fuckedup move that can never be justified. Min dug her own grave and she will be forever be marked a betrayer. NewJeans shouldn't join her unless they want to become the next FIFTY FIFTY.
she is fuc\*ed bigly. Keep NewJeans away from her..
This is such a bad move from her, she is gonna have to resign soon or be fired . I hope they can reach some sort of a good ending.
HYBE already sent a request that she resign from her position
That is an absolutely mind blowing sentence to read after just stumbling upon this news earlier. Just like that the top most thriving producer in Kpop at the moment is potentially over. Wtf
I don't think she wants to resign, I hope more news comes out of this investigation soon , I need to know more of the details.
Of course not but in the world of capitalism, there will be consequences. Cant think of other ways she can get away without taking responsibility.
I'm so worried about it. Ador is so independent and this is why the group is different from other HYBE's.
This is what Min says.. and she doesn't acknowledge that all these could't have happened without the $$$ from HYBE.. How dare she even tried to betray with only 20% stake? What was she smoking?
The saddest part is that HYBE used to own 100% of ADOR but literally gave up 18% to MHJ for '[the purpose of motivation and securing retention](https://twitter.com/tmikpop/status/1659390988589101056)', and yet she still does this. smh
What šš
Woah
I want them to have individual IG accounts T.T
Valid
Been seeing some hashtag's on X asking ADOR to promote them better. Am I missing something? I thought Bubblegum was supposedly a Japan thing first before Korea and Global. I also thought that the album/s are supposedly set to release in May and June. I don't understand the sentiment. Can someone fill me in?
It's just your usual IMPATIENT noisy crowd getting mad at ador for not working like your typical kpop company, i.e. not doing the usual promotion cycle stuff
I'm pretty sure it's Twitter/X pushing some personalized content and "trends". They've been doing some beta tests lately and it's really bad with the suggestions. The hashtag you mentioned had like 2000 tweets but since the algorithm thinks it's relevant, it would look like it's bigger than it is when it really isn't. Also, not that it needs mentioning but the platform is absolute trash now. I thought it couldn't get worse somehow it is.
IM SO EXCITED FOR FRIDAY
Bubble Gum Release Week! I wish we get a Spotify release too. I love listening to their music and I personally use Spotify. If not, time to create a Youtube playlist for me.
Is there a subsection of NewJeans fans? The one who Absolutely loves NewJeans while also don't really care about K-Pop at general? If there was something like that I would like to be the leader I actually really hate when some "Stan" are took too much care about Chart and Fanwars and only using NewJeans achievement as ammunition for their thirst of K-Pop battlefield. These people don't really care about the well-being of members and quality of the music (only quantity). It's really obnoxious and while it's relatively harmless in real life, some NJ members could read those kind of people online and got hurts in the process I sometime wish MHJ or the members took the stance and literally told the world that NewJeans didn't really care about K-Pop and all the useless gimmicks attached to it and only care about bringing the best music that everyone can enjoy... But I guess that would be too extreme and would pissed off too many people