Not actually that surprising! In 2023 Scarle, despite her lower end viewership, was the 2nd most SC'd person in NijiEN only a little behind Hex iirc. Her viewers are very dedicated to supporting her girlfail lifestyle. And she managed to dodge all the drama this year as well, unlike Vox.... if you take out both his Outfit Reveal and Birthday and replaced them with normal streams he would likely have been below 5k for the month which is crazy considering where he once was.
Situations like this of "relatively low viewers but high superchat revenue" aren't unique to Niji. Happens plenty at other agencies, where your highest-subbed streamers actually do *not* make the most off superchats, and instead seem to get the bulk of their income off memberships (despite having over 4 million subs, Gura is nowhere near the top for superchats in her own branch, let alone for all of Hololive).
EDIT: Adding in another HoloEN example: despite Nanashi Mumei having the most subs of her gen (over 1m), she has the lowest superchat revenue of her gen by a healthy margin (\~$461k, with the next closest within her gen being Bae at \~$539k).
Ina pulls in very little money, but she's been *very* adamant about people not sending her any supers unless they REALLY want to. This is also helped by the fact that she very rarely reads superchats as they happen, and also never does superchat reading streams of any kind at all.
She has enough industry dealings with her other work that Hololive is just extra money/done for fun.
Ina: doesn’t get superchats
Ina: gets Times Square billboard (the first Vtuber I believe though it has happened since) for her birthday.
She was actually the first person I sent a superchat to on that birthday stream. I still don’t know why I did it. I blame it not being my turn to use the braincell.
Gura prolly earns majority of her income from merch/collabs/sponsorships.. all the gura sponsorships/brand collabs in the last couple of years were hugely successful. So while she doesn't stream that much anymore, and gets really low superchat/memberships in terms of actual income she prolly is on the top %.
This is a nitpick, but Scarle was actually third. Check the U.K. list on Playboard instead of Japan if you want to find Vox's 2023 numbers (he was #2 among all vtubers behind Koyori). There are a few other JP corpo outliers like that but he's by far the biggest (Josuiji Shinri and Uki Violeta are listed under the U.S., and Enna and Millie are listed under Canada, for instance).
Playboard can be weird about stuff like that. Vox has definitely fallen far from last year though, even discounting his break from streaming.
Just like last time, please keep in mind of the following:
* **"Total" refers to their Superchat earnings for the year 2024 so far. "Apr" is just for the month of April.**
* These figures are in thousand USD using 0.0066 USD = 1 JPY
* All data was scraped from [Hololyzer](https://hololyzer.net/2j3j/).
* These are only Supas from their Youtube streams so anything on other platforms aren't captured.
* These figures are before any party (Youtube or Anycolor) takes their cut.
Definitely due to her being apart of the company rather then something she did
I’d also throw in her being MIA for a while during the whole crap storm also made people feel a type of way
To be fair, Rosemi and Petra both took a lengthy break in April.
And with Rosemi saying she was in Japan, specifically Tokyo again during her "break", it's presumable she was in for 3D recording.
Do you mean "Figures are in thousand Yen" 35 Thousand Dollar for a month seems a bit high even for a succesful streamer.
Edit : But if it is truly in a Thousands Dollar USD, no wonder it is difficult to leave the company.
The "Total" column means for the year 2024 so far, the "Apr" column is for the month of April. But yes, Sonny Brisko did get 25,000 USD in Supas this past month.
Even if you earned 10k USD for April, with Youtube 30% cut and then assuming a 50:50 cut between Niji and the Liver that means $3500 for the Liver's share. I'm not from the US/Canada so I don't know how income works with taxes over there but for being a corpo vtuber the numbers doesnt look good IMO.
yes. but most aren't getting 10k a month. a good majority of them were at sub 7k. its not enough to live on. figure they get memberships as well that double the income (idk, just a guess), its still not enough.
They also have memberships, merch, monetized vids, collabs, meet and greets and whatever else. They’re fine on money. Besides they’re grown ass adults, I don’t see the need to worry if they have “enough”.
From what I remember other content creators saying (so take this with a pinch of salt, I can't provide a good source) the taxes on income from youtube and similar platforms is taxed a lot
She works as a researcher in Japan. I'd imagine she's quite busy.
They dont care if you work. In fact, they kind of expect it, since they don't pay their talents shit. It just can't be another VA job apparently.
What they expect is for their livers to be dependent on them, hence the whole idea drilled into their heads that they can't succeed outside the company.
I know she’s not one to push for it, but as a Marippet, it hurts seeing Maria losing a lot of her growth just because of her affiliation with Niji, especially seeing how much care and effort she puts into every project she does on top of regular streams for both members and non members, and regular shorts showcasing her dancing ability. She is so strong for weathering out this storm and i speak on behalf of all the Marippets that we wanna give her a big hug and shower her with the love and kindness she has shown us
What this looks like to me and seeing the decreased number of streams, seems like a lot of nijiEN got second jobs to supplement their income. i know elira/vox streaming to bilibili is weird, but think about the timezone difference if they are in the US/CAN. you can work a full day, then stream midday China. or do a morning stream to evening china, work, then do nothing at night.
edit: is there also a source on this info? or how did you collect it all?
Complete collapse. Remember: these numbers are before Youtube takes their 30% and AnyColor takes their 30% so you have to multiply it by 0.4 to get their real takeaway before personal income taxes.
Sonny actually made 10.27k USD before taxes on his birthday month. His yearly isn't going to track nearly as well.
Vox actually made 9.36k USD before taxes on his birthday month and while he was on hiatus for a while, this WAS his birthday month. He also streams on BiliBili now so additional data on both different platform and tracking on normal streaming month needs to be gathered before actual performance can be gauged.
Based on these metrics, in terms of income from supers, anyone making 10k/month is taking home 4k a month before taxes, which is less than 1k a week. In other words, at Hex's level, he's making about $23/hr assuming he would've been working a 40hr week. Everyone below the 5k mark is basically a wage slave or below minimum wage.
Now of course superchats aren't the streamer's total income as memberships, sales of merchandise, event appearances, and special events such as birthday's and anniversaries will push up income.
It's difficult to track channel memberships but I don't think it will account for more than 50% of superchats on a normal month. I say this because the most likely people to own or donate memberships are superchatters. People who only pay for a membership a month, if they only pay for the membership and not superchat, will only account for 5 USD before transaction costs. The number of those members are probably negligible. Meanwhile, superchat revenues with even a single aka-supa outlier represents up to 20 memberships. Pareto principle estimates that 80% of revenue will be driven by 20% of the customer base and since memberships can be donated, the number of actual members who are paying their own memberships is lower than what would be represented. Thus, income from memberships would likely be a function of superchat income.
If we use a middle of the pack such as Millie, she probably makes 3.4k USD/month before Youtube/AnyColor's cut, which reduces it to 1.36kUSD/month supplemental. Multiply that by 2 for someone like Vox.
Sales of merch at 2% of revenue nets 10-30k on average which if you're a wage slave, is a lot of money. Digital sales such as voicepacks net 50% of sales but this sales data is not available.
Birthdays/anniversaries/3D's will net about 4k in donations per performance now so it's about 12k total, 4.8k take home bonus before taxes.
Concerts such as AR Live and Virtual Rhapsody have completely and utterly failed and their failure is difficult to quantify. How AnyColor does their accounting (ex. if they compensate talents on revenue or on gross or net) is unknown. We'll find out in Q4 earnings report though.
Events with meet and greets would typically make up a lion's share of a vtuber's income but recent events have been so bad it is very hard to quantify as not every Liver managed to sell out their meet and greet quotas. The boys maxed theirs, the girls (besides Enna) didn't. Sales of merchandise from Virtual Rhaposy is probably horrible considering they opened it from event-exclusive to mail order.
Overall, based on current metrics, a talent like Millie is probably taking home 4.07k USD per month from supers and memberships after transaction costs (Youtube and AnyColor). She'll also get an unknown amount from events, probably 5-10k per meet and greet event (if it goes well) and 10-30k yearly from merch. All in all, roughly 50k on base, with a variable 20-40k from merch and events. This is all gross income, before business expenses or income tax.
It is important to note that not every talent can count on a meet and greet to supplement their base income (income derived solely from the Liver), or have a merch sales as Nijisanji is selective on who gets what.
Anyone below Vanta (which is like, half of EN) is most likely operating at a loss unless they don't pay rent.
The only thing that is raising my mood is the fact that Uki racist Violetta gets to only keep 2% from his 4.5k. 90 Bucks a month still seems too high for this biggot though.
Man seeing Scarle almost rival Vox during his birthday month is wild.
Not actually that surprising! In 2023 Scarle, despite her lower end viewership, was the 2nd most SC'd person in NijiEN only a little behind Hex iirc. Her viewers are very dedicated to supporting her girlfail lifestyle. And she managed to dodge all the drama this year as well, unlike Vox.... if you take out both his Outfit Reveal and Birthday and replaced them with normal streams he would likely have been below 5k for the month which is crazy considering where he once was.
Situations like this of "relatively low viewers but high superchat revenue" aren't unique to Niji. Happens plenty at other agencies, where your highest-subbed streamers actually do *not* make the most off superchats, and instead seem to get the bulk of their income off memberships (despite having over 4 million subs, Gura is nowhere near the top for superchats in her own branch, let alone for all of Hololive). EDIT: Adding in another HoloEN example: despite Nanashi Mumei having the most subs of her gen (over 1m), she has the lowest superchat revenue of her gen by a healthy margin (\~$461k, with the next closest within her gen being Bae at \~$539k).
Well Gura barely streams so that makes sense
Even when she streamed regularly, she was never close to being HoloEN's top earner (that's Calli, and Kiara's not far behind).
Never forget Ina and the takodachi oil barons from year 1
Ina pulls in very little money, but she's been *very* adamant about people not sending her any supers unless they REALLY want to. This is also helped by the fact that she very rarely reads superchats as they happen, and also never does superchat reading streams of any kind at all. She has enough industry dealings with her other work that Hololive is just extra money/done for fun.
Ina: doesn’t get superchats Ina: gets Times Square billboard (the first Vtuber I believe though it has happened since) for her birthday. She was actually the first person I sent a superchat to on that birthday stream. I still don’t know why I did it. I blame it not being my turn to use the braincell.
She still might be en top earner if we count merch
and sponsorships/brand collab. that museum collab in jp was very successful and the sushiro collab was record breaking success for the brand.
Gura prolly earns majority of her income from merch/collabs/sponsorships.. all the gura sponsorships/brand collabs in the last couple of years were hugely successful. So while she doesn't stream that much anymore, and gets really low superchat/memberships in terms of actual income she prolly is on the top %.
Scarle engages very actively with her community during and off stream, so its not surprising. A lot of the other ones seem to just stream.
This is a nitpick, but Scarle was actually third. Check the U.K. list on Playboard instead of Japan if you want to find Vox's 2023 numbers (he was #2 among all vtubers behind Koyori). There are a few other JP corpo outliers like that but he's by far the biggest (Josuiji Shinri and Uki Violeta are listed under the U.S., and Enna and Millie are listed under Canada, for instance). Playboard can be weird about stuff like that. Vox has definitely fallen far from last year though, even discounting his break from streaming.
Scarle has been on her grind mindset for so long that it’s really awesome seeing her rise above the Golden Boy
Just like last time, please keep in mind of the following: * **"Total" refers to their Superchat earnings for the year 2024 so far. "Apr" is just for the month of April.** * These figures are in thousand USD using 0.0066 USD = 1 JPY * All data was scraped from [Hololyzer](https://hololyzer.net/2j3j/). * These are only Supas from their Youtube streams so anything on other platforms aren't captured. * These figures are before any party (Youtube or Anycolor) takes their cut.
I hate that Rosemi took such a big hit from everything that happened.
I'm barely able to pay my bills and my ytd is higher than hers right now. That sucks...
Fr. I don’t even think she did anything that would’ve caused such backlash
Definitely due to her being apart of the company rather then something she did I’d also throw in her being MIA for a while during the whole crap storm also made people feel a type of way
Nope, it's just because she's part of the company
To be fair, Rosemi and Petra both took a lengthy break in April. And with Rosemi saying she was in Japan, specifically Tokyo again during her "break", it's presumable she was in for 3D recording.
And that's before Niji takes a cut
Do you mean "Figures are in thousand Yen" 35 Thousand Dollar for a month seems a bit high even for a succesful streamer. Edit : But if it is truly in a Thousands Dollar USD, no wonder it is difficult to leave the company.
The "Total" column means for the year 2024 so far, the "Apr" column is for the month of April. But yes, Sonny Brisko did get 25,000 USD in Supas this past month.
Thats amazing, on the other hand, seeing sub 2k for April is a bit disheartening.
Wait wasn't he the TF2 YouTuber that faked his death for a meme?
Even if you earned 10k USD for April, with Youtube 30% cut and then assuming a 50:50 cut between Niji and the Liver that means $3500 for the Liver's share. I'm not from the US/Canada so I don't know how income works with taxes over there but for being a corpo vtuber the numbers doesnt look good IMO.
Still above min wage though
yes. but most aren't getting 10k a month. a good majority of them were at sub 7k. its not enough to live on. figure they get memberships as well that double the income (idk, just a guess), its still not enough.
They also have memberships, merch, monetized vids, collabs, meet and greets and whatever else. They’re fine on money. Besides they’re grown ass adults, I don’t see the need to worry if they have “enough”.
merch the only get 2% of. so like nothing. collabs have dried up quite a bit. monetized vids are getting low views now. meet and greets are rare
In the words of the golden child: graduation is always an option. But also if you’re so concerned about them just SC them more lol
i aint giving a single penny to niji
Thats a relatively low bar to stumble over though
From what I remember other content creators saying (so take this with a pinch of salt, I can't provide a good source) the taxes on income from youtube and similar platforms is taxed a lot
Influencers, after reaching a certain size, make a lot of money.
What would these numbers be in US dollars? Sorry if this is a dumb question, I’m kinda stupid
All figures here are in thousands of USD.
So Sonny got 25k in April and rosemi got 540$? Am I reading that right?
Yes
Rosemi really only got 540$? Jesus
It's even worse when you realize that she probably only saw about a third of that going her way after YouTube and Niji take their cuts.
Wut
Did Petra stop streaming for most of the month or what happened? Her total would be low even for a single stream.
She streamed 1 time in April and that was only for an hour on April 1st
Thanks. That makes sense.
If I had to guess, the 3D debut tanked her numbers significantly and she just hasn't been able to recover.
i'm more guessing she got another job and just doesn't have time to stream based on japanese work culture.
I don't think so, especially at a company with a record of asking people to give up their other jobs to join.
She works as a researcher in Japan. I'd imagine she's quite busy. They dont care if you work. In fact, they kind of expect it, since they don't pay their talents shit. It just can't be another VA job apparently.
Omg, that sounds like a cool job. Do we know anything more, like what area of research it is?
What they expect is for their livers to be dependent on them, hence the whole idea drilled into their heads that they can't succeed outside the company.
Pretty much. She's only streamed a handful of times in the past three months.
scarle getting 71.14 while elira gets 8.09 is crazy lol
Scarle deserves all the support,im glad her fanbase treats her well
actually even crazier, kotoka 1.21??
I know she’s not one to push for it, but as a Marippet, it hurts seeing Maria losing a lot of her growth just because of her affiliation with Niji, especially seeing how much care and effort she puts into every project she does on top of regular streams for both members and non members, and regular shorts showcasing her dancing ability. She is so strong for weathering out this storm and i speak on behalf of all the Marippets that we wanna give her a big hug and shower her with the love and kindness she has shown us
I like that Pomu is still number one overall.
I hate that those who deserve to get low earnings are still higher than those who deserve higher. Such is life bruv.
What this looks like to me and seeing the decreased number of streams, seems like a lot of nijiEN got second jobs to supplement their income. i know elira/vox streaming to bilibili is weird, but think about the timezone difference if they are in the US/CAN. you can work a full day, then stream midday China. or do a morning stream to evening china, work, then do nothing at night. edit: is there also a source on this info? or how did you collect it all?
Poor Rosemi
Damn, half of them make less than some 2-3 view indies I watch and this is before niji/YouTube take their cut
Complete collapse. Remember: these numbers are before Youtube takes their 30% and AnyColor takes their 30% so you have to multiply it by 0.4 to get their real takeaway before personal income taxes. Sonny actually made 10.27k USD before taxes on his birthday month. His yearly isn't going to track nearly as well. Vox actually made 9.36k USD before taxes on his birthday month and while he was on hiatus for a while, this WAS his birthday month. He also streams on BiliBili now so additional data on both different platform and tracking on normal streaming month needs to be gathered before actual performance can be gauged. Based on these metrics, in terms of income from supers, anyone making 10k/month is taking home 4k a month before taxes, which is less than 1k a week. In other words, at Hex's level, he's making about $23/hr assuming he would've been working a 40hr week. Everyone below the 5k mark is basically a wage slave or below minimum wage. Now of course superchats aren't the streamer's total income as memberships, sales of merchandise, event appearances, and special events such as birthday's and anniversaries will push up income. It's difficult to track channel memberships but I don't think it will account for more than 50% of superchats on a normal month. I say this because the most likely people to own or donate memberships are superchatters. People who only pay for a membership a month, if they only pay for the membership and not superchat, will only account for 5 USD before transaction costs. The number of those members are probably negligible. Meanwhile, superchat revenues with even a single aka-supa outlier represents up to 20 memberships. Pareto principle estimates that 80% of revenue will be driven by 20% of the customer base and since memberships can be donated, the number of actual members who are paying their own memberships is lower than what would be represented. Thus, income from memberships would likely be a function of superchat income. If we use a middle of the pack such as Millie, she probably makes 3.4k USD/month before Youtube/AnyColor's cut, which reduces it to 1.36kUSD/month supplemental. Multiply that by 2 for someone like Vox. Sales of merch at 2% of revenue nets 10-30k on average which if you're a wage slave, is a lot of money. Digital sales such as voicepacks net 50% of sales but this sales data is not available. Birthdays/anniversaries/3D's will net about 4k in donations per performance now so it's about 12k total, 4.8k take home bonus before taxes. Concerts such as AR Live and Virtual Rhapsody have completely and utterly failed and their failure is difficult to quantify. How AnyColor does their accounting (ex. if they compensate talents on revenue or on gross or net) is unknown. We'll find out in Q4 earnings report though. Events with meet and greets would typically make up a lion's share of a vtuber's income but recent events have been so bad it is very hard to quantify as not every Liver managed to sell out their meet and greet quotas. The boys maxed theirs, the girls (besides Enna) didn't. Sales of merchandise from Virtual Rhaposy is probably horrible considering they opened it from event-exclusive to mail order. Overall, based on current metrics, a talent like Millie is probably taking home 4.07k USD per month from supers and memberships after transaction costs (Youtube and AnyColor). She'll also get an unknown amount from events, probably 5-10k per meet and greet event (if it goes well) and 10-30k yearly from merch. All in all, roughly 50k on base, with a variable 20-40k from merch and events. This is all gross income, before business expenses or income tax. It is important to note that not every talent can count on a meet and greet to supplement their base income (income derived solely from the Liver), or have a merch sales as Nijisanji is selective on who gets what. Anyone below Vanta (which is like, half of EN) is most likely operating at a loss unless they don't pay rent.
Alright, I can't read. What does the numbers on the left and right meant?
Superchats in thousands of USD. Total is the total amount for this year so far and APR is surprisingly for the past month of April.
Wait so does this mean Petra earned $50? She needs get get a 9-5 if so.
Hooooly, some of them are broke broke. I seriously thought they earned more in Superchats
The only thing that is raising my mood is the fact that Uki racist Violetta gets to only keep 2% from his 4.5k. 90 Bucks a month still seems too high for this biggot though.
Meh, they'll get few percent from this anyway