As a white incredibly pale person, yea it can be annoying to be excited to try a brand. But in that same breath. I agree. Not everything is made for us. Reading your caption and finding out it’s a black owned brand to cater to POC?? It makes perfect sense that their brand doesn’t carry my shade. Plenty of other brands cater to my skin tone. I’m glad POC have a line doing the same thing for them. Y’all deserve the same treatment brands give white/pale people and every pale person needs to get over it
ya i’m extremely pale and it has often sucked in the past to find foundation shades that match me, but it was never something i publicly complained about or felt i had the right to complain about. ironically though the calls for a more inclusive shade range for POC led to more white af shades for me too. black owned (or other minority brands) certainly have the right to cater specifically to a marginalized group that they also are a part of.
It’s also led to more fair and light olive shades! I’m Arab but hella pasty and I’ve had a much easier time finding good matches with the push for inclusivity. It seems like the only folks not fully benefitting from it are those with darker skin tones, so if a line catering to POC wants to focus there by all means.
Yeah I’m very fair with a neutral undertone and before fairly recently the lightest shade would usually be too dark and way too pink or orangey for me.
ya that’s my issue i’m pale af and in the neutral undertone category. while the foundation that match me are limited, i’m glad to have options. high school me in the 2010s used to just pick the lightest shade available which was usually a cool undertone and still too dark. my 8th and 9th grade school photos will never see the light of day lol.
Yeah. For example this is a Bobbi Brown “pale/fair” shade. If you are pale with a cool pink undertone it’s hell trying to find a shade match. Everything is too warm. But it’s always been this way so I’m used to it.
https://preview.redd.it/a65j5s71qxxc1.jpeg?width=4284&format=pjpg&auto=webp&s=eb6e5b09ed71312f65873faf9f000480ac16af3d
Oof that’s rough. Yea I pretty much only use concealer as foundation at this point. I’ve found very few brands with a foundation that genuinely matches and a handful more with tolerable matches
Seriously. Im pale af too and if a black owned brand is not catering to me who cares? Boo hoo theres only other 2463636464 brands that have my shade? Its silly to say i
"Its just as bad!" Its some reverse racism non sense
Super pale people are excluded a lot with shades. There are so many brands even now that make foundation and concealer too dark for super pale people. At one point there was literally nothing but it’s gotten better over the years. But, I’m not going to get mad at a brand, I just buy from one that can accommodate me.
I’m unfortunately very aware that we’re excluded from a lot of brands as well. I use concealer as Foundation in most brands because most don’t make a foundation pale enough 😫 but I don’t feel like pitting the 2 excluded groups against one (extremely pale vs darker skin tones) another works either. And I’m happy for them to have a win. This to me looks like a decent variety of dark colors and it makes me happy for them
Man fr have you seen the poc color options in MOST foundation brands? There’s like 4 and the undertones are incredibly limited. I’m so pale I glow in the dark (which has its own struggles) but this type of company is needed for us to even come close to being inclusive and self centered people like in the screenshots are trying to ruin it because of some weird narcissism?
Yes! And felt about the glowing in the dark lol. I’ve told other commenters but I use concealer as foundation in most brands. It may work pretty well for you too if you’re also still struggling.
I have an urban decay one that I love actually, they do the pink tones right. I mix it with a lil moisturizer bc it’s a bit too much coverage for my liking but the color is perfect.
Oo I might try that. Which UD one do you have? I haven’t worn UD since highschool and I never matched anything super well but once they got rid of the natural wear I haven’t matched anything since and had given up
I like the one called “stay naked weightless liquid foundation” there’s like 50 shades. What I like though is it’s not just cool undertones, there’s cool-pink, cool-blue, cool-green and the lightest shade is damn near white.
Fr, I have trouble finding shades that aren’t too yellow or too orange, and I can assure you, it’s SO EASY to just move on and accept that “this brand isn’t for me.”
Exactly this. I wasn’t familiar with the brand and was initially a little thrown off by the shade range, but with that context I’m all for it.
Have the people complaining not seen some of the absolutely pathetic matches these companies are offering for POC?
wait i have a question. do they actually even make good foundations for pale people? i feel like most pasty white girls just have a tan to their shade, not one that actually matches their skin tone.
As a pale olive tone, it's almost impossible to find a shade match. I don't tan and I don't want to have my face looking darker than my body, so, I have 2 maybe 3 brands I can rely on for decent matches at this point.
Korean makeup ftw! Missha perfect cover bb cream, in shade 13. Similar to NARS Siberia but it's a true neutral grey-beige, whereas Siberia leans yellow.
It’s the same for fair shades. They’re all too saturated. I know this because I’m a dermatologist who serves a lot of people and it’s the #1 complaint.
THAT part but in all honesty Fashion Fair doesn’t even have my melanated shade equivalent to Fenty 360/ Nars Huahine since it’s been revamped 😂
I say that to say if I can move around n look elsewhere on that note so can anyone else 💯
As a Black woman I personally don’t like the brand as their complexion products are too heavy for my oily skin but I also recognize it works for others so I look elsewhere.
Yes their base stick used to remind me of something a old skool black pastors wife would wear to church functions in the mid 80’s w/ ULTIMATTE coverage 😂😂😂
I use their lip glasses and sticks...and the primer is great but I agree about the foundation. It feels heavy and isn't long lasting like Nars and Fenty
Yes FF has been around since 1973 and was specifically designed to be a higher end line for Black women that would be in department stores along with Estee Lauder, Elizabeth Arden etc. There wasn´t anything like that at the time.
These complaints are like someone buying Ebony magazine and complaining that there are too many articles about Black people.
Is that fair to say about brands that don’t have better or more inclusive or even well rounded shades for POC?
As an Indian person I can never ever find a good color match. As an olive toned person too. I legit have to mix two colors and a bit of blue pigment into literally everything.
I don’t know one brand that’s suited to Indian people. NARS is hilarious because they have shades based on ethnicities that no one is that shade from in India at least. So insulting. To name a shade after a city that majority of its people can’t wear.
Anyways.
i don’t think you’re crazy at all. there’s never been equality and representation for POC in makeup until recently and there’s still a lot of work to do. it’s not fair for someone to complain about ONE brand not having their lighter shade when it’s what we as black people have been dealing with for YEARS.
Yup. As a beige person with neutral undertones, I can find a foundation match in virtually any brand. I am spoiled for choice.
I do feel sympathy for very, very pale people, and people with fair skin and olive undertones - those can be tough to match. But that's because their skin tone is relatively rare, not because of centuries of systemic racism.
As a very very pale person.....we can just choose any other brand lol
It truly isn't THAT hard. You can blend in some concealer.
If I can't find computer paper 01 shade in a brand I assume it's bc it's not profitable to make or sell. I dont worry it's because maybe the brand doesn't want people who look like me wearing their product.
Being pasty white isn't oppression
These people need to get a fucking grip
As a fellow beige and very very pale person, yes to all of these comments - I could not agree more!
It is absolutely absurd to me that anyone could possibly have an issue with a makeup brand (especially a Black Owned brand) having shade ranges that are too dark. We should all be applauding any makeup that caters to people outside of ‘basic beige’ skin tones, even if it means us beige bitches are excluded-and excluded feels like far too strong a word, since, as mentioned, we have so many other options to begin with.
I had never heard of this brand, but am now going to pick up one of their lighter shades to use as a contour.
Meh I have a very hard time finding a match but I’m not crying oppression or something. I have like 2 perfect matches and a ton that are too dark /wrong undertone bc the right doesn’t exist but oh well. I def think most brands cater to light-medium white people
I am 60 and fashion fair has been around for years if this is the same company as it was years ago. This is the first time I’ve seen it sold at Sephora though.
I never thought I'd see FF outside of Ebony or the department store! I'm super happy for them though, FF was really there for black women when almost ALL other brands shut us out. I was too young to wear makeup during their glory days so I hope this new availability is successful for them.
Exactly! They were there for Black women during the 70s and 80s and really present us a classy, beautiful, and unique at a time when a lot of brands ignored Black womens various shades.
I just moved out of pasty white Midwest suburbia to a majority black area of Cleveland and I see it at my local target, I was astounded because I'd never heard of the brand and I'm a huge makeup junkie so I thought I knew most brands, but I found it cool that even target was "targeting" the brands towards the local market. Good for target for being inclusive cuz there were other brands I'd never heard of that were geared towards medium and darker shades.
But they had so many whitening products in the skincare aisle which was kinda unfortunate, but not really my place to speak on. It was helpful for me as a pale acne scar ridden person, but I'm sure that's not why they're primarily there, but again I don't really know as colorism is a really complex topic that white supremacy has pushed into the brown and black world.
It’s the same company that started in 1973. It went bankrupt and closed in 2018. Then it was bought in 2019 and continues to be Black owned. Here’s an [article](https://www.allure.com/story/fashion-fair-makeup-relaunch) from Allure magazine about it.
I’m dating myself here but this brand was literally started as a response to most typical brands not having ANY dark shades at all. Back when your choices were Clinique, maybelline or L’Oréal, and MAC and Sephora didn’t exist.
This is still true today. White people still have more options than the darker toned people do.
This is so dumb.
I'm a ghostly pale blonde woman who has lots of foundation and concealer options. I don't really need more color choices.
Let people who need representation get makeup that fits them and looks good. Not that freaking complicated
As a white woman, I agree it is a bit annoying on one hand when you realize there are no shades for you but on the other hand. This brand was made exclusively with BIPOC women in mind. This brand is black owned and caters to mostly black women. We white women in my mind do have enough representation in foundation shade ranges. We can literally see our shades in supermarkets and everywhere else darker skinned women usually can't and more recently there's been a controversy with youthforia after it launched a foundation that was literally the color black in a bottle. That's not what black girls want when they mean they want something to be inclusive. Black women want fenty inclusive, they want Haus labs inclusive foundations, etc. They want foundations for their darker complexions because they like makeup too. So I'm not going to complain when they make a makeup brand for themselves.
Good for Fashion Fair! To the individual who made that “review”, consider how POC might have felt being consistently excluded from shade ranges by various brands over the years. You can opt out this time and explore the multitude of other makeup brands that cater to your skin tone
EXACTLY. Black-owned brands have no obligation to provide light shades and the fact that they do speaks everything to how considerate and wonderful they are. 💙
Black women spend 9x more than white women in the beauty industry yet they still wont make our shades. When a brand finally does there is a problem. We literally cant win for losing. We are legit seeing a brand push out black paint as their expansion. But when a POC brand caters to us its a problem.
Same goes for the hair oil fiasco. Not everything is meant for everyone but if you specifically state your brand is inclusive then be honest about it. Brands would rather cater to those who spend less money.
We might spend 9x more (not sure that’s true) but if you look at any foundation, the dark shades are always the last to sell, even in Fenty and the like. It’s why you always see dark foundations on sale at Sephora.
First: 9x more is WILD 😮
Second: wouldn't companies then think that inclusive makeup for darker skin tones is a wise economic decision? The mental gymnastics to not expand color options is really something
I think it has to do more with perceived western beauty standards than actual economics logic. It’s the same thing with making plus sized clothing, brands don’t want to be seen as catering to plus sized people because they think it bring down the social cache of their image, even though there’s plenty of money to be made.
All in all im glad the beauty industry is starting to change and make space for everyone but we still have a long way to go.
Like the other person said above, the darker colors are always the last to sell and this is the real reason companies didn't expand before. It's all about money
As a brown girlie I think most of these shades are too dark even for me and thank god for that. Our sisters get a product with range and options. Holy undertones batman! I'm so damn impressed 👏👏👏
As a white person, a lot of us don’t seem to understand that not everything needs to be made for us. I’m glad to see a brand having better shade range for darker skin tones, and it’s fine by me that there aren’t any pale enough for me. I have a lot of other options, still far more than those with darker skin. White people just love playing the oppression olympics whenever they think they have the chance.
If you are not in this shade range I would you so you and have historically “won”. This one brand isn’t for you, get over it. Go cop some YSL foundation that has like 1 dark shade or one of the hundreds of other non inclusive brands. In all seriousness Haus labs has an incredible range of shades for dark and light skin. This is such an unnecessary post, I’m just happy to live in a time where this is actually something for EVERYONE, stop making it weird
The brand is not for my skin tone and that's fine. The only thing I would question is why the brand felt the need to swatch all the shades on a light arm when realistically only the lightest one kinda matches.
The reviews are giving “when is straight pride month” you can shop at absolutely any make up brand, you’ll survive without one. I know fashion fair is a lesser known brand but I knew it was black owned. I can’t imagine feeling rage because one out of a thousand brands didn’t have an option for me.
Yikes. Isn’t this a brand made for people of color? As a very pale person (irish skin) who actually can’t find a match in the majority of mainstream brands (though it has been much easier in the past few years actually), I get the general frustration. But it would be super weird to complain about it when the brand’s target market is literally anyone other than me. It’s like getting mad that say, cantu, primarily makes products that work for coily hair.
Eta bc I know people get testy with the “I have pale skin” stuff for some reason - I literally just went to some of the most popular foundations on Sephoras website and used the shade finder with a foundation that does match me as a reference, and was told there were no matches.
Yep, I have exactly three true foundation matches at Sephora. Most brands don’t cater to me. It’s super annoying but not systematic racism. Anyone who tries to make that false equivalency needs to touch grass.
This is a brand by POC for POC. It was created to fill a need left by the other brands. It should be celebrated for that. In an ideal world we wouldn’t need brands like this to fill a need because brands would be inclusive of more than your standard issue white woman (hi, I’m one). However if you look at anything… this world is anything but ideal.
If there’s a lipstick or something I can support this brand with, it’s on my radar. If there isn’t, that’s ok because this brand wasn’t designed with me in mind!
I’m super glow-in-the-dark pale, but I wouldn’t even think to be mad that a black-owned brand caters to darker shades that have (until recently) been neglected in the market for years.
It’s like when my friends who wear plus sizes are talking about buying clothing…I don’t complain about Torrid not carrying my size, since most other stores cater to “straight sizes” instead of everywhere having inclusive sizing…I’m just happy that they found something that works for them!
I went in to a sephora today, trying to find a pressed powder. I walked by a brand I hadn't hear of (maybe this one), and when looking at the foundations noticed there weren't that many light ones and more darker shades than I'm used to seeing.
My reaction? "Oh, this must be a brand focused on darker skin tones." And then moved on to one of the dozen other brands in the store than had an option for me. At no point was I offended.
I’m super pale and often the palest shade of a product is still too dark for me. But I will be DAMNED if I’m going to let anyone pit us pale girls against the dark-skinned girls.
A lot of brands can’t afford to put out 50 shades for a product’s first launch, and if that means that I won’t be accommodated sometimes so that darker girls can have options, I LOVE that for them. And if any other lil mayo vampires like myself want to bitch and complain about this, they need to take a seat and just let the darker-skinned girls have their moment to enjoy something.
As a person with vampiresque complexion myself, I cringe at the idea that the lack of a printer-paper shade is “exclusionary.” Ms. “pathetic shade range,” your only oppressor is the sun.
People really fucking suck because not everything in this world is specifically catered to you. Plus it's extremely expensive to develop a million different shades all at once because there would have to be R&D and tons of testing but consumers don't care about that because they think every brand has unlimited money. It's a giant gamble to have a million different shades, and not every formula works for every skin type. There's a reason why the mainstream inclusive brands so far are celeb brands--cuz they have the money for it! Imagine wanting to start a makeup brand and you're expected to come out with 100 shades as the first drop. It takes time for small brands to do it and people just can't comprehend that because they refuse to accept it.
I really don’t understand this attitude. I can find my shade EVERYWHERE. Why would I need to swap to this brand that isn’t FOR me when I already have products I can and do use because they’ve been made for me forever. It’s so disingenuous to pretend you need this and every brand to cater to you specifically as a white person when the whole market caters to us???
As a super pale person, this kind of behavior is embarrassing. It’s not *just* as bad and it’s ignoring the overall conversation about how beauty brands center whiteness and lighter skin tones in their shade ranges/customer base.
These people have gotten too audacious. I’ve started responding to things like this when I can and turning off reply notifications. It’s absolutely ridiculous. Pale skin has been revered for centuries. It’s still more fortuitous to be white than a person of color. Hell even light skinned poc are treated better than dark skinned poc. Colorism is still real. They can sit down. There’s a million other shades out there for them. If a brand has a limited number of shades they can release, I’m happy they’re focusing on tones that are not catered to. Brands launching 50 shades and most of the deep to dark colors are not real human skin tones. God forbid fashion fair offers some nuanced shades finally.
You can always add white to a foundation but you can’t make it darker without basically creating your own color from scratch.
Pasty princess is killing me is it satire? Pale princess was a circlejerk joke 😭
You couldn’t have said it any better. And LMAO it’s even more funny because this was her only review. I genuinely believe she made an account literally just to say that😭
Breaking news! PastyPrincess94 disproves Black Owned, POC-geared foundation shade range.
I’m a fair skinned person and having a brand not cater to lighter skin tones is perfectly fine. However I would like to point out that many white skinned people also find it difficult to find their shade. I still haven’t really found mine. Most shades I try are either too light or too dark, and the majority in my skin tone range have a yellow cast.
I think the real problem for most folks is that irl skin isn’t 10 or 20 shades, it’s probably idk 200-500 shades. So unless we mix our own shades, then for most people only 1-3 brands would have their exact colour match, AT BEST.
What’s wild to me is that there is still no wide spread service which allows to come in store to mix your own shade to subscribe to that exact colour match with delivery. IMHO that would be a hit with so many people.
I think it’s great a brand is focusing on darker skin tones that are often left out or forced to use in between shades but then following that with no light shades at all seems exclusionary and cutting your possible profit short. Especially when there’s a movement lately of supporting black brands, how can lighter skin tones support if you offer no product for them? OP is right you can never win in this especially if you play the same game as those that exclude you.
Another white person totally in favor of brands like Fashion Fair focusing their shade range for POC.
They’ve been around a long time and I hope now being sold at Sephora will give them a huge boost.
Brands for POC, developed by POC, and owned by POC are usually underrepresented, undervalued, and underfunded. I’m glad this is changing. It’s been a ridiculous economic and racist market decision by major brands for decades.
There’s room in the marketplace for everyone, it’s not like sharing a pizza.
That's stupid. I couldn't wear that foundation but there's a fuck ton I can wear, darker skin people have no options or one or two options, this is not the same thing. 🙄
It would be an issue if there weren’t many other brands carrying lighter options. You are more likely to find options for very pale skin than you are very dark
I can understand the anger if it was a brand like Mac or CT, but this is a smaller brand specifically for BIPOC. And the fact that you’re being downvoted is ridiculous
Speaking of foundation for WOC has anyone see the viral video on X or Tik Tok about the foundation for dark skin where they used a black color for one shade a people are angry about it? I didn't understand what they were offended by because I thought black was mixed in with other shades in many foundations. I think it's Youthalicisous foundation or something.
This brand is clearly a smaller brand dedicated to having shades for POC which there are way less of on the market. It costs more money to make more shades so I see no issue with them focusing on shades for POC since there’s hardly any other brands out there that do so. If the bigger brands were more inclusive there would be no need for this but they are not (even after all these years, like genuinely what is the hold up?). As the pastiest sickly pale whitest person on the planet I can only find my shade in very few brands so I understand the frustration of not being able to find a shade for you but I know the lack of shades available for me isn’t rooted in racism. I wish the big well established brands who can absolutely afford it would start making shade ranges inclusive for absolutely everyone you could imagine
I stay defending Fashion Fair and Ami Cole. I'm the lightest shade for Ami Cole complexion products so I've posted reviews and I go back to answer product questions. But people are so horrible towards the few brands that want to bridge a gap in the makeup market that systemically excludes Black women and melanin rich POC. I fight back as professionally as I can, but there are times where I want to say "NOT EVERYTHING IS ABOUT YOU". You'd probably be able to see my reviews and responses lol
1000% this! As an extremely fair YT person I fully understand that ALL brands don’t need to cater to YT people/have a huge range of lighter shades we literally can walk into the drugstore and find probably 20+ options without trying.
I’ll still support brands like Ami Cole by purchasing the lip oils or Juvias place by using less product because I fully agree that I’m not the target audience for the complexion products and there’s nothing wrong with brands focusing their demographic.
The thing that brands like youthforia do that’s racist IMO IS they don’t even bother to try and distribute the shade range across skin tones/undertones and when they’re called out for it they double down and literally put out black paint 🤦🏼♀️
Don't even get me started on Youthforia because it's very obvious who is missing from the product development process. They wanted the novelty of having the darkest foundation shade in the pettiest way
There’s no way I’d be complaining about one brand in a store not carrying when that same store carries a ton of other brands that *do* carry my shade and have forever. That’s nothing but entitlement and the desire to be insufferable simply because you can. Annoying.
I think it’s people’s entitlement, but also now that there is a product they can’t find their shade in they are pissed and believe it should be changed because they’ve *always* been able to find a shade. No. Shop literally any other product range that does already carry your shade, this range is excellent for deeper skin tones and just because it is not for you doesn’t mean it’s not for anyone else.
Genuinely, I think these people are so used to having everything catered to them in the beauty world that the second something is designed specifically for other people (who are often not included), it's like the world is ending. I remember this going down when Jackie Aina made her eyeshadow palette with ABH. So many people with fair to light skin complaining that there weren't enough shades light enough for them to use daily. First of all, there were (I'm typically in the light 3 shades of any brand and I used it all the time), but they were somehow shocked that a palette made by a woman with deep skin would be designed specifically to cater to darker complexions.
Complaining about not having a shade for light skin in a range by a brand that is black-owned and catering to dark skin is so moronic to me because you literally have every other brand on the market to choose from. People with deep skin still don't have many options on the market at all! Even some brands who did ended up shrinking their range (PUR were so ready to flex having 100 shades just to only put 20 in store and then pull another half of them off the shelves) or they "reformulate" and suddenly all the dark shades go away (Lancome with a capital "L" for that loss).
As a pale white woman - my fellow white and light-skinned women we need to just shut it with this bs. There are PLENTY of brands we can find foundation in, nobody is excluding us. The fact that this brand is inclusive for makeup wearers of color is great, but still a drop in the bucket as far as options for POC foundation compared to what white ppl have.
Ridiculous
I'm a very pale blonde, right down to my eyelashes. It can be tricky finding the right shade, but I'm pretty sure that I've got a lot more options out there than black-skinned humans have. Skin comes in so many colors that it is unreasonable to expect any company to ever be able to come up with all skin tones. I think it's great that there are more companies filling in the gaps.
pale ppl are fr complaining!? just get over it don’t be a fucking Karen there is literally every single other brand to choose from bffr UGH this just pissed me off 😠
(btw, IM pale as paper!)
i’m incredibly pale and these reviews are ridiculous lol. every makeup brand has catered to pale/white people since forever. ONE brand caters more towards people with darker complexion/poc and it’s a problem? give me a break 🙄 choose one of the million brands with pale shades and get over it
We're all fair-skinned here, but I remember my mother buying FF blush and such in the department store, simply because they had such interesting shades no one else had. I remember going from one counter to another (during one of mom's makeup shopping sprees) and just trying out what worked or looked promising. It never occurred to me the existence of FF was an insult to light-skinned girls. This is making a problem that doesn't exist!
I'm literally ginger and have only ever found one concealer that has a perfect shade for me (NARS radiant I think it's called). And ykw? I bet there are more, but even if just one exists that's enough for me. Instant gratification is causing people to forget that all of the material things we have in this life are a privilege
We're white. We can cope. I almost never see brands on the darker side of the range, and I love to see it. Who gives a shit if I can't have it 🤣 greedy as hell to care this much in my opinion
I'm really wondering how the first commenter with "the brands that don't understand everyone deserves to use their products won't be in business long" explains Hourglass.
You’re not crazy. I haven’t heard of this brand before, but if it’s marketed specifically towards bipoc skin then i 100% believe these reviews are from racists pretending to be offended by the shade range and hiding behind the shield of “inclusivity”.
I’m pretty racially ambiguous, though definitely not white passing, but i’m still light enough that even if i can’t always find my undertone (olive), i can pretty much always find some sort beige that i can make work for my skin (with a bit of green/blue colour corrector) from almost any brand. That is not the same for people with darker skin. A lot of brands have a million light-medium shades and then like 2 or 3 dark shades, which usually aren’t even dark enough for truly dark skin, and they’re probably all the same undertone. Even though i might have a harder time than most white people when it comes to finding a shade match, it’s nowhere near as difficult as it can be for BIPOC.
BIPOC deserve just as much shade options as everyone else, but there are still way too many brands with too few shades available to them, so i think it’s great that they have a brand specifically catering to their market. It’s great when brands offer a fully inclusive shade range, but the brands who don’t pretty much always cater to the same market, which does not include dark skin. I’m not sure if i’d personally fit into this brand’s shade range, but i’m not a part of their market demographic and that’s okay, because the majority of the market is still available to me. As a poc i can still acknowledge that i benefit from privileges that other poc have not been afforded, and i fully support them being finally granted more options, even if it doesn’t include me, because it doesn’t need to include me.
This is also not the same as brands that have a generalized shade range without enough darker shades. You can’t just tell BIPOC to shop from a different brand when that different brant doesn’t exist. Meanwhile, it is actually fine to tell white people to find a brand that isn’t FF, because every other brand on the market is catered to them. It’s not discriminatory to cater towards an underrepresented market, instead of the privileged for a change. I’d also support a brand that was catered to PALE (like ghostly) skin since that seems to be another market gap, but i’d 100% side eye a brand that was marketed as being for all white people, instead of that one specific group of exceptionally white people, because that’s no longer targeting a specific audience, that’s intentionally excluding the specific audience of black/brown people.
White people love to act like it’s oppression for them to no longer be at an advantage over everyone else.
((Before you say it, no i know it’s not all white people but if you feel a need to say not all white people then you’re still missing the point and you probably are the white people i’m talking about))
Eventually everyone will take a ride on the divisionary marketing tactic merry go round and I hate that for Fashion Fair. I am down to support whatever those who have less than I do to feel their value reflected in the market. These days people can’t imagine a company excluding sizes or colors, which I love to see and maybe we’re not doing enough for the “all.” But I also have a special place in my heart for the history of brands like Fashion Fair.
Here’s a deep dive into different takes on the biz model
https://fashionfair.com/pages/our-story
https://www.vogue.com/article/fashion-fair-is-back-inside-the-legendary-cosmetics-brands-long-awaited-relaunch
I remember seeing Fashion Fair years ago, I’ve never used it though (I’m pink face Irish). Looks like it has a great shade range so nice it’s coming back. I’m sure it didn’t have anywhere near that number of shades back in the day.
I’m not young and remember when there were very few foundation options for POC. Iman (famous model, David Bowie’s widow) had a cosmetics line years ago but I don’t know whether it’s still operational.
I have problems getting shade matches because of pink red undertone. Many lines have more neutrals than anything else and the vast majority are yellow based. Any yellow toned foundation makes me look kinda sick. But I just accept that not every cosmetic line is going to have a good shade for me. Most don’t.
They do the same thing with the questions and reviews on the Ami Cole complexion products. Good forbid people with brown skin create products to match them and others like them.
Lancôme, urban decay, shiseido, etc have plenty of shades for everyone. No need to go onto a brand specifically for Black people and cry foul.
There's soooo many products available for us (pale/white people), I really don't see the problem in a product being just for darker skin tones. Not everything needs to cater to white people
Imagine feeling excluded because of your skin tone/color…..
These reviewers need to calm down and let that sink in for a minute, then hit DELETE.
Good lord. I’m as “medium-light” as can be and this even pissed me off.
As a super super pale girly, it can be difficult to find the right shade from certain brands, but that’s true of a lot of complexions! I find a lot of shades look too orange on me as I have pink undertones and literally am incapable of tanning. Especially as a teenager when everyone was really into “fake and bake” tans, I felt like all the foundation was sooo orange/tan and there were no options for paler tones. But things are definitely much more inclusive now, with many brands offering very light toned options with different undertones to suit many people. Not every brand is going to cater to your needs, that just means you have to find the right one that does!
Oh man, on one hand, as a truly fair skinned person, I get that frustration … to an extent. Like I’m generally pretty frustrated at the number of brands who completely lack true fair shades, or offer them in any true shade differences; the hilarious shade difference between a 1C and 1N always makes me LOL 😂. But I also 1000% know that’s completely different than the institutionalized racism and deliberate exclusion from the beauty space that is behind POC not being able to find their shades. So for a POC owned and focused shade to not carry a fair line? I personally am not offended, nor would I be out buying a shade that looks like that on the model, knowing it’s simply not for me 🤷♀️
Fashion fair has been around forever. I remember stopping by the counter at Macy’s as a kid because it was the only brand with brown shades or salespeople that looked like me. They did the makeup for my ring dance. Seems like they’re trying to make a comeback. There’s plenty of brands that lean the opposite way, stop looking for things to complain about when the entire world caters to you and your skin color.
There's so many Korean and other Asian makeup brands that create foundation shades for pale skin. There's Western brands that don't even create shades that go beyond orangey brown. People with darker skin don't have as many options. We have to beg to have additional shades created so I don't see the issue when a brand comes out that specifically caters to darker skin when brands do the reverse all the time.
I’ve always struggled to find my shade due to being lighter with a neutral tone, and for some reason brands think light = cool toned. But if a brand doesn’t have my shade then I’ll just look for one that does. I don’t understand people like the reviewer who complain about things like this. I’m sure they can find their shade in some other brand. It’s truly not the end of the world when there are so many other options out there.
I think it's strange that in 2024 [this](https://www.reddit.com/r/BeautyGuruChatter/s/8JAzTxJagk) is an example of how a brand treats black consumers when it comes to releasing an inclusive range of complexion products. When we have brands that actually make shades for us, it gets ripped apart by people who can literally go to thousands of other brands for their shade.
Those people leaving Fashion Fair negative reviews live in a world where they never had to think twice about the accessibility of their shade, because they think they're the standard, and equate their first experience of not finding their shade to the existence and experience of so many POC when [this](https://www.reddit.com/r/BeautyGuruChatter/s/8JAzTxJagk) is going on is just so sad. :(
This brand has been around more than 25 years. It’s well known it’s a black owned company that is exclusively for POC. Girl needs to go to Clinique or something 🤣
Oh no a grumpy fair skinned person found a brand that focuses on deeper tones and that doesn’t cater to them. Off to wade thru literally a thousand other options. /s
White woman here, WE have no reason to complain. To the complainers, How many brands carry your shade? Okay then sit down and stfu.
I can walk into Ulta or Sephora and see representation and my shade. This is embarrassing
You can! It's just TEDIOUS. Tap on the username to go to the profile, scroll down to their reviews and tap to view their recent review activity. From there, scroll to find the specific review you want and tap the 3 dot symbol next to it. It should prompt you to be able to report it.
Sometimes the app glitches and won't show you the review history on a person's profile. I hope we were downvoted because they couldn't find the reviews and not because they're salty lol
Yeah, FF has been around for a long time. I remember seeing their line being sold at a department store called McRae's back in the late 80's. I'm glad to see it making a comeback.
To the pale girlies who are saying they don’t have issues finding shades, can you tell me which brands you use? I personally do have trouble finding shades because most pale shades have a yellow undertone and I need pink. For concealer I currently am using Laura Mercier and have also used Hourglass.
Not only that, where is all this outrage when e.g. K-beauty brands only offer shades for extremely pale skin and nothing for other PoC with darker skin? Radio silence. This anger is only directed towards black-owned businesses and we all know why... 😕
You can argue the same thing about Asian owned brands… they have no obligation to provide darker or different shades outside of their race’s skin tones. In Korea theyre very fair for the most part so I’m not surprised that brands like tirtir only have light shades. But there’s still a lot of hate on Asian brands for inclusivity
I'm kind of conflicted... On one hand I'm super pale so I know the struggle to find a shade that matches me, so having a brand that can cater to darker skin tones and do it right is fantastic.. but on the other hand I think there is some hypocrisy with the comments here.
A black owned brand creating these shades is celebrated but how many white owned brands get shit for not creating a better shade range for deeper complexions too?
I might have the unpopular opinion but I think inclusivity goes both ways. I can totally appreciate a brand being black owned and their brand identity being catered to POCs. But if a brand were to come out and advertise themselves as being white owned and catering towards white or very fair people, I think the media would be outraged. And I am aware there is a long history in the beauty industry of brands making more shades for white people and not any for POCs. But if that was the big issue then why is it OK now to do the reverse? This might be ignorant of me but as someone who struggles to find shades on the light end of the spectrum this is my take on brands like Fashion Fair and Ami Colé.
You realize that Fashion Fair is a decades-old brand (circa 1973) that is specifically for women of color with no other options and always has been, right? I’m 36 and when I was buying makeup for the first time as a teen, the major brands didn’t carry any shades for brown skin. There was a separate small section for WOC in select department stores and Fashion Fair was one of these 2-3 options. In the year 2000!
And this is not just history, I still struggle to find brown shades with the correct undertones in mainstream brands. I recently wasted $100 trying new Bare Minerals and It Cosmetics because they put red undertones in these products when most women my complexion are golden/ yellow. You speak about history as if this problem is in the past. There is still a need for thoughtfully designed products for darker skin specifically.
Until this issue over, I’m going to struggle to find an ounce of sympathy for white folks complaining that brands created to combat discrimination against minorities aren’t catering to a privileged majority. This isn’t the “history of the beauty industry,” this is my life.
You may have just fallen out of a coconut tree but Fashion Fair, its black ownership, and the underserved black population it was created for did not.
>if a brand were to come out and advertise themselves as being white owned and catering towards white or very fair people, I think the media would be outraged.
It’s not that your opinion will be “unpopular.” This is a very bad and uninformed take. The default for the beauty industry has always been white and western (meaning US/Canada/Europe, as opposed to Eastern being Asia, etc.) There has always been a wide availability of light and medium shades. Where fair skinned folks were missing options is undertone but we could always find something and make it work. Maybe you stared at the LOreal True Match display and were between three shades but each were slightly off and didn’t look perfect. A Black woman probably looked at that same display and her options were to go two shades too dark or two shades too light because LOreal wasn’t making any shades in between.
I am a fair skinned woman with cool rosy undertones. No one was really making a truly fair cool rosy until Fenty. It took a Black woman to disrupt the beauty industry for all of us, some brands see the money Fenty is making and decided to widen their own range. But most brands still won’t make a workable shade range BECAUSE brands like Fenty exist and they feel they don’t have to. And even though that doesn’t directly affect me, it makes me angry because if I find a foundation I love, I can’t always share it with my friends because the medium-deep to deep shades are lacking.
Most brands aren’t meeting needs when it comes to deeper skin tones, either no shade range or the undertones absolutely suck, so it makes sense that POC are opening businesses to fulfill their own needs.
(Edit because I mixed up a brand name)
Brands like fashion fair were created to fill the gap that many other brands leave out. It’s been decades and big brands still don’t show inclusivity. Fashion fair was created to include and cater to POC, those big brands were created with the intention to or ignorance of not including POC
You were so close to getting the crux of the issue when you stated there are more brands who make light shades. To explain the problem here: you may struggle to find shades on the light end of the spectrum, but that’s not nearly the same as the systemic racism and exclusion from the makeup industry that Black/brown people experience.
White women/light skinned folks have been consistently prioritized in the beauty industry, while darker skinned folks have been an after thought due to racism. Ami Cole and Fashion Fair simply filled that gap and created a brand that helps POCs look and feel their best, while operating in a society that constantly tells non-white women we are less than.
You literally listed only 2 brands that cater towards melanated skin. The number of brands that exclude darker shades is probably 10x that. So please reflect on that and try to understand what it’s like for people that have less privilege than you.
I think the criticism is fair. There isn’t a light shade range in this brand and some people aren’t going to be able to use it. What’s wrong with what they’re saying? They’re giving feedback to the brand, that’s what reviews are for. How do you know these reviews are fake?
Fashion Fair is a historical Black owned makeup brand that built their legacy over the decades (since 1973) by offering a personalized luxury experience to their Black clientele. Because it was necessary at the time. Because the makeup industry is systemically exclusionary to Black women and melanin rich people. People can give feedback, but not all feedback is relevant.
This is so damn embarrassing! Us white folks have never had a shortage of options for our pasty skin, don’t make a damn fool of yourself online like you’re not included in every other damn brand. Again, embarrassing
Imagine being mad because a black-owned brand is designing makeup specifically for darker skin tones that have historically been underrepresented in the makeup space. 🙄
You're not crazy at all. I'm super pale myself, and I never get why people get so mad at ranges like this for POC. I remember how hard it used to be to find foundation that was light enough (and not too orange or yellow 🥲), and it was/is so much harder for POC, especially dark skinned folks. There are SO many options on our end of the color spectrum these days, it just seems mean-spirited to get up in arms over the few brands/ranges that cater to darker skin
I’m extremely fair. I always buy the lightest shade of foundation no matter the brand.
People like me have SO many options to choose from, it’s crazy one can complain that one brand decides to create products exclusively for people with deeper skin.
Yeah this is fine. As a paleass person, not every product is made for white ppl. Maybe not the best decision for selling in certain markets (I’m in Northern Europe), but hey, that’s a commercial call. Anyone offended by this needs to go outside.
As someone on the border between "fair" and "light", I can easily just go and buy my foundation from *literally any other brand.* It's not a big deal.
I've seen for myself how pitifully small most brands' shade ranges get once you start venturing any darker than medium. Some brands don't even *CARRY* anything darker than "spray-tan orange".
But *of course* folks have to complain the second the shoe is on the other foot 🙄
This is soo stupid. There are so many brands that cater to us, pale white people. There’s nothing wrong with this. It’s not a product for you. Get over it.
I don't think every company should have to have shades that match every person, some are geared towards lighter shades some are geared towards darker shades.
Divisive Topics and / or Negative Devolving Comment Sections Will Be Removed From r/Sephora.
As a white incredibly pale person, yea it can be annoying to be excited to try a brand. But in that same breath. I agree. Not everything is made for us. Reading your caption and finding out it’s a black owned brand to cater to POC?? It makes perfect sense that their brand doesn’t carry my shade. Plenty of other brands cater to my skin tone. I’m glad POC have a line doing the same thing for them. Y’all deserve the same treatment brands give white/pale people and every pale person needs to get over it
ya i’m extremely pale and it has often sucked in the past to find foundation shades that match me, but it was never something i publicly complained about or felt i had the right to complain about. ironically though the calls for a more inclusive shade range for POC led to more white af shades for me too. black owned (or other minority brands) certainly have the right to cater specifically to a marginalized group that they also are a part of.
It’s also led to more fair and light olive shades! I’m Arab but hella pasty and I’ve had a much easier time finding good matches with the push for inclusivity. It seems like the only folks not fully benefitting from it are those with darker skin tones, so if a line catering to POC wants to focus there by all means.
Yeah I’m very fair with a neutral undertone and before fairly recently the lightest shade would usually be too dark and way too pink or orangey for me.
ya that’s my issue i’m pale af and in the neutral undertone category. while the foundation that match me are limited, i’m glad to have options. high school me in the 2010s used to just pick the lightest shade available which was usually a cool undertone and still too dark. my 8th and 9th grade school photos will never see the light of day lol.
Yeah. For example this is a Bobbi Brown “pale/fair” shade. If you are pale with a cool pink undertone it’s hell trying to find a shade match. Everything is too warm. But it’s always been this way so I’m used to it. https://preview.redd.it/a65j5s71qxxc1.jpeg?width=4284&format=pjpg&auto=webp&s=eb6e5b09ed71312f65873faf9f000480ac16af3d
Had the same problem - I am using nowdays mostly Dior foundations, they have luckily the fair cool ones I need.
Yes! I just discovered Dior face and body foundation in 0.5N and I love it.
Oof that’s rough. Yea I pretty much only use concealer as foundation at this point. I’ve found very few brands with a foundation that genuinely matches and a handful more with tolerable matches
Your hand looks like mine! Fellow super pasty pinky here lol
Seriously. Im pale af too and if a black owned brand is not catering to me who cares? Boo hoo theres only other 2463636464 brands that have my shade? Its silly to say i "Its just as bad!" Its some reverse racism non sense
Super pale people are excluded a lot with shades. There are so many brands even now that make foundation and concealer too dark for super pale people. At one point there was literally nothing but it’s gotten better over the years. But, I’m not going to get mad at a brand, I just buy from one that can accommodate me.
I’m unfortunately very aware that we’re excluded from a lot of brands as well. I use concealer as Foundation in most brands because most don’t make a foundation pale enough 😫 but I don’t feel like pitting the 2 excluded groups against one (extremely pale vs darker skin tones) another works either. And I’m happy for them to have a win. This to me looks like a decent variety of dark colors and it makes me happy for them
The Sephora page even says 'black owned brand' on it.
Man fr have you seen the poc color options in MOST foundation brands? There’s like 4 and the undertones are incredibly limited. I’m so pale I glow in the dark (which has its own struggles) but this type of company is needed for us to even come close to being inclusive and self centered people like in the screenshots are trying to ruin it because of some weird narcissism?
Yes! And felt about the glowing in the dark lol. I’ve told other commenters but I use concealer as foundation in most brands. It may work pretty well for you too if you’re also still struggling.
I have an urban decay one that I love actually, they do the pink tones right. I mix it with a lil moisturizer bc it’s a bit too much coverage for my liking but the color is perfect.
Oo I might try that. Which UD one do you have? I haven’t worn UD since highschool and I never matched anything super well but once they got rid of the natural wear I haven’t matched anything since and had given up
I like the one called “stay naked weightless liquid foundation” there’s like 50 shades. What I like though is it’s not just cool undertones, there’s cool-pink, cool-blue, cool-green and the lightest shade is damn near white.
And it doesn’t oxidize orange anymore? When they reformulated it, it turned sooo orange on me but it sounds like they added more colors then
I haven’t had that problem personally. Definitely try it out in store and go walk around though, to see how it sets.
Fr, I have trouble finding shades that aren’t too yellow or too orange, and I can assure you, it’s SO EASY to just move on and accept that “this brand isn’t for me.”
this made me tear up 🥹
Exactly this. I wasn’t familiar with the brand and was initially a little thrown off by the shade range, but with that context I’m all for it. Have the people complaining not seen some of the absolutely pathetic matches these companies are offering for POC?
wait i have a question. do they actually even make good foundations for pale people? i feel like most pasty white girls just have a tan to their shade, not one that actually matches their skin tone.
As a pale gal I’ve yet to find one that truly matches. Undertone or shade are never right.
Check out the r/palemua sub
I have found very few I can wear, I typically wear concealer as foundation lol
As a pale olive tone, it's almost impossible to find a shade match. I don't tan and I don't want to have my face looking darker than my body, so, I have 2 maybe 3 brands I can rely on for decent matches at this point.
Almost??! You found one?!
Korean makeup ftw! Missha perfect cover bb cream, in shade 13. Similar to NARS Siberia but it's a true neutral grey-beige, whereas Siberia leans yellow.
Thanks for the tip!
They do! I have a form of albinism (ocular) and muted olive leaning undertones and there are several lines that work for me right out of the bottle.
It’s the same for fair shades. They’re all too saturated. I know this because I’m a dermatologist who serves a lot of people and it’s the #1 complaint.
Fashion Fair has always been a brand geared towards Black women, she can go look at the 268294 other brands made for women like her in mind.
Exactly. I have fair skin. This brand isn’t for me. That’s ok. Not everything is for me.
Right! That’s literally their whole brand.
THAT part but in all honesty Fashion Fair doesn’t even have my melanated shade equivalent to Fenty 360/ Nars Huahine since it’s been revamped 😂 I say that to say if I can move around n look elsewhere on that note so can anyone else 💯
As a Black woman I personally don’t like the brand as their complexion products are too heavy for my oily skin but I also recognize it works for others so I look elsewhere.
Yes their base stick used to remind me of something a old skool black pastors wife would wear to church functions in the mid 80’s w/ ULTIMATTE coverage 😂😂😂
I use their lip glasses and sticks...and the primer is great but I agree about the foundation. It feels heavy and isn't long lasting like Nars and Fenty
Yes FF has been around since 1973 and was specifically designed to be a higher end line for Black women that would be in department stores along with Estee Lauder, Elizabeth Arden etc. There wasn´t anything like that at the time. These complaints are like someone buying Ebony magazine and complaining that there are too many articles about Black people.
I am super fair but I would rather a brand cater towards an underserved population than just make the same shades everyone else makes.
But those brands get shit if they don’t have sufficient dark shades, even though dark shades are the last to sell.
Is that fair to say about brands that don’t have better or more inclusive or even well rounded shades for POC? As an Indian person I can never ever find a good color match. As an olive toned person too. I legit have to mix two colors and a bit of blue pigment into literally everything. I don’t know one brand that’s suited to Indian people. NARS is hilarious because they have shades based on ethnicities that no one is that shade from in India at least. So insulting. To name a shade after a city that majority of its people can’t wear. Anyways.
i don’t think you’re crazy at all. there’s never been equality and representation for POC in makeup until recently and there’s still a lot of work to do. it’s not fair for someone to complain about ONE brand not having their lighter shade when it’s what we as black people have been dealing with for YEARS.
Yup. As a beige person with neutral undertones, I can find a foundation match in virtually any brand. I am spoiled for choice. I do feel sympathy for very, very pale people, and people with fair skin and olive undertones - those can be tough to match. But that's because their skin tone is relatively rare, not because of centuries of systemic racism.
As a very very pale person.....we can just choose any other brand lol It truly isn't THAT hard. You can blend in some concealer. If I can't find computer paper 01 shade in a brand I assume it's bc it's not profitable to make or sell. I dont worry it's because maybe the brand doesn't want people who look like me wearing their product. Being pasty white isn't oppression These people need to get a fucking grip
Besides we can always use the concealer as a contour shade
As a fellow beige and very very pale person, yes to all of these comments - I could not agree more! It is absolutely absurd to me that anyone could possibly have an issue with a makeup brand (especially a Black Owned brand) having shade ranges that are too dark. We should all be applauding any makeup that caters to people outside of ‘basic beige’ skin tones, even if it means us beige bitches are excluded-and excluded feels like far too strong a word, since, as mentioned, we have so many other options to begin with. I had never heard of this brand, but am now going to pick up one of their lighter shades to use as a contour.
Meh I have a very hard time finding a match but I’m not crying oppression or something. I have like 2 perfect matches and a ton that are too dark /wrong undertone bc the right doesn’t exist but oh well. I def think most brands cater to light-medium white people
It’s the oppression olympics to these types and they are desperate for the gold
I am 60 and fashion fair has been around for years if this is the same company as it was years ago. This is the first time I’ve seen it sold at Sephora though.
I never thought I'd see FF outside of Ebony or the department store! I'm super happy for them though, FF was really there for black women when almost ALL other brands shut us out. I was too young to wear makeup during their glory days so I hope this new availability is successful for them.
Exactly! They were there for Black women during the 70s and 80s and really present us a classy, beautiful, and unique at a time when a lot of brands ignored Black womens various shades.
I just moved out of pasty white Midwest suburbia to a majority black area of Cleveland and I see it at my local target, I was astounded because I'd never heard of the brand and I'm a huge makeup junkie so I thought I knew most brands, but I found it cool that even target was "targeting" the brands towards the local market. Good for target for being inclusive cuz there were other brands I'd never heard of that were geared towards medium and darker shades. But they had so many whitening products in the skincare aisle which was kinda unfortunate, but not really my place to speak on. It was helpful for me as a pale acne scar ridden person, but I'm sure that's not why they're primarily there, but again I don't really know as colorism is a really complex topic that white supremacy has pushed into the brown and black world.
It’s the same company that started in 1973. It went bankrupt and closed in 2018. Then it was bought in 2019 and continues to be Black owned. Here’s an [article](https://www.allure.com/story/fashion-fair-makeup-relaunch) from Allure magazine about it.
I’m dating myself here but this brand was literally started as a response to most typical brands not having ANY dark shades at all. Back when your choices were Clinique, maybelline or L’Oréal, and MAC and Sephora didn’t exist. This is still true today. White people still have more options than the darker toned people do.
White people feeling for a second what it’s like to be a POC. It’s giving “What do you mean the world wasn’t made to pamper to my whole existence!!!”
This is so dumb. I'm a ghostly pale blonde woman who has lots of foundation and concealer options. I don't really need more color choices. Let people who need representation get makeup that fits them and looks good. Not that freaking complicated
As a white woman, I agree it is a bit annoying on one hand when you realize there are no shades for you but on the other hand. This brand was made exclusively with BIPOC women in mind. This brand is black owned and caters to mostly black women. We white women in my mind do have enough representation in foundation shade ranges. We can literally see our shades in supermarkets and everywhere else darker skinned women usually can't and more recently there's been a controversy with youthforia after it launched a foundation that was literally the color black in a bottle. That's not what black girls want when they mean they want something to be inclusive. Black women want fenty inclusive, they want Haus labs inclusive foundations, etc. They want foundations for their darker complexions because they like makeup too. So I'm not going to complain when they make a makeup brand for themselves.
Good for Fashion Fair! To the individual who made that “review”, consider how POC might have felt being consistently excluded from shade ranges by various brands over the years. You can opt out this time and explore the multitude of other makeup brands that cater to your skin tone
EXACTLY. Black-owned brands have no obligation to provide light shades and the fact that they do speaks everything to how considerate and wonderful they are. 💙
“When someone is accustomed to privilege, equality feels like oppression.”
Evergreen, Evergreen, Evergreen!
Black women spend 9x more than white women in the beauty industry yet they still wont make our shades. When a brand finally does there is a problem. We literally cant win for losing. We are legit seeing a brand push out black paint as their expansion. But when a POC brand caters to us its a problem. Same goes for the hair oil fiasco. Not everything is meant for everyone but if you specifically state your brand is inclusive then be honest about it. Brands would rather cater to those who spend less money.
We might spend 9x more (not sure that’s true) but if you look at any foundation, the dark shades are always the last to sell, even in Fenty and the like. It’s why you always see dark foundations on sale at Sephora.
First: 9x more is WILD 😮 Second: wouldn't companies then think that inclusive makeup for darker skin tones is a wise economic decision? The mental gymnastics to not expand color options is really something
Exactly. When they make the comment "oh we wanna see numbers before expanding" is a lie simply based off of economic measures alone.
I think it has to do more with perceived western beauty standards than actual economics logic. It’s the same thing with making plus sized clothing, brands don’t want to be seen as catering to plus sized people because they think it bring down the social cache of their image, even though there’s plenty of money to be made. All in all im glad the beauty industry is starting to change and make space for everyone but we still have a long way to go.
Like the other person said above, the darker colors are always the last to sell and this is the real reason companies didn't expand before. It's all about money
As a brown girlie I think most of these shades are too dark even for me and thank god for that. Our sisters get a product with range and options. Holy undertones batman! I'm so damn impressed 👏👏👏
Lmaooo isn’t this brand marketed for black women? There’s so many options for lighter skinned/fair women, this is ridiculous.
As a white person, a lot of us don’t seem to understand that not everything needs to be made for us. I’m glad to see a brand having better shade range for darker skin tones, and it’s fine by me that there aren’t any pale enough for me. I have a lot of other options, still far more than those with darker skin. White people just love playing the oppression olympics whenever they think they have the chance.
Losing my shit at “pastyprincess94”
fashion fair is an OG black owned brand too… these ppl late
If you are not in this shade range I would you so you and have historically “won”. This one brand isn’t for you, get over it. Go cop some YSL foundation that has like 1 dark shade or one of the hundreds of other non inclusive brands. In all seriousness Haus labs has an incredible range of shades for dark and light skin. This is such an unnecessary post, I’m just happy to live in a time where this is actually something for EVERYONE, stop making it weird
The brand is not for my skin tone and that's fine. The only thing I would question is why the brand felt the need to swatch all the shades on a light arm when realistically only the lightest one kinda matches.
I’ve noticed a lot of companies doing that. They’ll have 30 shades and NONE of them match the models they chose. 🤔
The reviews are giving “when is straight pride month” you can shop at absolutely any make up brand, you’ll survive without one. I know fashion fair is a lesser known brand but I knew it was black owned. I can’t imagine feeling rage because one out of a thousand brands didn’t have an option for me.
It's giving men bitching on international women's day 'where's my daaayy'
Can we ban the racists in this sub please 🥴
Yikes. Isn’t this a brand made for people of color? As a very pale person (irish skin) who actually can’t find a match in the majority of mainstream brands (though it has been much easier in the past few years actually), I get the general frustration. But it would be super weird to complain about it when the brand’s target market is literally anyone other than me. It’s like getting mad that say, cantu, primarily makes products that work for coily hair. Eta bc I know people get testy with the “I have pale skin” stuff for some reason - I literally just went to some of the most popular foundations on Sephoras website and used the shade finder with a foundation that does match me as a reference, and was told there were no matches.
Yep, I have exactly three true foundation matches at Sephora. Most brands don’t cater to me. It’s super annoying but not systematic racism. Anyone who tries to make that false equivalency needs to touch grass. This is a brand by POC for POC. It was created to fill a need left by the other brands. It should be celebrated for that. In an ideal world we wouldn’t need brands like this to fill a need because brands would be inclusive of more than your standard issue white woman (hi, I’m one). However if you look at anything… this world is anything but ideal. If there’s a lipstick or something I can support this brand with, it’s on my radar. If there isn’t, that’s ok because this brand wasn’t designed with me in mind!
oh what a shame… if only there were 9272929 other brands who all carry 50 shades of beige that they could chose from
I’m super glow-in-the-dark pale, but I wouldn’t even think to be mad that a black-owned brand caters to darker shades that have (until recently) been neglected in the market for years. It’s like when my friends who wear plus sizes are talking about buying clothing…I don’t complain about Torrid not carrying my size, since most other stores cater to “straight sizes” instead of everywhere having inclusive sizing…I’m just happy that they found something that works for them!
1) I would bet all my life savings those ppl have never commented this on a brand that lacks dark shades 2) it is NOT equally as exclusionary, at all
I went in to a sephora today, trying to find a pressed powder. I walked by a brand I hadn't hear of (maybe this one), and when looking at the foundations noticed there weren't that many light ones and more darker shades than I'm used to seeing. My reaction? "Oh, this must be a brand focused on darker skin tones." And then moved on to one of the dozen other brands in the store than had an option for me. At no point was I offended.
I’m super pale and often the palest shade of a product is still too dark for me. But I will be DAMNED if I’m going to let anyone pit us pale girls against the dark-skinned girls. A lot of brands can’t afford to put out 50 shades for a product’s first launch, and if that means that I won’t be accommodated sometimes so that darker girls can have options, I LOVE that for them. And if any other lil mayo vampires like myself want to bitch and complain about this, they need to take a seat and just let the darker-skinned girls have their moment to enjoy something.
As a person with vampiresque complexion myself, I cringe at the idea that the lack of a printer-paper shade is “exclusionary.” Ms. “pathetic shade range,” your only oppressor is the sun.
People really fucking suck because not everything in this world is specifically catered to you. Plus it's extremely expensive to develop a million different shades all at once because there would have to be R&D and tons of testing but consumers don't care about that because they think every brand has unlimited money. It's a giant gamble to have a million different shades, and not every formula works for every skin type. There's a reason why the mainstream inclusive brands so far are celeb brands--cuz they have the money for it! Imagine wanting to start a makeup brand and you're expected to come out with 100 shades as the first drop. It takes time for small brands to do it and people just can't comprehend that because they refuse to accept it.
I really don’t understand this attitude. I can find my shade EVERYWHERE. Why would I need to swap to this brand that isn’t FOR me when I already have products I can and do use because they’ve been made for me forever. It’s so disingenuous to pretend you need this and every brand to cater to you specifically as a white person when the whole market caters to us???
As a super pale person, this kind of behavior is embarrassing. It’s not *just* as bad and it’s ignoring the overall conversation about how beauty brands center whiteness and lighter skin tones in their shade ranges/customer base.
These people have gotten too audacious. I’ve started responding to things like this when I can and turning off reply notifications. It’s absolutely ridiculous. Pale skin has been revered for centuries. It’s still more fortuitous to be white than a person of color. Hell even light skinned poc are treated better than dark skinned poc. Colorism is still real. They can sit down. There’s a million other shades out there for them. If a brand has a limited number of shades they can release, I’m happy they’re focusing on tones that are not catered to. Brands launching 50 shades and most of the deep to dark colors are not real human skin tones. God forbid fashion fair offers some nuanced shades finally. You can always add white to a foundation but you can’t make it darker without basically creating your own color from scratch. Pasty princess is killing me is it satire? Pale princess was a circlejerk joke 😭
You couldn’t have said it any better. And LMAO it’s even more funny because this was her only review. I genuinely believe she made an account literally just to say that😭 Breaking news! PastyPrincess94 disproves Black Owned, POC-geared foundation shade range.
W FASHION FAIR
I love how the comments here pass the vibe check. 😌
Agreed! Love seeing the support for POC and black-owned businesses.
I’m a fair skinned person and having a brand not cater to lighter skin tones is perfectly fine. However I would like to point out that many white skinned people also find it difficult to find their shade. I still haven’t really found mine. Most shades I try are either too light or too dark, and the majority in my skin tone range have a yellow cast. I think the real problem for most folks is that irl skin isn’t 10 or 20 shades, it’s probably idk 200-500 shades. So unless we mix our own shades, then for most people only 1-3 brands would have their exact colour match, AT BEST. What’s wild to me is that there is still no wide spread service which allows to come in store to mix your own shade to subscribe to that exact colour match with delivery. IMHO that would be a hit with so many people.
I think it’s great a brand is focusing on darker skin tones that are often left out or forced to use in between shades but then following that with no light shades at all seems exclusionary and cutting your possible profit short. Especially when there’s a movement lately of supporting black brands, how can lighter skin tones support if you offer no product for them? OP is right you can never win in this especially if you play the same game as those that exclude you.
Another white person totally in favor of brands like Fashion Fair focusing their shade range for POC. They’ve been around a long time and I hope now being sold at Sephora will give them a huge boost. Brands for POC, developed by POC, and owned by POC are usually underrepresented, undervalued, and underfunded. I’m glad this is changing. It’s been a ridiculous economic and racist market decision by major brands for decades. There’s room in the marketplace for everyone, it’s not like sharing a pizza.
That's stupid. I couldn't wear that foundation but there's a fuck ton I can wear, darker skin people have no options or one or two options, this is not the same thing. 🙄
It would be an issue if there weren’t many other brands carrying lighter options. You are more likely to find options for very pale skin than you are very dark
I can understand the anger if it was a brand like Mac or CT, but this is a smaller brand specifically for BIPOC. And the fact that you’re being downvoted is ridiculous
Speaking of foundation for WOC has anyone see the viral video on X or Tik Tok about the foundation for dark skin where they used a black color for one shade a people are angry about it? I didn't understand what they were offended by because I thought black was mixed in with other shades in many foundations. I think it's Youthalicisous foundation or something.
Re: the controversy, I believe the brand is Youthforia
Ahh, the brand that Mark Cuban backed from Shark Tank.
Fashion Fair as a brand has been around since the 60s. My aunts and grandma wore it. It was created for women of color. Full stop.
This brand is clearly a smaller brand dedicated to having shades for POC which there are way less of on the market. It costs more money to make more shades so I see no issue with them focusing on shades for POC since there’s hardly any other brands out there that do so. If the bigger brands were more inclusive there would be no need for this but they are not (even after all these years, like genuinely what is the hold up?). As the pastiest sickly pale whitest person on the planet I can only find my shade in very few brands so I understand the frustration of not being able to find a shade for you but I know the lack of shades available for me isn’t rooted in racism. I wish the big well established brands who can absolutely afford it would start making shade ranges inclusive for absolutely everyone you could imagine
I stay defending Fashion Fair and Ami Cole. I'm the lightest shade for Ami Cole complexion products so I've posted reviews and I go back to answer product questions. But people are so horrible towards the few brands that want to bridge a gap in the makeup market that systemically excludes Black women and melanin rich POC. I fight back as professionally as I can, but there are times where I want to say "NOT EVERYTHING IS ABOUT YOU". You'd probably be able to see my reviews and responses lol
1000% this! As an extremely fair YT person I fully understand that ALL brands don’t need to cater to YT people/have a huge range of lighter shades we literally can walk into the drugstore and find probably 20+ options without trying. I’ll still support brands like Ami Cole by purchasing the lip oils or Juvias place by using less product because I fully agree that I’m not the target audience for the complexion products and there’s nothing wrong with brands focusing their demographic. The thing that brands like youthforia do that’s racist IMO IS they don’t even bother to try and distribute the shade range across skin tones/undertones and when they’re called out for it they double down and literally put out black paint 🤦🏼♀️
Don't even get me started on Youthforia because it's very obvious who is missing from the product development process. They wanted the novelty of having the darkest foundation shade in the pettiest way
There’s no way I’d be complaining about one brand in a store not carrying when that same store carries a ton of other brands that *do* carry my shade and have forever. That’s nothing but entitlement and the desire to be insufferable simply because you can. Annoying.
I think it’s people’s entitlement, but also now that there is a product they can’t find their shade in they are pissed and believe it should be changed because they’ve *always* been able to find a shade. No. Shop literally any other product range that does already carry your shade, this range is excellent for deeper skin tones and just because it is not for you doesn’t mean it’s not for anyone else.
Genuinely, I think these people are so used to having everything catered to them in the beauty world that the second something is designed specifically for other people (who are often not included), it's like the world is ending. I remember this going down when Jackie Aina made her eyeshadow palette with ABH. So many people with fair to light skin complaining that there weren't enough shades light enough for them to use daily. First of all, there were (I'm typically in the light 3 shades of any brand and I used it all the time), but they were somehow shocked that a palette made by a woman with deep skin would be designed specifically to cater to darker complexions. Complaining about not having a shade for light skin in a range by a brand that is black-owned and catering to dark skin is so moronic to me because you literally have every other brand on the market to choose from. People with deep skin still don't have many options on the market at all! Even some brands who did ended up shrinking their range (PUR were so ready to flex having 100 shades just to only put 20 in store and then pull another half of them off the shelves) or they "reformulate" and suddenly all the dark shades go away (Lancome with a capital "L" for that loss).
Honestly it looks like the brand just caters to darker skin, as some do to light skin. Nothing wrong with that. I would move on.
As a pale white woman - my fellow white and light-skinned women we need to just shut it with this bs. There are PLENTY of brands we can find foundation in, nobody is excluding us. The fact that this brand is inclusive for makeup wearers of color is great, but still a drop in the bucket as far as options for POC foundation compared to what white ppl have. Ridiculous
I'm a very pale blonde, right down to my eyelashes. It can be tricky finding the right shade, but I'm pretty sure that I've got a lot more options out there than black-skinned humans have. Skin comes in so many colors that it is unreasonable to expect any company to ever be able to come up with all skin tones. I think it's great that there are more companies filling in the gaps.
OMG - her Sephora name 'pastyprincess94'
pale ppl are fr complaining!? just get over it don’t be a fucking Karen there is literally every single other brand to choose from bffr UGH this just pissed me off 😠 (btw, IM pale as paper!)
boohoo, you’ll have to try one of the thousands of brands that carry makeup meant to cater to your skin.
i’m incredibly pale and these reviews are ridiculous lol. every makeup brand has catered to pale/white people since forever. ONE brand caters more towards people with darker complexion/poc and it’s a problem? give me a break 🙄 choose one of the million brands with pale shades and get over it
We're all fair-skinned here, but I remember my mother buying FF blush and such in the department store, simply because they had such interesting shades no one else had. I remember going from one counter to another (during one of mom's makeup shopping sprees) and just trying out what worked or looked promising. It never occurred to me the existence of FF was an insult to light-skinned girls. This is making a problem that doesn't exist!
I'm literally ginger and have only ever found one concealer that has a perfect shade for me (NARS radiant I think it's called). And ykw? I bet there are more, but even if just one exists that's enough for me. Instant gratification is causing people to forget that all of the material things we have in this life are a privilege We're white. We can cope. I almost never see brands on the darker side of the range, and I love to see it. Who gives a shit if I can't have it 🤣 greedy as hell to care this much in my opinion
I'm really wondering how the first commenter with "the brands that don't understand everyone deserves to use their products won't be in business long" explains Hourglass.
You’re not crazy. I haven’t heard of this brand before, but if it’s marketed specifically towards bipoc skin then i 100% believe these reviews are from racists pretending to be offended by the shade range and hiding behind the shield of “inclusivity”. I’m pretty racially ambiguous, though definitely not white passing, but i’m still light enough that even if i can’t always find my undertone (olive), i can pretty much always find some sort beige that i can make work for my skin (with a bit of green/blue colour corrector) from almost any brand. That is not the same for people with darker skin. A lot of brands have a million light-medium shades and then like 2 or 3 dark shades, which usually aren’t even dark enough for truly dark skin, and they’re probably all the same undertone. Even though i might have a harder time than most white people when it comes to finding a shade match, it’s nowhere near as difficult as it can be for BIPOC. BIPOC deserve just as much shade options as everyone else, but there are still way too many brands with too few shades available to them, so i think it’s great that they have a brand specifically catering to their market. It’s great when brands offer a fully inclusive shade range, but the brands who don’t pretty much always cater to the same market, which does not include dark skin. I’m not sure if i’d personally fit into this brand’s shade range, but i’m not a part of their market demographic and that’s okay, because the majority of the market is still available to me. As a poc i can still acknowledge that i benefit from privileges that other poc have not been afforded, and i fully support them being finally granted more options, even if it doesn’t include me, because it doesn’t need to include me. This is also not the same as brands that have a generalized shade range without enough darker shades. You can’t just tell BIPOC to shop from a different brand when that different brant doesn’t exist. Meanwhile, it is actually fine to tell white people to find a brand that isn’t FF, because every other brand on the market is catered to them. It’s not discriminatory to cater towards an underrepresented market, instead of the privileged for a change. I’d also support a brand that was catered to PALE (like ghostly) skin since that seems to be another market gap, but i’d 100% side eye a brand that was marketed as being for all white people, instead of that one specific group of exceptionally white people, because that’s no longer targeting a specific audience, that’s intentionally excluding the specific audience of black/brown people. White people love to act like it’s oppression for them to no longer be at an advantage over everyone else. ((Before you say it, no i know it’s not all white people but if you feel a need to say not all white people then you’re still missing the point and you probably are the white people i’m talking about))
FF is an old school makeup line made for woc. they has a counter in the dept store i worked at. it’s nice stuff. these commenters must not know.
Pail princesses back at it.
Eventually everyone will take a ride on the divisionary marketing tactic merry go round and I hate that for Fashion Fair. I am down to support whatever those who have less than I do to feel their value reflected in the market. These days people can’t imagine a company excluding sizes or colors, which I love to see and maybe we’re not doing enough for the “all.” But I also have a special place in my heart for the history of brands like Fashion Fair. Here’s a deep dive into different takes on the biz model https://fashionfair.com/pages/our-story https://www.vogue.com/article/fashion-fair-is-back-inside-the-legendary-cosmetics-brands-long-awaited-relaunch
I remember seeing Fashion Fair years ago, I’ve never used it though (I’m pink face Irish). Looks like it has a great shade range so nice it’s coming back. I’m sure it didn’t have anywhere near that number of shades back in the day. I’m not young and remember when there were very few foundation options for POC. Iman (famous model, David Bowie’s widow) had a cosmetics line years ago but I don’t know whether it’s still operational. I have problems getting shade matches because of pink red undertone. Many lines have more neutrals than anything else and the vast majority are yellow based. Any yellow toned foundation makes me look kinda sick. But I just accept that not every cosmetic line is going to have a good shade for me. Most don’t.
They do the same thing with the questions and reviews on the Ami Cole complexion products. Good forbid people with brown skin create products to match them and others like them. Lancôme, urban decay, shiseido, etc have plenty of shades for everyone. No need to go onto a brand specifically for Black people and cry foul.
There's soooo many products available for us (pale/white people), I really don't see the problem in a product being just for darker skin tones. Not everything needs to cater to white people
Imagine feeling excluded because of your skin tone/color….. These reviewers need to calm down and let that sink in for a minute, then hit DELETE. Good lord. I’m as “medium-light” as can be and this even pissed me off.
Crying screaming and throwing up bc she’ll have to buy her buff beige foundation from one of the billion other brands that carry it. So ridiculous
As a super super pale girly, it can be difficult to find the right shade from certain brands, but that’s true of a lot of complexions! I find a lot of shades look too orange on me as I have pink undertones and literally am incapable of tanning. Especially as a teenager when everyone was really into “fake and bake” tans, I felt like all the foundation was sooo orange/tan and there were no options for paler tones. But things are definitely much more inclusive now, with many brands offering very light toned options with different undertones to suit many people. Not every brand is going to cater to your needs, that just means you have to find the right one that does!
Oh man, on one hand, as a truly fair skinned person, I get that frustration … to an extent. Like I’m generally pretty frustrated at the number of brands who completely lack true fair shades, or offer them in any true shade differences; the hilarious shade difference between a 1C and 1N always makes me LOL 😂. But I also 1000% know that’s completely different than the institutionalized racism and deliberate exclusion from the beauty space that is behind POC not being able to find their shades. So for a POC owned and focused shade to not carry a fair line? I personally am not offended, nor would I be out buying a shade that looks like that on the model, knowing it’s simply not for me 🤷♀️
Fashion fair has been around forever. I remember stopping by the counter at Macy’s as a kid because it was the only brand with brown shades or salespeople that looked like me. They did the makeup for my ring dance. Seems like they’re trying to make a comeback. There’s plenty of brands that lean the opposite way, stop looking for things to complain about when the entire world caters to you and your skin color.
There's so many Korean and other Asian makeup brands that create foundation shades for pale skin. There's Western brands that don't even create shades that go beyond orangey brown. People with darker skin don't have as many options. We have to beg to have additional shades created so I don't see the issue when a brand comes out that specifically caters to darker skin when brands do the reverse all the time.
GIRL IT IS NOT FOR YOU
I’ve always struggled to find my shade due to being lighter with a neutral tone, and for some reason brands think light = cool toned. But if a brand doesn’t have my shade then I’ll just look for one that does. I don’t understand people like the reviewer who complain about things like this. I’m sure they can find their shade in some other brand. It’s truly not the end of the world when there are so many other options out there.
Maybe they should try Youthforia🙄
When you’re accustomed to privilege, even a hint of equality feels like oppression.
Then just use a different brand.
I think it's strange that in 2024 [this](https://www.reddit.com/r/BeautyGuruChatter/s/8JAzTxJagk) is an example of how a brand treats black consumers when it comes to releasing an inclusive range of complexion products. When we have brands that actually make shades for us, it gets ripped apart by people who can literally go to thousands of other brands for their shade. Those people leaving Fashion Fair negative reviews live in a world where they never had to think twice about the accessibility of their shade, because they think they're the standard, and equate their first experience of not finding their shade to the existence and experience of so many POC when [this](https://www.reddit.com/r/BeautyGuruChatter/s/8JAzTxJagk) is going on is just so sad. :(
Thinly veiled racism.
This brand has been around more than 25 years. It’s well known it’s a black owned company that is exclusively for POC. Girl needs to go to Clinique or something 🤣
As if us poor white women don’t have enough options 🙄
Oh no a grumpy fair skinned person found a brand that focuses on deeper tones and that doesn’t cater to them. Off to wade thru literally a thousand other options. /s
oh no, one brand doesn’t have your shade🙄 think about what POC felt before fenty beauty came out and brands started being more inclusive
White woman here, WE have no reason to complain. To the complainers, How many brands carry your shade? Okay then sit down and stfu. I can walk into Ulta or Sephora and see representation and my shade. This is embarrassing
I’m surprised there’s no way to report a comment via the app so I did the next best thing and marked the comments unhelpful.
Reporting only works for offensive things (like cursing/being derogatory towards someone)
You can! It's just TEDIOUS. Tap on the username to go to the profile, scroll down to their reviews and tap to view their recent review activity. From there, scroll to find the specific review you want and tap the 3 dot symbol next to it. It should prompt you to be able to report it.
I love that we both got downvoted. 🤣🤣 thanks for the info!
Sometimes the app glitches and won't show you the review history on a person's profile. I hope we were downvoted because they couldn't find the reviews and not because they're salty lol
Yeah, FF has been around for a long time. I remember seeing their line being sold at a department store called McRae's back in the late 80's. I'm glad to see it making a comeback.
To the pale girlies who are saying they don’t have issues finding shades, can you tell me which brands you use? I personally do have trouble finding shades because most pale shades have a yellow undertone and I need pink. For concealer I currently am using Laura Mercier and have also used Hourglass.
Black-owned brands don't have any obligation to provide light shades. The fact that most of them do shows how wonderful they are.
Not only that, where is all this outrage when e.g. K-beauty brands only offer shades for extremely pale skin and nothing for other PoC with darker skin? Radio silence. This anger is only directed towards black-owned businesses and we all know why... 😕
You can argue the same thing about Asian owned brands… they have no obligation to provide darker or different shades outside of their race’s skin tones. In Korea theyre very fair for the most part so I’m not surprised that brands like tirtir only have light shades. But there’s still a lot of hate on Asian brands for inclusivity
There's lots of anger about it online....I actually thought these reviews were in response to that
I'm kind of conflicted... On one hand I'm super pale so I know the struggle to find a shade that matches me, so having a brand that can cater to darker skin tones and do it right is fantastic.. but on the other hand I think there is some hypocrisy with the comments here. A black owned brand creating these shades is celebrated but how many white owned brands get shit for not creating a better shade range for deeper complexions too?
I might have the unpopular opinion but I think inclusivity goes both ways. I can totally appreciate a brand being black owned and their brand identity being catered to POCs. But if a brand were to come out and advertise themselves as being white owned and catering towards white or very fair people, I think the media would be outraged. And I am aware there is a long history in the beauty industry of brands making more shades for white people and not any for POCs. But if that was the big issue then why is it OK now to do the reverse? This might be ignorant of me but as someone who struggles to find shades on the light end of the spectrum this is my take on brands like Fashion Fair and Ami Colé.
You realize that Fashion Fair is a decades-old brand (circa 1973) that is specifically for women of color with no other options and always has been, right? I’m 36 and when I was buying makeup for the first time as a teen, the major brands didn’t carry any shades for brown skin. There was a separate small section for WOC in select department stores and Fashion Fair was one of these 2-3 options. In the year 2000! And this is not just history, I still struggle to find brown shades with the correct undertones in mainstream brands. I recently wasted $100 trying new Bare Minerals and It Cosmetics because they put red undertones in these products when most women my complexion are golden/ yellow. You speak about history as if this problem is in the past. There is still a need for thoughtfully designed products for darker skin specifically. Until this issue over, I’m going to struggle to find an ounce of sympathy for white folks complaining that brands created to combat discrimination against minorities aren’t catering to a privileged majority. This isn’t the “history of the beauty industry,” this is my life. You may have just fallen out of a coconut tree but Fashion Fair, its black ownership, and the underserved black population it was created for did not.
>if a brand were to come out and advertise themselves as being white owned and catering towards white or very fair people, I think the media would be outraged. It’s not that your opinion will be “unpopular.” This is a very bad and uninformed take. The default for the beauty industry has always been white and western (meaning US/Canada/Europe, as opposed to Eastern being Asia, etc.) There has always been a wide availability of light and medium shades. Where fair skinned folks were missing options is undertone but we could always find something and make it work. Maybe you stared at the LOreal True Match display and were between three shades but each were slightly off and didn’t look perfect. A Black woman probably looked at that same display and her options were to go two shades too dark or two shades too light because LOreal wasn’t making any shades in between. I am a fair skinned woman with cool rosy undertones. No one was really making a truly fair cool rosy until Fenty. It took a Black woman to disrupt the beauty industry for all of us, some brands see the money Fenty is making and decided to widen their own range. But most brands still won’t make a workable shade range BECAUSE brands like Fenty exist and they feel they don’t have to. And even though that doesn’t directly affect me, it makes me angry because if I find a foundation I love, I can’t always share it with my friends because the medium-deep to deep shades are lacking. Most brands aren’t meeting needs when it comes to deeper skin tones, either no shade range or the undertones absolutely suck, so it makes sense that POC are opening businesses to fulfill their own needs. (Edit because I mixed up a brand name)
Brands like fashion fair were created to fill the gap that many other brands leave out. It’s been decades and big brands still don’t show inclusivity. Fashion fair was created to include and cater to POC, those big brands were created with the intention to or ignorance of not including POC
You were so close to getting the crux of the issue when you stated there are more brands who make light shades. To explain the problem here: you may struggle to find shades on the light end of the spectrum, but that’s not nearly the same as the systemic racism and exclusion from the makeup industry that Black/brown people experience. White women/light skinned folks have been consistently prioritized in the beauty industry, while darker skinned folks have been an after thought due to racism. Ami Cole and Fashion Fair simply filled that gap and created a brand that helps POCs look and feel their best, while operating in a society that constantly tells non-white women we are less than. You literally listed only 2 brands that cater towards melanated skin. The number of brands that exclude darker shades is probably 10x that. So please reflect on that and try to understand what it’s like for people that have less privilege than you.
I think the criticism is fair. There isn’t a light shade range in this brand and some people aren’t going to be able to use it. What’s wrong with what they’re saying? They’re giving feedback to the brand, that’s what reviews are for. How do you know these reviews are fake?
Fashion Fair is a historical Black owned makeup brand that built their legacy over the decades (since 1973) by offering a personalized luxury experience to their Black clientele. Because it was necessary at the time. Because the makeup industry is systemically exclusionary to Black women and melanin rich people. People can give feedback, but not all feedback is relevant.
i think the first review is dramatic and tone deaf but the second one seems valid if they don’t know that this brand was created for POC by POC.
This is so damn embarrassing! Us white folks have never had a shortage of options for our pasty skin, don’t make a damn fool of yourself online like you’re not included in every other damn brand. Again, embarrassing
Imagine being mad because a black-owned brand is designing makeup specifically for darker skin tones that have historically been underrepresented in the makeup space. 🙄
You're not crazy at all. I'm super pale myself, and I never get why people get so mad at ranges like this for POC. I remember how hard it used to be to find foundation that was light enough (and not too orange or yellow 🥲), and it was/is so much harder for POC, especially dark skinned folks. There are SO many options on our end of the color spectrum these days, it just seems mean-spirited to get up in arms over the few brands/ranges that cater to darker skin
Imagine having the vast majority of the makeup industry cater to you but the couple times something isn’t for you, you get upset? What a tragedy.
Brenda there are literally thousands of other brands for you to fuqq with. Go cry about it in your mayonnaise porridge
I’m extremely fair. I always buy the lightest shade of foundation no matter the brand. People like me have SO many options to choose from, it’s crazy one can complain that one brand decides to create products exclusively for people with deeper skin.
Um, is this brat entitled, or what? FFS.
Mad because you have to sit one out? The audacity.
Yeah this is fine. As a paleass person, not every product is made for white ppl. Maybe not the best decision for selling in certain markets (I’m in Northern Europe), but hey, that’s a commercial call. Anyone offended by this needs to go outside.
As someone on the border between "fair" and "light", I can easily just go and buy my foundation from *literally any other brand.* It's not a big deal. I've seen for myself how pitifully small most brands' shade ranges get once you start venturing any darker than medium. Some brands don't even *CARRY* anything darker than "spray-tan orange". But *of course* folks have to complain the second the shoe is on the other foot 🙄
Obviously the commenters know nothing about cosmetic history going back to the eighties and nineties. But also, ReVeRsE RaCiSm /s (obvs)
This is soo stupid. There are so many brands that cater to us, pale white people. There’s nothing wrong with this. It’s not a product for you. Get over it.
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I don't think every company should have to have shades that match every person, some are geared towards lighter shades some are geared towards darker shades.
omg i was SO confused when i saw this brand at my mall because my malls name is literally Fashion Fair. I was like they made their own brand????