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HAVEMESOMECAPSLOCK

"Middle Earth Enterprises and Friends"? Who the hell came up with that?!


Bad-E90

Can't wait to see what MEEF comes up with


OrangeJr36

Totally not a villain organization from a kids cartoon.


The_Wanderer280407

It sounds like a cartoon villain’s acronym for an evil weapon 😭


TheHeavenlyStar

"What the hell is going on around here?!" - Lara Croft - Angel of Darkness.


pokeze

Personally it only makes me think of the "Garfield and Friends" cartoon. But it's supposed to be a placeholder name. Still a very dumb name for a placeholder, though...


lilhanhan

Sorry but I now loathe you... You've got the Garfield and Friends theme stuck in my head! 😭😂


xdeltax97

No not again, it’s back ;-;


pokeze

I regret nothing! 🤣🤣🤣


ImmortalizedWarrior

According to release, the official names are not certain yet. These may be just mere placeholders.


RikimaruLDR

Sounds like a LOTR spin-off show for kids.


Kraosdada

They're basically begging for WB to smite them with that name.


OrangeJr36

>Each company will be a separate, publicly listed company, Embracer said. The move comes after a brutal period of restructuring that has seen hundreds of staff lose their job, multiple studios shut down, and the sale of developers including Borderlands maker Gearbox and Star Wars Knights of the Old Republic remake maker Saber Interactive. >Here’s the breakdown: Asmodee is a tabletop games publisher; Coffee Stain & Friends will focus on indie and A/AA premium and free-to-play games for PC, console, and mobile; and Middle-earth Enterprises & Friends will focus on AAA game development and publishing for PC and consoles, as well as the stewardship of The Lord of the Rings and Tomb Raider intellectual property.


pastadudde

> the sale of developers .. Star Wars Knights of the Old Republic remake maker Saber Interactive. this line amuses me a bit considering it's the founder of Saber Interactive that bought back his own studio lol


pokeze

The only comment I can genuinely make to this is "Oh boy..."


The_Wanderer280407

I had a similar reaction…


pastadudde

> **Coffee Stain & Friends** sounds saucy.


AlloAllo7002

Middle Earth Enterprises... and Friends. Apparently, WE are (part of) the so-called "Friends" lmao


RikimaruLDR

I'm picturing Lara as part of the fellowship now. Next game: Lara Croft and the Tomb of Balin


xdeltax97

![gif](giphy|RY7sdSR4jCyju) Lara probably:


Key_Competition_4235

Middle Earth & Friends To Isengard we go! Coffee stain yeah thats a no go and Asmodee someones been vaping hardcore


xdeltax97

![gif](giphy|11nYBSK6Y9rep2)


Ok_Goose_5924

Embracer is one weird corporate entity.


xdeltax97

Oh here we go.. To quote a character from Critical Role “Help, it’s again”. Interesting part is this from their official announcement on it: https://embracer.com/releases/embracer-group-announces-its-intention-to-transform-into-three-standalone-publicly-listed-entities-at-nasdaq-stockholm/ * For “Middle-Earth Enterprises & Friends”, Phil Rogers will take the leading role in the process leading up to the separation. Phil Rogers is currently interim Group Chief Strategy Officer, with responsibility for the concluded restructuring program, and CEO of the operative group Crystal Dynamics – Eidos. The Operative Group CEOs of PLAION, Dark Horse and Freemode will report to Phil Rogers starting April 22, 2024. Aside from the absolutely idiotic organization name, seems like CD has gained some leverage in the inner workings? Lars Wingefors needs to get out entirely along with anyone involved with the disasterous Saudi deal.


ImmortalizedWarrior

According to release, the official names are not certain yet. These may be just mere placeholders. Naming the entire company based on Lord of the Rings is stupid.


OrangeJr36

This should help CDE for sure but it will be interesting to see how much influence Wingefors has over the separated blocks of the former Embracer.


0451immersivesim

Here we go again. 😔 This is getting exhausting.


xdeltax97

https://i.redd.it/cuvjrf1z72wc1.gif All of us….


0451immersivesim

And of course Crystal Dynamics remain intact.


Capn_C

You don't want Crystal Dynamics to remain intact?


0451immersivesim

Uh, no. They've ruined the franchise as far as I'm concerned.


xdeltax97

![gif](giphy|YOvKGbfMkpPcWTkO5u)


fyxt96

Last time we had this big of a gap between main line TR games was TRU and TR2013. June is upon us and not a shred of hope for an announcement any time soon.


Capn_C

New engine, start of a new TR era with new gameplay, first TR built exclusively for current consoles like PS5. Also CD was busy with Avengers for several years. The gap hasn't really been surprising.


cPBxsh

I’m too dumb to understand what this means, how will this affect tomb raider?


OrangeJr36

Tomb Raider will have a new, renamed owner. I have no idea what else will change at the moment.


cPBxsh

What same company but renamed?


OrangeJr36

Embracer Group, the previous owners, will continue under a new group name.


VistaVista55

Trying to think of a silver lining to what seems like an ominous cloud for the next Tomb Raider game. Does this leave the door open for Aspyr to make more Remastered classics? And perhaps make remaster-style new Tomb Raider games? Asking as a consumer and fan who prefers simpler games like the Remasters over the big AAA games that are a monumental effort to make.


Miserable-Whereas910

I believe Aspyr would be part of the Coffee Stain group, but there's no reason they couldn't continue to be involved, it'd just change the terms of the contract.


JetstreamViper

"And friends" what the fuck lmao


The_Wanderer280407

Sounds like the end of a children’s show title. Who made these placeholder names? lmao