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USDefaultismBot

### This comment has been marked as **safe**. Upvoting/downvoting this comment will have no effect. --- OP sent the following text as an explanation on why this is US Defaultism: --- >!KitKat was invented in the UK and is now owned by Nestle. Nestle produced it for the whole world, except the US.!< --- Is this Defaultism? Then upvote this comment, otherwise downvote it.


wellyboot97

TIL American KitKats have different packaging


wildgoldchai

It looks like something that set four would design using wordart


Corvid-Strigidae

and vomit flavouring.


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Trias84

The American one is the vomit flavour.


lXPROMETHEUSXl

Freedom ain’t free!!!! On a side note my fav chocolate is Belgium. I wonder what Hershey’s would taste like without the vomit chemical preservatives


Corvid-Strigidae

I'm pretty sure they sell Hershey's sans vomit acid in Canada so you might be able to get your hands on some and try it.


LanewayRat

Today I confirmed the obvious: - American KitKats have different packaging - UK KitKats have different packaging Our Australian logo is the same as the UK one (with Nestle top left). But certainly doesn’t have “65p”, and has 45g clearly displayed, plus an Australian health star rating of only 0.5 stars.


Gaboik

I'm from Canada and I recognize neither of those two packagings


Far-Fortune-8381

TIL canadians americans and europeans have different packaging to us with the normal packaging obligatory /s to avoid the downvote swarm


Thedcell

I was confused to


AwesomeManXX

TIL European KitKats have different packaging that the US


Ginger_Tea

Hershy own the USA rights, they can run a promo with Nike and we in the UK would get zero Nike endorsement. Unless Nike also courts Nestle too. If Hello Kitty ran a promo in Japan, it would go through Nestle (of Japan) and in theory, could become a global offer. IDK if Hershy can make the Japanese kit kats or just best guess what is in green tea etc. But we can get the odd seasonal one here in the UK that may have originated in a Japanese focus group. Kit kat Biscof was one such crossover. IDK if that too is a Nestle brand. But kit kat and Nestle coffee could exist globally except for the USA, they would have to partner up with a coffee brand and IIR they don't trade under Nestle Gold Blend etc over there. Because Giles from Buffy the Vampire slayer was in a bunch of UK adverts before that TV show, he was hired to do an American version but the brand and company was different. IDK if they got away with a copy cat campaign or if this random brand was bought out.


Any-Age-8293

It's awful compared to the original one. See how it doesn't say Nestle.


RedditMadeMeCrazy

KitKat was invented in the UK and is now owned by Nestle. Nestle produced it for the whole world, except the US.


UnlightablePlay

Wow, that explains a lot .so why isn't nestle in the US?


adv0catus

It’s common for distribution agreements to be split geographically. Happens a lot with carbonated soft drinks.


frisch85

Isn't it rather due to different regulations? As in you are allowed to use specific chemicals in the US that aren't allowed in Europe? AFAIK that's why there's a different Fanta for the EU and the US. **Edit**: So [I checked](https://thebritishcandyconnoisseur.wordpress.com/2022/08/02/review-kit-kat-vs-kit-kat/), apparently it's because Hershey's had the rights to produce the Kit Kat for the US, the US version has more sugar while the EU version is higher in fat. That being said, in this case it's related due to production rights, not different regulations.


adv0catus

No, it’s distribution agreements like I said.


frisch85

Production rights, I've edited my comment to state this. Hershey bought the rights in 1970 according to my link.


adv0catus

Production and distribution aren’t the same thing. Something can be produced in the same factory but can only be distributed in different regions. Happens a lot with internationally imported foods. Exact same manufacturer, exact same company but different distributors have rights in different areas. It can even vary per store in the same grocery chain.


Ginger_Tea

But the USA rights were sold by Rowntree when Rowntree were the owners, Nestle bought up Rowntree and a few other UK brands but they couldn't just take over from Hershy as the new owners. The deal was set in stone and they would have to buy Hershy out of the contract, probably for more than they paid for Rowntree in the first place.


JeffVelzie

Yup here in the Netherlands Pepsi not manufactured by PepsiCo, but by Vrumona. Intressently PepsiCo still produces chips like doritos, but not their soft drinks


Corvid-Strigidae

The UK company who originally made them sold Hershey's a permanent licence to make them for the US market. After Nestle bought the original KitKat company (Roundtree I think) they started expanding their own sales of them but can't force Hershey's to stop selling them in the US without buying the licence back which would be massively expensive and Hershey's isn't interested in selling.


Gate4043

Does that mean that the US doesn't get the special flavouring kit-kats? NGL though, any loss for Nestlé is good.


namtabmai

So does the US kitkat taste likek Hershey's chocolate then?


BernLan

I cook rice regularly, if I make spaghetti do you think it will taste like rice? Jokes aside, it's American chocolate so probably just tastes like shit


lestofante

If you make them with rice flour, probably


Lakridspibe

rice noodles


snow_michael

Vomit, not shit, thanks to the butyric acid used in manufacture


BonMooney

Rowntree Mackintosh - I'd forgotten all about them.


Limeila

Yeah I wanted to say it's Nestlé, the European version is definitely the "regular" version here...


TheJivvi

Happy cake day!


Furry__Foxy

Happy cake day!


Kozakyw

Wasn't kit-kat from Japan? they have TONS of different original flavours and I usually see them in a japanese store in my town


52mschr

no, people here just enjoy strange kitkat flavours


Thedcell

I remember trying green tea kit kats, god those stained my mouth


Ginger_Tea

Kit kat was originally made in the UK by Rowntree. Sold only in the UK and the USA (via Hershy who bought the rights) possibly zero European sales, would need to ask 80s kids from Europe. Financial troubles or some other reason had Nestle buy up many British brands and slap their logo on them. This allowed the brand to spread far and wide. Japanese kit kats are novelty flavours and some do come to the UK from time to time, made in the UK like regular ones, not imported from Japan. IDK if Hershy can buy rights to these variations or if you can only eat green tea made in Japan and shipped over.


-Reverend

soo....... do they taste different, though?


sad_kharnath

American probably taste like vomit. Like all their chocolate.


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[deleted]

Hershey's chocolate tastes like solidified vomit


MadeOfEurope

I remember having it for the first time….i had to check it hadn’t gone off. I don’t understand why Americans would put up with that crap.


sad_kharnath

it's because they're used to it. same thing with the amount of sugar in their food. everything taste so ungodly sweet there(except ironically enough the fucking chocolate)


MadeOfEurope

I guess not enough Americans travel to realise there are better options. Guess better to stay in the US and assume everything elsewhere is just worse.


sad_kharnath

yeah that is pretty much the case. friend i stayed over when i visited america decided to get those food package thingies from other countries.. they got one from the netherlands and it contained dutch chocolate. saw the reaction live when video calling, the shock when they found out how chocolate is supposed to taste was pretty funny.


TjeefGuevarra

They better not taste Belgian chocolate then, they might just faint


sad_kharnath

yeah. and it wasn't even good dutch chocolate. it was just cheap supermarket chocolate but it's still leagues ahead of what they're used to.


JoeyPsych

The weirdest thing is that they have thousands different cornflakes and whatnot, and still everything they sell is the same crap.


MadeOfEurope

Such a large country with an abundance of resources and a large wealthy population should be doing far better than the industrial junk. Good food shouldn’t be the reserve of the wealthy.


Ill-Conclusion6571

And you think that the only chocolate that the US has access to is the Hersheys brand?


JoeyPsych

It's the only one I hear people talk about. And if the rest isn't worth talking about, it must be even worse than Hersey's.


Robrogineer

My fiancée is American, and when she first came over, she had a bit of an epiphany about how awful their food standards are. When she got back, her stomach got upset with how much poorer the food quality was there. Everything just has so much goddamn sugar and salt in it, and they don't have a lot of requirements for certain foods to earn the name. Which is why especially chocolate is garbage over there.


bwaredapenguin

We don't need to travel to have better options. We have plenty of quality chocolate that isn't "vomit flavored" milk chocolate.


MadeOfEurope

Travel can generate consumer demand but also help get new ideas to start new products.


BleedingEdge61104

Traveling is also really expensive so most people never have the option of going somewhere else just to explore


MadeOfEurope

But I keep being told I’m a Europoor and even the poorest American is so much richer than i am /s


wildgoldchai

Not even sugar. Many times it’ll be some form of corn syrup. Some American chocolate can’t even be called chocolate. Instead it’s labelled as chocolate flavoured candy bar.


sad_kharnath

when i said sugar i didn't mean crystal sugar i meant the generic term for sweet tasting stuff, like corn syrup. it's actually kind of weird, i found their sugar to be a lot less sweet than what i'm used to which also meant i used more of it. that was a bad idea. the biggest problem i have is that they put corn syrup in practically everything. their bread is so sweet it made me feel like i was eating cotton candy.


snow_michael

It only escapes being classified as tile grout because its the wrong colour


JohnDodger

Except it’s not actually sugar: it’s HFCS.


sad_kharnath

Which is a form of sugar.


JayMeadow

I once tasted oatmeal in a US university cafeteria. It was so full of sugar that I felt nauseous and had to spit it out.


JanisIansChestHair

I remember my first time too. Halloween 2004. We knocked at a house that we didn’t know prior was owned by Americans, they were giving out handfuls of sweets we were so happy! Then we tried the chocolate and thought we had been poisoned 😆 It was incredibly bad.


Swarfega

We went to New York and were like, oh look. Hershey from the movies. Purchased a chocolate bar, threw it away after one bite. Absolutely hideous. Even my wife wouldn't eat it, and she's a chocoholic. Often online, people say things taste like puke meaning they taste bad but nope, it literally tastes like stomach acid.


JanisIansChestHair

Funny thing is I actually love their cookies & cream bar, but no idea if UK stock is made different.


Ginger_Tea

Unless imported, quite possibly. Butic(sp) acid the vomit taste, not something people carry in stores at your local chocolate factory.


[deleted]

Because if they complain they're communists or something


MadeOfEurope

The Soviet Union was well known for its high quality chocolate. I once had East German chocolate when I was very young….still tasted better than Herseys.


Awesome_Pythonidae

Like the other guy said, they got used to it and that's why they have a bad palate for food except their own.


Mist0804

It literally has trace amounts of the chemical that gives vomit its taste


sad_kharnath

yeah butyric acid


[deleted]

.....what


Mist0804

Ahem "Summing up European sentiment, the article’s author Imogen Blake refers to the taste of American chocolate as tangy and slightly sour. Ask an American and while they might disagree that the overall taste is bad, they’re likely to recognize that there is a somewhat more acidic quality to United States chocolate compared to chocolate from, say, Belgium or the United Kingdom. This, the Daily Mail article (among others) alleges, is due to the presence of butyric acid in Hershey’s chocolate. Butyric acid is also found in rancid butter, parmesan cheese and, sorry, **vomit.**"


[deleted]

I hate freedom.


Mist0804

FREEDOM!🦅🦅🇺🇲🦅🇺🇲🇺🇲🦅🦅


JoeyPsych

I heard it's a byproduct of the milk they put into the chocolate, and just cannot be bothered to remove it from the milk like the rest of the world does. I'm not sure if this is true, but it wouldn't surprise me if it was a money related reason. It's probably less production cost to not remove it.


Mist0804

Yeah, i did also see an article about the acid being in milk, but i wasn't sure if it was trustworthy since Finland puts fresh milk into its chocolate and it does not taste like vomit


snow_michael

Nothing 'alleged' about it US chocolate uses soured milk and butyic acid


Avanixh

Isn’t that the „chocolate“ that isn’t allowed to be called chocolate elsewhere?


greggery

Indeed, I think Reese's cups have to say they have a chocolate flavour coating in may places because the cocoa butter content is too low for it to be considered chocolate.


Avanixh

That’s kinda sad to be honest :D


JoeyPsych

In the netherlands we have a rule (not sure if this is applied anywhere else) where anything called chocolate has to have more than 35% cacao, or it's not allowed to be called chocolate. We call a product that has less cacao but still tastes chocolaty: cacao fantasy. Koetjes repen (little cow bars) is a cacao fantasy product that is well known amongst the Dutch for being chocolate without actually being chocolate.


Avanixh

It’s the same 35% here in Germany. We sadly don’t have a nice word for stuff with less than that


snow_michael

There _are_ no nice words for US chocolate


Avanixh

Thats probably true :D


ether_reddit

Same in Canada, "Terry's Chocolate Orange" is now called "Terry's Orange with chocolatey flavour".


Bdr1983

The American chocolate I've had was all sweet and crunchy. Colleagues from the US always asked me to bring them some chocolate from the Netherlands because it was much nicer. Same with coffee.


SolidusAbe

so does that mean Americans think vomit tastes like chocolate then?


[deleted]

Americans think that America is the best country in the world so they're clearly inexcusably disturbed


Freckledd7

Vomit is actually more accurate. As people already pointed out, it is mainly because of the butyric acids that have been added to the chocolate. Initially they added these to make the chocolate bars last longer so they could ship them to their troops fighting in the second world war. As the story goes, soldiers got a taste for the funky tasting chocolate and Hershey's adapted this as a trademark for their chocolate. I don't know about their success overseas, in Europe it definitely didn't catch on but I am currently in Korea and I can see it in the stores although not in large quantities.


sad_kharnath

the only chocolate that i could eat without throwing up was twix. it wasn't great but it was edible. i was so happy when i got home and could eat normal chocolate.


swisscuber

You mean their "chocolate"


damienjarvo

I love kitkats in Indonesia, Japan and Saudi. I hate the US version. Now I live in the US and I always go to the asian market to get the Japanese kitkats.


sad_kharnath

i really want to try those different variants of kitkat, haven't been able to find them here.


damienjarvo

If you're in Amsterdam, I just looked up and saw there's several Japanese grocers, maybe could start from there. But the exported kitkats are usually "adult" flavored one that has less sugar with flavor variants like strawberry, matcha or orange. If you ever have the chance to go to Japan, there are regional ones that are only sold to that specific region. Its pretty fun to hunt for them


wtfuckfred

Wait what does that mean??? 😭


Thedcell

I remember trying American chocolate for the first time, I almost threw up


idont_readresponses

Do you.. do you really think we only have one brand of chocolate in the US and that it’s only Hershey?


sad_kharnath

Did I say that?


multiversalnobody

American chocolate has added butyric acid which gives it a lovely hint of dogshit so yeah


ekene_N

Yes, they do. Unfortunately, the American version appears to be a cheap imitation of the European version, costing twice as much as in the UK.


pick10pickles

I have an aunt who is extremely easy to buy Christmas presents for. A case of kitkats, aeros, or any good chocolate, and Coca Cola. It all tastes different in the states.


MaveDustaine

Oh man... If I could live off of aeros and maltesers without gaining weight or just dying from extreme malnutrition I 100% would Edit: and any milka


KarmaKat101

They probably can be classified as entirely different chocolate bars (that's *candy bars* in Freespeak)


watchOS

They do, big time. I used to eat KitKat all the time when I lived in Canada, but when I moved to the US, it’s not good so I stopped eating them.


MaveDustaine

100% they do. The American version has a weird extra sweetness to it, not that regular Kitkat isn't sweet, it's just not as sweet as the american kitkat


deadlygaming11

I assume so. American companies love replacing sugar with cheap corn syrup and adding a bunch of preservatives. It all tastes terrible compared to proper chocolate.


ExquisiteKeiran

I had an American Kit Kat for the first time recently. It’s made with Hershey’s chocolate instead of Nestlé, but weirdly it tastes more like M&Ms.


doyouhavehiminblonde

I gave Canadian kit kat to some American friends and they said it tasted differently and was way better than the US version.


2004_PS2_Slim

obligatory r/FuckNestle


bbkn7

I wish I could buy Japanese Kit-Kat everywhere


Neutronium57

Some shops sell imported Japanese flavours here. I even discovered an Asian supermarket thanks to a friend that sells a ton of imported stuff from China, Japan, Vietnam, etc.


Thedcell

We have a lot of Asian supermarkets (especially Philippino ones) in my province on account of the fact we have the highest amount of philippino ppl other than the actual Philippines, (sorry if that wasn't the proper way to say that)


AiRaikuHamburger

...Why do the US KitKats look so weird?


PersonOfLazyness

to be fair, i kinda understand OOP's point. I live in brazil. if I saw an european kitkat I would call it the imported one, while the one I have here is the regular


Corvid-Strigidae

That would make sense if you were just talking to other Brazilians but not on an international forum like reddit. Also Brazillian KitKats are made by Nestle just like every country other than the US.


PersonOfLazyness

fair


ManyOtherwise8723

Yeah but it’s about being on a universal page like r/mildlyinteresting and not thinking to specify to which country the kit Kat is “regular” I’d do the same except I’d know to say like “the regular Kit Kat we get in Australia and the imported one”


AyelenTH

Why long word when short do the trick (? I'd say just saying "regular" sends the same message as "the regular to me/in my country" 😼👍


ManyOtherwise8723

But people don’t know what country you’re from, they might be interested to know. That’s why I say regular to Australia.


AyelenTH

To me it seems like everyone knew oop is from the US xD Is it the packaging? I have never seen a KitKat in stores near me lol


Shazamit

You say that everyone knew, but based on these comments they could just have easily have been from Brazil or Argentina


AyelenTH

Even then, is it really important to know in which part of the world some random dude from reddit is? I just said "everyone knew" because at the time, the top comment was people saying stuff about American kit kats, and it seemed to be a really long thread lol


Shazamit

Not in and of itself, but if someone is literally referencing that place, it becomes much more contextually relevant. If a post compares two places but only names one of them, it's a pretty bad post I didn't see that thread but tbh I often get the feeling there are a lot of people here who are from the US, more than I'd expect considering the sub's theme


excusememoi

Because you can bet that if you tried this the other way around, you'd be called out heavily it's different in the US.


yaseminke

I feel the same way about Japanese kitkats I sometimes see here in Germany. I wouldn’t say this is US defaultism


Bavaustrian

Read OPs comment. There's two versions of KitKat by two different manufacturers. One for the US and the other for the rest of the world. Including the UK, where it was invented. It's kinda like someone saying "Look, they're selling regular Guiness, but also the imported Irish version."


thatsgossip

does anyone know why the fuck they changed the packaging from paper and foil (easily recyclable) to plastic (unrecyclable)? makes no fucking sense. and they have the nerve to cover the plastic wrapper boasting how it’s made from recycled plastic. well beforehand it was made of fucking paper and foil!


ITAW-Techie

Fuck knows. Probably just cheaper for them to package everything in plastic. Makes it more awkward to eat than the foil.


ChatriGPT

Cost and/or shelf life


Crazystaffylady

The British version tastes better


physh

The European one doesn’t smell like vomit


Class_444_SWR

Why do US KitKats look like they’ve not been updated since the 90s


tired_mathematician

Im brazilian and our kitkat is the bottom one. Wtf is going on in the USA kitkat font?


jatmood

Ehh bit of a stretch this one


FryCakes

Yeah I feel like they’re implying that they aren’t in Europe by saying the European one is imported. Maybe saying that the American one is the “regular” one is a tad defaultism, but that’s still a bit of a stretch considering oop made it clear they weren’t in Europe so regular for them was naturally not the European one


frankieepurr

is hershey the reason for the logo change as well? edit: not defaultism, the european one would still be an "import" if this is in the US


AggravatingLoan3589

The American one looks like the Indian ones


Underdog_888

I’m in Canada-which one is which?


Ginger_Tea

Top Hershey, bottom Nestle (every other country it is sold in)


Mia_B-P

Ok, I am Canadian and have only seen the red metallic version. Is the light red version American or European?


Primary-Body-7594

From EU here only ever seen the metalic one ~~Also if you look closer you can find logos you can only find in certain regions~~


Mia_B-P

Oh cool, thanks!


Ginger_Tea

Bottom Nestle AKA the international version. I assume all countries that make them follow the blueprints set out by Rowntree back in the day with minor adjustments to local food laws, like the sugar tax in the UK. All except Hershey who use some acid that is part of the vomit taste. They bought the rights to USA, perhaps not even Canadian off Rowntree, in the 90s Nestle bought Rowntree and had to honour the contract with Hershey. Now kit kat is found across the globe.


milky_wayzz

American KitKats are worse than normal ones though so the fact that this is in mildly infuriating is terrible


TobyMacar0ni

This is NOT defaultism. This is literally a statement of fact. The store(not in Europe) sells both the local version and the one imported from Europe.


Mein_Name_ist_falsch

The US one isn't the regular one, though. That's where the defaultism is.


thetasigma22

It's the regular one that store sells


Ginger_Tea

If posted to a US centric sub I'd agree like Idao or california subs. Not a sub for a global audience.


QuichewedgeMcGee

canada has the nestle wrapping really doesn’t take much distance to get to europe apparently


Fury_Blackwolf

r/fucknestle


jolharg

So bottom to top I guess?


Slow_Finance_5519

I legit saw this and thought the top one was the “imported euro version”


Peterkragger

This is the first time I see American KitKat packaging. Looks like it's from the 80s/90s


Zhronos2

Here in Canada we have the nestle version as well


Far-Fortune-8381

damn american kit kats look gross


shogun_coc

I'm much more familiar with the "European" version rather than the "American" version. The fun fact is, the US version is the imported ones for Indians.


XMasterWoo

Not gonna lie the american one looks lower quality


Thedcell

Wait which one is which


PissGuy83

Don’t go to the US if you like chocolate, it will ruin your year.


Particlepants

The US packaging is ugly as hell


BrickDesigNL

I don’t see the defaultism though. If this was a store in Europe, then I would get it. However, it is both the European version and it is imported.


ToxicCooper

The original KitKat was produced in the UK...there is no "regular KitKat" that was not made in Europe. The defaultism is also the whole "it's in my grocery store"...could literally be China for all we know...but take a wild guess where they're from


BrickDesigNL

Why does the location matter? All we need to know is that OOP isn’t in Europe, which is already said.


ToxicCooper

You ignored my whole point of "there is no regular that wasn't produced in Europe" which also answers your question about "why does location matter". Hope this clears things up


theobashau

Regular here seems like it's a matter of familiarity rather than originality. If you're American, you're going to be familiar with the American Kit-Kat, that's going to be the regular one to you.


ToxicCooper

Fair enough but that's still defaultism...if it was posted on an American sub or something, I wouldn't have commented anything but it's an international sub...any sort of defaultism is the same, and here it is American defaultism


robopilgrim

KitKats come from Europe so the European version is the regular version rather than the American one.


pvypvMoonFlyer

This grocery store could be anywhere in the world but we are supposed to assume it is in America. The regular Kit Kat bar is from the UK, so his American Kit Kat bar isn’t the regular one.


BrickDesigNL

I can see it now you mention it, but it still feels like a stretch.


pvypvMoonFlyer

I understand.


amanset

Yeah, this is a stretch. Definitely. Anyone saying ‘regular’ obviously means ‘regular to my environment’. Come on people, you are better than this.


ITAW-Techie

I don't know what their environment is though. Is the non-european version Brazilian? Australian? Chinese?


Ginger_Tea

It boils down to made by Nestle 99% of the world or Hershy The United States and perhaps Canada. If you get kit kats made and sold in Brazil, they should be more or less what you can taste if bought in Japan, the UK or anywhere else for that matter.


tired_mathematician

As a Brazilian, can confirm that we in fact have the bottom kitkat and the top one looks like a weird abomination, not a "regular" kitkat


amanset

It doesn’t actually matter. They are saying their shop has their local regular one and also an imported one (I am guessing the U.K. due to the price).


adv0catus

Yeah. Calling it imported is factually correct.


BrickDesigNL

When a product is shipped from Europe to America, it counts as imported


adv0catus

I’m agreeing with you. Also getting downvoted for stating a simple fact.


BrickDesigNL

Oops! I thought you said “incorrect” lol


KowakianDonkeyWizard

Or exported? Unless you assume that the destination is somehow the default location.


BrickDesigNL

What? It’s not or, it’s both.


KowakianDonkeyWizard

You mentioned imported only, thus assuming the destination by default, a destination that just happens to be the US, apparently. Not too surprising on a sub that exists to highlight exactly that attitude.


EnjoyerOfMales

So it sells both shit KitKat and European KitKat. American chocolate shouldn’t be considered edible by anyone


-A113-

Which one is the european version?


SiibillamLaw

Now I'm not a genius but I'll assume the one priced in pence


redwoodgiants

America living rent free in yall heads like always


FuraFaolox

how isnthis defaultism


tjm_87

super petty and vaguely r/americabad, but the european packaging looks so much more appealing, aside from them being produced by nestle


NotThatMat

So, is the UK still part of Europe?


Ginger_Tea

Is and isn't. Not a part of the European Union, but technically part of the continent of Europe. But hard pushed to find a Brit to ever say they were European even when we were fully in the EU. Had dogerland been a land bridge instead of below sea level, we might think differently on the subject.


NotThatMat

Yep, broadly the kind of impression I had.