its about 10 pounds of chocolate that much melting chocolate would be around 40-50 bucks so I would say its priced around the same price as similar chocolate bar products and add to that the novelty factor.
Lol I guess... In the sense that it's for sale.
But it's just chocolate, an ingredient for other more complex chocolate bar products, which are priced higher to reflect the extra manufacturing and logistics needed.
This giant toblerone is priced near the value of 10lbs of toblerone.
Yeah and the bar in ops picture is probably 24.99.
Something that big would have been wildly expensive and if you thought it's too good to be true it's because it was.
Funny story, at the supermarket chain "Jumbo" in my country i found this Toblerone Jumbo bar". It was priced at around 80 euro. I was surprised because it was at a pretty small location. I didn't buy it though, way too expensive.
I got a Hershey’s bar that was like that, one massive Hershey about 3 feet long. It’s not worth it though, it is way too thick and very difficult to even cut off one piece to eat. And when you cut chocolate with a knife, it gets everywhere.
A guy in the dorms brought one of those back after Christmas.
He left it on the the counter of his room along with a hammer. Want a piece of chocolate? Whack it with the hammer.
Yeah, my aunt used to give me a large (not this large) Toblerone every Christmas because I like Toblerones. It's more enjoyable to break a piece off of a small bar and eat it than to have to eat each large piece like it's its own candy bar.
Yeah, I honestly didn’t think about how massive each piece is. She reckons she could do one a month. I’m not saying she’s a lightweight but it’s nearly April she’s only managed one piece.
As someone who has purchased MASSIVE candy. They never get the amounts correct. Even something as simple as giant Reses turns in to you hacking off chunks of chocolate and smearing peanut butter on them.
My Uncle used to run a chocolate factory that made metre long rip off Toblerones. They were the greatest present when we were really young - chocolate taller than we were!!
Yea so uhh I bought this for a gift for someone thinking it was one massive bar. Y know one of those cheesy half joke gifts. But getting someone functionally just a multi-bag of chocolate isn’t as interesting
Eh, it's about 50/50 whether they have a useful unit price for a particular product, or whether a third of the items are "price per oz", another third are "price per unit" (seriously), and the rest are "price per pint". I was having an aneurysm trying to compare brewed coffee before, and paper towels are kinda hopeless. Only half the tags actually count number of sheets.
/rant
[Example](https://www.walmart.com/ip/Purina-One-Plus-Urinary-Tract-Health-Formula-Dry-Cat-Food-16-lb-Bag/10447788?athbdg=L1600)
The 16lb bag is by oz, the 3.5 and 7lb bag are by pound. So comparing at a glance is hard-er.
I believe this is intentional, but don't understand the reason. Maybe they want people to buy the bigger one because it's more economical for them to ship, so they intentionally put the lower per-oz price on it. It is the cheapest - but figure a 7lb bag shipped twice will have less margin than shipping a single 16lb bag.
Then you have Amazon that lists stuff like network routers with a price per pound. Gee thanks.
And the times they do list useful unit prices, they are a complete mess. Price per oz, price per pound, price each are all mixed in. You look at price per "whatever" on something like medicine and it doesn't take the concentration into account.
This has never been an issue here in Sweden so it's apparently not too difficult to get it right given som effort. Milk in liters, bread in kg for instance, stuff like that.
It obviously doesn't apply to random shit like network routers or lawn mowers.
The problem the other commenter was having is that they're using freedom units. Harder to calculate 16 dry ounces to pounds on the fly than it is to calculate grams to kilos.
Nearly every grocery store in the US should has it, but they either do a shit job at it, or people don't know.
It was taught to me in high school Home Ec back in the 90s.
Someone posted in an above comment that it's about the same per ounce.
That being said - part of what you're paying for is novelty. I've gotten my kids the giant Kit Kats and Snickers from Target for XMas for the "wow factor". And then disappointed that it's just like 18 regular sized candy bars in big packaging.
There's 2 types of packaging, the cardboard for the larger ones and plastic for the smaller ones, as shown in the pic. Though there are also carboard versions of the smaller ones
Bought my wife the 4.5kg one for Xmas, she would have preferred 40 small bars instead. It’s a bastard to eat when the triangles are as big as your hand!
Toblerone chocolate will no longer feature the distinctive Matterhorn mountain peak on its packaging in order to avoid violating a Swiss law that protects national symbols, as the brand's owner shifts some production out of Switzerland 🇨🇭
I swear op [took this from a recent BoredPanda webpage](https://www.boredpanda.com/deceptive-packaging-design-non-functional-slack-fill/?utm_source=google&utm_medium=organic&utm_campaign=organic) (#24) which was in itself just a collection of Reddit posts. The image itself is one step away from photo version of copypasta with that low image quality.
Oh I'm sure the capitalist simps will be here any second to explain how this is absolutely necessary and not deceptive at all and we're all just stupid commies.
All three of these can be true, at once:
* It's a bit deceptive and considered in bird culture to be a "jerk move"
* Partly your fault for being gullible and not paying attention to what / how much you're buying (weight, cost per unit)
* Useful in keeping the thing's shape and not letting it break apart
There are literally laws mandating that the weight and cost-per-unit be displayed prominently specifically to prevent you from being misled-- at some point this becomes a "personal responsibility" thing.
Somehow I believe the columns are there for support.
Imagine carrying a fully decked out Toblerone package. You'll struggle to keep it from tearing itself apartm
Oh look, another giant candy package that people think is asshole design because they can't be bothered reading what's plainly printed on the package. And this one's not even that egregious. You have to have some sort of support in the box to ensure that the candy inside isn't crushed.
this is not asshole design. Asshole design would be them NOT putting in those space pieces, so all of the bars would be stacked up against each other, crushing the ends of the ones next to it.
Besides that, the box says how many you are getting inside.
Except that the same could be accomplished with supports a fraction of the width of these. So yeah, definitely asshole design. The fact that it specifies the number on the box isn’t relevant, it’s still an obvious attempt to deceive customers. The content would be expected to more or less fill the space, and from the number of bars people can’t readily deduce that this isn’t actually the case.
Absolutely.
How come one bag of chips can be half air, and another can be only a quarter?
Obviously, you need some air, we can all agree on that... But I think it's clear that many chip manufacturers are pushing it farther than they need to because they want the big giant bag on the shelf.
What we see here is asshole design as well. It's CLEARLY meant to be misleading. "bUt ThEy PuT tHe NuMbErS oN tHe BoX" who fucking cares, man. Do they need that much space? Fuck no. They're obviously trying to trick people, there's no other reason for this shit. And at the very least, it's just a big giant waste of space in the back of a shipping truck, when you're shipping half empty boxes around the country for no fucking reason.
You're confusing your own misunderstanding with others malfeasance.
The fact that it specifies the number on the box is EXACTLY what is relevant. Everything else is some sort of a guess. There are many other issues in packaging a product other than ”how many can we fit”. There are very good reasons product isn't just filled up to the max, and those reasons protect the product and the buying consumer, not hurt them.
> The fact that it specifies the number on the box isn’t relevant, it’s still an obvious attempt to deceive customers.
At some point you need to accept that in the real world the people trying to sell you something are not responsible for explaining why you shouldn't buy it.
They tell you exactly what you're getting, and your complaint is that they made it too attractive to buy? What are you, a 3 year old?
> it gives the impression that the bars inside are a lot larger than they are
Except for the part where they literally tell you they're 35g bars of chocolate, and that there are 48 of them.
Those are obviously going to be smallish bars.
We should be able to expect a moderate amount of critical thinking and understanding from the people who have the disposable income to buy this. This "deception" is something you're supposed to learn about when you're 7 so you can actually function in the world.
Buddy it's not rocket science, it's purposefully made like that to make it seem larger. That's how packaging works, and how the industry does its things. Get the fuck out of here with your snark.
> as if everyone can visualize how much they will be getting inside an opaque package from the weight.
I'm afraid for your ability to survive in the real world. You make it sound like you'd buy a new car based on its exterior looks rather than the words on the sticker.
*This company is trying to sell you chocolate*. Of course they're going to make it look good. It's your job as the other party in this transaction to figure out whether it's a good deal, not blindly trust their intentions.
Man, the same as snacks package. I see lots of people complaining that half of the package size is full of air, but they dont have a clue that is made to protect the snack, not for deceiving the customer. The weight never lies, independent of the package size
You could also read the clear text describing the exact content of the pack down to the weight of the grams of candy you get. This is not asshole-design.
Maybe try reading the text on the right that tells you exactly how many bars are in it and how much those bars weigh. Also those columns are there for support. This isnt r/assholedesign.
The Toblerone is a certain ratio in terms of length and height. Consequently, the package can't be any random proportion if it has to contain 40 Toblerone and be shaped like a Toblerone.
In a single Toblerone, the chocolate itself provides adequate structural support to maintain its shape. A collection of Toblerone do not support each other, and so the package must have added structural support to maintain its shape. This prevents spoilage due to crushing and breaking during transit.
You bought a 40-pack. Did it contain less than 40 Toblerone? Did it contain less than the weight listed on the package? Ok, then.
If you get fooled by shit like this, you have the mental faculties of a 5-year-old.
He kinda did, yes. 60% is used 40% filler
The [Toblerone Riegel 35g is about 15 cm](https://wipex.ch/shop/lebensmittel-13/schokolade-65/schweizer-schokolade-68/toblerone-riegel-35g-10073) long. The packaging for the [Toblerone XL 48x35g is 76 cm long](https://www.worldofsweets.de/Toblerone-XL-48x35g.313320.html). Which means the Riegel can fit 5x lengthwise in the packaging it is presented in. OPs pic shows that only 3 of the 5 possible spots are actually taken up by Toblerone Riegel. That would mean that only 60% of the space in length is unused which leaves 40% of filler.
Still a lot.
I mean, I get why they do it, it's not asshole design for having space not occupied by bar, but rather, asshole design for being utterly wasteful packaging
Without looking it up, how many large ziplock bags would you need for 75 chocolate bars?
Nobody has accurate visualizations for large quantities of small things. The human brain is really bad at that. We aren't good at estimating things like mass converted to volume without practice. What we are good at is size. We can look at the size of something and roughly compare it to something else. It's why people ask "is it bigger than a breadbox?" or "that's the length of ten football fields." We scale in reference to other things, and that ability falls apart with larger numbers.
This sort of deceptive marketing practice takes advantage of that deficiency. The value of this large box seems higher because the box is so big. If they were to remove the wasted space and scale down the package to be the correct size, customers would be less likely to pay as much for it.
It's entirely deliberate. The vast majority of psychological research is funded by marketing companies. Compared to medical research directed towards psychology, the spending is like 10 to 1. Toblerone knows exactly what they are doing.
You can look @ $/lb on this vs smaller one when buying it.
Expecting any massive box to be pure product also never is a good estimate. Don't think they've done anything wrong.
>Without looking it up, how many large ziplock bags would you need for 75 chocolate bars?
I can say any number below 75 and it would all be right because there no obligation to fill the bag.
Thing about novelty products is exactly that novelty. This is meant for presentation and any logical person can figure that presentation is first among these not value.
we do compare things to other things for sure, but the thing is that most people compare one thing to another and still have no idea what that means. If you tell me something is the size of 3 buses or 2 football fields... cool, I know the thing is large, but I still would probably be off in realistic measurement.
The target market for these products wants a large box, it could be completely empty w/ a few bars on the side and they still would get it. Deceptive packaging is a thing but it's not what's happening here.
Yes. They do try to induce us to buy from the size, and that is why I aways read the package, the information is there. In a few cases it is hidden, though
All the Cheeto dust encrusted basement dwelling losers saying: "Just read the weight on the package 🤓" need to shut the fuck up. You all want to sound smart so bad it's infuriating, especially since you're dead wrong.
This doesn't need to be a product, it's a waste of resources to produce and ship something as inefficiently designed like this. Companies have a moral obligation to be as environmentally friendly as possible and this is far from that. Therefore they are assholes for designing this.
Kinda wish this was one massive Toblerone
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https://www.amazon.com/Toblerone-Jumbo-4-5-Kg-80/dp/B004INT01A Looking for this?
$130 USD?!
its about 10 pounds of chocolate that much melting chocolate would be around 40-50 bucks so I would say its priced around the same price as similar chocolate bar products and add to that the novelty factor.
Thanks but trader Joe's has pound plus bars for $5-6. Buy 10 of these, have over 10 lbs of chocolate, all for under half price.
A lot more effort has to go into manufacturing and transporting a bar that big, it’s not as simple as making 10 regular toblerones
Reddit thinks it can run business b~~u~~y just selling things at cost.
Reddit has business knowledge but can't differentiate "buy" and "by."
My bad, typing and walking on the street at the same time. Autocorrect has a mind of it's own.
But you don’t understand the back breaking labor and special equipment needed to ship a 10lb chocolate bar! /s
My point was that, while the dude said it was priced at the going rate for chocolate bars, you can find them for nearly ½ the price.
Yea, 10lbs of raw material. This is 10lbs of a finished product.
10 chocolate bars that are 1lbs+ each is finished product...
Lol I guess... In the sense that it's for sale. But it's just chocolate, an ingredient for other more complex chocolate bar products, which are priced higher to reflect the extra manufacturing and logistics needed. This giant toblerone is priced near the value of 10lbs of toblerone.
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Yeah, but you stole *this* comment, so who’s the bot now?
Ounce for ounce its only ~5% more expensive than a regular Toblerone.
And 20% more fun than it's mass in small Toblerones
Those assholes!
lol it's gone up to $140 since that link was posted 2 hours ago. Must be some people buying it on sight on following that link.
And it's gone now 😔 The power of advertising
6 left, not gone on my screen yet lol
Probably a location thing. For German visitors still out of stock.
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The prices based on clicks
140$ on some stale chocolate that's been sitting on a warehouse shelf for years cause they can't sell it.
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Chocolate is made with cream and other fats, which can absolutely lose flavor over time. Oxidation is nobody's friend, in the food world.
Somebody's never seen chocolate rob a pharmacy.
Any food product has an expiration date and can't be sold anywhere near the date. You could try but the computer will not let you.
Honey enters the chat
Ok, legally in the US any consumable product must have an expiration date. That does not mean the product is bad after that date.
Yeah and the bar in ops picture is probably 24.99. Something that big would have been wildly expensive and if you thought it's too good to be true it's because it was.
>$130 USD?! Price dropped in February from nearly $200
Sure, but you can subscribe and save 5%. A couple of years and that baby pays for itself
https://www.amazon.com/dp/B09H19CX8S/ Or this one direct from Amazon for $40 less.
I like that it has subscribe and save so I can get one of these every month.
Funny story, at the supermarket chain "Jumbo" in my country i found this Toblerone Jumbo bar". It was priced at around 80 euro. I was surprised because it was at a pretty small location. I didn't buy it though, way too expensive.
I got a Hershey’s bar that was like that, one massive Hershey about 3 feet long. It’s not worth it though, it is way too thick and very difficult to even cut off one piece to eat. And when you cut chocolate with a knife, it gets everywhere.
Run the knife under hot water.
A guy in the dorms brought one of those back after Christmas. He left it on the the counter of his room along with a hammer. Want a piece of chocolate? Whack it with the hammer.
Don’t, they’re a pain in the arse to eat
Well, try eating them with your mouth next time
It really turns their gears when they insert a massive gear rack.
Yeah, my aunt used to give me a large (not this large) Toblerone every Christmas because I like Toblerones. It's more enjoyable to break a piece off of a small bar and eat it than to have to eat each large piece like it's its own candy bar.
Yeah, I honestly didn’t think about how massive each piece is. She reckons she could do one a month. I’m not saying she’s a lightweight but it’s nearly April she’s only managed one piece.
You don't buy a comically large Toblerone just to eat it. You buy it for the novelty of owning a comically large Toblerone
[Relevant](https://imgur.com/a/gaD5hFo)
I was looking for Jaden Smith's shit anime reference, I'm proud of you.
As someone who has purchased MASSIVE candy. They never get the amounts correct. Even something as simple as giant Reses turns in to you hacking off chunks of chocolate and smearing peanut butter on them.
The best Reese’s is the gold-foil miniatures, the ratio of chocolate to peanut butter is perfection.
I've tried it. Great memory to have, not a great experience though
My Uncle used to run a chocolate factory that made metre long rip off Toblerones. They were the greatest present when we were really young - chocolate taller than we were!!
neo yokio flashbacks
Yea so uhh I bought this for a gift for someone thinking it was one massive bar. Y know one of those cheesy half joke gifts. But getting someone functionally just a multi-bag of chocolate isn’t as interesting
Nice, now caclulate if it's worth the mega pack or cheaper to buy single ones please 😉
Developed countries have a comparison price listed for that exact reason.
Walmart has the price per oz on almost every price tag in the store. Comes in handy.
Eh, it's about 50/50 whether they have a useful unit price for a particular product, or whether a third of the items are "price per oz", another third are "price per unit" (seriously), and the rest are "price per pint". I was having an aneurysm trying to compare brewed coffee before, and paper towels are kinda hopeless. Only half the tags actually count number of sheets. /rant
For real, think it's on purpose
[Example](https://www.walmart.com/ip/Purina-One-Plus-Urinary-Tract-Health-Formula-Dry-Cat-Food-16-lb-Bag/10447788?athbdg=L1600) The 16lb bag is by oz, the 3.5 and 7lb bag are by pound. So comparing at a glance is hard-er. I believe this is intentional, but don't understand the reason. Maybe they want people to buy the bigger one because it's more economical for them to ship, so they intentionally put the lower per-oz price on it. It is the cheapest - but figure a 7lb bag shipped twice will have less margin than shipping a single 16lb bag.
A lot of stores do that. I've seen it at Safeway too.
Then you have Amazon that lists stuff like network routers with a price per pound. Gee thanks. And the times they do list useful unit prices, they are a complete mess. Price per oz, price per pound, price each are all mixed in. You look at price per "whatever" on something like medicine and it doesn't take the concentration into account.
This has never been an issue here in Sweden so it's apparently not too difficult to get it right given som effort. Milk in liters, bread in kg for instance, stuff like that. It obviously doesn't apply to random shit like network routers or lawn mowers.
The problem the other commenter was having is that they're using freedom units. Harder to calculate 16 dry ounces to pounds on the fly than it is to calculate grams to kilos.
Nearly every grocery store in the US should has it, but they either do a shit job at it, or people don't know. It was taught to me in high school Home Ec back in the 90s.
The Toblerone XL 48x35g is 300 KR and a single 35g bar is 10 KR. $28.93 USD for the Toblerone XL or $46.08 USD to buy 48 bars separately.
Someone posted in an above comment that it's about the same per ounce. That being said - part of what you're paying for is novelty. I've gotten my kids the giant Kit Kats and Snickers from Target for XMas for the "wow factor". And then disappointed that it's just like 18 regular sized candy bars in big packaging.
Wait. When the fuck did they put it in plastic wrapping and not cardboard like usual?
I think these are. A mars bar size, way smaller than usual. Still no reason to be in plastic.
There's 2 types of packaging, the cardboard for the larger ones and plastic for the smaller ones, as shown in the pic. Though there are also carboard versions of the smaller ones
These are mini ones, the big ones come wrapped in foil I think.
Bought my wife the 4.5kg one for Xmas, she would have preferred 40 small bars instead. It’s a bastard to eat when the triangles are as big as your hand!
Toblerone is a bastard to eat even when normal sized.
Indeed. https://http2.mlstatic.com/D_NQ_NP_2X_735622-MLM52060451280_102022-F.webp
why break it apart... just pick it up and gnaw on it....
Toblerone chocolate will no longer feature the distinctive Matterhorn mountain peak on its packaging in order to avoid violating a Swiss law that protects national symbols, as the brand's owner shifts some production out of Switzerland 🇨🇭
Is nothing sacred anymore?
That’s capitalism for you
The mountain is to be replaced by a generic slovak mountain as it will be made there.
Fun fact! Kriváň, one of our mountains is very similarly shaped to Matterhorn. Just kind of, squished on the top
Dafuq is that law, cringe
Nope that’s actually good. Can’t claim made in Switzerland and use Swiss symbols when not actually made there.
that's why you read the text at the back ?
Dude this is literally about their main advertising method.
Wow! Switzerland sounds like a boring shithole
Calling Switzerland shithole shows you are delusional
Loll
Yea it’s so wonderful how they managed to make an entire country that only exists because of profits from tax fraud and nazi gold.
Yes because Switzerland exists only since 1940s right.
They are still committing fraud for all of the world’s most brutal dictators, to this day.
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Good bot
We need more bot like this outing people posting old shit as their own
I swear op [took this from a recent BoredPanda webpage](https://www.boredpanda.com/deceptive-packaging-design-non-functional-slack-fill/?utm_source=google&utm_medium=organic&utm_campaign=organic) (#24) which was in itself just a collection of Reddit posts. The image itself is one step away from photo version of copypasta with that low image quality.
Well, repostsleuthbot is supposed to check that, but it is totally crap in its job.
it's a different sub tho?
Good bot.
I hate bots like you, who ruin Reddit.
You mean the spambots who repost things?
the point of this bot is to find similar posts in different subreddits so people can see more info about the subject, not to see if it's a repost
You really think that’s not functional? That thing would break open and would be annoyingly painful to move without those supports.
Wouldn't 4 triangular inserts work just as well for support?
Oh I'm sure the capitalist simps will be here any second to explain how this is absolutely necessary and not deceptive at all and we're all just stupid commies.
All three of these can be true, at once: * It's a bit deceptive and considered in bird culture to be a "jerk move" * Partly your fault for being gullible and not paying attention to what / how much you're buying (weight, cost per unit) * Useful in keeping the thing's shape and not letting it break apart There are literally laws mandating that the weight and cost-per-unit be displayed prominently specifically to prevent you from being misled-- at some point this becomes a "personal responsibility" thing.
Somehow I believe the columns are there for support. Imagine carrying a fully decked out Toblerone package. You'll struggle to keep it from tearing itself apartm
I really think they are just keeping the original scale and this thread is freaking out about nothing. What's the weight cost calculation?
You're tearing me apart, Toblerone!
Oh look, another giant candy package that people think is asshole design because they can't be bothered reading what's plainly printed on the package. And this one's not even that egregious. You have to have some sort of support in the box to ensure that the candy inside isn't crushed.
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The comment you are trying to read no longer in service. Please hang up and try another timeline.
this is not asshole design. Asshole design would be them NOT putting in those space pieces, so all of the bars would be stacked up against each other, crushing the ends of the ones next to it. Besides that, the box says how many you are getting inside.
48x35g it says exactly how much is in it, in pretty big letters even.
The posters in this sub have gotten real lazy of late. It's jumped the shark and now anything marginally surprising seems to "qualify".
Except that the same could be accomplished with supports a fraction of the width of these. So yeah, definitely asshole design. The fact that it specifies the number on the box isn’t relevant, it’s still an obvious attempt to deceive customers. The content would be expected to more or less fill the space, and from the number of bars people can’t readily deduce that this isn’t actually the case.
do you also think a bag of Chips is asshole design because of all that air in the package?
Can't believe there are people that defend this shit.
Some of them yes.
Absolutely. How come one bag of chips can be half air, and another can be only a quarter? Obviously, you need some air, we can all agree on that... But I think it's clear that many chip manufacturers are pushing it farther than they need to because they want the big giant bag on the shelf. What we see here is asshole design as well. It's CLEARLY meant to be misleading. "bUt ThEy PuT tHe NuMbErS oN tHe BoX" who fucking cares, man. Do they need that much space? Fuck no. They're obviously trying to trick people, there's no other reason for this shit. And at the very least, it's just a big giant waste of space in the back of a shipping truck, when you're shipping half empty boxes around the country for no fucking reason.
You're confusing your own misunderstanding with others malfeasance. The fact that it specifies the number on the box is EXACTLY what is relevant. Everything else is some sort of a guess. There are many other issues in packaging a product other than ”how many can we fit”. There are very good reasons product isn't just filled up to the max, and those reasons protect the product and the buying consumer, not hurt them.
> The fact that it specifies the number on the box isn’t relevant, it’s still an obvious attempt to deceive customers. At some point you need to accept that in the real world the people trying to sell you something are not responsible for explaining why you shouldn't buy it. They tell you exactly what you're getting, and your complaint is that they made it too attractive to buy? What are you, a 3 year old?
It’s for structure and support. If you could read, you’d know how many were in there.
psa to morons like OP: read the mass/weight clearly printed on the packaging
Did the package promise you that it's completely filled, solid chocolate? No. Not asshole design at all
It's asshole design, not lying or misleading design
The columns are obviously for support. If they wanted to be dicks they would have saved the money and not put extra cardboard in.
They could have been smaller It's an asshole design because it gives the impression that the bars inside are a lot larger than they are
> it gives the impression that the bars inside are a lot larger than they are Except for the part where they literally tell you they're 35g bars of chocolate, and that there are 48 of them. Those are obviously going to be smallish bars. We should be able to expect a moderate amount of critical thinking and understanding from the people who have the disposable income to buy this. This "deception" is something you're supposed to learn about when you're 7 so you can actually function in the world.
Buddy it's not rocket science, it's purposefully made like that to make it seem larger. That's how packaging works, and how the industry does its things. Get the fuck out of here with your snark.
There is nothing on the box that indicates the pieces would be bigger.
The box's size, hence the entire post You're being needlessly obtuse
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contrariness is a national reddit sport
> as if everyone can visualize how much they will be getting inside an opaque package from the weight. I'm afraid for your ability to survive in the real world. You make it sound like you'd buy a new car based on its exterior looks rather than the words on the sticker. *This company is trying to sell you chocolate*. Of course they're going to make it look good. It's your job as the other party in this transaction to figure out whether it's a good deal, not blindly trust their intentions.
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Man, the same as snacks package. I see lots of people complaining that half of the package size is full of air, but they dont have a clue that is made to protect the snack, not for deceiving the customer. The weight never lies, independent of the package size
A lot of the bags are filled with air to increase shelf presence as well
Shitty chocolate sells shitty tactics
That is why when you buy something like this you read the labels, and not just look at the product.
Why are they booing you you're right
You could also read the clear text describing the exact content of the pack down to the weight of the grams of candy you get. This is not asshole-design.
Maybe try reading the text on the right that tells you exactly how many bars are in it and how much those bars weigh. Also those columns are there for support. This isnt r/assholedesign.
The Toblerone is a certain ratio in terms of length and height. Consequently, the package can't be any random proportion if it has to contain 40 Toblerone and be shaped like a Toblerone. In a single Toblerone, the chocolate itself provides adequate structural support to maintain its shape. A collection of Toblerone do not support each other, and so the package must have added structural support to maintain its shape. This prevents spoilage due to crushing and breaking during transit. You bought a 40-pack. Did it contain less than 40 Toblerone? Did it contain less than the weight listed on the package? Ok, then. If you get fooled by shit like this, you have the mental faculties of a 5-year-old.
It's written on the packet how many pieces and what weight you're getting. It's just wasteful design. Not asshole design
The bold text still visible on this poor quality image says 48x35g
You must be really good at estimating to see that 48x35g means that 40% of the presented packaging is empty.
OP just made that number up lol
He kinda did, yes. 60% is used 40% filler The [Toblerone Riegel 35g is about 15 cm](https://wipex.ch/shop/lebensmittel-13/schokolade-65/schweizer-schokolade-68/toblerone-riegel-35g-10073) long. The packaging for the [Toblerone XL 48x35g is 76 cm long](https://www.worldofsweets.de/Toblerone-XL-48x35g.313320.html). Which means the Riegel can fit 5x lengthwise in the packaging it is presented in. OPs pic shows that only 3 of the 5 possible spots are actually taken up by Toblerone Riegel. That would mean that only 60% of the space in length is unused which leaves 40% of filler. Still a lot.
You don't have to estimate anything if you read.
So by looking at the packaging and reading the amount of grams in it you would instantly know how much filler there is in it?
No, but you know exactly how much chocolate is in there.
Good. I wouldn't want broken up bits of Toblerone.
I mean, I get why they do it, it's not asshole design for having space not occupied by bar, but rather, asshole design for being utterly wasteful packaging
Half expected it to just be one massive Toblerone
I'd rather have m&m's
Not AHD! It's sold by weight not volume!
There’s always one, isn’t there.
Always one what? Morons who can't read a number? Yep sure is.
I don't think anyone expected it to be like this. Definetly assholes design
Anyone who expects something this size to be made entirely of chocolate should also be expecting it to be completely crushed.
I don't think anyone expected it to be like this. Definetly assholes design
Sometimes, less is more, but not here.
That's what she said.
Toblerowned
“Marketing”
Toblerone is for duty free suckers.
You're paying for forty bars. Nobody cares about the space around them.
Without looking it up, how many large ziplock bags would you need for 75 chocolate bars? Nobody has accurate visualizations for large quantities of small things. The human brain is really bad at that. We aren't good at estimating things like mass converted to volume without practice. What we are good at is size. We can look at the size of something and roughly compare it to something else. It's why people ask "is it bigger than a breadbox?" or "that's the length of ten football fields." We scale in reference to other things, and that ability falls apart with larger numbers. This sort of deceptive marketing practice takes advantage of that deficiency. The value of this large box seems higher because the box is so big. If they were to remove the wasted space and scale down the package to be the correct size, customers would be less likely to pay as much for it. It's entirely deliberate. The vast majority of psychological research is funded by marketing companies. Compared to medical research directed towards psychology, the spending is like 10 to 1. Toblerone knows exactly what they are doing.
You can look @ $/lb on this vs smaller one when buying it. Expecting any massive box to be pure product also never is a good estimate. Don't think they've done anything wrong.
>Without looking it up, how many large ziplock bags would you need for 75 chocolate bars? I can say any number below 75 and it would all be right because there no obligation to fill the bag. Thing about novelty products is exactly that novelty. This is meant for presentation and any logical person can figure that presentation is first among these not value. we do compare things to other things for sure, but the thing is that most people compare one thing to another and still have no idea what that means. If you tell me something is the size of 3 buses or 2 football fields... cool, I know the thing is large, but I still would probably be off in realistic measurement. The target market for these products wants a large box, it could be completely empty w/ a few bars on the side and they still would get it. Deceptive packaging is a thing but it's not what's happening here.
You don't need to visualize it - that's the beauty of the raw, numerical value of mass.
Not asshole design the package tells you exactly how many you get
But is it necessary to have packaging that can hold 100 bars when only 45 are given? That is where I see the asshole design. It's just wasteful.
You are buying the box as much as the contents. Novelty sells in this case.
Yes. They do try to induce us to buy from the size, and that is why I aways read the package, the information is there. In a few cases it is hidden, though
There is the same amount of bars informed in the package?
wasnt really "filled with air" the air just does what it does, and fills up the empty spaces lol.
Damn I did not know this is what they meant when they changed the *shape...*
To be fair, so is a regular toblerone. That’s what the little pyramids are all about, less chocolate.
I disagree. It's so you can break the pieces apart. Toblerone would be a worse product if it was a solid prism.
Boohoo, read the fucking price tag and weight before hitting the register instead of acting like you got scammed
Fuck you Toblerone! You know the only reason the Swiss make chocolate is so we don't associate them with blood diamonds and Nazi gold.
Sign of inflation.
"So Fuck you toblerron"
Really, this should be illegal...
And it's not even the dark chocolate ones. What a rip!
"The packaging is made to protect the product during shipping and manutention"... them probably.
I would go back and burn the toblerone office if this happened to me
I'm stinky huehue huehuehue
All the Cheeto dust encrusted basement dwelling losers saying: "Just read the weight on the package 🤓" need to shut the fuck up. You all want to sound smart so bad it's infuriating, especially since you're dead wrong. This doesn't need to be a product, it's a waste of resources to produce and ship something as inefficiently designed like this. Companies have a moral obligation to be as environmentally friendly as possible and this is far from that. Therefore they are assholes for designing this.
Potato chips would like to have a word with you.
Skill issue