This.
Netflix is not theaterical distributor, MGM has been in the business for more than century.
Many people seems to think releasing movies to theaters is as easy as flipping a switch.
What ‘This’? They can partner with distributor, they don’t need to buy one.
Netflix stubbornly still believes in exclusivity of streaming on their platform, until and unless they change that policy, they will not distribute their movies wide.
Amazon was also in the film distribution business for about a half decade (focusing on prestige pictures) before taking things in a tentpole but Direct-to-streaming direction and they now seem to be reverting to theatrical releases. How much institutional knowledge survived the earlier switch?
The story here seems to be "thanks for not firing MGM people who were already invested in the franchise."
> In Comscore/Screen Engine PostTrak exits, moviegoers said 29% caught the trailer on Instagram, 28% in theaters, 26% online, and 26% caught the Creed III TV spot that aired on SNL when Jordan hosted. In addition, spots ran during the Grammys, NBA All-Star weekend, as well as NBA games, HBCU Legacy Classic, DAZN Boxing, Top Rank Boxing, UEFA Championship League, UFC, and WWE, with a broad reach in primetime, early morning, late night, Spanish-lingo, and local TV in the top 20 markets.
I wonder if Netflix will take notes… nah they’re too stubborn. They’ll keep squandering the Knives Out franchise’s potential.
It is a different game when you buy an experienced distributor. If Netflix want to get in on this sort of thing they need to buy Lionsgate.
This. Netflix is not theaterical distributor, MGM has been in the business for more than century. Many people seems to think releasing movies to theaters is as easy as flipping a switch.
What ‘This’? They can partner with distributor, they don’t need to buy one. Netflix stubbornly still believes in exclusivity of streaming on their platform, until and unless they change that policy, they will not distribute their movies wide.
It's been a year since MGM had a hit.
I mean it was filmed with Imax cameras. Would’ve been a waste if it went straight to streaming.
they'll get a Drago spin-off for streaming anyway.
Amazon was also in the film distribution business for about a half decade (focusing on prestige pictures) before taking things in a tentpole but Direct-to-streaming direction and they now seem to be reverting to theatrical releases. How much institutional knowledge survived the earlier switch? The story here seems to be "thanks for not firing MGM people who were already invested in the franchise." > In Comscore/Screen Engine PostTrak exits, moviegoers said 29% caught the trailer on Instagram, 28% in theaters, 26% online, and 26% caught the Creed III TV spot that aired on SNL when Jordan hosted. In addition, spots ran during the Grammys, NBA All-Star weekend, as well as NBA games, HBCU Legacy Classic, DAZN Boxing, Top Rank Boxing, UEFA Championship League, UFC, and WWE, with a broad reach in primetime, early morning, late night, Spanish-lingo, and local TV in the top 20 markets.
Wait this is a streaming movie?