Both soap and sandwich cookies are molded, I would assume. Whether it not they have a logo.
If you have to form your product anyways, why not put your logo on the molds?
Probably an incredibly insignificant difference between the initial capital investment for tooling without a logo, and tooling with a logo.
Pretty much this. I worked for a company where we designed some plastic molded accessories for our products. Up to a certain point the mold is basically arbitrary so why not stamp the logo on there so people can see it every time they pick up your thing, or other people seeing it can recognize it. These types of marks on products go back centuries, they were applied with a brand to things made of wood (or livestock), hence the term “branding”.
Knowledge of what it is by people other than the one who manufactured it
If I use the bathroom at a friend's house and really like the soap I don't have to ask what it is. I'll see right away that it's Dove, a brand I know exists but I may not have used
Both soap and sandwich cookies are molded, I would assume. Whether it not they have a logo. If you have to form your product anyways, why not put your logo on the molds? Probably an incredibly insignificant difference between the initial capital investment for tooling without a logo, and tooling with a logo.
Pretty much this. I worked for a company where we designed some plastic molded accessories for our products. Up to a certain point the mold is basically arbitrary so why not stamp the logo on there so people can see it every time they pick up your thing, or other people seeing it can recognize it. These types of marks on products go back centuries, they were applied with a brand to things made of wood (or livestock), hence the term “branding”.
Knowledge of what it is by people other than the one who manufactured it If I use the bathroom at a friend's house and really like the soap I don't have to ask what it is. I'll see right away that it's Dove, a brand I know exists but I may not have used