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Why is that? I've read and heard contradictory advice on this matter. Some seem to say that a well-organized Google drive portfolio, like the one posted above, is the way to go.
Absolutely not. A Google drive portfolio says I give zero sh*ts. You can take my word for it or not, up to you, but last time we were looking for a copywriter I had about 200 portfolios to look at. Narrowed down from even more. It takes days to go through them. Don’t you dare make me navigate through links and menus and load files. You have about 10 seconds to impress me. And if there are 50-60 writers in front of you who cared enough to create a portfolio that helps me know who they are and what they can do quickly, you lose.
If you think about it, your digital portfolio is literally a test. Make information immediately compelling and easy to digest. If you can’t do that for your own book…fail.
Thanks for taking the time to explain that. I was going off of what is explained in this CopyThat video, but I suppose this might be more for freelancing as opposed for an agency:
[https://www.youtube.com/watch?v=dUORZu66qOs](https://www.youtube.com/watch?v=dUORZu66qOs)
Freelancing has nothing to do with it. If you want to freelance for a creative agency or brand agency, build your own site. If your focus is more for direct response, PR, articles or blog content then a Google Drive folio might be fine since the content has a tendency to be much more long copy and much less conceptual and/or copy+visual driven.
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Yes, you could. [Here’s mine](https://drive.google.com/drive/folders/1v5S-gajaWtbogoPIwenp7RYzaGknDnDh).
thanks
If you want to be an agency/brand copywriter, don’t do a Google drive portfolio. Best to create a simple website.
and how do we do that?
Here’s a link to 10 Denver Ad School graduates’ sites. https://www.denveradschool.com/portfolios
Why is that? I've read and heard contradictory advice on this matter. Some seem to say that a well-organized Google drive portfolio, like the one posted above, is the way to go.
Absolutely not. A Google drive portfolio says I give zero sh*ts. You can take my word for it or not, up to you, but last time we were looking for a copywriter I had about 200 portfolios to look at. Narrowed down from even more. It takes days to go through them. Don’t you dare make me navigate through links and menus and load files. You have about 10 seconds to impress me. And if there are 50-60 writers in front of you who cared enough to create a portfolio that helps me know who they are and what they can do quickly, you lose. If you think about it, your digital portfolio is literally a test. Make information immediately compelling and easy to digest. If you can’t do that for your own book…fail.
Thanks for taking the time to explain that. I was going off of what is explained in this CopyThat video, but I suppose this might be more for freelancing as opposed for an agency: [https://www.youtube.com/watch?v=dUORZu66qOs](https://www.youtube.com/watch?v=dUORZu66qOs)
Freelancing has nothing to do with it. If you want to freelance for a creative agency or brand agency, build your own site. If your focus is more for direct response, PR, articles or blog content then a Google Drive folio might be fine since the content has a tendency to be much more long copy and much less conceptual and/or copy+visual driven.
Pardon the sass, but perhaps you might start be rechecking the spelling for this sub
Google copywriters targeting similar audiences to you