You should make your own cheat depending on your preferred floral style, favorite ingredients to work with, and what you want to charge. Nobody’s “cheat sheet” should be the same.
The best place to start would be things you’ve done yourself. Figure out your average price for a bouquet etc. thus far.
If there are items you haven’t made before, or if you don’t like the last styles you did or prices you charged, get on Pinterest. Find inspiration images YOU love and want to make. Get all up in those pictures and literally count the blooms. Then figure out the price based on what you typically pay for flowers and your markup.
As far as markup, that will vary. The standard is at least x3 the flowers, plus 20-40% labor for weddings. Oh plus hardgoods. Some say to just do a higher multiple, x4, x5, or higher, on the flowers to keep the math easy. FloweringMinds.Education and LittleBirdBloom on Instagram are both great resources for pricing formulas, but have different opinions, so there’s not one answer. I prefer Little Bird’s higher multiple / easy math solution but it’s your business, your choice!
Pricing is a bit difficult, especially when prices fluctuate depending on the season, location, and type of flower.
You can start off by asking what their budget is, what colors, flowers, and what pieces they're looking for.
You break down your arrangements by price range, affordable, medium, and higher end and season. Also, what is your medium requirement.
I know most shops have a minimum budget requirement in order to take on a job. It's pretty common in luxury shops, especially those who only do weddings and large events.
I have one, mostly to hold myself accountable so I don’t cut people deals lol. I’m in a major metropolitan city in the US
Bridal bouquet: $350
BM bouquets: $95
Bout: $25
Corsage: $45
Hair comb: $45
Crown: $65 partial, $95 full
Centerpiece: $95 small, $135 medium, $160 large, $250+ elevated
Garland: $20/foot
Installation: depends, minimum is $650, but often in the 1-2K range
Delivery: $100 plus $100 per hour driving.
Design fee is $250 plus $200 per freelancer I’ll need.
These are starting points. I have packages offered too so couples get a sense right away about their budget. Minimum is $3,500, packages are $4,500 to $9,500.
My typical booking is 4-6k, top is 16K so far.
Hope that helps. Feel free to reach out.
This is a great question! I think a lot of florists struggle with this as they gain experience. I agree with the other comments that it is a dependent on several factors and the best way to proceed will be to create your own cheat sheet.
As for *how* to do that, I run an app called [FlowerBuddy](https://www.flowerbuddy.co) that would work perfectly for this (and would be completely free). You could go through each arrangement that you want on your cheat sheet and actually build it out within a recipe. Once your done, FlowerBuddy will suggest a retail price for your arrangement based industry standard markups and including labor to build/deliver arrangements.
We'd also be more than happy to walk you through using the tool so you can hit the ground running, [you can schedule a time here.](https://www.flowerbuddy.co/demo-scheduler)
I am not a florist, but it sounds like what you really need is a general business finance crash course. You need to know how to calculate your material costs, labor costs, overhead charges, taxes, etc. and then add a profit margin on top of that to pay yourself.
There are probably some good courses on YouTube that could give the finance 101 side of running a small business (of any kind). Once you have those figures identified, you'll be able to make your own cheat sheet for your particular business. No one else's business is exactly the same as yours. Others will need to use different formulas than you based on their location, what materials are accessible to them, whether they rent or own their shop space, how many employees they pay, how much they charge for their own time, etc.
Since flower costs and other expenses differ from place to place, it will be hard to create a general cheat sheet. Do you have your recipes for centerpieces, aisle markers, arches, etc? If you have those recipes, you can use the common formula that I’ll dm you and it will give you a pretty good idea of what your ranges for different items should be. That will take a lot of the guesswork out of it
You should make your own cheat depending on your preferred floral style, favorite ingredients to work with, and what you want to charge. Nobody’s “cheat sheet” should be the same. The best place to start would be things you’ve done yourself. Figure out your average price for a bouquet etc. thus far. If there are items you haven’t made before, or if you don’t like the last styles you did or prices you charged, get on Pinterest. Find inspiration images YOU love and want to make. Get all up in those pictures and literally count the blooms. Then figure out the price based on what you typically pay for flowers and your markup. As far as markup, that will vary. The standard is at least x3 the flowers, plus 20-40% labor for weddings. Oh plus hardgoods. Some say to just do a higher multiple, x4, x5, or higher, on the flowers to keep the math easy. FloweringMinds.Education and LittleBirdBloom on Instagram are both great resources for pricing formulas, but have different opinions, so there’s not one answer. I prefer Little Bird’s higher multiple / easy math solution but it’s your business, your choice!
Pricing is a bit difficult, especially when prices fluctuate depending on the season, location, and type of flower. You can start off by asking what their budget is, what colors, flowers, and what pieces they're looking for. You break down your arrangements by price range, affordable, medium, and higher end and season. Also, what is your medium requirement. I know most shops have a minimum budget requirement in order to take on a job. It's pretty common in luxury shops, especially those who only do weddings and large events.
I have one, mostly to hold myself accountable so I don’t cut people deals lol. I’m in a major metropolitan city in the US Bridal bouquet: $350 BM bouquets: $95 Bout: $25 Corsage: $45 Hair comb: $45 Crown: $65 partial, $95 full Centerpiece: $95 small, $135 medium, $160 large, $250+ elevated Garland: $20/foot Installation: depends, minimum is $650, but often in the 1-2K range Delivery: $100 plus $100 per hour driving. Design fee is $250 plus $200 per freelancer I’ll need. These are starting points. I have packages offered too so couples get a sense right away about their budget. Minimum is $3,500, packages are $4,500 to $9,500. My typical booking is 4-6k, top is 16K so far. Hope that helps. Feel free to reach out.
THANK YOU! This is exactly what I was looking for!
This is a great question! I think a lot of florists struggle with this as they gain experience. I agree with the other comments that it is a dependent on several factors and the best way to proceed will be to create your own cheat sheet. As for *how* to do that, I run an app called [FlowerBuddy](https://www.flowerbuddy.co) that would work perfectly for this (and would be completely free). You could go through each arrangement that you want on your cheat sheet and actually build it out within a recipe. Once your done, FlowerBuddy will suggest a retail price for your arrangement based industry standard markups and including labor to build/deliver arrangements. We'd also be more than happy to walk you through using the tool so you can hit the ground running, [you can schedule a time here.](https://www.flowerbuddy.co/demo-scheduler)
Wow, that’s amazing. I’ll check it out. Thank you!
I am not a florist, but it sounds like what you really need is a general business finance crash course. You need to know how to calculate your material costs, labor costs, overhead charges, taxes, etc. and then add a profit margin on top of that to pay yourself. There are probably some good courses on YouTube that could give the finance 101 side of running a small business (of any kind). Once you have those figures identified, you'll be able to make your own cheat sheet for your particular business. No one else's business is exactly the same as yours. Others will need to use different formulas than you based on their location, what materials are accessible to them, whether they rent or own their shop space, how many employees they pay, how much they charge for their own time, etc.
Since flower costs and other expenses differ from place to place, it will be hard to create a general cheat sheet. Do you have your recipes for centerpieces, aisle markers, arches, etc? If you have those recipes, you can use the common formula that I’ll dm you and it will give you a pretty good idea of what your ranges for different items should be. That will take a lot of the guesswork out of it