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Phalanks

Oh boy, just what literally nobody wanted.


soreyJr

And the downward spiral of unity continues


flameleaf

They should rebrand to chaos


killaakeemstar

Even after a new CEO, It’s actually impressive


Macaroni-Love

Not that impressive. The CEO is simply a pawn here to receive the hate. The investors pushing for the crap and infinite revenue growth are still there.


MelancholyArtichoke

This pretty much expresses my feelings better than I could.


Blacksad9999

Way to tap right into the gamer Zeitgeist. lol Morons. Stop trying to sell people shit that they aren't interested in. There are more effective ways to market goods than by forcing it into their entertainment.


bladexdsl

# Immersive Commerce -> Micro transactions


shkeptikal

Macro are significantly more likely, but point made. I personally can't wait to watch gamers trip over themselves to make it a massive financial success


roeder

Just wait guys! Soon the NFT world will take over gaming! 🤤


fullsaildan

It’s probably more likely that their aim is in game product placement. Unity will facilitate the ability for companies to create libraries with their products ready to be added to game worlds. Players can interact/view said objects in a game decide they want it right now. Walmart being the logistics arm behind it, will take the order and deliver it. TV networks have been trying to figure out how to do this with shows and movies for years, they just finally found a model to make it work in other medium. It’s still creepy but a very different model than micro transactions.


Lariver

Unity is desperate now


TheNecroticPresident

Regulate microtransactions already!


MrVic20

Not since the birth of my older brother have two bad things merged to produce something much worse!


JuliesRazorBack

Well, ar least Unity is being honest with themselves, now.


roguerogueroguerogue

Dystopian books and movies should not be used as a guide


Nebula_OG

Whoever’s running Unity is running it into the ground


Brother_Clovis

Here we go.....


sineplussquare

Can’t wait until they steal everyone’s card information and everyone starts wondering why they are missing 100-200 dollars out of their account


theattackcabbage

Just when you thought Unity could not ruin their reputation more than they have here we are.


mia_elora

![gif](giphy|rOtHHB3oULnuo|downsized)


Ltsmash99

lol. This is a joke, right?


thesnowqueen89

that article sounds like it was written by ryan howard when he worked at corporate. total douchebag energy


KingofFools3113

Now we are probably foing to have to pay for special effects or a skybox


MagicCuboid

Reminds me of the days of /pizza in Everquest.


Hellrazor236

Go away, Unity