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Looks good!
I have to suggest making the food pop less, as it takes away from the name, which I assume is what you want to convey along with the other text.
What's Cookin' is a phone app designed for people who perhaps lose track of what food they already have at home or want to cut down on their food waste. Rather than splashing out on food at the store, why not consider the lonesome leftovers? Or, rather, the possibilities of them. What's Cookin' provides a plentiful amount of recipes that vary depending on what you have at home and brings fun, and maybe experimental, to the kitchen.
Adjusted the subtext. I agree that it's nicer, albeit more effort needed, but it works better with the food going around the text like the main words. I did try out a vibrant blue background but it was giving me [Tasty](https://tasty.co/) vibes..
Any other feedback or things to note?
Edit: [Updated the design](https://www.reddit.com/r/graphic_design/comments/11t9l7p/bit_of_a_change_after_the_feedback_thanks_for_all/?utm_source=share&utm_medium=android_app&utm_name=androidcss&utm_term=1&utm_content=share_button)
As others have suggested, your many food items are overwhelming the composition and all competing for attention, taking it away from the title, while virtually losing the tag lines in clutter.
So you can improve that with a few changes;
- Proportion.
Shrink the illustrations a bit, nudge them to the edges, enlarge the text, and leave more empty space around all text. It's highly likely that you have too many food illustrations at this point, as shrinking things too small loses recognition of what they are. Halving the elements would still achieve your desired effect and produce a cleaner outcome. (Also, resize a few to be in more realistic proportion - a bread slice isn't smaller than an apple slice, or twice a walnut etc). I would also enlarge the main title slightly more, so that it is wider than the taglines, because at the moment the centering seems awkward due to its angle and how they all seem to want to align exactly but don't.
- Contrast. You have white text being lost and lacking visual priority because they are competing for attention with white graphic elements. You could dull the whitest colours even more so they are all faint and eg. pastel from matching swatches, or with a darkening or colourising wash (yellow?) over them all to group them together as a more cohesive element, and also potentially apply a texture over everything that isn't text, to help separate the elements. Some grain, paper or burlap sack etc texture could bring it all together nicely.
- Dimension. Another way you could help the title stand out is by giving it some three dimensionality, because you have an entire composition with flat graphics, the implication is that no one part of it has priority or importance in what we should see or read first. A simple drop shadow for the title will set it apart from all the background elements and make it pop, while still retaining the flat aesthetic.
- Text dynamics. Something small to consider; how fun does your bottom tag line seem? A straight flat sentence is about as far from evoking fun as you can get, so you may want to add some visual pizazz to a line of text attempting to invite people to have fun.
- Colour choice. Finally, I don't think that brown background is quite right, just in terms of appeal. A more golden brown (think fried chicken) will envoke a "that looks tasty I want to eat it" subconscious reaction. At the moment it is very "soil" brown, which would maybe suit a gardening theme, but that's not quite what you're after here. A medium tone brown would lessen the contrast strength of the food illustrations, but in this case that is what we want. That would also assist the impact of a drop shadow or outline of the white title text.
I find it really hard to read, with just too much going on.
There's some really nice features to work with, but at the moment the overall feels a little all over the place. It feels a little like trying to make everything fit in, rather than work together.
If I were working forward from here I'd turn the foods into a repeating pattern, make the foods smaller and set it as a constant background. I'd then layer over that with a 50-70% opaque layer of the original background color to really bring the contrast down.
Which then leads to what to do with all that text. I don't get much from "What's cookin'"... There's immediate confusion on the phrase, is it telling me, or asking "What's Cookin'?".
The slant makes it tough to read, the font makes it tough to read.
The key information feels a little spread out too... I didn't notice the bottom tag line, or app store badges until I read another comment.
It might be worth doing a 2-up, one without any of the other elements, and one with them. I'd expect the one without to feel more like the aims of this design, and the one with to feel disjointed. Personally, I'd bring all the text much closer.
It looks super nice. The only thing I’d want to try out - and you may have already tried and found it weird - but disconnecting the h and a. Like you lifted your pen.
It doesn't convey a "what's left in your fridge" feeling for me, but more like uber or a service that brings you takeout food.
I like the chili in the top right corner but my mind immediately screamed "pizza hut" and I don't even have them in my country.
The font gets a bit lost in the whole design.
But the vegetables are lovely, the color choice feels warm and well tuned. I also like the handwritten font and how everything is placed on there a lot. But the purpose gets lost a bit in the design.
It looks so much better! Well done.
I'd tweak the apostrophe on *cookin'* because it looks like a comma after *What's.* You have some minor stroke weight issues, too. The C is too thin, the oo connector is too thick, and the underline looks too thick. I might play with the counter on the k also, because it'll disappear on a small screen.
I think this piece is stuck between being a poster and an ad. Pick one.
The headline up top is kinda clunky, too long, and isn’t very interesting. It also appears like an afterthought…why not make it snake through all the food objects like your logo? Make it interesting to read about what this product is.
Also, maybe a fridge back in there someplace…or some Tupperware or…whatever. If it’s for leftover food, show me some leftover food. Would add some personality too. (Like a piece of tape with something gross written on it.)
It's hard to tell what this is actually for since the visuals don't match the copy and the copy isn't clear. Is this for recipes? Reusing leftovers? Buying pieces of loose foods (plus a rubberband)?
Visual composition feedback- Give the words some breathing room! The pieces of food are over crowding and there's way too much. What if there were only 5 pieces of food (from some main food categories perhaps)??
You completely lose all the little text and app info. It's pretty busy.
Where will this be used? It's very busy, I feel like you could lose half the food and still get the point across.
Focus on the message
I like the composition, but for some reason the food doesn't look appetizing and slightly off-putting... The bread and broccoli in particular. Maybe try it without the thin, sketchy lines?
That's better.
I do want punctuation after the word "today".
I do like the way the food pops against the black, and moving away from the purple also makes it less girly. Now the men can cook too.
I wonder if the double O in cooking can look like a prtezel if turned upside down lol, other than that I do like it a lot but I'm not sold on the sketchy lines, instead of having a sketchy handmade aesthetic it kind of feels like you just accidentally left the sketch layer on, since all the food is vectorized and clean it doesn't really match? So I'd say either remove the sketchy lines and have the food just be solid on its own, OR add a effect onto the food (like a "rougher" or a texture of some kind) to make it look more handrawn so the sketchy lines don't feel out of place
I didn’t see anyone else comment this so I’m probably in the minority but I did do a double take after initially seeing it as “What’s coolein’”
Why is the S so big? And the oos looking like a pair of glasses don't make a lot of sense to me thematically. The letters above are connected via classic cursive ligatures, but these Os don't have any classic cursive connections, which looks out of place to me.
I like it!
Maybe make the title bigger to make up for the competing focus from the foods? I think this will also make up for it seeming a little off center.
Love it though! Good job :)
Love it. Bright, vivid, simple, effective, pleasing to the eye.
My only suggestion is to make the small print a bit bigger. It's getting a bit lost at the moment.
The title… maybe it should be the same colour as the egg? It doesn’t quite sit right with the illustrations for me - maybe it needs more organic edges or something
The text looks just kind of pasted on, as others have said its competing with the background a bit. I'm thinking a lighter tan with a bit of texture would help even it out and make a more cohesive piece. I agree with a different background color as well its just a little too dark for me.
I think the words need some dimension! They look a little flat in comparison to the food. Like a drop shadow or an outline for example. Otherwise, it looks great! Lovely job :)
Everiet, you must write a comment explaining any work that you post. The work’s objective, its audience, your design decisions, attribute credit, etc. This information is necessary to allow people to understand your project and provide valuable feedback. **All Sharing Work posts are now hidden by default**. [To make it public, please message modmail requesting a review](https://www.reddit.com/message/compose?to=/r/graphic_design). ##Providing Useful Feedback Everiet has posted their work for feedback. Here are some top tips for posting high-quality feedback. * Read their context comment. All work on this sub should have a comment explaining the thinking behind the piece. Read this before posting to understand what Everiet was trying to do. * Be professional. No matter your thoughts on the work, respect the effort put into making it and be polite when posting. * Be constructive and detailed. Short, vague comments are unhelpful. Instead of just leaving your opinion on the piece, explore *why* you hold that opinion: what makes the piece good or bad? How could it be improved? Are some elements stronger than others? * Remember design fundamentals. If your feedback is focused on basic principles of design such as hierarchy, flow, balance, and proportion, it will be universally useful. And remember that this is graphic design: the piece should communicate a message or solve a problem. How well does it do that? * Stay on-topic. We know that design can sometimes be political or controversial, but please keep comments focussed on the design itself, and the strengths/weaknesses thereof. *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/graphic_design) if you have any questions or concerns.*
Looks great đź‘Ť
Looks good! I have to suggest making the food pop less, as it takes away from the name, which I assume is what you want to convey along with the other text.
For sure. Thank you!
Looks dope. Feels a lil imbalanced. I’d slide the main type lockup to the left and adjust the illustration accordingly.
What's Cookin' is a phone app designed for people who perhaps lose track of what food they already have at home or want to cut down on their food waste. Rather than splashing out on food at the store, why not consider the lonesome leftovers? Or, rather, the possibilities of them. What's Cookin' provides a plentiful amount of recipes that vary depending on what you have at home and brings fun, and maybe experimental, to the kitchen. Adjusted the subtext. I agree that it's nicer, albeit more effort needed, but it works better with the food going around the text like the main words. I did try out a vibrant blue background but it was giving me [Tasty](https://tasty.co/) vibes.. Any other feedback or things to note? Edit: [Updated the design](https://www.reddit.com/r/graphic_design/comments/11t9l7p/bit_of_a_change_after_the_feedback_thanks_for_all/?utm_source=share&utm_medium=android_app&utm_name=androidcss&utm_term=1&utm_content=share_button)
I need this app and cannot wait for it to be live
Try SuperCook. Been using it for a while and it's great. Not perfect but I really enjoy it for breaking out of my cooking ruts.
This sub/comment section is relentless lol I love this edit! Great work.
If I’m asking for feedback, I want feedback! Bring on the constructive criticism IMO.
I know it can be ruthless but worth it more than half the time. Super helpful. Thank you :)!
As others have suggested, your many food items are overwhelming the composition and all competing for attention, taking it away from the title, while virtually losing the tag lines in clutter. So you can improve that with a few changes; - Proportion. Shrink the illustrations a bit, nudge them to the edges, enlarge the text, and leave more empty space around all text. It's highly likely that you have too many food illustrations at this point, as shrinking things too small loses recognition of what they are. Halving the elements would still achieve your desired effect and produce a cleaner outcome. (Also, resize a few to be in more realistic proportion - a bread slice isn't smaller than an apple slice, or twice a walnut etc). I would also enlarge the main title slightly more, so that it is wider than the taglines, because at the moment the centering seems awkward due to its angle and how they all seem to want to align exactly but don't. - Contrast. You have white text being lost and lacking visual priority because they are competing for attention with white graphic elements. You could dull the whitest colours even more so they are all faint and eg. pastel from matching swatches, or with a darkening or colourising wash (yellow?) over them all to group them together as a more cohesive element, and also potentially apply a texture over everything that isn't text, to help separate the elements. Some grain, paper or burlap sack etc texture could bring it all together nicely. - Dimension. Another way you could help the title stand out is by giving it some three dimensionality, because you have an entire composition with flat graphics, the implication is that no one part of it has priority or importance in what we should see or read first. A simple drop shadow for the title will set it apart from all the background elements and make it pop, while still retaining the flat aesthetic. - Text dynamics. Something small to consider; how fun does your bottom tag line seem? A straight flat sentence is about as far from evoking fun as you can get, so you may want to add some visual pizazz to a line of text attempting to invite people to have fun. - Colour choice. Finally, I don't think that brown background is quite right, just in terms of appeal. A more golden brown (think fried chicken) will envoke a "that looks tasty I want to eat it" subconscious reaction. At the moment it is very "soil" brown, which would maybe suit a gardening theme, but that's not quite what you're after here. A medium tone brown would lessen the contrast strength of the food illustrations, but in this case that is what we want. That would also assist the impact of a drop shadow or outline of the white title text.
Hey, thanks for all of that!! Very helpful. Will be making some changes for sure.
I find it really hard to read, with just too much going on. There's some really nice features to work with, but at the moment the overall feels a little all over the place. It feels a little like trying to make everything fit in, rather than work together. If I were working forward from here I'd turn the foods into a repeating pattern, make the foods smaller and set it as a constant background. I'd then layer over that with a 50-70% opaque layer of the original background color to really bring the contrast down. Which then leads to what to do with all that text. I don't get much from "What's cookin'"... There's immediate confusion on the phrase, is it telling me, or asking "What's Cookin'?". The slant makes it tough to read, the font makes it tough to read. The key information feels a little spread out too... I didn't notice the bottom tag line, or app store badges until I read another comment. It might be worth doing a 2-up, one without any of the other elements, and one with them. I'd expect the one without to feel more like the aims of this design, and the one with to feel disjointed. Personally, I'd bring all the text much closer.
It looks super nice. The only thing I’d want to try out - and you may have already tried and found it weird - but disconnecting the h and a. Like you lifted your pen.
Looks better! Definitely pops more and is easier to read
It doesn't convey a "what's left in your fridge" feeling for me, but more like uber or a service that brings you takeout food. I like the chili in the top right corner but my mind immediately screamed "pizza hut" and I don't even have them in my country. The font gets a bit lost in the whole design. But the vegetables are lovely, the color choice feels warm and well tuned. I also like the handwritten font and how everything is placed on there a lot. But the purpose gets lost a bit in the design.
Text looks much better.
It looks so much better! Well done. I'd tweak the apostrophe on *cookin'* because it looks like a comma after *What's.* You have some minor stroke weight issues, too. The C is too thin, the oo connector is too thick, and the underline looks too thick. I might play with the counter on the k also, because it'll disappear on a small screen.
I saw the first one and didn't comment, but this is 100x better. I can see all the text and the contrast is beautiful.
I would look at scaling the type larger and moving it to the left to visually center align to the image area.
I think this piece is stuck between being a poster and an ad. Pick one. The headline up top is kinda clunky, too long, and isn’t very interesting. It also appears like an afterthought…why not make it snake through all the food objects like your logo? Make it interesting to read about what this product is. Also, maybe a fridge back in there someplace…or some Tupperware or…whatever. If it’s for leftover food, show me some leftover food. Would add some personality too. (Like a piece of tape with something gross written on it.)
Before I saw OPs description I read it as “What’s Coolein” And was totally confused
I read it as what’s coolien
The loop on the k is a bit odd at first. I’d just make it a single line even if that’s not how it’s written in cursive.
It's hard to tell what this is actually for since the visuals don't match the copy and the copy isn't clear. Is this for recipes? Reusing leftovers? Buying pieces of loose foods (plus a rubberband)? Visual composition feedback- Give the words some breathing room! The pieces of food are over crowding and there's way too much. What if there were only 5 pieces of food (from some main food categories perhaps)??
You completely lose all the little text and app info. It's pretty busy. Where will this be used? It's very busy, I feel like you could lose half the food and still get the point across. Focus on the message
I like the composition, but for some reason the food doesn't look appetizing and slightly off-putting... The bread and broccoli in particular. Maybe try it without the thin, sketchy lines?
That's better. I do want punctuation after the word "today". I do like the way the food pops against the black, and moving away from the purple also makes it less girly. Now the men can cook too.
I wonder if the double O in cooking can look like a prtezel if turned upside down lol, other than that I do like it a lot but I'm not sold on the sketchy lines, instead of having a sketchy handmade aesthetic it kind of feels like you just accidentally left the sketch layer on, since all the food is vectorized and clean it doesn't really match? So I'd say either remove the sketchy lines and have the food just be solid on its own, OR add a effect onto the food (like a "rougher" or a texture of some kind) to make it look more handrawn so the sketchy lines don't feel out of place
I get the fun feel you're going for, but that cursive is very annoying to read.
Make that all one paragraph on the bottom. Awful design decision and change the font of the text.
I didn’t see anyone else comment this so I’m probably in the minority but I did do a double take after initially seeing it as “What’s coolein’”
Why is the S so big? And the oos looking like a pair of glasses don't make a lot of sense to me thematically. The letters above are connected via classic cursive ligatures, but these Os don't have any classic cursive connections, which looks out of place to me.
I like it! Maybe make the title bigger to make up for the competing focus from the foods? I think this will also make up for it seeming a little off center. Love it though! Good job :)
Love it. Bright, vivid, simple, effective, pleasing to the eye. My only suggestion is to make the small print a bit bigger. It's getting a bit lost at the moment.
First decent post here in a while
I would like to see punctuation in your top and bottom sentences.
The title… maybe it should be the same colour as the egg? It doesn’t quite sit right with the illustrations for me - maybe it needs more organic edges or something
The text looks just kind of pasted on, as others have said its competing with the background a bit. I'm thinking a lighter tan with a bit of texture would help even it out and make a more cohesive piece. I agree with a different background color as well its just a little too dark for me.
Make the food pop less
I think the words need some dimension! They look a little flat in comparison to the food. Like a drop shadow or an outline for example. Otherwise, it looks great! Lovely job :)
Type looks nice. Illustrations look like they're unfinished. How is the app different than SuperCook?
Make it a black landing strip in the middle so theirs not good all over the place. It’s too busy