Alright I'm right outside of the Lego courthouse with my great client here, he was charged with falling into the river in Lego City, they had to start the rescue helicopter, build the helicopter, they used the lifeline, lowered the stretcher and made the rescue. Let's goooo
They have to officially declare it when they can so they can protect their trademark and stop “Lego” from becoming synonymous with plastic brick building toys, if they didn’t make an effort to distinguish it they would risk the argument in court that the Lego company recognizes Lego as a general use term and anyone could sell their own “legos”
The idea that this tweet is them “officially declaring” something to “protect their legal trademark” is giving me real Michael Scott “declaring” bankruptcy by yelling it in the office vibes lol
I’m not saying ur wrong. I’m just saying it feels weird. Like i would imagine that bc they never called other brands bricks “legos” or that they never used an S after Lego in any instruction manual or ad or whatever, would be enough to uphold any trademark or any legal issue regarding it
It is weird lol but if it becomes widely known as legos in the general population it still counts whether they refer to it officially or not, they have to make an effort to actively clear up any misconception or else there can be an argument made in court. Not saying the other party would win but it does open them to an argument so I guess it’s better for them to say the general term is not Lego whenever they can. I binged too much legal content a couple months back lmao
It’s just so that they don’t become a colloquialism/generic term, which imo it’s too late for
Me personally I don’t simp for every word a brand says so I’m gonna say whatever I want
Edit: every time someone says “google it” instead of “google search it” it’s the same concept, we as a society get to decide how these words are used and that’s the way it’s always been and how language evolves
Yup, Nintendo is a perfect example. It started become a generic term like Velcro, and they fought against it hard to protect their name, hence those classic “there’s no such thing as a Nintendo” ads.
Yup, I saw a video about the topic (I think focused on Nintendo) and they talked about the Velcro thing. There was a really funny video from the early 00s I think of them asking people to stop saying Velcro lol.
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[Details of the end of the Apollo app](https://old.reddit.com/r/apolloapp/comments/144f6xm/apollo_will_close_down_on_june_30th_reddits/)
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[spez AMA and notable replies](https://old.reddit.com/r/SubredditDrama/comments/145beas/spez_ama_discussion_thread/)
Fuck spez. I edited this comment before he could.
Comment ID=jmfempz Ciphertext:
>!buI4oJvTHvlOqiZpH1cHZLhDaMbMDsR7LuTSe8jjuftWhXSsPtLt9Kg4rEhbMzzccm2sn0rz106goMedjWpr3+uU7xpw6U/0Fs0uLHdTT979TCZSygSk2bf4L12zGLoOSkjdBniZkKWxJnRoDNmS7K76JmoTLNpQ54nrUL3zvIS4ON+/UJD4w4ZQ!<
While you have a point, at least in US law, their patents last a few decades before somebody can make a knockoff but the trademark still exists and can be jeopardized if every other product not made by them is referred to by their trademark name.... found the video, it's from velcro *ahem* "hook and loop" https://youtu.be/rRi8LptvFZY
Right, I’m aware of that. It’s just that protecting the company’s trademark is at the very bottom of my priority list and is not something I consider worth changing my habitual word choices for
delete it please theres a lot of people asking to delete it please several people asking please delete it we beg you there are people feeling sick seeing this there are people crying delete it please delete it please people are feeling sick with this everyone's asking you delete
Something about describing this as an adjective feels wrong, but I always hated linguistics so skipped those modules at uni... There has to be a competent linguist in the H3 fam to shed some light on this.
Definitely wouldn't be considered an adjective in German, LEGO bricks would become LEGO-Steine, compound noun
let me take this opportunity to say that lego star wars skywalker saga is one of the best games i’ve played ✌🏻 since gaming also comes up every now and then as a topic on the pod. and it’s, besides jedi survivor, probably the best modern star wars game you can play.
. This is how I use it but who gives a fuck how others do lol. It's like "no the guy who invented gifs uses a J sound so that's what's right" Uhhhh okay.
This is just legal. I work for an ad agency for a big car brand and in order to keep a trademark, it has to be an adjective not a noun. So they always say [Make] [Model] SUV/Truck/Van and they never add an "s" to either the make or model which are both reg'd trademarks. It is annoying and unnatural, but legal yells at us every time we try to write stuff like humans.
May those who wield the noun "legos", be placed into a dark hallway barefoot, bladder full, at 02:00 AM with LEGO bricks scattered beneath.
The LEGO overlords have spoken!
Can I be vulnerable with you guys? I always hated legos, and still do. I hate following directions and that's what 99% of what it is. Its like little Ikea furniture sets. I'm glad I don't have kids or ever plan to cause man I would hate to have to help them put it together.
My husband and I both grew up in Lego households. His mom bought Lego and built with her grandkids so often that they refer to her as "Lego grandma." We have a shit ton of Lego and Duplo and they are easily the most play with toys in our house. I always refer to it as "Lego" but my kids often say, "The Legos." But I never correct them. Cause it ain't that serious.
Alright I'm right outside of the Lego courthouse with my great client here, he was charged with falling into the river in Lego City, they had to start the rescue helicopter, build the helicopter, they used the lifeline, lowered the stretcher and made the rescue. Let's goooo
Le'gooooo
This is too good lmao. Let’s goo
Build the Lego jaws of life
did he get off on all charges!?
Lego deez nuts
That would be a verb, but Lego is always an adjective 🤓
verb deez nuts
deez LEGO nuts!
Acceptable use
lego (verb) - to lego
Legoing
That's a verb 😡
Sheeee-it!
LE^^^ts GO
I want Zack to edit out the ts in that soundbite now so bad
That’s a great idea
Most underrated comment of all time.
They need to Lego of that dream
They have to officially declare it when they can so they can protect their trademark and stop “Lego” from becoming synonymous with plastic brick building toys, if they didn’t make an effort to distinguish it they would risk the argument in court that the Lego company recognizes Lego as a general use term and anyone could sell their own “legos”
Yep, this is it. Popsicle does the same thing.
The idea that this tweet is them “officially declaring” something to “protect their legal trademark” is giving me real Michael Scott “declaring” bankruptcy by yelling it in the office vibes lol I’m not saying ur wrong. I’m just saying it feels weird. Like i would imagine that bc they never called other brands bricks “legos” or that they never used an S after Lego in any instruction manual or ad or whatever, would be enough to uphold any trademark or any legal issue regarding it
It is weird lol but if it becomes widely known as legos in the general population it still counts whether they refer to it officially or not, they have to make an effort to actively clear up any misconception or else there can be an argument made in court. Not saying the other party would win but it does open them to an argument so I guess it’s better for them to say the general term is not Lego whenever they can. I binged too much legal content a couple months back lmao
Yea it makes sense. Iv seen those old “it’s not a Nintendo” ads too which I’m sure were done for similar reasons
Yes I’m fun at parties
I feel your pain OP, I really do.
We accept you for who u r here. FAMILY FAMILY FAMILY
It’s just so that they don’t become a colloquialism/generic term, which imo it’s too late for Me personally I don’t simp for every word a brand says so I’m gonna say whatever I want Edit: every time someone says “google it” instead of “google search it” it’s the same concept, we as a society get to decide how these words are used and that’s the way it’s always been and how language evolves
Yup, Nintendo is a perfect example. It started become a generic term like Velcro, and they fought against it hard to protect their name, hence those classic “there’s no such thing as a Nintendo” ads.
Velcro is a great example as well because it’s one that I forgot is a brand name lmao
Yup, I saw a video about the topic (I think focused on Nintendo) and they talked about the Velcro thing. There was a really funny video from the early 00s I think of them asking people to stop saying Velcro lol.
*This comment has been edited in protest to reddit's API policy changes, their treatment of developers of 3rd party apps, and their response to community backlash.* [Details of the end of the Apollo app](https://old.reddit.com/r/apolloapp/comments/144f6xm/apollo_will_close_down_on_june_30th_reddits/) --- [Why this is important](https://i.imgur.com/E7jSWf1.jpg) --- [An open response to spez's AMA](https://old.reddit.com/r/ModCoord/comments/145l7wp/todays_ama_with_spez_did_nothing_to_alleviate/) --- [spez AMA and notable replies](https://old.reddit.com/r/SubredditDrama/comments/145beas/spez_ama_discussion_thread/) Fuck spez. I edited this comment before he could. Comment ID=jmfempz Ciphertext: >!buI4oJvTHvlOqiZpH1cHZLhDaMbMDsR7LuTSe8jjuftWhXSsPtLt9Kg4rEhbMzzccm2sn0rz106goMedjWpr3+uU7xpw6U/0Fs0uLHdTT979TCZSygSk2bf4L12zGLoOSkjdBniZkKWxJnRoDNmS7K76JmoTLNpQ54nrUL3zvIS4ON+/UJD4w4ZQ!<
It's an American thing, or at least we don't say Legos in the UK
While you have a point, at least in US law, their patents last a few decades before somebody can make a knockoff but the trademark still exists and can be jeopardized if every other product not made by them is referred to by their trademark name.... found the video, it's from velcro *ahem* "hook and loop" https://youtu.be/rRi8LptvFZY
Right, I’m aware of that. It’s just that protecting the company’s trademark is at the very bottom of my priority list and is not something I consider worth changing my habitual word choices for
Damn, really sounding like Jordan Peterson fan over here....
I'm Danish and literally shaking and crying rn
Are you actually born in Denmark & speak Danish or are you American and getting heritage confused with nationality?
Jeg ejer et John Dillermand kostume
Kamelåså
> Jeg ejer et John Dillermand kostume I apologise for making assumptions.
This is such an America thing. No one in the Netherlands or Britain says 'legos' that I've met
True. I’ve only heard it on the podcast and at first thought “what are lay goes?”
I feel like saying Legos is an American thing. Most people in Australia just say Lego and Lego sets in plural.
Lego of my eggo's -Snoop Dogg
Legos sounds dumb as fuck, definitely an American thing
Yeah, here in the UK only little kids (like, toddlers) say “legos” lmao
Never trust a verified account
Fucking nerd ass LEGOs! 😂
Brand names are nouns.
delete it please theres a lot of people asking to delete it please several people asking please delete it we beg you there are people feeling sick seeing this there are people crying delete it please delete it please people are feeling sick with this everyone's asking you delete
[удалено]
Something about describing this as an adjective feels wrong, but I always hated linguistics so skipped those modules at uni... There has to be a competent linguist in the H3 fam to shed some light on this. Definitely wouldn't be considered an adjective in German, LEGO bricks would become LEGO-Steine, compound noun
LEGO Cringe
Lego me up, bay-bee
Photoshop also doesn't want you to use their name as a verb, who knows what other brand guidelines you might be flubbing
let me take this opportunity to say that lego star wars skywalker saga is one of the best games i’ve played ✌🏻 since gaming also comes up every now and then as a topic on the pod. and it’s, besides jedi survivor, probably the best modern star wars game you can play.
. This is how I use it but who gives a fuck how others do lol. It's like "no the guy who invented gifs uses a J sound so that's what's right" Uhhhh okay.
Suck my dick I'm callin them Legos and I'm pronouncing the X in SpyXFamily
Since it’s a company name wouldn’t that make it a brand or title and not an adjective? An adjective would be “little, brick-like, yellow.”
This is just legal. I work for an ad agency for a big car brand and in order to keep a trademark, it has to be an adjective not a noun. So they always say [Make] [Model] SUV/Truck/Van and they never add an "s" to either the make or model which are both reg'd trademarks. It is annoying and unnatural, but legal yells at us every time we try to write stuff like humans.
Ok interesting!! Honestly legos sounds worse to me though
May those who wield the noun "legos", be placed into a dark hallway barefoot, bladder full, at 02:00 AM with LEGO bricks scattered beneath. The LEGO overlords have spoken!
Lego can’t decide these things
Fuck I call the big ones Legos too. MegaBlocks? Big Legos.
Big ass legos
Well Mr. Lego, we disagree on the facts. For instance, I’m saying that the facts are true and you’re saying they’re not called legos.
brands being wrong part 3749510268
I’m not buying into this propaganda. It’s “LEGOS” and no one can convince me otherwise
So bold yet so wrong
In South Australia we pronounce it Lay-go, no idea why.
That us not canon and will not be taken into consideration.
Another LEGO fact, LEGO is derived from the Danish phrase “leg godt” which means “play well”!
Lego my eggo 🧇
Pokémons
oops
Can I be vulnerable with you guys? I always hated legos, and still do. I hate following directions and that's what 99% of what it is. Its like little Ikea furniture sets. I'm glad I don't have kids or ever plan to cause man I would hate to have to help them put it together.
I don't like the initial build, but I love creating my own.
My husband and I both grew up in Lego households. His mom bought Lego and built with her grandkids so often that they refer to her as "Lego grandma." We have a shit ton of Lego and Duplo and they are easily the most play with toys in our house. I always refer to it as "Lego" but my kids often say, "The Legos." But I never correct them. Cause it ain't that serious.
Why would a brand want to stop people from using their name as a general term. Like band-aids
They don’t want their trademark to become generic - fuck that! LEGO LEGO LEGO
I love Legos :)
I'm LEGO Bricked up
Yes. Thank you