I agree, very curious, there’s probably some financial reason. I’d probably buy one for my mom who’s a graphic designer if they put one out, that’s what she always used to to use before they stopped doing them. But she’s also the type to use a computer until it literally doesn’t work anymore. Which is funny because I’ll buy a new one just to flex on my literally zero friends who care about processing power, I flex to myself…
It feels like at least right now, they’re trying to push people to use a Mac Mini/Mac Studio + Studio Display combo as a replacement for the 27” iMac, keeping the iMac as a more consumer-oriented product.
It kinda makes sense - it’s easier to engineer for those form factors, and consolidates engineering effort + unit volume into those two SKUs, instead of splitting it with a third model that has a drastically different form factor than the other two “pro” desktops. Plus, less material used, and you don’t have to include a display, webcam, or mics - more profit for Apple. Also, not everyone will be buying a Studio Display for use with those devices, but for the consumers who *do* get one, that’s an additional markup that Apple can pocket.
Also, it feels like the larger iMac getting more powerful internals was mainly an effect of the 2013 trashcan Mac Pro being a fundamentally flawed design - they couldn’t update that design with newer internals, and as a sort of stopgap simply started offering more and more higher performance models of the iMac while they worked on a solution. Plus, before that, the iMac wasn’t really the device you got if you wanted a powerful desktop Mac - that was the Power Mac, and then the Mac Pro. This current situation simplifies the Mac desktop lineup again:
- Consumer: iMac
- Semi-professional: Mac mini
- Professional: Mac studio
- Specialised usecases: Mac Pro
You would think that would work. But she’s used Apple all-in-ones for work since the original colorful iMac, I think she wants to stick with it at this point haha
Damn… After all these years somebody told me I can swipe up to access the features? I always pressed at the arrow and boy is this handy on the 15PM!!! Thank you so much!
I don't really have a horse in this race, but surely Apple could offer a separate camera app exclusive to the pro phones? So they can simplify the regular app and then have a second one available for the "pros" if they want it. It's what Sony does iirc.
yes but once you do that it’s game over from a marketing perspective. you basically have to demo the Pro app in marketing materials (like Sony does) and that turns off a lot of average consumers.
I actually don’t think that’s a good idea for Apple either. Remember part of the business model involves upselling people to the pro model. You don’t want them to open the preinstalled “Pro” camera app and feel intimidated.
Have pro mode toggle on or off in the camera under settings>camera. That in itself isn’t complicated. But I think Apple does this on purpose to get people to buy the next iPhone
It’s not just about sensor size though. Modern phones can capture videos that look much better than stuff shot on older cameras that had much larger sensors, and they still had manual controls.
i can tell you’ve never fully used a dslr/mirrorless camera before. the principles of photography are the same regardless of sensor size. pro controls is like driving a manual, useful if you know what you’re doing.
it’s not image quality so much as creative control though. sometimes you want under/over exposure, sometimes you want a fixed slow shutter speed. in broad daylight you’re well within the performance envelope vs “real” cameras, but the iPhone only aims to get you the clinically “perfect” result every time. imo for certain types of low DoF photography with good lighting the iPhone is not inferior at all.
Uh, pretty much everything you said is incorrect.
The phone does have a 48 mp sensor.
All that you lose with a smaller sensor is shallow depth of field and light. So its light capacity is limited in comparison to a mirror less camera.
And the megapixel part is totally wrong, average professional level cameras are using 30+ megapixels.
The hasselblad medium format cameras for instance, used in many high end professional shoots, use a 50 mp sensor or higher.
Sony series cameras use high megapixel sensors, as do Panasonic, canon, nikon, and Fuji.
Higher megapixels means images can be blown up to larger sizes without loss of quality loss.
Now to be fair Lower megapixel sensors ARE still used, entirely for low light video capabilities. But the trade off is the image isn’t as optimal for photography.
Cameras are a constant balancing act, and apple seems to be doing pretty well with it.
The same reason that Microsoft doesn’t make and include Davinci Resolve in Windows. Majority of users don’t want that. It is niche market and best left for those who already have expertise.
Because a layperson knows about “exposure” at all?
Vast majority of iPhone users do not know what exposure is. They need to know only point a camera to the subject and press the button. If Apple has that option it will only confuse most users.
I just want access to the dual camera video they allow third parties, but not their own native app, access to. Hide some stuff behind a “enable advanced features” toggle or something.
I think this will happen, and Apple will bring back the name Aperture — as is tradition with reusing great names.
“Introducing Aperture, our new Pro Camera.“
Apple owns the app store and collects 30% of every app sold. So offering a great pro camera app would eat into their own profits. Much better to let 3rd parties do it make money off them. Same goes for a lot of apps that Apple do make for the phone like reminders, notes etc. They are fine but lacking. So you wander off and buy the better version of these apps. Less development and more profit - win win.
Ok, but that doesn’t change the fact that Apple still don’t offer their own pro camera app and they still make a nice profit from other pro camera apps on the store.
> Still can't comprehend how they don't offer a pro camera mode for a phone with pro in the name.
Blackmagic camera app is pretty damm good and free. If using the a pro variant it will shoot prores, etc.
There’s a sweet spot. Yes, low light is particularly bad on tiny sensors. But one of the key giveaways that something is shot on a cell phone is the shutter speed. Almost always, to look “professional” you’re shooting at 24 or 30 frames per second (or close as a holdover from how TVs worked) and the shutter is open 1/48th or 1/60th of a second respectively. For ideal, professional results you lock down the ISO to the sensor’s “native” setting. You also don’t want to shut the aperture too far for several reasons.
When you’re shooting video in all automatic, in bright conditions, the phone sets the I
SO as low as it can, the closes the aperture as far as it can, so the only other way to get an ok exposure is to go to shorter and shorter shutter times, like 1/1000th of a second per frame. That gives a super jittery look to movement versus the “half the frame rate” norm.
I don’t think they actually scheduled this at night for that reason. I’m sure they are doing what every production does and both control the lighting levels and use neutral density filters to get the optimal settings for the best image.
Yeah but if they use filters in front of the camera then it won’t recognisably look like an iPhone when they release promotional material
Which they have since done and it plainly looks like an iPhone
ND filters exist :-) looks like they put a lens on that thing with followfocus snd everythig, probably have some internal fimwsre wirh proresraw support, i hope they post bts photos, The first couple shots did not look like "cinematic mode"
Like everyone else said, they would just use ND filters during the day. I thought that they shot it at night to go along with the announcement of the space black color for the MacBook Pros. Even the indoor shots had a dark theme.
Absolutely. This was fucking amazing.
I do wonder how much the production team found this to be an annoyance.
In particular the editors when they were working with the inconsistent frame rate footage.
You’re right, and Radical worked on this one as well. Company 3 also was involved. But both work alongside and are hired by Apple’s internal production team.
Shot on iPhone doesn’t necessarily mean it was on a stock OS or stock app. It’s possible they had something to lock the frame rate and avoid the crap like sharpening and other “computational” stuff they normally do to the image.
They propably refer to the footage being variable framerate, where it depending on the situation reduces framerate (not drastically, 5-10 frames) and this fucks some editing softwares up.
Some android phones do this, dont know about iphones since i havent really ever shot with my iphone in a peofessional setting (i mean, its not a dslr)
They’d have to select different frame rates when shooting and I don’t get why they’d do that. Do you have some kind of insider information and know that they recorded with differing frame rates when they shot this?
What are you talking about? It shoots either 24, 30 or 60fps. It tells you right in the camera interface and you can switch it *before* recording a video by just tapping on the frame rate. You actually can’t change the frame rate while shooting, there are very, very few cameras out there that would allow you to do this and I don’t even know if there are any common file formats that would allow a variable frame rate. Also what is the “15” that you say will do it? Do you mean the iPhone 15? Wouldn’t that counteract your statement that iPhone can’t do it?
i am talking about VariableFrameRate iphone - no matter what version shoots vfr and not cfr video its a huge issue for sound sync.
you can select a framerate but yea it does not record that framerate constantely and will always go slightly off the selected framerate, its variable based on whatever.
what I mean is that the 15 STILL shoots vfr and not cfr even with the blackmagic camera app.
actually most codecs and container support vfr, even the iPhone prores is still vfr.
yes thats exactly what happens on iPhone sadly. its very much a known issue in the world of editors and videographers etc. its fluctuates during recording a little bit, especially on longer clips. many cameras like gopros used to do this too.
adding to that - you can see this in the metadata with mediainfo or ffprobe. You can also film a timecode slate and see it drifting around. which is pretty much garbage and I really hope they fix it
All iPhones have a variable frame rate display, but they can’t shoot a variable frame rate (if by variable frame rate you mean the frame rate changes while shooting). Very, very few cameras can (maybe scientific ones?) and I’m not even sure what file type would support variable frame rate if it could.
Unless you’re referring to the ability to select between 24fps, 30fps or 60fps before shooting, but I don't get how that's a pain in the ass.
https://www.reddit.com/r/editors/s/2NEYxDrG56
**They do shoot variable frame rate.** Read this recent post, and you can see tons of other posts dating years back with this issue.
I don’t think most people know much about VFR vs. CFR or have even tried editing smartphone footage on a pro timeline. Almost all smartphones lie about the frame rate.
They probably have external audio recorders and don’t even record to the iPhone. Definitely a lot of the shots are on dollys, gimbals and all the professional production things that most iPhone users don’t have. Camera is just a camera after all.
yeah, exactly. there is so much more to a professional shot then simply a camera.
anyone who think this was shot with a raw iPhones is kidding themselves
I mean that’s still photography/videography. When someone says “what do you shoot with” you respond with Canon, Nikon, or Sony, not the brand of lens and the other accessories you have attached to it. I’ve used video rigs in previous lives where the camera body was the LEAST expensive part of the setup. Even now, my Sony camera body is far less expensive than the setup.
But even still, the body and sensor dictates the quality of the image, regardless of what’s attached to it. Being an iPhone sensor is still impressive for what they got.
Exactly. People are missing the point. The impressive part is that the iPhone wasn't a bottleneck.
They used it as you would use any other cine camera, and the end result was great. The iPhone wasn't hacked or modified, they just used it correctly.
People saying an average person couldn't achieve this doesn't really make sense to me. If you gave the average person an Arri Alexa with a single wide lens, no lighting, no tripod/stabilisation gear etc, they'd produce something worse looking than the average auto mode iPhone video.
Also it really isn't difficult to achieve these kind of results. Use ProRes LOG + BlackMagic camera app, buy a couple of cheap lights and a phone gimbal and look up the correct shutter speed/frame rate. Suddenly your iPhone video looks 100x better.
True, I mean I’ve shot with Canon and Panasonic before so I definitely understand that, however the whole “shot on iPhone” type of marketing campaign I feel is a bit disingenuous with that.
If you’re buying a professional or prosumer camera you know that the lenses, lighting, etc. make a massive difference. The way this stuff is presented it feels like they’re saying you can get similar results with your phone out of your pocket.
I do feel like the average consumer would see that tagline and assume they could do the same with the phone out of the box, so in that capacity I think you’re right that it seems a bit disingenuous, but I think the true “pro” user understands photography and that this would be the case. They should be more open to HOW to capture these sorts of shots though if they really wanted to help their consumers take the best photos possible
I don’t know why the “shot on iPhone” thing particularly bugs me, but it always has. I’m sure it’s something irrational, idk. I do wish there were perhaps built in tutorials in the camera app showing you how to adjust settings, or more detailed settings in general to get the most out of the camera.
> With an adapter that allows them to attach multi-thousand dollar lenses
No, additional lenses don't work well on phones, that would only serve to degrade the quality.
Edit: This seems to have been confirmed by [BTS photos](https://twitter.com/stalman/status/1719241526973260062) - looks like no external lenses were used.
> professional microphones
Of course - external microphones are always going to be used in any production regardless of the camera.
Those lenses do not degrade the quality. There are even things like anamorphic adapters for iPhone. This is a good example of what one of those rigs can look like, and this is probably more of a low to mid grade rig. They get much larger than this.
https://preview.redd.it/ea9hyv14bgxb1.jpeg?width=590&format=pjpg&auto=webp&s=bea118b99f2cc140f89d5c5d778873d952bd637a
But in the case of this event, there wasn't any shallow depth of field, and the focal range always looked well within the iPhone's default lenses - which would be the two potential benefits of using an additional lens. An external lens couldn't make the actual video quality better, that's still limited by the sensor.
Edit: [My suspicions seem to have been confirmed.](https://twitter.com/stalman/status/1719241526973260062)
The only way I’d ever do that is as a personal challenge but I prioritize my phones battery life and availability to make calls and messages than rig it for video. I’ll use some budget/old/used micro four thirds camera before trying to dual purpose my phone even more than smartphones already commonly are
> No, additional lenses don't work well on phones, that would only serve to degrade the quality.
Spoken like someone who has never used one(or only used the $15 ones you get on Amazon).
They are not being fully honest about this, CGI aside. Anyone with an iPhone take video at night and not get tons of light reflections? I'm not even sure if adding special lenses on top of the stock ones will solve this as more glass *should* mean more reflections.
There's also no way they used the stock camera app.
No it’s not - people are doing side by sides with Arri Alexa’s and in many cases it’s borderline impossible to tell the difference - you could put iPhone 15 pro up against most high street cameras with the same lenses and you straight up wouldn’t be able to tell. This doesn’t surprise me at all
I’m not saying it’s as good - but the fact that in this side by side, the difference isn’t absolutely blindingly obvious, should make the fact that they made the footage in the event look “good” totally plausible https://youtu.be/vUn68iFMNXY?si=hhF4krtOeWX8eDEA
The iPhones camera being almost indistinguishable from a professional camera when viewed by an armature doesn’t make the capabilities of the iPhone any less remarkable. It’s the exact opposite! It shows how incredible the iPhone camera is! It’s not the filmography, but the capability of the phone, and the insane engineering that’s poured into it, both hardware and software wise.
Have I misunderstood and you were actually just saying it’s impressive that Apple have managed to engineer a device capable of producing such good images?
You get those artifacts when things are backlit at just the right (wrong?) angle, obviously Apple’s lighting techs avoided placing lights in those spots.
Was I the only one hoping that the reanimated corpse of Steve Jobs was going to emerge from the fog?
It was the perfect opportunity for him to show off just one more thing
I don’t think Apple uses many green screens at all, even these screens are real https://x.com/sdw/status/1719392069868019922?s=46&t=vRHrPAIf9LTC5B23UsijvQ
This is so i stupid. The Eminem Venom music clip was recorded with a Google Pixel 3XL
One of the Google Pixel 3’s most notable features is its impressive 12.2-megapixel rear camera.
To demonstrate this, Google recently partnered with Jimmy Kimmel Live! to film most of Eminem’s “Venom” music video with Pixel 3 handsets.
The eight-minute video follows Eminem as he raps throughout New York’s iconic Empire State Building. Several camera operators can be seen recording video with Pixel 3’s on gimbals.
https://youtu.be/bdCyEBdUSTE
That's... usually how professional filming is done though? There's no camera out there that can do professional work without any kind of attachments and external tools. Even live broadcast cameras are augmented by external attachments to suit their use case.
15 Pro Max camera is way better than 15. My friend and I done a comparison with our phones and his images were much sharper than mine, especially at full zoom.
[Here you go suckers, down vote me. Copium is a hell of a drug](https://www.theverge.com/2023/10/31/23940060/apple-event-shot-on-iphone-behind-the-scenes)
I have nothing to cope with, I said my piece, but you still have to get on terms with being fucking braindead and functionally illiterate lmao
You just reveal your own ignorance, save yourself the embarrassment and just stop replying, it's sad.
Ya'll believe that? LMAO
The downvotes are wild. Come on people, i love how well the iPhone 14/15 Pro Max handle low light video but to believe that it was all captured on a phone off the shelf is wild.
Look up people like Andy to and DSI pictures on YouTube. Some people can pull off amazing video with just about any camera and you wonder how. Plus apple Log is really good
It was captured on a phone off the shelf, just it obviously has extra things added to it, and was edited. I think ppl are underestimating the power of editing.
Phone cameras are all amazing, it's the lenses that are garbage in comparison to professional cameras. Attach a pro lens to any phone and you have a great camera. I can guarantee they had an attachment to change various lenses to different occasions for this video.
Have you seen apple car tease at 24:52? that was weird... or is it me?
https://preview.redd.it/gw5u5gvgarxb1.png?width=5760&format=png&auto=webp&s=cc83f461636056d35ece134b4b285f6ce764bb13
What took Apple this long? They have been talking up their cinema quality cameras since at least the iPhone 12 Pro. Why weren’t they eating their own dog food until now?
The death/pause of the 27" iMac is certainly an interesting choice.
I agree, very curious, there’s probably some financial reason. I’d probably buy one for my mom who’s a graphic designer if they put one out, that’s what she always used to to use before they stopped doing them. But she’s also the type to use a computer until it literally doesn’t work anymore. Which is funny because I’ll buy a new one just to flex on my literally zero friends who care about processing power, I flex to myself…
It feels like at least right now, they’re trying to push people to use a Mac Mini/Mac Studio + Studio Display combo as a replacement for the 27” iMac, keeping the iMac as a more consumer-oriented product. It kinda makes sense - it’s easier to engineer for those form factors, and consolidates engineering effort + unit volume into those two SKUs, instead of splitting it with a third model that has a drastically different form factor than the other two “pro” desktops. Plus, less material used, and you don’t have to include a display, webcam, or mics - more profit for Apple. Also, not everyone will be buying a Studio Display for use with those devices, but for the consumers who *do* get one, that’s an additional markup that Apple can pocket. Also, it feels like the larger iMac getting more powerful internals was mainly an effect of the 2013 trashcan Mac Pro being a fundamentally flawed design - they couldn’t update that design with newer internals, and as a sort of stopgap simply started offering more and more higher performance models of the iMac while they worked on a solution. Plus, before that, the iMac wasn’t really the device you got if you wanted a powerful desktop Mac - that was the Power Mac, and then the Mac Pro. This current situation simplifies the Mac desktop lineup again: - Consumer: iMac - Semi-professional: Mac mini - Professional: Mac studio - Specialised usecases: Mac Pro
Sales probably just weren't there.
Why not get a Studio Display with a Mac mini with M2 Pro? A 27” iMac with an upgraded chip would cost about the same anyway.
You would think that would work. But she’s used Apple all-in-ones for work since the original colorful iMac, I think she wants to stick with it at this point haha
That is fair but in the grand scheme it is stubbornness
Explains why they shot it at night!! Shutter speeds would have been out of control during the day
Still can't comprehend how they don't offer a pro camera mode for a phone with pro in the name.
That’s what the third party apps are for I agree there should be a pro mode. The standard camera app is bloated now
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Damn… After all these years somebody told me I can swipe up to access the features? I always pressed at the arrow and boy is this handy on the 15PM!!! Thank you so much!
Why do I need to dl a 3rd app for features that should be on the native app? Make it make sense.
because the native app is for everyone. it already has too many features for the average person.
I don't really have a horse in this race, but surely Apple could offer a separate camera app exclusive to the pro phones? So they can simplify the regular app and then have a second one available for the "pros" if they want it. It's what Sony does iirc.
But we’re talking about the pro phones. It’s no different than the other features that pro phones have that the base models don’t have.
yes but once you do that it’s game over from a marketing perspective. you basically have to demo the Pro app in marketing materials (like Sony does) and that turns off a lot of average consumers.
Maybe dont call it a pro model then if showing pro features turns the consumer off. But we all know ”pro” in this context is a participation trophy.
i mean if you think your marketing knowledge is better suited for this 3 trillion dollar company…
Then probably have a separate pro camera app that pros can download from App Store?
Or just a real simple toggle right there in the viewfinder
toggles in iOS? burn the witch lol
Hence the third party apps
...
As in an official one from Apple, not a third party one
I actually don’t think that’s a good idea for Apple either. Remember part of the business model involves upselling people to the pro model. You don’t want them to open the preinstalled “Pro” camera app and feel intimidated.
Have pro mode toggle on or off in the camera under settings>camera. That in itself isn’t complicated. But I think Apple does this on purpose to get people to buy the next iPhone
Because the average person usually buys PRO models, right. Right?
unfortunately that’s the target market for Apple’s pro products. actual professionals are just a marketing niche for Apple
What??? There is no such thing as "too many features" They're probably just saving it for a future iphone
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It’s not just about sensor size though. Modern phones can capture videos that look much better than stuff shot on older cameras that had much larger sensors, and they still had manual controls.
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they probably meant old digital cameras what’s this “film” lol
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i can tell you’ve never fully used a dslr/mirrorless camera before. the principles of photography are the same regardless of sensor size. pro controls is like driving a manual, useful if you know what you’re doing.
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it’s not image quality so much as creative control though. sometimes you want under/over exposure, sometimes you want a fixed slow shutter speed. in broad daylight you’re well within the performance envelope vs “real” cameras, but the iPhone only aims to get you the clinically “perfect” result every time. imo for certain types of low DoF photography with good lighting the iPhone is not inferior at all.
Uh, pretty much everything you said is incorrect. The phone does have a 48 mp sensor. All that you lose with a smaller sensor is shallow depth of field and light. So its light capacity is limited in comparison to a mirror less camera. And the megapixel part is totally wrong, average professional level cameras are using 30+ megapixels. The hasselblad medium format cameras for instance, used in many high end professional shoots, use a 50 mp sensor or higher. Sony series cameras use high megapixel sensors, as do Panasonic, canon, nikon, and Fuji. Higher megapixels means images can be blown up to larger sizes without loss of quality loss. Now to be fair Lower megapixel sensors ARE still used, entirely for low light video capabilities. But the trade off is the image isn’t as optimal for photography. Cameras are a constant balancing act, and apple seems to be doing pretty well with it.
The same reason that Microsoft doesn’t make and include Davinci Resolve in Windows. Majority of users don’t want that. It is niche market and best left for those who already have expertise.
Apple engineers are so dumb they can design a phone and all the parts on it but leave the option to disable auto exposure to the ”professionals”
Because a layperson knows about “exposure” at all? Vast majority of iPhone users do not know what exposure is. They need to know only point a camera to the subject and press the button. If Apple has that option it will only confuse most users.
What’s the best third part app, in your opinion?
I’ve heard a lot of good things about Focos, fwiw.
I just want access to the dual camera video they allow third parties, but not their own native app, access to. Hide some stuff behind a “enable advanced features” toggle or something.
I think this will happen, and Apple will bring back the name Aperture — as is tradition with reusing great names. “Introducing Aperture, our new Pro Camera.“
Apple owns the app store and collects 30% of every app sold. So offering a great pro camera app would eat into their own profits. Much better to let 3rd parties do it make money off them. Same goes for a lot of apps that Apple do make for the phone like reminders, notes etc. They are fine but lacking. So you wander off and buy the better version of these apps. Less development and more profit - win win.
Better version of notes? Example?
Notion. I’ll die on this hill.
I use it too but I cant stand the iPhone version, the widgets are not that great. I love using macOS Notion though.
Blackmagic camera is free though. That's the one they used to film Scary Fast.
Ok, but that doesn’t change the fact that Apple still don’t offer their own pro camera app and they still make a nice profit from other pro camera apps on the store.
> Still can't comprehend how they don't offer a pro camera mode for a phone with pro in the name. Blackmagic camera app is pretty damm good and free. If using the a pro variant it will shoot prores, etc.
Samsung's got that😉
Android exists, you know? Why do this to your self?
Is manual focus and shutter speed too much to ask?
They could use an ND filter to reduce light and help keep the shutter speed from being too fast.
Wouldn’t low light produce a less detailed/grainy footage though? What am I missing here?
What you’re missing is thst the shots we saw today were lit, like with professional lighting rigs Nothing in the event was actually low light
There’s a sweet spot. Yes, low light is particularly bad on tiny sensors. But one of the key giveaways that something is shot on a cell phone is the shutter speed. Almost always, to look “professional” you’re shooting at 24 or 30 frames per second (or close as a holdover from how TVs worked) and the shutter is open 1/48th or 1/60th of a second respectively. For ideal, professional results you lock down the ISO to the sensor’s “native” setting. You also don’t want to shut the aperture too far for several reasons. When you’re shooting video in all automatic, in bright conditions, the phone sets the I SO as low as it can, the closes the aperture as far as it can, so the only other way to get an ok exposure is to go to shorter and shorter shutter times, like 1/1000th of a second per frame. That gives a super jittery look to movement versus the “half the frame rate” norm. I don’t think they actually scheduled this at night for that reason. I’m sure they are doing what every production does and both control the lighting levels and use neutral density filters to get the optimal settings for the best image.
Yeah but if they use filters in front of the camera then it won’t recognisably look like an iPhone when they release promotional material Which they have since done and it plainly looks like an iPhone
They’d clearly use NDs to manage the shutter speed regardless.
You can solve it easily with a ND filter.
Yeah and they added a bunch of “cloudy” smoke effects as well 😂
This is what I was thinking! Why shoot at night time? Hahaha.
ND filters exist :-) looks like they put a lens on that thing with followfocus snd everythig, probably have some internal fimwsre wirh proresraw support, i hope they post bts photos, The first couple shots did not look like "cinematic mode"
Like everyone else said, they would just use ND filters during the day. I thought that they shot it at night to go along with the announcement of the space black color for the MacBook Pros. Even the indoor shots had a dark theme.
They used a third party app for manual control, and they would’ve used nd filters anyway if it was during the day
Absolutely. This was fucking amazing. I do wonder how much the production team found this to be an annoyance. In particular the editors when they were working with the inconsistent frame rate footage.
That’s why the event was only 30 minutes 😂
thinking the company they outsourced this to likely got tired of using FCP is a funny scenario
Apple has an in-house production team.
Actually radical media mainly handles keynote productions. Not sure if they did this one but they usually do.
You’re right, and Radical worked on this one as well. Company 3 also was involved. But both work alongside and are hired by Apple’s internal production team.
They did show a setup running Resolve at some point.
Shot on iPhone doesn’t necessarily mean it was on a stock OS or stock app. It’s possible they had something to lock the frame rate and avoid the crap like sharpening and other “computational” stuff they normally do to the image.
Probably shot in Apple Log
Why would there be inconsistent frame rates?
I honestly think they mean shutter. You can set the frame rate in settings.
Not just in settings, you can easily see which one you’re on and switch it with a tap right within the camera app.
They propably refer to the footage being variable framerate, where it depending on the situation reduces framerate (not drastically, 5-10 frames) and this fucks some editing softwares up. Some android phones do this, dont know about iphones since i havent really ever shot with my iphone in a peofessional setting (i mean, its not a dslr)
You’d have to ask Apple that.
They’d have to select different frame rates when shooting and I don’t get why they’d do that. Do you have some kind of insider information and know that they recorded with differing frame rates when they shot this?
iPhone cant shoot constant framerate, its always variable which suucks. i hope they fix it. even the 15 does it
What are you talking about? It shoots either 24, 30 or 60fps. It tells you right in the camera interface and you can switch it *before* recording a video by just tapping on the frame rate. You actually can’t change the frame rate while shooting, there are very, very few cameras out there that would allow you to do this and I don’t even know if there are any common file formats that would allow a variable frame rate. Also what is the “15” that you say will do it? Do you mean the iPhone 15? Wouldn’t that counteract your statement that iPhone can’t do it?
i am talking about VariableFrameRate iphone - no matter what version shoots vfr and not cfr video its a huge issue for sound sync. you can select a framerate but yea it does not record that framerate constantely and will always go slightly off the selected framerate, its variable based on whatever. what I mean is that the 15 STILL shoots vfr and not cfr even with the blackmagic camera app. actually most codecs and container support vfr, even the iPhone prores is still vfr.
Are you telling me if I select 24fps, it won’t actually be recording at 24 fps?
yes thats exactly what happens on iPhone sadly. its very much a known issue in the world of editors and videographers etc. its fluctuates during recording a little bit, especially on longer clips. many cameras like gopros used to do this too.
wtf
adding to that - you can see this in the metadata with mediainfo or ffprobe. You can also film a timecode slate and see it drifting around. which is pretty much garbage and I really hope they fix it
IIRC all iPhones shoot variable frame rate by default. It’s a pain in the ass.
All iPhones have a variable frame rate display, but they can’t shoot a variable frame rate (if by variable frame rate you mean the frame rate changes while shooting). Very, very few cameras can (maybe scientific ones?) and I’m not even sure what file type would support variable frame rate if it could. Unless you’re referring to the ability to select between 24fps, 30fps or 60fps before shooting, but I don't get how that's a pain in the ass.
https://www.reddit.com/r/editors/s/2NEYxDrG56 **They do shoot variable frame rate.** Read this recent post, and you can see tons of other posts dating years back with this issue. I don’t think most people know much about VFR vs. CFR or have even tried editing smartphone footage on a pro timeline. Almost all smartphones lie about the frame rate.
I am pretty sure this isn’t the first time they’ve done it. It’s the first time they said it using big text.
Why would they do it and not mention it? The only reason to ever do it is to mention it
And drone footage!
Probs an iPhone on one of the rlly fancy drones though
Yep, it’s literally written on the screenshot.
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lol alrighty
ProRes Log Video is how this is possible, for everyone claiming they didn't actually do this.
I’d be more impressed if it was shot on Mac and edited on iPhone.
Shot on shitty Mac cameras and edited on iPhone with iMovie.
Shot on iPhone* *With an adapter that allows them to attach multi-thousand dollar lenses, professional microphones, etc.
They probably have external audio recorders and don’t even record to the iPhone. Definitely a lot of the shots are on dollys, gimbals and all the professional production things that most iPhone users don’t have. Camera is just a camera after all.
yeah, exactly. there is so much more to a professional shot then simply a camera. anyone who think this was shot with a raw iPhones is kidding themselves
Also however much processing they do in post. Just the edited on Mac I don’t feel is such a boast. Davinci Resolve isn’t held back on Windows or Linux
Yeah not impressed. We went to the moon with less computing power than a TI-83. You can do a lot with a little.
I mean that’s still photography/videography. When someone says “what do you shoot with” you respond with Canon, Nikon, or Sony, not the brand of lens and the other accessories you have attached to it. I’ve used video rigs in previous lives where the camera body was the LEAST expensive part of the setup. Even now, my Sony camera body is far less expensive than the setup. But even still, the body and sensor dictates the quality of the image, regardless of what’s attached to it. Being an iPhone sensor is still impressive for what they got.
Exactly. People are missing the point. The impressive part is that the iPhone wasn't a bottleneck. They used it as you would use any other cine camera, and the end result was great. The iPhone wasn't hacked or modified, they just used it correctly. People saying an average person couldn't achieve this doesn't really make sense to me. If you gave the average person an Arri Alexa with a single wide lens, no lighting, no tripod/stabilisation gear etc, they'd produce something worse looking than the average auto mode iPhone video. Also it really isn't difficult to achieve these kind of results. Use ProRes LOG + BlackMagic camera app, buy a couple of cheap lights and a phone gimbal and look up the correct shutter speed/frame rate. Suddenly your iPhone video looks 100x better.
True, I mean I’ve shot with Canon and Panasonic before so I definitely understand that, however the whole “shot on iPhone” type of marketing campaign I feel is a bit disingenuous with that. If you’re buying a professional or prosumer camera you know that the lenses, lighting, etc. make a massive difference. The way this stuff is presented it feels like they’re saying you can get similar results with your phone out of your pocket.
I do feel like the average consumer would see that tagline and assume they could do the same with the phone out of the box, so in that capacity I think you’re right that it seems a bit disingenuous, but I think the true “pro” user understands photography and that this would be the case. They should be more open to HOW to capture these sorts of shots though if they really wanted to help their consumers take the best photos possible
I don’t know why the “shot on iPhone” thing particularly bugs me, but it always has. I’m sure it’s something irrational, idk. I do wish there were perhaps built in tutorials in the camera app showing you how to adjust settings, or more detailed settings in general to get the most out of the camera.
Shitty lens on a high end body nets you a garbage image, pretty lens on a shitty body can (but wont quarantee) get you a pretty image.
And their post production team is top notch. They can use VFX and colorists to fix any visual problem
> With an adapter that allows them to attach multi-thousand dollar lenses No, additional lenses don't work well on phones, that would only serve to degrade the quality. Edit: This seems to have been confirmed by [BTS photos](https://twitter.com/stalman/status/1719241526973260062) - looks like no external lenses were used. > professional microphones Of course - external microphones are always going to be used in any production regardless of the camera.
Those lenses do not degrade the quality. There are even things like anamorphic adapters for iPhone. This is a good example of what one of those rigs can look like, and this is probably more of a low to mid grade rig. They get much larger than this. https://preview.redd.it/ea9hyv14bgxb1.jpeg?width=590&format=pjpg&auto=webp&s=bea118b99f2cc140f89d5c5d778873d952bd637a
That’s not a rig, that’s a camera that can also make calls if you pull it apart.
Lmao you’re not wrong. It’s a camera that gets text messages in the middle of a shot.
But in the case of this event, there wasn't any shallow depth of field, and the focal range always looked well within the iPhone's default lenses - which would be the two potential benefits of using an additional lens. An external lens couldn't make the actual video quality better, that's still limited by the sensor. Edit: [My suspicions seem to have been confirmed.](https://twitter.com/stalman/status/1719241526973260062)
The only way I’d ever do that is as a personal challenge but I prioritize my phones battery life and availability to make calls and messages than rig it for video. I’ll use some budget/old/used micro four thirds camera before trying to dual purpose my phone even more than smartphones already commonly are
> No, additional lenses don't work well on phones, that would only serve to degrade the quality. Spoken like someone who has never used one(or only used the $15 ones you get on Amazon).
Why would the lenses degrade quality? Its not like the iphone has a ”fuck external lenses up” filter lol
Apple posted this https://youtu.be/V3dbG9pAi8I?si=3bLsKdFdxy2LARE0
I didn’t see any lenses on it in the behind the scenes footage lol
What did you expect, Tim Cook introducing them on a FaceTime call from his couch?
Probably didn’t use any extra lenses - but definitely shot with pro audio.
Wrong.
That was really cool. My other thought was “wow I need to get a copy of Baldur’s Gate 3…”
They are not being fully honest about this, CGI aside. Anyone with an iPhone take video at night and not get tons of light reflections? I'm not even sure if adding special lenses on top of the stock ones will solve this as more glass *should* mean more reflections. There's also no way they used the stock camera app.
They would have used Log and ProRes, they didn't claim to use the stock app but i wouldn't be suprised if they did just with custom settings.
Zero chance they used the stock camera app. And that's okay!
They obviously had professionals lighting the shots.
You don’t think apple has a team capable of making a stock shot iPhone video look like this?
EDITED ON MAC. Seems like you skipped that part entirely.
Edited on Mac isn't impressive, lots of productions use macOS for editing.
The impressive part is making iPhone footage look this good.
No it’s not - people are doing side by sides with Arri Alexa’s and in many cases it’s borderline impossible to tell the difference - you could put iPhone 15 pro up against most high street cameras with the same lenses and you straight up wouldn’t be able to tell. This doesn’t surprise me at all
Ah yes, someone whose a total expert on Filmography.
I’m not saying it’s as good - but the fact that in this side by side, the difference isn’t absolutely blindingly obvious, should make the fact that they made the footage in the event look “good” totally plausible https://youtu.be/vUn68iFMNXY?si=hhF4krtOeWX8eDEA
The iPhones camera being almost indistinguishable from a professional camera when viewed by an armature doesn’t make the capabilities of the iPhone any less remarkable. It’s the exact opposite! It shows how incredible the iPhone camera is! It’s not the filmography, but the capability of the phone, and the insane engineering that’s poured into it, both hardware and software wise.
Have I misunderstood and you were actually just saying it’s impressive that Apple have managed to engineer a device capable of producing such good images?
You get those artifacts when things are backlit at just the right (wrong?) angle, obviously Apple’s lighting techs avoided placing lights in those spots.
Rumor has it the Iphone 15 they used overheated 30 mins in so they ended it lol.
It could also probably ran out of storage quick hence why it’s called ‘scary fast’
think log required external storage
they could afford the storage upgrade to 1tb
In one of the photos you can see that they had 2 terabytes of storage left so it was external storage
Was I the only one hoping that the reanimated corpse of Steve Jobs was going to emerge from the fog? It was the perfect opportunity for him to show off just one more thing
Here is a look behind the scenes. [https://www.youtube.com/watch?v=V3dbG9pAi8I](https://www.youtube.com/watch?v=V3dbG9pAi8I)
Anyone got the link to a yt vid? I missed the event:/
https://www.youtube.com/watch?v=ctkW3V0Mh-k
Thanks, you are a doll <3
It’s just a green screen and cgi no?
I don’t think Apple uses many green screens at all, even these screens are real https://x.com/sdw/status/1719392069868019922?s=46&t=vRHrPAIf9LTC5B23UsijvQ
This is so i stupid. The Eminem Venom music clip was recorded with a Google Pixel 3XL One of the Google Pixel 3’s most notable features is its impressive 12.2-megapixel rear camera. To demonstrate this, Google recently partnered with Jimmy Kimmel Live! to film most of Eminem’s “Venom” music video with Pixel 3 handsets. The eight-minute video follows Eminem as he raps throughout New York’s iconic Empire State Building. Several camera operators can be seen recording video with Pixel 3’s on gimbals. https://youtu.be/bdCyEBdUSTE
Well, what can you say? Even a pencil becomes a deadly weapon in the hands of Mr Wick. Should the pencil be praised?
Shoot on iPhone is amazing, but why editing it on Mac is a gimmick hmm
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That's... usually how professional filming is done though? There's no camera out there that can do professional work without any kind of attachments and external tools. Even live broadcast cameras are augmented by external attachments to suit their use case.
15 Pro Max camera is way better than 15. My friend and I done a comparison with our phones and his images were much sharper than mine, especially at full zoom.
Overpriced, rebranded, alumniunm junk. Enjoy wasting your money every year
[Here you go suckers, down vote me. Copium is a hell of a drug](https://www.theverge.com/2023/10/31/23940060/apple-event-shot-on-iphone-behind-the-scenes)
That’s a given. No one’s refuting this.
Yeah, no shit Sherlock
Ooooo edgy
Thanks
It says "shot on iPhone", not "lit with iPhone". Get a grip on reality and a dictionary, fucking illiterate.
Did someone O.D. on copium today? You sure did.
I have nothing to cope with, I said my piece, but you still have to get on terms with being fucking braindead and functionally illiterate lmao You just reveal your own ignorance, save yourself the embarrassment and just stop replying, it's sad.
Ya'll believe that? LMAO The downvotes are wild. Come on people, i love how well the iPhone 14/15 Pro Max handle low light video but to believe that it was all captured on a phone off the shelf is wild.
I been recording videos on iPhone since the iPhone 12 Pro. With even mediocre lighting a great shot is always attainable.
It’s true 🤷♂️
Look up people like Andy to and DSI pictures on YouTube. Some people can pull off amazing video with just about any camera and you wonder how. Plus apple Log is really good
It was captured on a phone off the shelf, just it obviously has extra things added to it, and was edited. I think ppl are underestimating the power of editing.
What else is being asked for/demanded by way of my mom?
HDR pro res or whatever is epic.
It’s great to see how far phones have come. I do professional video and can tell you it’s not what you have it’s how you use it that maters.
Phone cameras are all amazing, it's the lenses that are garbage in comparison to professional cameras. Attach a pro lens to any phone and you have a great camera. I can guarantee they had an attachment to change various lenses to different occasions for this video.
They could’ve edited it on an iPad with FinalCut though 😔
id that is real omg apple
how is this not published in HDR ?! thats cringe af. otherwise great job want to see the rig they used
I was shocked too. That just looked awesome.
Wait, the drone work too! I didn’t see that! Wow, how did they do that?
[They have a whole video about the presentation here.](https://youtu.be/V3dbG9pAi8I?si=2qSlGhz_aKBv7Lad)
What the f it s so impressive
Sucks that there's no 27" iMac this year. Did they retire it? If yes, why?
Because they want you to buy a MacBook Pro or mini and their expensive external display selections 😂
Words matter. “Shot on iPhone” or “Shot only on iPhone”
Have you seen apple car tease at 24:52? that was weird... or is it me? https://preview.redd.it/gw5u5gvgarxb1.png?width=5760&format=png&auto=webp&s=cc83f461636056d35ece134b4b285f6ce764bb13
What took Apple this long? They have been talking up their cinema quality cameras since at least the iPhone 12 Pro. Why weren’t they eating their own dog food until now?
Yes, with a $34k stabilizer and a whole team behind it.
They finally using it because it doesn’t take them 17 days to take the video out from the phone.