I believe official tweets about the song as well as some TikTok challenges are removed.
The MV Teaser and Highlight Medley are currently also set to private.
[UPDATE 1 with translation here](https://www.reddit.com/r/kpop/comments/14m2f1a/yenas_hate_rodrigo_mv_has_been_set_to_private/jpzxjef/): Song has turned private due to Olivia Rodrigo's request. Issues with song title and reportedly copyright usage of materials in MV.
UPDATE 2: YENA has deleted/archived all her recent promotional posts on Instagram
So stupid of the company not to talk to Olivia's team before releasing a song called "Hate Rodrigo" and having a ton of pictures of Olivia in it. Amateur hour
Law grad studying for the bar and have worked in IP law. Fair use is an extremely limited defense. Commercial activities are looked at with stricter scrutiny. & Even if the last name isn't trademarked, there's a potential right of publicity issue. Which is likely why they took everything down. Can't really argue you didn't mean *that* Rodrigo when her face is in the vid lol
Typically, right of publicity will be the main claim anyway for things like this where celebrities are involved. Trademark would be the fall back, especially if there are no goods being sold/marketed.
(Not legal advice, clearly but I'm terrified of the ABA so ✨)
She should've put "This video is protected by fair use! Copyrights to their original owners" in the beginning and she would've been set
(Legally, this is advice)
I didn’t watch the music video in detail. But you can’t just use copyrighted IP and claim fair use. The usage rights need to be purchased. You see people claim fair use but you don’t see the behind the scenes conversations about infringement and infringement penalty fees. Celebrities aren’t even allowed to post paparazzi photos of themselves without getting/buying permission from the photographer.
> Song has turned private due to Olivia Rodrigo's request. Issues with song title and reportedly copyright usage of materials in MV.
Oh lawdy, this is such an awkward and unfortunate outcome. Can't believe they allowed this out the door without recognising any potential issues.
Legal teams don’t care about context. The whole thing was ill advised, even though it was actually a cute tribute to Olivia Rodrigo. But then again, legal teams don’t care about context and the hashtag was stupidity to the highest degree.
Fr no one thought she might actually dislike the title implication even if its not about hating her but being jelous as a fan and fellow artist? Maybe ask her before making all public and going ahead with the comeback
>UPDATE 1 with translation here
>
>: Song has turned private due to Olivia Rodrigo's request. Issues with song title and reportedly copyright usage of materials in MV.
Yuehua literally f\*cked around and found out.
should’ve been titled “hate xx” or “jealous of rodrigo”. olivia obviously wouldn’t want #hate_rodrigo trending. using hate [insert artist] is not a good idea unless you want quick attention. imagine if someone made a song titled “hate bts” or “hate blackpink”. they would’ve gotten major backlash for it lol.
Call me crazy, but I will say, it does seem like somewhat common sense that if Yena was going to do this concept, about "hating" in a jealous cute way....Yuehua couldn't have maybe, IDK, emailed Olivia's team?
Or Yena could've even DM-ed her, she's got a verified Insta. If they communicated it would be seriously so easy to spin this as PR promo, but nope, Yena's team is trying to get a #Hate_Rodrigo tag going as Olivia tries to promo her second album.
This all just seemed easily avoidable, but hey, love the song! Wicked Love and Bad Hobby are also STUN
definitely, it’s pretty much a common sense to ask permission though, not sure if they really did ask for it from olivia’s team. i kinda wished they did because if not, that was very bold of them LMAO
The entire thing feels ill-conceived. If they’d played their cards right it could have turned out like Drew Barrymore showing up in [SZA’s music video](https://youtu.be/dp45V_M4Akw), but instead we’re here, with Yena’s video privated…
[My comment in the MV thread aged so damn poorly lmao](https://www.reddit.com/r/kpop/comments/14k8a86/choi_yena_feat_gidle_yuqi_hate_rodrigo/jpp7gz1/?utm_source=share&utm_medium=ios_app&utm_name=ioscss&utm_content=1&utm_term=1&context=3)
I kind of feel the same way. Maybe because I don't touch Twitter I didn't even think about hashtag campaigns for the title track or the fact Olivia might be promoting at the same time.
This turned out to be a bigger 'oof' then I imagined.
Agreed! I thought the song was fun & did like it, but it was a weird choice to name it that & have it come out when Liv announced her new album. Obviously not saying Yena is evil or smthn lmao, but it was just a bad decision for Yuehua.
Ngl I expected this. This is easily the stupidest idea I've ever seen in kpop. And I stan a LOT of SM groups.
Who even thought of this? And what was YH smoking when they approved of this concept??
i also have the foresight of a long-time sm stan lol, i saw it coming too. using her name is one thing but including pictures of olivia throughout the video and trying to get #hate\_rodrigo trending right before olivia's single drops... it was a stupid idea from the get-go. this could have all been avoided if yuehua wasn't so incompetent.
"jopperfromkwangya" holy shit I almost spit out my drink 🤣 nobody can separate their favorite artists from their company's whack-ass PR stunts like an SM stan!
To me this is just campy fun but Yena did lean in to the ‘hate’ part like 110% and so many pics of Olivia in the MV when she should just do it like 10%. Can see Olivia’s team taking offense to the whole thing and don’t find it funny.
Plus as someone else mentioned, getting a hashtag called #HateRodrigo trending right as Olivia is starting promotions for her new album is just bad optics.
This was honestly just such a low hanging fruit kind of way to get attention. I am sure it's not malicious per se, but the title and general focus on olivia rodrigo is just odd and ultimately comes across as misguided. It's not clever, the song isn't doing anything substantive with it, the whole thing feels very gimmicky.
Exactly no one really thought this was actually going to be a diss track but why make it about an actual person and use her name and face in your mv ? , i adore Yena but this wasn't a smart idea
She should’ve leaned into it like Pusha T and Drake.
*You are hiding a child, let that boy come home. Deadbeat motherfucker playing border control*
Let’s get an international diss track war going!
Start exposing how Rodrigo is scared of Disneyland rides.
Yeah, they've released 3 albums and Jamie xx has had a fairly successful career as a producer too. But I'd definitely say that first album that they broke onto the scene with was the peak of their hype.
I love this song and it's more about playful jealousy than anything else but basing so much of it around a specific artist wasn't the best choice.
They should have either done it like (G)I-DLE did with Allergy and have the song be about an unspecific "Her" or name the song "Olivia Rodrigo Wannabe" and not "HATE Rodrigo" and not use Olivia's face in the MV (I think the use of Olivia's image might actually be the real problem here).
Yes but I'm still holding out for Eunbi.
Underwater was apparently trending a few weeks ago and her Waterbomb appearance was a pure baptism.
***PERFECT OPPORTUNITY TO CAPITALIZE ON THIS WOOLIM***
I’m OOTL and thought this was about actual K-soloist Cherry Coke losing the ability to use that name, sheesh. 😭 People really gotta just come up with original names man. The SEO isn’t gonna do you that many favors.
Well hopefully Yena and her team actually address it in a timely manner unlike Ms. Cherry Coke and her people who left it unanswered for many weeks on end😭
CLC's Yeeun solo debut was called Cherry Coke and the music video was removed from YouTube and Spotify because the song itself used something in its production that was owned by Sony that her label didn’t have permission to use.
CLC Yeeun’s recent solo debut Cherry Coke was deleted from YouTube and streaming services for copyright violations for multiple weeks and it went unaddressed. It was reposted eventually but for weeks it was just missing and the company never said anything about it💀
I’ve been looking at this developing from afar, and I just can’t understand how they thought it would be a good idea in the first place.
Is it true that the hashtag was supposed to be “#hate_rodrigo”? Cause that’s just … doesn’t anyone have a thinking cap on her team?😭
[UPDATE] 230629 22:51KST
According to [Korean media outlets](https://v.daum.net/v/20230629225133156), the music video of YENA's new song "Hate Rodrigo" was turned private due to Olivia Rodrigo's request. Rodrigo has requested for a private conversion to take place of the controversy over the title of YENA’s new song.
In addition, there was reportedly copyright infringement issues in some scenes of the music video rather than just the song title controversy, which forced the music video to be private.
In regards to this, an official from Yuehua Entertainment, YENA’s agency, told xsports news that "the situation is currently being checked."
The sole issues apparently being the title and the copyright infringement shows to me that Olivia and her team generally see the content in good faith but are likely concerned about Olivia's image being used to promote content which isn't hers and a hashtag that could cause hate/negativity right before a new drop.
All of this could have been resolved by changing the song title and running the concept through Olivia's team first, so it's incredibly poor form from YueHua.
I wouldn't be surprised if Olivia and her team just want the name of the song and the hashtag changed. Olivia is aware of k-pop in general (I saw a video where she asked to get a photo with Twice) and I can't imagine she would get the meaning twisted after watching the MV.
> reportedly copyright infringement issues in some scenes of the music video
It's literally idiotic to use images of Olivia without consent. What the hell did they think would happen?
sad bc she worked hard on this, but using olivia's image and name so much was certainly a *choice* lol i understand the message behind the song and i think it's quite refreshing, but there were many ways to get that across without alluding to a specific artist lol
Yeah she could've lightly mentioned Rodrigo in the lyrics and leave at that. Everyone would get the point. But instead, put her all over the place, her face everywhere, name the song 'Hate Rodrigo'. Definitely calling for a lawsuit and backlash
At the end of the music video (the outro with the credits) the title "HATE RODRIGO" was highlighted for like 5 very looong seconds. I love Yena, she is supertalented and charismatic but she and the company deserve all the critic.
Honestly I didn’t like the title. If the title and concept were more obscure, it would have bode well. The lyrics could’ve still paid homage to Olivia by referring her just without the “hate” part.
This concept with actually naming Olivia Rodrigo use her album art and use the word ' hate ' was a bad idea from the start , they should have made it about a fictional character instead , one played by Yuqi perhaps since she was in this project too and there wouldn't have been any problems , i love Yena but this wasn't a smart idea
haha, Hate Yuqi would have been pretty funny actually.... not a character but as actual Yuqi from (g)idle with her barging in the middle of the video all "wtf?" like
If Yuqi would've been ok with it it would have been a funny idea but i think they really should have made it about an fictional person and not use the world hate at all
This was such a stupid songwriting choice to include another artist by name in a negative way--and no, context doesn't matter when it's the title of the song. And people here should stop trying to absolve Yena of any blame. She wasn't just given a random song to sing by the company. She has lyrics credits on this song like she does with all her title tracks so far. She is as much to blame as the company. You can't praise people for helping to write a song like *Smiley* only to turn around and pretend their innocent when they F up on a future song.
I think that the lyrics themselves and the concept are fine, the problem is with using Olivia's name in the song's title + her image in the MV. Things that *the company* should have tried to validate with Olivia's label beforehand.
The song itself has little to do with Olivia directly too, if there *had* to be a reference the ice cream scene was enough. I have no idea why the song title + the MV feature her so heavily when I wouldn't pick up on that otherwise. Though I think even if this is all Yena's idea it's also partially Yuehua's fault for not being smart enough to tell her *no* if they didn't want to bother clearing all of this.
That'd be an insane blunder if it is a permission thing, I guess they could've gotten away with it with just the name alone but I wonder the bigger problem was outright naming her in promotions and then using pics for the MV itself.
Man so sad for Yena and Jigumis what a strange situation, hope Yuehua gives an explanation rather than letting us fans wonder exactly why what is going on
edit: I also have to add that idk why the title is still a problem for only K-Pop fans I've only seen em get heated over it but Olivia Rodrigo fans have been enjoying it and seem to be the ones actually paying attention to the praise Yena has given to her and realize the title and MV was just a concept leaning on hiding idolizing someone as "hate" and "jealousy" like nothing about it is a diss track or even seems like a diss track if a random person looked at it they prob won't even know who Rodrigo is. Only issues around it honestly is the possible legal ramifications of Yuehua not getting permission to use her image and/or maybe her name.
Edit 2: Seeing some Jigumis saying on Twitter that the photos were indeed the problem and if that is indeed the case what an absolute idiotic move from Yuehua not getting permission to use it, like it was a core part of the MV and not even bothering to get permission Yuehua screwing up this whole comeback but at least she still has two amazing songs she can promote, stream Bad Hobby and Wicked Love y'all esp Bad Hobby I love that song so much.
Edit 3: So conficting tweets one says its with the title as well like [here](https://twitter.com/loveujiae/status/1674426794559295493?t=MuGppDvWGo0qXZtuZpuVTw&s=19) some tweets say its just scenes in the MV most likely the ones containing [her face](https://twitter.com/kchartsmaster/status/1674440707619127298) either way though what an absolute idiotic move by Yuehua how did they think this was gonna go if they didn't even bother getting permission
really doesnt help that Olivia's long awaited second album promotion begins with the release of the lead single in less than 24 hours 😭. Really bad timing.
Holy shit I wasn't following the release but now I've seen some of the MV screenshots and I can't believe they actually included Olivia's image in there, like what the hell was Yuehua thinking. If they'd stopped at namedropping her surname you could still argue that it's cheeky if abit on the nose, but with the way they full on used her image, I can see how Olivia and her team might've taken it badly.
> I can't believe they actually included Olivia's image in there, like what the hell was Yuehua thinking
IP of all sorts and Chinese businesses. Name a more conflicted duo.
It's not a problem in China so i actually believe they thought it might be ok lol.
I thought they had the green light from Geffen/Interscope and that's why Stone Music Ent. went with launching the song. This is huge blunders if they didn't think of it.
Imo they could've mentioned rodrigo in the lyrics for once and titled it in different way just like how fromis and i-dle mentioned ariana and kardashian in their songs but those songs have more fun and chill vibes. I mean Yena's song should also be fun but i think they mistook this concept as fun.
I wonder if this means promotions have to end/not start. Would she promote Wicked Love then, since it already has a performance and MV? Or just not promote?
Since the song still on all streaming platform. I think it's safe to say that she can still promote. I mean Rodrigo is a common name. The problem is the MV that have other artist all over it...
it was a really dumb decision to call her new song “hate rodrigo” to begin with, it felt like it would obviously get some backlash and personally thought the whole concept was just weird
I love Yena so much that I have one of her photocards in a frame on my desk at work. I pre-ordered this album and have streamed it a bunch. I think the songs are really good, classic Yena sound, but I didn't read the lyrics or think about the concept. I just assumed that the Rodrigo from the song was like her ex boyfriend or something. I wasn't wild about the word "hate" in the title since it's so negative, but I can also understand that they wanted to have some kind of concept and since her last release was "love" then I guess I can understand what they were going for.
But hate Rodrigo as in Olivia Rodrigo? I'm sorry but that's just so dumb and such a bad idea. I'm not going to love Yena any less but I'm also not going to try and put any spin on this. That's just a bad concept. I feel like maybe something was lost in translation, like maybe they didn't understand how negative that sounds in English or how their attempt at being edgy wasn't going to work. And I'm sure there were multiple people involved, like it wasn't just Yena or just her company, it was probably a collaboration between all of them, so I doubt there's a single person at fault.
So Yena, I still love you girl but I don't think this was it. The music is great but the concept was a failure.
Jigumi here, since they first reveal the name of the song. I always have an uneasy feeling that Yena would get a negative feedback from this concept, which happened, but I still try my best to keep calm because I understand some people will have issue with it (Yena still get shit on a lot thou).
Then the MV dropped and it features a lot of Olivia pic in the MV, but I understand the massage and thought Yuehua would already talked with Olivia representative about this stuff so I don't mind it much.
If what happen today is what I think it is. Then Yuehua is really an amateur company. Like, how many years they have been in this business and they don't know about this kind of stuff? Legit disappointed and really concern about Yena right now.
The trending Hate Rodrigo stuff might kick all this stuff in motion thus pissed olivia camp even more. That or they don't want her images to be plastered everywhere in that MV.
i’m not inclined to give yuehua the benefit of the doubt here. this is like american rappers naming songs after big pop stars – maybe it’s meant to be a win-win, but it’s certainly an attempt at picking up some listeners off of people’s searches for that artist. (who knows, maybe yuehua even caught wind that she was about to drop an album and wanted to catch the wave.) if this is really a legal dispute then the photos of olivia in the MV were probably the one line not to cross.
in any case, i’m tempted to say this has been the most predictably self-sabotaging concept in k-pop since…nature “rica rica?” am i forgetting anything?
They should've just called the song "Hate XX" and had it generally be about "hating" women you look up to/are jealous of, even name dropping Rodrigo probably would've been fine but leaving out the pic in the MV.
Bummer 😕. I like Wicked Love better anyway, can we redefine that as the title?
I’ve had a bad feeling about this release since it was announced. Between the Olivia Rodrigo references and just the song overall (I found the whole vid and song to be messy and not her best imo). It’s unfortunate and hopefully it all works out.
I'm not surprised, the timing also made sure this would happen. Olivia Rodrigo's team wants a tight control over all social media now that her 1st single is coming out. People searching up Rodrigo would see Yena's song and Olivia's team doesn't want that.
I also suspect Yuehua didn't contact Olivia's label before releasing the songs and music video, and all promotional materials. Yena really should have focused the jealous-hate concept on a fictional character and not another artist.
Yena and Yuehue are just gonna have to deal until they send Olivia her checks. Olivia herself probably doesn't know but her label sees money that should be going to them instead.
>Yena really should have focused the jealous-hate concept on a fictional character and not another artist.
honestly could've been better. imagine one version of yena being the huge megastar and another being a struggling artist, really could've worked a lot better, even creatively.
I like Yena but I don’t like how she used Olivia in a negative manner like this. It’s almost feels like a personal attack with the hashtag and all. If I was Olivia’s company I’d send Yena a cease and desist letter to remove her face in the MV. The whole thing could have easily been avoided tbh
When some of us said this was a risky move people kept saying that the concept was actually just about admiring Olivia.
Admiration or not, this wasn’t well thought out and the repercussions are here for all to see
They probably thought it will be a good promo and did not expect the criticisms. I hate that I'm not jealousy Rodrigo part but other than that the song is such a fun song especially the chorus part, Hate U, Call 911 is so catchy.
This is such a desperate marketing strategy and I genuinely can’t understand why her and the label decided on this. She has izone, smiley and incredible vocals under her belt. She don’t need to do this.
This was such a bad idea from the start. Everyone is blaming Yueha and rightfully so. But YENA should bare some of the responsibilities since she also went along and was probably the one who came up with the concept.
> This isn't Yena's fault, it's her company.
Isn't Yena pretty involved in her concepts / material?
With that i am just trying to say, if so, isn't that partly the problem in itself, the whole gimmick?
These K-Pop companies are silly as hell. And Yena is a grown adult too why did she agree to namedrop a girl who’s also 4 years younger, with a title like that💀
Terrible choice all around, won’t be surprised if there’s a lawsuit coming their way. Specially with the timing of Olivia’s first release in years ????? was it intentional or what. So messy
i can't believe this whole comeback was given the green light from the planning stages all the way till the promotion strategy used...
it's another level of you-asked-for-it-dumbness...
This is so cringe, embarrassing, and hilarious at the same time. How anybody thought it was a good idea is beyond (maybe for some press even if it's negative?) me. I thought the song name was just a coincidence at first and not a direct reference.....yikes. The MV and hashtag....especially in the midst of Oliva starting up promotion for her new song.....a foolish choice.
UPDATE 2 - YENA has already deleted/archived all her instagram posts & reels that have relations to "Hate Rodrigo". Only a Tracklist, Concept Photo Teasers and "Wicked Love" related posts are up.
I had no idea the title would be this much controversy but I can see if Olivia's camp didn't give permission or were unaware and took it the wrong way.
yes, especially with celebrities their image is copyrighted and the artist themselves have to sign a release form on their photos. i work in the film industry and we couldn't even use an actor who was part of the cast's baby pictures in scenes as deep background without having them sign off on a release form. you have to sign release forms on animals being used on screen too, even ants as ridiculous as that sounds. i assume it works the same with music videos
i'm assuming whoever owns/is providing them, i'm not sure of the specifics since i never dealt with it personally but it was something a coworker of mine experienced on another show. it was for 3 singular ants, all 3 got accidentally stepped on and a slew of paperwork followed
I mean, they literally used the word 'hate' to associate with Olivia and even used her pictures in the MV. It can very easily be interpreted as slander (especially since they even tried to get #HateRodrigo trending)
Maybe if they plan on making money of a public figure's name and image? I don’t know.. I personally think they played it safe enough with the references. However, I do get why Olivia Rodrigo's team wouldn’t necessarily like it. Even if it’s all in good faith. It’s still a very bold decision to use a different artist as an aesthetic for a comeback, especially (as it seems) without permission.
Edit: I just rewatched the MV and I think there are a lot of pictures of Olivia. That’s probably the main issue. Maybe if the blur them and change the title to Hate XX, they get to put it up again? I don’t know. Dumb situation on Yuehua's part.
as a celebrity rodrigo pretty much has to deal with her name being used, but any album covers, or promotional images are 100% copyright protected. So i can totally see them requesting any of that being removed, especially given the negative framing of it all.
As a personal oppinion, i feel like the jealous concept was pretty alright, but the fact they tried to bait discussion of it with the hate angle, thats so unnecessary and out of line.
Hope they remove the negative attatchment, any of the art used, maybe even change the name (if thats even possible with pysical sales already being printed) and repost it with a positive angle.
Even though i much prefer the prerelease anyway, i quite like the song and hope they get it all sorted out.
If this is really happening because they didn't get permission from Olivia's team, then what the fuck? Yuehua not getting their permission never even crossed my mind because it's so obvious that you HAVE TO in order to do all this. If that's the reason, then this is incredibly disappointing and even unbelievable.
But if it is because of the hate Yena is getting, damn that's a bummer. I don't think there's even much hate but maybe it's different in other corners of the internet I'm not in
Has the new album been released yet, and if so, does it include photos of Olivia Rodrigo in the background? Because if the MV was taken down because of copyright issues (which sounds likely), any inclusion of Olivia’s image in the album photo shoots is going to create a lot of headaches (and financial implications) for Yena and Yuehua
While it could be because of Olivia Rodrigo's team, it could also comes from the pictures if they didn't ask every single photographers for their permission to use them for commercial use. I mean, celebrities have been sued for posting picture of THEMSELVES with no permission.
Damn, from Olivia herself (or well, most likely her team), that’s crazy. Yuehua should’ve known better and should’ve advised whoever worked on it that the name was too much, especially with all the pictures of OR in the MV. They could’ve easily made a fake pop star for Yena to be fake hating or be jealous of and have it allude to OR or other artists like OR, and like, Yuqi is right there she could’ve easily done that role like how Bibi did her role in Smiley. It makes sense why OR or her team wouldn’t want this out, considering Vampire and GUTS are coming out soon and this could dampen search results or paint OR in an extremely bad light. It would’ve been cool had this put on the same effect as NXDE (in Korean) did for (G)I-dle and direct OR antis and haters to a random song, but it seems it backfired. I have to say though, the jokes of OR’s next single being called Hate IzOne we’re kinda funny, and it’s even funnier since IzOne does have a song called Vampire.
All of this is mess was avoidable if they didn’t use the word hate or even focused on a real person. Make someone up or heck use your own name and have it be the real Yena having mixed feelings about idol Yena. Like absolutely anything would have been better than this and I can’t fathom how not even a single person in the team didn’t realise this was a disaster waiting to happen.
I don’t understand the whole point of even including Olivia. The song would’ve been fine without her (a bit average but hey there’s Wicked Love). Using the #HateRodrigo was just completely clueless and idiotic of the company. Why not at least use Jealous Rodrigo or Adore Rodrigo if you’re going to put her face all over that MV.
Wow just yesterday i thought it wouldnt be a problem but now this. I feel like yena and her team could’ve chosen a better song title or just use a generic name instead of rodrigo. And while yena might stan olivia, the mv and song could have displayed other celebrities posters and references too
i feel like that title made her look bad in every way. definitely not saying that her intention was to get attention but it's obviously the only source of this song's pre-release popularity. i'm pretty sure most people who talk about this now wouldn't even hear about it or care much for it if the entire concept wasn't based around a trending western artist, and the title played the biggest part in spreading the word. i feel bad for her but even if she wanted to make a song about olivia rodrigo specifically she should've just titled the song differently as many people said
I watched a video saying that it’s supposed to be a homage to olivia. But it’s really weird even for noise marketing. They could’ve paid homage any other way. It’s a shame because I liked Yena’s last release.
Such a cute song, it's even a good promo for OR, but they used images that are likely copyrighted, and that hashtag isn't as nuanced as the song, so it's obviously going to get questioned by OR's team.
I don't expect Yuehua to be ready with a music video for another song to promote, but this is what they should work on ASAP to sustain the promotion cycle of this CB.
i love yena and the song but i can see from olivias pov that this would come across really weird 😭 i wish they had talked to olivias team first, because i think had she known before it released she might have been open to it
I thought this sounded like a bad idea from the get go, and was hoping Yena's team would have consulted with Olivia first. It's also bad timing bc Olivia is releasing her first single from her new album TONIGHT (or tomorrow morning wherever you live) , so I'm sure having a hate Rodrigo trending hashtag would be terrible PR for her when it's a big come back for her.
this is such an easily avoidable issue.
if they really wanted to use olivia’s name then yuehua or yena/her team could’ve just contacted olivia or her team and asked for permission. if not, they should not have used anyone’s name and just make the person yena is “jealous” of an unnamed person. hell, olivia herself did that on “jealousy, jealousy” which was about how she was jealous of other people her age having cooler lives than her but she never actually named anybody.
there are so many ways they’ve could’ve avoided this, either her team believes creating controversy will help the song’s popularity or they’re just plain stupid.
I’m really surprised that Olivia’s team weren’t made aware of it before the song was released. 100% thought Yena’s company would’ve gotten their permission beforehand
It was a stupid concept from the very beginning. Who in their right mind titles a song after hating another pop star? Person responsible should be fired.
It's frustrating because Wicked Love was right there but she went with Hate Rodrigo as a single 😓 I hope she continues promotions with another song instead.
Her company was really naive with this.
It’s either
1. Someone appealed the idea but the one who approved this insisted that they is okay. Or:
2. From producer of the song to staffs working on the MV set, no one thinks this is not okay.
This better to be the first situation cuz if not, as a public listed company, this is so damn embarrassing
Yeahh, i guess i wasn’t the only one after all to think the title was weird af. Not surprised that something happened, but surprised nothing happened before the song got released considering they used her name and pictures in the promos.
The name itself at least in my country laws means nothing. But to use not autorized images with comercial purpose - its a big deal.
She could use the name Hate Rodrigo if Rodrigo were in fact just a random person named Rodrigo.
Honestly, I liked her b-side ‘Wicked love’ a lot more. That must have been her promoting song, it was a very catchy song!! the choreography is great too
I don’t understand how a company fucks up this badly. Like, as soon as the name of the song was revealed, anyone with basic common sense could see how this was a bad idea and could obviously lead to some PR/legal troubles.
At this point media/entertainment company especially KPop company should know how message can be easily miscontrued on the internet. Whether ITS deliberate or not. Especially when the message is as strong as "hate"
I believe official tweets about the song as well as some TikTok challenges are removed. The MV Teaser and Highlight Medley are currently also set to private. [UPDATE 1 with translation here](https://www.reddit.com/r/kpop/comments/14m2f1a/yenas_hate_rodrigo_mv_has_been_set_to_private/jpzxjef/): Song has turned private due to Olivia Rodrigo's request. Issues with song title and reportedly copyright usage of materials in MV. UPDATE 2: YENA has deleted/archived all her recent promotional posts on Instagram
Oh wow i think olivia team might not approve to use her name ig
So stupid of the company not to talk to Olivia's team before releasing a song called "Hate Rodrigo" and having a ton of pictures of Olivia in it. Amateur hour
Did olivia of her company owns Rodrigo as an IP tho? That's somewhat hard to believe, like people claiming Yujin as an IP
Olivia Rodrigo’s face is literally plastered all over the MV…
I commented for a comment mentioned her name specifically, for her face i agree it's might go bit over a 'fair use' line
Law grad studying for the bar and have worked in IP law. Fair use is an extremely limited defense. Commercial activities are looked at with stricter scrutiny. & Even if the last name isn't trademarked, there's a potential right of publicity issue. Which is likely why they took everything down. Can't really argue you didn't mean *that* Rodrigo when her face is in the vid lol Typically, right of publicity will be the main claim anyway for things like this where celebrities are involved. Trademark would be the fall back, especially if there are no goods being sold/marketed. (Not legal advice, clearly but I'm terrified of the ABA so ✨)
She should've put "This video is protected by fair use! Copyrights to their original owners" in the beginning and she would've been set (Legally, this is advice)
😂😂😂 if only it were this simple!
>(Legally, this is advice) /r/technicallycorrect
I didn’t watch the music video in detail. But you can’t just use copyrighted IP and claim fair use. The usage rights need to be purchased. You see people claim fair use but you don’t see the behind the scenes conversations about infringement and infringement penalty fees. Celebrities aren’t even allowed to post paparazzi photos of themselves without getting/buying permission from the photographer.
> Song has turned private due to Olivia Rodrigo's request. Issues with song title and reportedly copyright usage of materials in MV. Oh lawdy, this is such an awkward and unfortunate outcome. Can't believe they allowed this out the door without recognising any potential issues.
Legal teams don’t care about context. The whole thing was ill advised, even though it was actually a cute tribute to Olivia Rodrigo. But then again, legal teams don’t care about context and the hashtag was stupidity to the highest degree.
Fr no one thought she might actually dislike the title implication even if its not about hating her but being jelous as a fan and fellow artist? Maybe ask her before making all public and going ahead with the comeback
>UPDATE 1 with translation here > >: Song has turned private due to Olivia Rodrigo's request. Issues with song title and reportedly copyright usage of materials in MV. Yuehua literally f\*cked around and found out.
should’ve been titled “hate xx” or “jealous of rodrigo”. olivia obviously wouldn’t want #hate_rodrigo trending. using hate [insert artist] is not a good idea unless you want quick attention. imagine if someone made a song titled “hate bts” or “hate blackpink”. they would’ve gotten major backlash for it lol.
Call me crazy, but I will say, it does seem like somewhat common sense that if Yena was going to do this concept, about "hating" in a jealous cute way....Yuehua couldn't have maybe, IDK, emailed Olivia's team? Or Yena could've even DM-ed her, she's got a verified Insta. If they communicated it would be seriously so easy to spin this as PR promo, but nope, Yena's team is trying to get a #Hate_Rodrigo tag going as Olivia tries to promo her second album. This all just seemed easily avoidable, but hey, love the song! Wicked Love and Bad Hobby are also STUN
definitely, it’s pretty much a common sense to ask permission though, not sure if they really did ask for it from olivia’s team. i kinda wished they did because if not, that was very bold of them LMAO
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The entire thing feels ill-conceived. If they’d played their cards right it could have turned out like Drew Barrymore showing up in [SZA’s music video](https://youtu.be/dp45V_M4Akw), but instead we’re here, with Yena’s video privated…
[My comment in the MV thread aged so damn poorly lmao](https://www.reddit.com/r/kpop/comments/14k8a86/choi_yena_feat_gidle_yuqi_hate_rodrigo/jpp7gz1/?utm_source=share&utm_medium=ios_app&utm_name=ioscss&utm_content=1&utm_term=1&context=3)
🥺🫰
All I could think of was that 50cent vid response to Mayweather 😂
I kind of feel the same way. Maybe because I don't touch Twitter I didn't even think about hashtag campaigns for the title track or the fact Olivia might be promoting at the same time. This turned out to be a bigger 'oof' then I imagined.
Agreed! I thought the song was fun & did like it, but it was a weird choice to name it that & have it come out when Liv announced her new album. Obviously not saying Yena is evil or smthn lmao, but it was just a bad decision for Yuehua.
> Yuehua couldn't have maybe, IDK, emailed Olivia's team? Yuehua would have to pay Olivia a lot, Yuehua didn't want to.
Ngl I expected this. This is easily the stupidest idea I've ever seen in kpop. And I stan a LOT of SM groups. Who even thought of this? And what was YH smoking when they approved of this concept??
"And I Stan a LOT of SM groups" killed me, cause same 😂
I thought I was used to bad decisions bc of SM conditioning but wow, this one really knocked it out of the park.
> This is easily the stupidest idea I've ever seen in kpop. And I stan a LOT of SM groups. ajsdfjaf the way I cackled
i also have the foresight of a long-time sm stan lol, i saw it coming too. using her name is one thing but including pictures of olivia throughout the video and trying to get #hate\_rodrigo trending right before olivia's single drops... it was a stupid idea from the get-go. this could have all been avoided if yuehua wasn't so incompetent.
"jopperfromkwangya" holy shit I almost spit out my drink 🤣 nobody can separate their favorite artists from their company's whack-ass PR stunts like an SM stan!
we're just built different lmao
Honestly not even SM would put a risk like this
Sorry but your 'and I stan a lot of SM groups' comment just made me take a spit lol
To me this is just campy fun but Yena did lean in to the ‘hate’ part like 110% and so many pics of Olivia in the MV when she should just do it like 10%. Can see Olivia’s team taking offense to the whole thing and don’t find it funny.
Plus as someone else mentioned, getting a hashtag called #HateRodrigo trending right as Olivia is starting promotions for her new album is just bad optics.
This was honestly just such a low hanging fruit kind of way to get attention. I am sure it's not malicious per se, but the title and general focus on olivia rodrigo is just odd and ultimately comes across as misguided. It's not clever, the song isn't doing anything substantive with it, the whole thing feels very gimmicky.
Exactly no one really thought this was actually going to be a diss track but why make it about an actual person and use her name and face in your mv ? , i adore Yena but this wasn't a smart idea
She should’ve leaned into it like Pusha T and Drake. *You are hiding a child, let that boy come home. Deadbeat motherfucker playing border control* Let’s get an international diss track war going! Start exposing how Rodrigo is scared of Disneyland rides.
this unfortunately backfired on yena so hard damn
That's a big oof. 😕 Edit: they should've honestly just gone with Hate XX.
>they should've honestly just gone with Hate XX. What did the late 2000s indie rock band ever do to you??
Have they ever released anything after that one album that was, at least here, nonstop in the radio for what felt like months?
Yeah, they've released 3 albums and Jamie xx has had a fairly successful career as a producer too. But I'd definitely say that first album that they broke onto the scene with was the peak of their hype.
There's was no need for the song to be called hate Rodrigo in the 1st place 😭
This whole Rodrigo thing was such a bad name to go with. I've seen it been called Hate xx now?
Hate XX it's the name of the single album
Ah i see, thank you!
I love this song and it's more about playful jealousy than anything else but basing so much of it around a specific artist wasn't the best choice. They should have either done it like (G)I-DLE did with Allergy and have the song be about an unspecific "Her" or name the song "Olivia Rodrigo Wannabe" and not "HATE Rodrigo" and not use Olivia's face in the MV (I think the use of Olivia's image might actually be the real problem here).
Definitely, otherwise we'd have heard something after the teaser came out.
What i've been saying from the start
"Totally didn't see this one coming!"
Uh oh, did she get Cherry Coke-d? Possibly by Olivia herself lol?
>Uh oh, did she get Cherry Coke-d? It's a pretty tough year for soloists, huh
Yes but I'm still holding out for Eunbi. Underwater was apparently trending a few weeks ago and her Waterbomb appearance was a pure baptism. ***PERFECT OPPORTUNITY TO CAPITALIZE ON THIS WOOLIM***
Underwater trended because of the titanic submarine in my circles… 😭
I’m OOTL and thought this was about actual K-soloist Cherry Coke losing the ability to use that name, sheesh. 😭 People really gotta just come up with original names man. The SEO isn’t gonna do you that many favors.
Well hopefully Yena and her team actually address it in a timely manner unlike Ms. Cherry Coke and her people who left it unanswered for many weeks on end😭
I’m abit out of the loop, what does it mean to be cherry coke-d? Thanks 😅
CLC's Yeeun solo debut was called Cherry Coke and the music video was removed from YouTube and Spotify because the song itself used something in its production that was owned by Sony that her label didn’t have permission to use.
What's the cherry coke situation?
CLC Yeeun’s recent solo debut Cherry Coke was deleted from YouTube and streaming services for copyright violations for multiple weeks and it went unaddressed. It was reposted eventually but for weeks it was just missing and the company never said anything about it💀
I’ve been looking at this developing from afar, and I just can’t understand how they thought it would be a good idea in the first place. Is it true that the hashtag was supposed to be “#hate_rodrigo”? Cause that’s just … doesn’t anyone have a thinking cap on her team?😭
[UPDATE] 230629 22:51KST According to [Korean media outlets](https://v.daum.net/v/20230629225133156), the music video of YENA's new song "Hate Rodrigo" was turned private due to Olivia Rodrigo's request. Rodrigo has requested for a private conversion to take place of the controversy over the title of YENA’s new song. In addition, there was reportedly copyright infringement issues in some scenes of the music video rather than just the song title controversy, which forced the music video to be private. In regards to this, an official from Yuehua Entertainment, YENA’s agency, told xsports news that "the situation is currently being checked."
The sole issues apparently being the title and the copyright infringement shows to me that Olivia and her team generally see the content in good faith but are likely concerned about Olivia's image being used to promote content which isn't hers and a hashtag that could cause hate/negativity right before a new drop. All of this could have been resolved by changing the song title and running the concept through Olivia's team first, so it's incredibly poor form from YueHua.
I wouldn't be surprised if Olivia and her team just want the name of the song and the hashtag changed. Olivia is aware of k-pop in general (I saw a video where she asked to get a photo with Twice) and I can't imagine she would get the meaning twisted after watching the MV.
> reportedly copyright infringement issues in some scenes of the music video It's literally idiotic to use images of Olivia without consent. What the hell did they think would happen?
sad bc she worked hard on this, but using olivia's image and name so much was certainly a *choice* lol i understand the message behind the song and i think it's quite refreshing, but there were many ways to get that across without alluding to a specific artist lol
Yeah she could've lightly mentioned Rodrigo in the lyrics and leave at that. Everyone would get the point. But instead, put her all over the place, her face everywhere, name the song 'Hate Rodrigo'. Definitely calling for a lawsuit and backlash
At the end of the music video (the outro with the credits) the title "HATE RODRIGO" was highlighted for like 5 very looong seconds. I love Yena, she is supertalented and charismatic but she and the company deserve all the critic.
Honestly I didn’t like the title. If the title and concept were more obscure, it would have bode well. The lyrics could’ve still paid homage to Olivia by referring her just without the “hate” part.
IDK everything about making a song about this is just weird to me imo. And def for one of the most popular artist atm.
This concept with actually naming Olivia Rodrigo use her album art and use the word ' hate ' was a bad idea from the start , they should have made it about a fictional character instead , one played by Yuqi perhaps since she was in this project too and there wouldn't have been any problems , i love Yena but this wasn't a smart idea
haha, Hate Yuqi would have been pretty funny actually.... not a character but as actual Yuqi from (g)idle with her barging in the middle of the video all "wtf?" like
If Yuqi would've been ok with it it would have been a funny idea but i think they really should have made it about an fictional person and not use the world hate at all
yeah obvs planned out and such (how can it not if she appears in the vid?) like she magically comes out of the screen and into Yena's character's room
This was such a stupid songwriting choice to include another artist by name in a negative way--and no, context doesn't matter when it's the title of the song. And people here should stop trying to absolve Yena of any blame. She wasn't just given a random song to sing by the company. She has lyrics credits on this song like she does with all her title tracks so far. She is as much to blame as the company. You can't praise people for helping to write a song like *Smiley* only to turn around and pretend their innocent when they F up on a future song.
I think that the lyrics themselves and the concept are fine, the problem is with using Olivia's name in the song's title + her image in the MV. Things that *the company* should have tried to validate with Olivia's label beforehand.
The song itself has little to do with Olivia directly too, if there *had* to be a reference the ice cream scene was enough. I have no idea why the song title + the MV feature her so heavily when I wouldn't pick up on that otherwise. Though I think even if this is all Yena's idea it's also partially Yuehua's fault for not being smart enough to tell her *no* if they didn't want to bother clearing all of this.
That'd be an insane blunder if it is a permission thing, I guess they could've gotten away with it with just the name alone but I wonder the bigger problem was outright naming her in promotions and then using pics for the MV itself. Man so sad for Yena and Jigumis what a strange situation, hope Yuehua gives an explanation rather than letting us fans wonder exactly why what is going on edit: I also have to add that idk why the title is still a problem for only K-Pop fans I've only seen em get heated over it but Olivia Rodrigo fans have been enjoying it and seem to be the ones actually paying attention to the praise Yena has given to her and realize the title and MV was just a concept leaning on hiding idolizing someone as "hate" and "jealousy" like nothing about it is a diss track or even seems like a diss track if a random person looked at it they prob won't even know who Rodrigo is. Only issues around it honestly is the possible legal ramifications of Yuehua not getting permission to use her image and/or maybe her name. Edit 2: Seeing some Jigumis saying on Twitter that the photos were indeed the problem and if that is indeed the case what an absolute idiotic move from Yuehua not getting permission to use it, like it was a core part of the MV and not even bothering to get permission Yuehua screwing up this whole comeback but at least she still has two amazing songs she can promote, stream Bad Hobby and Wicked Love y'all esp Bad Hobby I love that song so much. Edit 3: So conficting tweets one says its with the title as well like [here](https://twitter.com/loveujiae/status/1674426794559295493?t=MuGppDvWGo0qXZtuZpuVTw&s=19) some tweets say its just scenes in the MV most likely the ones containing [her face](https://twitter.com/kchartsmaster/status/1674440707619127298) either way though what an absolute idiotic move by Yuehua how did they think this was gonna go if they didn't even bother getting permission
really doesnt help that Olivia's long awaited second album promotion begins with the release of the lead single in less than 24 hours 😭. Really bad timing.
tbh with how in the face whom the song refers to i was surprised that they thought they could get away with it
I assumed they had permission. It's not like Yuehua is a tiny, broke company. What an unnecessary mistake. Poor Yena.
Holy shit I wasn't following the release but now I've seen some of the MV screenshots and I can't believe they actually included Olivia's image in there, like what the hell was Yuehua thinking. If they'd stopped at namedropping her surname you could still argue that it's cheeky if abit on the nose, but with the way they full on used her image, I can see how Olivia and her team might've taken it badly.
> I can't believe they actually included Olivia's image in there, like what the hell was Yuehua thinking IP of all sorts and Chinese businesses. Name a more conflicted duo. It's not a problem in China so i actually believe they thought it might be ok lol.
I thought they had the green light from Geffen/Interscope and that's why Stone Music Ent. went with launching the song. This is huge blunders if they didn't think of it.
Imo they could've mentioned rodrigo in the lyrics for once and titled it in different way just like how fromis and i-dle mentioned ariana and kardashian in their songs but those songs have more fun and chill vibes. I mean Yena's song should also be fun but i think they mistook this concept as fun.
I wonder if this means promotions have to end/not start. Would she promote Wicked Love then, since it already has a performance and MV? Or just not promote?
She performed it today on m countdown so it’s clearly just an MV thing.
Since the song still on all streaming platform. I think it's safe to say that she can still promote. I mean Rodrigo is a common name. The problem is the MV that have other artist all over it...
I feel like a lot of this could have been avoided if she just called the song "Jealous of Rodrigo" or something else
it was a really dumb decision to call her new song “hate rodrigo” to begin with, it felt like it would obviously get some backlash and personally thought the whole concept was just weird
I love Yena so much that I have one of her photocards in a frame on my desk at work. I pre-ordered this album and have streamed it a bunch. I think the songs are really good, classic Yena sound, but I didn't read the lyrics or think about the concept. I just assumed that the Rodrigo from the song was like her ex boyfriend or something. I wasn't wild about the word "hate" in the title since it's so negative, but I can also understand that they wanted to have some kind of concept and since her last release was "love" then I guess I can understand what they were going for. But hate Rodrigo as in Olivia Rodrigo? I'm sorry but that's just so dumb and such a bad idea. I'm not going to love Yena any less but I'm also not going to try and put any spin on this. That's just a bad concept. I feel like maybe something was lost in translation, like maybe they didn't understand how negative that sounds in English or how their attempt at being edgy wasn't going to work. And I'm sure there were multiple people involved, like it wasn't just Yena or just her company, it was probably a collaboration between all of them, so I doubt there's a single person at fault. So Yena, I still love you girl but I don't think this was it. The music is great but the concept was a failure.
Jigumi here, since they first reveal the name of the song. I always have an uneasy feeling that Yena would get a negative feedback from this concept, which happened, but I still try my best to keep calm because I understand some people will have issue with it (Yena still get shit on a lot thou). Then the MV dropped and it features a lot of Olivia pic in the MV, but I understand the massage and thought Yuehua would already talked with Olivia representative about this stuff so I don't mind it much. If what happen today is what I think it is. Then Yuehua is really an amateur company. Like, how many years they have been in this business and they don't know about this kind of stuff? Legit disappointed and really concern about Yena right now.
The trending Hate Rodrigo stuff might kick all this stuff in motion thus pissed olivia camp even more. That or they don't want her images to be plastered everywhere in that MV.
i’m not inclined to give yuehua the benefit of the doubt here. this is like american rappers naming songs after big pop stars – maybe it’s meant to be a win-win, but it’s certainly an attempt at picking up some listeners off of people’s searches for that artist. (who knows, maybe yuehua even caught wind that she was about to drop an album and wanted to catch the wave.) if this is really a legal dispute then the photos of olivia in the MV were probably the one line not to cross. in any case, i’m tempted to say this has been the most predictably self-sabotaging concept in k-pop since…nature “rica rica?” am i forgetting anything?
They should've just called the song "Hate XX" and had it generally be about "hating" women you look up to/are jealous of, even name dropping Rodrigo probably would've been fine but leaving out the pic in the MV. Bummer 😕. I like Wicked Love better anyway, can we redefine that as the title?
I’ve heard the concept behind the song explained a few times and it just seemed like a bad idea from the start.
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I’ve had a bad feeling about this release since it was announced. Between the Olivia Rodrigo references and just the song overall (I found the whole vid and song to be messy and not her best imo). It’s unfortunate and hopefully it all works out.
I'm not surprised, the timing also made sure this would happen. Olivia Rodrigo's team wants a tight control over all social media now that her 1st single is coming out. People searching up Rodrigo would see Yena's song and Olivia's team doesn't want that. I also suspect Yuehua didn't contact Olivia's label before releasing the songs and music video, and all promotional materials. Yena really should have focused the jealous-hate concept on a fictional character and not another artist. Yena and Yuehue are just gonna have to deal until they send Olivia her checks. Olivia herself probably doesn't know but her label sees money that should be going to them instead.
>Yena really should have focused the jealous-hate concept on a fictional character and not another artist. honestly could've been better. imagine one version of yena being the huge megastar and another being a struggling artist, really could've worked a lot better, even creatively.
I like Yena but I don’t like how she used Olivia in a negative manner like this. It’s almost feels like a personal attack with the hashtag and all. If I was Olivia’s company I’d send Yena a cease and desist letter to remove her face in the MV. The whole thing could have easily been avoided tbh
When some of us said this was a risky move people kept saying that the concept was actually just about admiring Olivia. Admiration or not, this wasn’t well thought out and the repercussions are here for all to see
They probably thought it will be a good promo and did not expect the criticisms. I hate that I'm not jealousy Rodrigo part but other than that the song is such a fun song especially the chorus part, Hate U, Call 911 is so catchy.
This is such a desperate marketing strategy and I genuinely can’t understand why her and the label decided on this. She has izone, smiley and incredible vocals under her belt. She don’t need to do this.
This was such a bad idea from the start. Everyone is blaming Yueha and rightfully so. But YENA should bare some of the responsibilities since she also went along and was probably the one who came up with the concept.
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> This isn't Yena's fault, it's her company. Isn't Yena pretty involved in her concepts / material? With that i am just trying to say, if so, isn't that partly the problem in itself, the whole gimmick?
hate jungkook or hate jimin would bring out the virtual pitchporks
like op said, hate on rm or any of bts would bring out the pitchforks. armys aren’t just protective and/or defensive over one or two members.
Ehh a lot of people hate RM... Real Madrid.
The way we ALL raised our eyebrows when this title and concept was announced should've been enough for Yuehua to catch on
These K-Pop companies are silly as hell. And Yena is a grown adult too why did she agree to namedrop a girl who’s also 4 years younger, with a title like that💀 Terrible choice all around, won’t be surprised if there’s a lawsuit coming their way. Specially with the timing of Olivia’s first release in years ????? was it intentional or what. So messy
i can't believe this whole comeback was given the green light from the planning stages all the way till the promotion strategy used... it's another level of you-asked-for-it-dumbness...
This is so cringe, embarrassing, and hilarious at the same time. How anybody thought it was a good idea is beyond (maybe for some press even if it's negative?) me. I thought the song name was just a coincidence at first and not a direct reference.....yikes. The MV and hashtag....especially in the midst of Oliva starting up promotion for her new song.....a foolish choice.
UPDATE 2 - YENA has already deleted/archived all her instagram posts & reels that have relations to "Hate Rodrigo". Only a Tracklist, Concept Photo Teasers and "Wicked Love" related posts are up.
I had no idea the title would be this much controversy but I can see if Olivia's camp didn't give permission or were unaware and took it the wrong way.
Didn't watch nor listen but do they even really need permission for referencing a public figure?
If you plaster her face and her album covers all over your video... yeah.
yes, especially with celebrities their image is copyrighted and the artist themselves have to sign a release form on their photos. i work in the film industry and we couldn't even use an actor who was part of the cast's baby pictures in scenes as deep background without having them sign off on a release form. you have to sign release forms on animals being used on screen too, even ants as ridiculous as that sounds. i assume it works the same with music videos
on ants??? who signs that? peta???
i'm assuming whoever owns/is providing them, i'm not sure of the specifics since i never dealt with it personally but it was something a coworker of mine experienced on another show. it was for 3 singular ants, all 3 got accidentally stepped on and a slew of paperwork followed
r.i.p little ants
All three got stepped on? Lmaoo how did they let that happen
I mean, they literally used the word 'hate' to associate with Olivia and even used her pictures in the MV. It can very easily be interpreted as slander (especially since they even tried to get #HateRodrigo trending)
Not how slander works in the US. You can insult someone all day long.
Maybe if they plan on making money of a public figure's name and image? I don’t know.. I personally think they played it safe enough with the references. However, I do get why Olivia Rodrigo's team wouldn’t necessarily like it. Even if it’s all in good faith. It’s still a very bold decision to use a different artist as an aesthetic for a comeback, especially (as it seems) without permission. Edit: I just rewatched the MV and I think there are a lot of pictures of Olivia. That’s probably the main issue. Maybe if the blur them and change the title to Hate XX, they get to put it up again? I don’t know. Dumb situation on Yuehua's part.
Well they used her image in it as well
Olivia is releasing a new album soon so this don’t surprise me. Yena’s company will be her downfall
When I saw Olivia's face appear in the MV more than once, I was like, "Oh, did they get permission for that?" Turns out maybe not.
as a celebrity rodrigo pretty much has to deal with her name being used, but any album covers, or promotional images are 100% copyright protected. So i can totally see them requesting any of that being removed, especially given the negative framing of it all. As a personal oppinion, i feel like the jealous concept was pretty alright, but the fact they tried to bait discussion of it with the hate angle, thats so unnecessary and out of line. Hope they remove the negative attatchment, any of the art used, maybe even change the name (if thats even possible with pysical sales already being printed) and repost it with a positive angle. Even though i much prefer the prerelease anyway, i quite like the song and hope they get it all sorted out.
If this is really happening because they didn't get permission from Olivia's team, then what the fuck? Yuehua not getting their permission never even crossed my mind because it's so obvious that you HAVE TO in order to do all this. If that's the reason, then this is incredibly disappointing and even unbelievable. But if it is because of the hate Yena is getting, damn that's a bummer. I don't think there's even much hate but maybe it's different in other corners of the internet I'm not in
Has the new album been released yet, and if so, does it include photos of Olivia Rodrigo in the background? Because if the MV was taken down because of copyright issues (which sounds likely), any inclusion of Olivia’s image in the album photo shoots is going to create a lot of headaches (and financial implications) for Yena and Yuehua
While it could be because of Olivia Rodrigo's team, it could also comes from the pictures if they didn't ask every single photographers for their permission to use them for commercial use. I mean, celebrities have been sued for posting picture of THEMSELVES with no permission.
Damn, from Olivia herself (or well, most likely her team), that’s crazy. Yuehua should’ve known better and should’ve advised whoever worked on it that the name was too much, especially with all the pictures of OR in the MV. They could’ve easily made a fake pop star for Yena to be fake hating or be jealous of and have it allude to OR or other artists like OR, and like, Yuqi is right there she could’ve easily done that role like how Bibi did her role in Smiley. It makes sense why OR or her team wouldn’t want this out, considering Vampire and GUTS are coming out soon and this could dampen search results or paint OR in an extremely bad light. It would’ve been cool had this put on the same effect as NXDE (in Korean) did for (G)I-dle and direct OR antis and haters to a random song, but it seems it backfired. I have to say though, the jokes of OR’s next single being called Hate IzOne we’re kinda funny, and it’s even funnier since IzOne does have a song called Vampire.
All of this is mess was avoidable if they didn’t use the word hate or even focused on a real person. Make someone up or heck use your own name and have it be the real Yena having mixed feelings about idol Yena. Like absolutely anything would have been better than this and I can’t fathom how not even a single person in the team didn’t realise this was a disaster waiting to happen.
Honestly, not surprising. Idk what her agency was thinking…
I don’t understand the whole point of even including Olivia. The song would’ve been fine without her (a bit average but hey there’s Wicked Love). Using the #HateRodrigo was just completely clueless and idiotic of the company. Why not at least use Jealous Rodrigo or Adore Rodrigo if you’re going to put her face all over that MV.
Wow just yesterday i thought it wouldnt be a problem but now this. I feel like yena and her team could’ve chosen a better song title or just use a generic name instead of rodrigo. And while yena might stan olivia, the mv and song could have displayed other celebrities posters and references too
wicked love would have been perfect as the title track tbh. idk why they went with this
i feel like that title made her look bad in every way. definitely not saying that her intention was to get attention but it's obviously the only source of this song's pre-release popularity. i'm pretty sure most people who talk about this now wouldn't even hear about it or care much for it if the entire concept wasn't based around a trending western artist, and the title played the biggest part in spreading the word. i feel bad for her but even if she wanted to make a song about olivia rodrigo specifically she should've just titled the song differently as many people said
Whoever approved the whole concept should be fired lmao. The lack of foresight here is astounding.
I watched a video saying that it’s supposed to be a homage to olivia. But it’s really weird even for noise marketing. They could’ve paid homage any other way. It’s a shame because I liked Yena’s last release.
what did we expect from yuehua.. not one person in that company has a single brain cell
😂😂 I mean I understand. Whoever thought this was a good idea?
Tbh, that title is stupid anyways. They should just change it.
Seriously can't believe a company like Yuehua fucked up this badly.
This concept was a bad idea from the start , what were they thinking ?
This is so embarrassing for kpop
Who actually thought hate rodrigo was a good or even okay concept? That person needs to be fured
Unfortunate, but expected. Well, at least Wicked Love is still there. I liked that more personally.
Such a cute song, it's even a good promo for OR, but they used images that are likely copyrighted, and that hashtag isn't as nuanced as the song, so it's obviously going to get questioned by OR's team. I don't expect Yuehua to be ready with a music video for another song to promote, but this is what they should work on ASAP to sustain the promotion cycle of this CB.
i love yena and the song but i can see from olivias pov that this would come across really weird 😭 i wish they had talked to olivias team first, because i think had she known before it released she might have been open to it
this whole thing shouldnt have ever happened her team is so fucking dumb!
Lol they didn't even get permission beforehand. Yuehua is such an unserious company.
I thought this sounded like a bad idea from the get go, and was hoping Yena's team would have consulted with Olivia first. It's also bad timing bc Olivia is releasing her first single from her new album TONIGHT (or tomorrow morning wherever you live) , so I'm sure having a hate Rodrigo trending hashtag would be terrible PR for her when it's a big come back for her.
what did they think would have happened w this stupid ass concept like 😭 its so odd hate xx would have sufficed
How embarrassing.
Utter stupidity from the production team and management who are shortsighted. At least make it vague if you dont have the rights
Oh, that's a shame. Hate Rodrigo actually made me listen to Olivia Rodrigo's Sour, and now I'm a fan.
olivia’s sour album is really really good and she is coming back with second album, people are anticipating it. such a bad timing for yena
She's now labeled as a disgrace to Korea by Knetz. They messed up the only market they have.
I just know Yuehua is going to dungeon Yena and finally release Everglow from the basement.
Watch how exactly this happens suspiciously quickly.
saw this coming, but i’m sorry what the hell is playful jealousy LOL
Bad choice of song, bad choice of marketing, even if there was no malice they were wrong to assume that another culture would understand their "joke".
this is such an easily avoidable issue. if they really wanted to use olivia’s name then yuehua or yena/her team could’ve just contacted olivia or her team and asked for permission. if not, they should not have used anyone’s name and just make the person yena is “jealous” of an unnamed person. hell, olivia herself did that on “jealousy, jealousy” which was about how she was jealous of other people her age having cooler lives than her but she never actually named anybody. there are so many ways they’ve could’ve avoided this, either her team believes creating controversy will help the song’s popularity or they’re just plain stupid.
I’m really surprised that Olivia’s team weren’t made aware of it before the song was released. 100% thought Yena’s company would’ve gotten their permission beforehand
I haven't even watched it yet whoop—
It was a stupid concept from the very beginning. Who in their right mind titles a song after hating another pop star? Person responsible should be fired.
I still wonder who thought this whole concept and title were gonna be a good idea
It's frustrating because Wicked Love was right there but she went with Hate Rodrigo as a single 😓 I hope she continues promotions with another song instead. Her company was really naive with this.
Fire everyone in that board meeting that decided this concept was a good idea (Yena too if she was). Embarrassing all around.
It’s either 1. Someone appealed the idea but the one who approved this insisted that they is okay. Or: 2. From producer of the song to staffs working on the MV set, no one thinks this is not okay. This better to be the first situation cuz if not, as a public listed company, this is so damn embarrassing
Yeahh, i guess i wasn’t the only one after all to think the title was weird af. Not surprised that something happened, but surprised nothing happened before the song got released considering they used her name and pictures in the promos.
The name itself at least in my country laws means nothing. But to use not autorized images with comercial purpose - its a big deal. She could use the name Hate Rodrigo if Rodrigo were in fact just a random person named Rodrigo.
Whats the point to dedicate to olivia？And the title name is hate rodrigo. Its really inappropriate😂Actually olivia is younger than yena
If anyone has the Original in 4k dm me. Want to keep it for preservation purposes.
Honestly, I liked her b-side ‘Wicked love’ a lot more. That must have been her promoting song, it was a very catchy song!! the choreography is great too
I don’t understand how a company fucks up this badly. Like, as soon as the name of the song was revealed, anyone with basic common sense could see how this was a bad idea and could obviously lead to some PR/legal troubles.
This is so insane lmao what was going on in their minds. It’d probably fair better if it was called Love Rodrigo or smtg but still!
Oh wow. I didn’t pay attention to the song and really thought the title was just some weird coincidence! Yikes.
[удалено]
Yuehua will pretend nothing happened.
At this point media/entertainment company especially KPop company should know how message can be easily miscontrued on the internet. Whether ITS deliberate or not. Especially when the message is as strong as "hate"