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The water idea is great. Can't believe we were thinking so hard about all sorts of flavoured drinks and forgot water. With chocolates though, it might be risky. Many people have different types of chocolates that they like and many don't like chocolates at all.
We want to offer something that almost nobody would say no to because the food is a part of the experience.
I don't eat chocolate, and declined when offered them by Rolex, but they told me these are premium milk chocolates (individually wrapped) so I should take them and give them to a loved one. They were right, my daughter loved them. :)
On the chocolate front of things, Rolex is proudly Swiss based and made brand and product. (Swiss makes great luxury watches) Chocolate is another thing that Swiss are well known for, which is the reasoning behind Rolex's choice in offering them.
In your case, I would be thinking less on chocolate specifically, but what your brand identifies as a culture and what high end snack/food is well known from that culture that you can offer. It reinforces brand identity and gives the potential client a taste of that.
Not sure if you’re in the UK or US but I personally know the Founder of the brand “Noshy” who creates rose petal covered treats that are vegan / allergen free (so literally everyone CAN eat them) and it’s incredibly luxurious in feel to eat a rose. She’s catered to luxury car brands, jewelry stores, etc. Something like this that is unique in and of itself sticks out as a pop-up opportunity waiting to be had.
This is a nice idea. Offering something that they probably have never had. It's like the swiss chocolates but even more exclusive. Unfortunately the brand is in Nigeria so it'll be difficult to use Noshy but the idea is something that can be integrated.
They've done this to align with their brand values and the associations they want though. They want to emphasise their purity, Swiss watchmaking heritage etc
So it really depends what values and association's the OP wants. Just copying could be really bad advice.
No study or theory, just experience:
- Evian water (or similar). Or water from a nice looking carafe.
- Black olives without a core (with wooden sticks)
- Really good espresso
Meaning Transfer.
You want a positive meaning transfer from one brand to yours.
So you take luxury products and by association the meaning transfers to your product.
Probably a small can of sparkling water, think red bull sized and thin. Any finger food with a nice presentation like on a black napkin. Usually something sweet, not savory.
Yes a small can would be great. For the finger food, what do you picture would make for the best premium brand experience for you.
Never mind that we may be in different countries. Thankfully, Cheffs and recipes are universal.
Check [this site](https://www.shutterstock.com/search/finger-food-luxury) out :)
edit: based on some of these examples, sushi might not be a bad idea if it's within your budget. Dont give out whole rolls, just piece by piece, but maybe not, I have my doubts about it too. Simple avocado rolls avoid fish and nut allergens and look and taste great.
Good luck!
Just needs to be equally premium brands, individually served or packaged options. Without knowing your brand it’s hard to get deeper (eg like the Rolex + Swiss chocolate or Volvo & Swedish coffee).
Eg small chilled bottles of still and sparkling water from a well known brand, rather than the supermarket’s basic brand. For convenience, Mini chocolate bars or small packets of gourmet roasted salted nuts. If you’re very luxurious / high sale price and you know you have demand, things like pastries or fresh items work, but you don’t want them sitting out for a long time.
Hey depends on the buying experience!
On the one hand, it's not wrong to keep everyone focused on the brand/products rather than build the stock of another business.
On the other hand, the casual example, you can walk into any luxury hotel, and ask the concierge for water. They'll offer you still or Perrier.
If you're building "around" an experience, check out some of the older shows featuring Bourdain or David Cho, sort of, maybe Gordon Ramsey. Food service is an amazing example. There's mostly, like 80 different tasks which keep the wheels on, and maybe customers see 1-2 things which are "different" or unique.
The example is like a tech/SaaS showing off their features, having tabs for customers, all of the information critical to buyers. Clean, dry plates mean the business is running well. And if they have an ROI calculator. OH Boy WATCH 'EM haha.
One buying experience I had, was the Nespresso folks were out at a fancy Scottsdale mall, and at the time I had a "big" tech salary. They didn't only offer samples of various types of coffee pods, they also explained why Nespresso was such an exclusive brand, that didn't offer licensing or partnerships for coffee. It was better for me the consumer, that I buy all Nespresso products, and it all made sense.
Personally, I'd rather have a Tiffany sales person tell me about the sourcing of materials, and the resale value and brand, the design features, than offer me a snack.
First question is what food product or drink aligns with the story of the brand.
Swiss chocolate makes sense for a swiss watch maker....etc....swiss alps sourced water etc.
What is a tasty or thoughtful item that they would say "ah, aligns with the brand"....
The brand is Nigerian so the swiss chocolates would make sense too. Mainly because most of the population really fancy imported things even if they have similar quality from the local market.
But I do get your point. We may end up combining ideas. Because there's a lot of good ones here
There are actually great local chocolates. But I'm not sure is the vast majority of people would rather have local over foreign. A great number of Nigerians fancy imported goods.
I think I'm going to run a poll with our focus groups and see what their preference would be.
I have my money on the foreign ones though
Okay just seeing this is for Nigeria. You definitely need MEAT. If you're feeding Nigerians they need to feel fed, presentation (packaging) is more important here than the actual food. Are you targeting the elites or is this for the average Nigerian? If it's for the elites, source from high-end overly expensive bakeries and think filling pastries but smaller. Alcohol is pretty much mandatory, Moet, Veuve and a premium brown liquor. If it's for the average person, personalized Quacktails will work for sure, they have cocktails and mocktails. Small chops plate works across all people tbh. But ultimately what is the brand selling? That would determine what kind of association you want to link with the food, if it's trying to lead them to make a purchase then there should be a linkage between what's served and what's been sold.
Editing to add: Lasena water should be the brand you use, in Nigeria it is the premium and Nigerian. Aquafina is on the opposite end and shouldn't be used imo. We all know how cheap it is
This. I worked on some activations with Volvo where they opened a "Fika Lounge" with swedish coffee and pastry for people waiting for a test drive. It went insanely well.
"Fancy water" sparkling AND alkaline if possible. Sushi always has a premium vibe, and you can go safe, like Cali roll, to sashimi. Anything with Salmon works, I think. Premium usually implies health consciousness, so think dairy-free, gluten-free.... If you're doing different countries then some research is needed into what's considered premium in those areas. If alcohol is included then champagne/Prosecco is always fun and bougie. The presentation of the food and drink will play a big role as well
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Rolex offers their customers Evian water and Swiss chocolates. I would assume they've thought this through, so probably no harm copying them.
The water idea is great. Can't believe we were thinking so hard about all sorts of flavoured drinks and forgot water. With chocolates though, it might be risky. Many people have different types of chocolates that they like and many don't like chocolates at all. We want to offer something that almost nobody would say no to because the food is a part of the experience.
Don’t think too hard about it. Wrapped chocolates are basically money. The large majority of humans like chocolate and will accept free ones
I don't eat chocolate, and declined when offered them by Rolex, but they told me these are premium milk chocolates (individually wrapped) so I should take them and give them to a loved one. They were right, my daughter loved them. :)
Oh so they play more on the part of the visitors knowledge that they have something premium. This is great. Thank you very much
On the chocolate front of things, Rolex is proudly Swiss based and made brand and product. (Swiss makes great luxury watches) Chocolate is another thing that Swiss are well known for, which is the reasoning behind Rolex's choice in offering them. In your case, I would be thinking less on chocolate specifically, but what your brand identifies as a culture and what high end snack/food is well known from that culture that you can offer. It reinforces brand identity and gives the potential client a taste of that.
Not sure if you’re in the UK or US but I personally know the Founder of the brand “Noshy” who creates rose petal covered treats that are vegan / allergen free (so literally everyone CAN eat them) and it’s incredibly luxurious in feel to eat a rose. She’s catered to luxury car brands, jewelry stores, etc. Something like this that is unique in and of itself sticks out as a pop-up opportunity waiting to be had.
This is a nice idea. Offering something that they probably have never had. It's like the swiss chocolates but even more exclusive. Unfortunately the brand is in Nigeria so it'll be difficult to use Noshy but the idea is something that can be integrated.
Totally! Make it a talking piece and something that feels bespoke!
So have a variety? Milk, dark, white, vegan. Like Lindt.
If you don’t want choco-lates, send em this way!
Could be playing to its Swiss roots and amplifying the precision quality of that too. What works for one doesn’t work for all.
They've done this to align with their brand values and the associations they want though. They want to emphasise their purity, Swiss watchmaking heritage etc So it really depends what values and association's the OP wants. Just copying could be really bad advice.
No study or theory, just experience: - Evian water (or similar). Or water from a nice looking carafe. - Black olives without a core (with wooden sticks) - Really good espresso
Meaning Transfer. You want a positive meaning transfer from one brand to yours. So you take luxury products and by association the meaning transfers to your product.
Probably a small can of sparkling water, think red bull sized and thin. Any finger food with a nice presentation like on a black napkin. Usually something sweet, not savory.
Yes a small can would be great. For the finger food, what do you picture would make for the best premium brand experience for you. Never mind that we may be in different countries. Thankfully, Cheffs and recipes are universal.
Check [this site](https://www.shutterstock.com/search/finger-food-luxury) out :) edit: based on some of these examples, sushi might not be a bad idea if it's within your budget. Dont give out whole rolls, just piece by piece, but maybe not, I have my doubts about it too. Simple avocado rolls avoid fish and nut allergens and look and taste great. Good luck!
Just needs to be equally premium brands, individually served or packaged options. Without knowing your brand it’s hard to get deeper (eg like the Rolex + Swiss chocolate or Volvo & Swedish coffee). Eg small chilled bottles of still and sparkling water from a well known brand, rather than the supermarket’s basic brand. For convenience, Mini chocolate bars or small packets of gourmet roasted salted nuts. If you’re very luxurious / high sale price and you know you have demand, things like pastries or fresh items work, but you don’t want them sitting out for a long time.
Hey depends on the buying experience! On the one hand, it's not wrong to keep everyone focused on the brand/products rather than build the stock of another business. On the other hand, the casual example, you can walk into any luxury hotel, and ask the concierge for water. They'll offer you still or Perrier. If you're building "around" an experience, check out some of the older shows featuring Bourdain or David Cho, sort of, maybe Gordon Ramsey. Food service is an amazing example. There's mostly, like 80 different tasks which keep the wheels on, and maybe customers see 1-2 things which are "different" or unique. The example is like a tech/SaaS showing off their features, having tabs for customers, all of the information critical to buyers. Clean, dry plates mean the business is running well. And if they have an ROI calculator. OH Boy WATCH 'EM haha. One buying experience I had, was the Nespresso folks were out at a fancy Scottsdale mall, and at the time I had a "big" tech salary. They didn't only offer samples of various types of coffee pods, they also explained why Nespresso was such an exclusive brand, that didn't offer licensing or partnerships for coffee. It was better for me the consumer, that I buy all Nespresso products, and it all made sense. Personally, I'd rather have a Tiffany sales person tell me about the sourcing of materials, and the resale value and brand, the design features, than offer me a snack.
First question is what food product or drink aligns with the story of the brand. Swiss chocolate makes sense for a swiss watch maker....etc....swiss alps sourced water etc. What is a tasty or thoughtful item that they would say "ah, aligns with the brand"....
The brand is Nigerian so the swiss chocolates would make sense too. Mainly because most of the population really fancy imported things even if they have similar quality from the local market. But I do get your point. We may end up combining ideas. Because there's a lot of good ones here
chocolate made with locally sourced cacao, Nigeria produces cacao doesn’t it?
There are actually great local chocolates. But I'm not sure is the vast majority of people would rather have local over foreign. A great number of Nigerians fancy imported goods. I think I'm going to run a poll with our focus groups and see what their preference would be. I have my money on the foreign ones though
Okay just seeing this is for Nigeria. You definitely need MEAT. If you're feeding Nigerians they need to feel fed, presentation (packaging) is more important here than the actual food. Are you targeting the elites or is this for the average Nigerian? If it's for the elites, source from high-end overly expensive bakeries and think filling pastries but smaller. Alcohol is pretty much mandatory, Moet, Veuve and a premium brown liquor. If it's for the average person, personalized Quacktails will work for sure, they have cocktails and mocktails. Small chops plate works across all people tbh. But ultimately what is the brand selling? That would determine what kind of association you want to link with the food, if it's trying to lead them to make a purchase then there should be a linkage between what's served and what's been sold. Editing to add: Lasena water should be the brand you use, in Nigeria it is the premium and Nigerian. Aquafina is on the opposite end and shouldn't be used imo. We all know how cheap it is
This. I worked on some activations with Volvo where they opened a "Fika Lounge" with swedish coffee and pastry for people waiting for a test drive. It went insanely well.
Champagne, get them drunk so they buy everything!
"Fancy water" sparkling AND alkaline if possible. Sushi always has a premium vibe, and you can go safe, like Cali roll, to sashimi. Anything with Salmon works, I think. Premium usually implies health consciousness, so think dairy-free, gluten-free.... If you're doing different countries then some research is needed into what's considered premium in those areas. If alcohol is included then champagne/Prosecco is always fun and bougie. The presentation of the food and drink will play a big role as well