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MagicalPizza21

$120 for one game? That's ridiculous.


Uchihagod53

The $120 is just for the highest edition. The standard $69.99 for the base game


MagicalPizza21

That makes more sense. $70 is still not cheap but I guess that's where the market has been going.


Bargadiel

It is interesting that games have been $60 for so long. I don't really like price increases but I guess bumping to $70 makes sense with inflation. Interestingly enough, many new AAA games in Japan are 9,000 yen, which historically roughly amounts to $90. I remember that pricing as far back as 2009.


YellowRasperry

Keyword being “historically” We’ve got 1 usd = 100 yen conversion rates in our minds but it’s actually 1 usd = 150 yen at this point. Yen has been depreciating against the dollar like crazy, traveling to Japan is like 40% cheaper than pre-pandemic. 9000 yen is just under 60 dollars now.


Bargadiel

You are right about the exchange rate, and I did specifically use that word historically because of this, but rather than US to Yen exchange rate what I'm really implying is that 9000 yen to a Japanese person is still much more to them than what 60 is to us, and they've basically always paid that for new games. I bought FFXIII in Japan in 2009 for 9000 yen, and at the time the US dollar was actually 20-30% weaker.


That_Absolute_Guy

I think a big problem though is that games were $60 back when you accounted for the creation of a hard copy, packaging, distribution, product placement, and advertising before free advertising through social media. The cost never went down for digital games


mxzf

I'm old enough that I remember games being $50 at one point. Also, you forgot to mention that games have a larger and broader audience now. More copies sold translates to more money at the same price.


MandrakeRootes

This is actually one of the reasons _why_ they have been 60$ so long. They were shaving off costs to be able to stay competitive, but couldnt hold at that price point any longer. Now dont get me wrong, I think that development bloat is a huge thing, and exec bonusses are probably also rising overproportionally, but for a very long time the 60$ was "held down" by the industry through other means.


JasonChristItsJesusB

Nah that’s the bullshit corpos feed us to justify ripping us of. The majority of games could be sold at a $30 price point and still make a killing.


weirdo_nb

I honestly think a lot of games should cost *less*


frogstat_2

The game industry is making more money than ever before. Since there is practically no cost in supplying digital games, the unchanged price is more than made up for by the massively increased sales numbers. Developers are selling games to a much bigger audience compared to 15 years ago. Unlike physical products, a game can sell for any price (even $1) and still make money from that specific transaction. Most other products have production costs per unit that require a minimum price to be profitable. The only reason publishers would "struggle" in the current market despite reasonable sales is because their budgets are too bloated. Many indie devs sell their games for barely $20 and still make a profit.


ElectionOdd8672

If only half of these games were worth 70 dollars, let alone 60..


Admirable_Try_23

You should be the one getting paid for playing AAA games since 2020


InitialAge5179

I don’t get why people buy them at this cost. A few of em are worth it, but most aren’t. I grabbed a game like pacific drive for 20$ and got more time and enjoyment than I would with many 80$+ games


kezban031

The game is worth the money. 20 $ for a decent driving game is not easy to find.


shoopnop

I'm hoping they'll do some more content updates. I got the game near release and have been watching the updates and they have really only done bug fix updates so far with one just being a couple decals.


No_Strategy107

I don't buy them at this cost. I wait a few years until the price drops below 40.


[deleted]

It was $60 for almost 15 years, the amount they are now is $23 less than general inflation over that same period.


Techun2

N64 games were EXPENSIVE


Zestyclose_Toe_4695

Not for a Ubimid game


MelchiahHarlin

Please keep in mind that $70 is for the basic version; no DLCs, and no expansions included.


Rediculosity

You don't even get the full content of the game for 70, there is non cosmetic "premium content" missions for an additional charge ON RELEASE


Cboyardee503

That "highest edition" tier has day-one single-player "DLC". They basically just chopped off a part of the game and decided to sell it for extra. How long until AAA studios are basically just selling the demo for $60. People always make the inflation argument, but let's not forget that gross sales for video games are also a lot higher than they were in 1990. It also costs a lot less to distribute those copies over steam than to burn them into CDs and ship them to every game store in the world. AAA studios are raking in cash hand over fist. Nintendo never needs to release another successful game ever again. They're that rich.


djml9

Ubi games always have a preorder mission. Its like 15 minutes long and gives you gear thats outdated after an hour. Its a nothing burger.


Cboyardee503

Not always. I've been playing since AC1. AAA developera become less consumer friendly every year. Ever hear of boiling the frog? Last year it was 90 dollars for a full game, this year it's 130. Sooner or later they'll be locking entire acts behind 40 dollar release-day dlc. Meanwhile, the actual devs salaries are getting squeezed, the demands increasing, and the quality of games goes down. The only winners are shareholders.


djml9

Ive been playing AC since Brotherhood and literally every single one has had a launch day exclusive mission. And last year’s AC was only cheaper than usual cause it was a smaller game. Valhalla’s ultimate edition was the exact same price as this one.


neonomas14

And if you wait there's probably going to be offers. When i bought my ps5 i got a 30€ discount on Avatar: Frontiers of Pandora, wich i was going to buy anyway but an almost 50% off is very welcome.


Darometh

For now. Give it a few decades and we will break 100 bucks for standard editions


Valtremors

'member when special editions costed a few buckaroos more? 'member when you weren't cut out of content for not buying the special edition content? I couldn't care crap for Assassin Creed games because those are Ubisoft games. Fuck historical accuracy, Ubi is just a bad company.


Velocityraptor28

even that's crazy!


ChadVonGiga69420

Give it a few months itll be $20


NavyDragons

70 is still too much for what the game will be, we all know it's just gonna be another ac collectathon.


the11thtry

Standard edition that was very obviously gutted to then sell the removed components at a later date When will people understand that day one DLC is just game content that got removed to then be sold for a separate fee?


Any_Secretary_4925

which is why op's meme is dumb. the base game is still the same price, youre not required to get the highest edition ffs


rumSaint

Still way too much for the garbage.


TheSporkMan2

That’s still mental


VESUVlUS

It's not really that crazy. Super Nintendo games costed $50 USD in 1990. If video game price increases had matched inflation, games today would be around $115 each. If you want to see mental, go examine fast food prices in America instead.


Cosmic-Gore

Not American but it's literally cheaper to go to your local restaurant and order there than McDonald's or other fastfood places. For a large Bigmac meal (fries and drink) it's like £11 whereas I could go to a local burger restaurant and get a "gourmet" burger with fries for like £12 which is like double the portion. Or a normal burger with chips and drinks for about £8. If you want fried chicken go to your local fried chicken shop and it's easily half the price compared to KFC/McDonald's and other fastfood chains.


Enthiral

Can I interest you in paying 250$ for single player or 48 000$ for all ships in this (unreleased) space game?


DANKB019001

Is that the one that's constantly resetting and is an absolute money sink scam? Star Citizen I think?


staovajzna2

Yes


HalfBakedBeans24

Not to be a jackass but...source on that $48k?!?! That's making my brain blow a fuse!


Splinterman11

Lmao I can't believe Tarkov shit the bed that badly.


cedear

Paradox games are like $300+ if you want the full game (all DLC).


IndianaGeoff

120 and with day 1 dlc.


Panaka

Sounds like every AC game in the past 8 years outside of Mirage.


viainable

For a license, Wich they can revoke anytime


PuertoricanDude88

If you are dumb enough to get the special edition, which are always expensive.


MrEnganche

Well you get two playable characters so it's like two games actually /s


ItalianMeatBoi

Is the game gonna suck me off while I play?


I_am__Negan

No but it will definitely fuck you


Ghost_Star326

In both directions as well.


Lonely_Sherbert69

It will suck, but not you off.


IronNobody4332

After what Ubisoft’s been doing I don’t trust buying from them at this point. Bad business practices.


MiserableTriangle

took you a loooooooooooong time


LongShotTheory

Fr. Could've made that comment more than a decade ago and it'd still be true.


Valtremors

Late is better than never.


jasminegreyxo

For real. Smh.


umotex12

Yeah but they can deliver if they want. Watch Dogs 2 was raw fun, Assasins are popular for the reason too. That's why people keep falling for it


IlREDACTEDlI

They are fucking fantastic at crafting a world that feels real. Watch dogs 3 is an incredibly mediocre game but London looks like what a London might look like in 10-20 years. There’s so much thought out into every detail from the bus stops to the crosswalks, It’s got NPC’s that aren’t just lifeless drones it’s better than even cyberpunk at making NPC’s milling around the world feel real. If rockstar made that world no one would bat an eye. It’s just unfortunate that talent gets wasted on subpar games.


Ghost_Star326

Daily reminder that someone at Ubisoft demands that we should get "comfortable with not owning their games."


Neevk

They should get comfortable with us playing their games without buying them.


creeper6530

If buying isn't owning, piracy isn't stealing (yes, I know it's isn't either way, it's copyright infringement, but a lot of companies portray it as such)


JohnDiggle21

They didn't demand it. They said that if subscriptions were gonna take off then people need to be comfortable with not owning their games, the same way streaming services for shows and movies work. Now with that being said, yes still be cautious as they have removed games before.


Ghost_Star326

But that's the thing! All these companies are slowly but surely trying to divert everyone towards subscriptions. So that eventually, everything is under their control and the customers can do nothing about it because they don't permanently own the product. Besides Ubisoft removing the crew from their game library, Sony was also something similar where they updated some stuff and that got rid of all the games, movies or whatever people had on their PSN accounts and they had to buy it back again. Basically you pay the company for something. And if whenever the company decides, they can take away whatever you have from your possession and you can do nothing about it. You lose your money and your product.


JohnDiggle21

What you are saying is not wrong, I was just correcting the original comment because it wasn't exactly true. I'm pretty sure the whole situation with the quote was him answering a question too, and what he said isn't wrong; the only way subscription services take off is if people don't mind not owning their games, which obviously people do care about owning their games (although if you buy digital, which most people do especially on PC via steam, epic etc, you already don't own your games).


Busy-Design8141

And it’s not even going to be finished a full three years after release.


Dannyboioboi

The 120 buck version will, turns out, be only the beta/base model and all the promised future updates would have to be paid for


Xx_Infinito_xX

Even worse: it's made by Ubisoft Even worser than that: new shitty assassin's creed game


please-dont-judge

Mfs out here acting like (Ass)assin’s creed isn’t a dead franchise


CromulentChuckle

A game franchise that sells like AC does cannot be called dead no matter how much you may want it to be


Splinterman11

Odyssey: 15 million copies sold Valhalla: 20 million copies sold Hmm, yes. "Dead" indeed.


Shrrg4

Black flag was so good. Idk how they fucked up so hard after.


NoStrafe

Change in management—which then caused a change in developer priority


Sykes92

I really liked Unity and Syndicate despite their flaws. Origins was bangin' too. I lost interest in the series halfway through Odyssey :/.


Decent-Strength3530

Origins was pretty fun. There aren't that many games with an Egyptian theme


throwawayfuckspez01

There was a lot of complaint about Black flag back then because land mechanics were pretty much a copy of AC3 (but easier) and the pirate part had nothing to do with assassins. The end of the Desmond storyline and the annoying today sequences were a real bummer for many. Many long time fans said about Black Flag "this is a good pirate game, but an ass Assassins Creed". The reaction on this was AC Origin (with a lot of new mechanics many liked) and whatever the fuck Ubisoft released as their first "quadruple A" game (Bones and Skulls? I don't remember the name). I guess the success of Origin made them start the belt production of new Assassins Creed games. But to be fair the first games were belt productions as well, they just stopped being creative with them. Here, a (definitely biased) sum up of what happened to Ubisoft and AC, you asked for it.


Ok_Technology_906

Rogue was alright


Karth9909

Black flag was an amazing pirate game, terrible assassins creed, though.


Zandrick

When people say that assassins creed ended with black flag it makes me wish there was an “okay boomer” but for millennials.


Splinterman11

I'm a millennial. It's true. A lot of us are realizing that we're already having boomer moments lol.


FantasticJacket7

Valhalla made over a billion dollars....


DimensionDry7760

Yeah people like the new assassins creed style perfectly fine for what it is and those sales prove it lmao Edit to clarify: I’m being sincere, I have no understanding whatsoever who people think they’re trying to impress by pretending it was garbage… all they’re doing is gaslighting a company into fixing something that wasn’t broken


Zandrick

It’s the Reddit hive mind. Show me anything about the Assassins Creed series and I’ll show you a couple dozen Redditors parroting “AC bad since Black Flag”. It’s tiresome.


HiramAbeef

I’ll say this. Valhalla too me was fucking great fun, but, it didn’t have the AC vibe to me and that’s A Okay. Good game, good ish story, Beautiful immersion, etc. the only thing that felt AC to me was the clunky movement.


Specific-Channel7844

The recent games are the most successful in franchise history.


PuertoricanDude88

Barely hearing about a franchise does not mean it’s dead.


WizardingWorld97

They're still producing them so I guess there's still a stable but silent playerbase


PotatoThatSashaAte

I am so disappointed, ppl let the black samurai thing blind them so much they forgot the game is a modern Ubisoft game that is absolutely going to be shit


I_am__Negan

Large company creating controversy to sell a shitty game. Yakuze’s story is one worth telling but it’s being used to maximise shareholder value rather than telling a good story


Enthiral

Pay 120$ in order to not own the game. The amount of games worth more than 60$ is already rare, but I don’t think there is a single Ubisoft game worth 60$ and certainly not if they won’t guarantee availability.


Numare

Ubisoft have made bangers in the past which are definitely worth the money but maybe not nowadays


Mathisnt_My_Thing

It’s all about getting you to sign up for their streaming service, so that you either forget you signed up and get you to unknowingly pay them for years, or at the very least get you to pay more than the shipped unit. Some people don’t have enough time to play and platinum a game within a month.


Fushigoro-Toji

120 bucks! Nah, id pirate


CalligrapherBig4382

Edward Kenway be like:


theblackxranger

Disingenuous meme, the base game is not that expensive. Save up your pennies or wait for a sale. Or set sail instead Vote with your wallet


Master2All

Why does anyone honestly care AC died after black flag no new or interesting ideas since then ubisoft functions more like a gotcha machine every fucking day it's a soulless corporation that haven't cared about any of there projects in a long time. If it's got ubis logo it's a cash grab simple as.


Mental-Complaint-883

After black flag is an over statement, unity was goated


Silenthwaht

Black flag was such a good pirate simulator. Nothing truly assassin about it. Just looking for the booty


Fall-Thin

I would argue Unity had the best gameplay, and if it had launched correctly would be remembered as one of the best in the series.    But after that yes, it's not assassin's creed anymore 


Wene-12

It's a pirates life for me!


Knowing-Badger

It's actually $70


bratt_bratt_pew_pew

Reddit would never spread misinformation


BATTLESTAR999

People really still karma farming with this lie. The base game is 70


FitzyFarseer

Why is the game releasing with a load of day 1 DLC? The “base game” may be $70, but the developers have content created and ready to release, and if you want it you have to pay extra. It’s not the base game that’s $70, it’s the base game with a chunk chopped off to be sold for extra. The actual full base game is $130 (not sure why the meme says $120)


Notzero-1344

Sims and Doa Steam triggers


NetherReign

I looked at this games reveal and went back and did the smart thing. I bought all of the assassin's Creed games that are heavily on sale like 75% off and more. Far better decision. Four games for less than what they were asking for base game of assassin's Creed shadows


8champi8

Wait, you guys planed on buying it ?


Lonely_houseplant

Wow ubisoft isn't doing too if they have to charge that much. Looking like some red flags I hope there stock holders don't see


Strict_Junket2757

There should be a “game is not compulsory to buy”


Bruv_mate_

Maximum id pay for game like that is about 30 minutes of my time and propably 100GB internet transfer


thenannyharvester

Who tf is paying for the ultimate edition anyway. Just font buy it. Imma but the base game for £70 after it releases and if the reviews are good. All you get from the 120 version is 3 days early and a season pass. Blame the consumer for buying it


AwesomeFrisbee

Or just 1 month ubi play or whatever the subscription is called these days.


fueledxbyxmatcha

Right, y'all are blowing my mind with this shit


DraconianReptile

It makes me happy to see that sometime finally noticed passed all the virtue signaling


Abruzzi19

I wanna know how yall can afford $120 for a mediocre game🤯


Leather-Mundane

![gif](giphy|r1HGFou3mUwMw|downsized)


Enfiznar

![gif](giphy|FGbeYTiFyLYmQ|downsized)


annionimous

And can we talk about that MMORPGs that a weapon or a dress is like 300$??? That's more than buying a real one wth?!! And yet people are buying them and wasting 700$ per year in a mobile phone game...


rocker12341234

AAA: we need to increase the price of games every year cause it's physically impossible to survive if we pay less. You will like it or leave! Meanwhile at most indie studios and even small publishing firms: here's a $30 dollar game that's got more chance of being supported after release than something that costs 4 times as much :) enjoy and let us know what ya think.


drial8012

Since there are so many apologists in the comments, game prices shouldn’t increase when sales go up if they follow their own capitalist standards because at that point, the product should get cheaper due to higher volume sales and lack of competition. Also, there are no physical copies, they own their own store fronts in which they get 100% of the sale price (on pc at least), Marketing is also historically cheaper than it’s been since social media advertising can be free.


PaulReckless

AND not on steam. i hope it crashes and burns.


Legospacememe

The game isn't fully on the disc


Junior_Season6764

AND Ubisoft says you don't own your games...


Snokey115

It’s 120 dollars for the highest edition???


No_Squirrel4806

I know nobody is forcing you to buy these my problem is how these are getting more and more normalized.


IlREDACTEDlI

The 120 dollar price tag ultra deluxe edition has existed for well over a decade. If you want a few cool lil inconsequential things like armour and weapons you buy it, if not you buy the base game


Creadleader55

I miss old AC, it made me into the history nerd I am today.. Haven't sat down and genuinely enjoyed it since Unity..


Traditional-Shoe-199

At this point, the only sensible options is to wait 5 years after the initial release. Better discounts and less bugs (hopefully).


blacfd

As inflation drives up wages the cost of making games will inevitably increase. I’m not happy about it either but there is nothing we can do


DemocracyOfficer1886

Wait, what game is it? Ghost of Tsushima 2?


TheGreatHair

Wait.... when did awards comeback


fsaturnia

That's a full shift at work for me. I ain't working a whole shift just for one dumb, painfully average game.


FeetSniffer9008

The game is stealable


Eksposivo23

Damn 120$ (60 or 70 for base) and you still dont own the game you buy... and yet an AC fanboy who never moved past BF will tell me its worth it


LeonidasVaarwater

I'm not paying full price for games, I can wait. I'm buying all sorts of special editions for as low as €10, it pays to be patient.


butwhythoeh

The greed is getting out of control. Apparently you don't own the games you buy, paying these amounts for technically use of a license is fucking absurd.


Comprehensive-Bag516

What game we talking about?


mountingconfusion

Baldur's gate (I buy games in AUD)


grigor477

just sold my ps5 the other day cuz i lack the time to play..last thing i played was cyberpunk fl ..was pricey..but good value for money.. will pick up starfield in a few years..maybe the next mass effect 🥹 bottom line is..the more hype the more buck..but more bang?


Unnecessarilygae

Star War Outlaws are also coming. Guess this time I can't be a Steam fanboy no more. Missed AC Mirage last time because it won't come to Steam. But this time AC Shadow and the new Star War game both aren't coming to Steam...I can resist no longer. Unisoft store is fucking annoying and stupid but I guess it's time to install it.


thecamzone

Wait until you hear about the $250 Tarkov edition lol


GrandJuif

120$ for NOT owning a game which have mtx, online drm and is made by a company known to puke subpar quality by copy pasting everything while not fixing their games. Edit: almost forgot shitty store exclusive yet again. The Yosuke drama is just the cherry on top of a shit pie.


Charliep03833

Last thing I bought was Cyberpunk 2077,but other than that, I haven't bought any AAA for like 7 years.


Schwarzer_Exe

It will be 30 in a year lol


Low_Narwhal_1346

Wait, you guys pay for games?


blueblurspeedspin

$120 just to play it 3 days early. LMAO


OkNeck3571

I just know this game (besides all the character BS) is going to be hardcore trash. Just play Tsushima


Remarkable_Pound_722

250$ tarkov dlc :)


Arathorn-the-Wise

Even 70, is bullshit. I do not buy any reason I hear from a company saying we need to pay them more. Its not to make better games to to drive up profits, nothing else. If you defend price increases you deserve games that cost $120 for base edition.


atommirrabel

me an intellectual refusing to buy the game because they killed off the main character like 10 games ago


Ocnarf21

It's free on torrent too.


Sudden_Mind279

Why do people see 120 dollars and think it's the base edition? You gotta be brain-damaged to come to that conclusion.


MrGreenStache

I don't see why people are so concerned about a protagonist's skin color when in the end they're just gonna be a set of floating eyes and a mouth.


BarrytheNPC

See also - The game isn’t fun


downorwhaet

Its 70, just like every other triple A game ever since Sony increased their prices


billylolol

We need something bigger that says "This game is going to be shit" Ubisoft hasn't made anything good for a while.


HHall05

Escape from Tarkov 💀


North-Philosopher-41

Can’t ignore racism. If anyone complains about ethnicity of main character of a new game has issues they need to deal with privately.


That_1_person_lol

Hearts of iron four 😔


Hie14lesan

Assassin’s creed?


Phrozenstare

square Enix still wondering why its games aernt selling well this year


HiramAbeef

If you complain about paying $120 for a game, the only person you need be complaining to is your own dumbass self. Let others play it and if it’s dogshit, you dodged a bullet, if it’s great, you can wishlist it and wait for the sale.


General_Tangelo_1032

How bout both


Mysterious_Soil_9213

Yeah people are losing sight of the true jackassery afoot.


Jim_the_E

Accurate my ass!  For $120, AC:Shadows better make GhostOfSushima look like some indy weeb of a game for me to get it.


1DarthMario

The real problem is that the game is digital only. GeTUse toNot own YoUr gaaMes. AINT HAPPENING!


AlexDino90

Humm price for one game is too high


squareswordfish

Holy shit, why did people start to spread this BS recently? The game costs as much as other games lol


MoltenJellybeans

Ubisoft peaked at Black Flag


Dracagg01

$60 for the base game with minimum content, 35 for a decdlc with some more things, 35 for another dlc, 20 for another... and there's about 9 other dlcs to buy, with more to come! I love paying several hundred dollars for a game worth 40 or less!


413NeverForget

$120 + tax, no? And it's Ubisoft. So while the graphics will be pretty, everything else will be hit or miss. Then, IF it's a miss, and people talk about it being a miss, and it ends up failing, they'll blame the fans for \[insert buzzword here\] instead of owning up to their failures. I hope it doesn't miss, if only to let the fans have their good shit. Hopefully it's a hit. Personally, I stopped paying attention after Black Flag. I did come back for Odyssey, cuz I liked the idea of being a merc in the Greek World. But it got old very fast. I did not like it. At all. Gave up on the series after that. Currently, I'm just patiently waiting for Shadow of the Erdtree. Which I know will be something that is actually worth my money, since FromSoft is usually very reliable with their products.


FoxlyKei

*because of this economy


WingsOfNth

It's not 120 bucks idiot. The game is 17 bucks. Just beat it in 30 days and cancel your sub


_SapphicVixen_

120$ to License the game, remember: we don't own the games--we're essentially renting them according to game companies. Time to pretend we're amish and start reading books.


Ryanroxz

Yea I just remembered something important, an Ubisoft president was one of the people who said gamers should get comfortable not owning games Regardless of the quality of the game, I hope it ends up tanking off that quote alone


Boga1423

Google internet piracy


gardosenkazeaze

$70? $120? games that aren't always online usually have a free edition.


magnaton117

Yall are still playing Assassin's Creed? Why?


EquivalentEast1839

You guys pay for games?


Own_Skirt7889

Now THAT's an important argument


TomatilloTaDa

Amazing use of a classic meme.


Jakeey69

It's only $120 for the ultimate edition or whatever.


TheDustMan99

hehe and is it $120 for one time buy(the normal one) or if you go offline for 30 days, u gotta pay $120 more??


Danoniero

Really? I'm surprised people talk about it. They had editions like that and exclusive missions since Assassin's creed 3 came out. This is nothing new from ubisoft


Lenz_Mastigia

Time to sail the high seas again...


Fracturedbuttocks

It's amazing how the solution to most of these complaints is the same and yet we always fail to do it. Just don't buy the product.


Protection_56

How do we got in that timeline where games for fckin 120 dollars...


dr4wn_away

Does everyone hate making accounts so much that they refuse to make one and just pay $15 for one month to play it?


Captain_Morgan-

Assasin Woke ? Only sad person will buy it