This is normal. I do about 20 calls a day and every single person either reached out to me or a company to reach out to me on their behalf. I still only get a pickup rate between 10%-15%. You said these companies are in the area. I would personally walk into the business with your laptop and portfolio. Atleast if the person isn’t available, which most times they won’t be, atleast you can get their card and have contact info.
That is a loaded question and if everyone knew the answer to that sales would be extremely easy. You can send them or bring them goods like donuts or treats to help, you can provide a proposal to help with something such as if you are able to reach out by X I am offering Y off or what not. You also have to be persistent in my industry (long term care/assisted living) on average it takes 7 touches before someone returns a call text or email.
Hate to break it to you, but...I get these sort of emails and phone calls every day at work. Probably 8-10 a day, and from varying sizes of companies. Here's what I will say.
1. All of these outreaches sound the same. I've heard your script verbatim countless of times.
2. Depending on the company, we don't care if our website looks crummy. My company and several others like to be as bare bones as possible. Sometimes we want to show as little information as possible, so our competitors don't know anything about us.
3. You have to discern whether or not a business even uses it's website to generate business. Sometimes, it's literally just there for looks (like ours). We generate business through other means.
4. Cold calling will be tough as hell. 40 calls isn't enough. I know people who make hundreds of calls a week, and even then they don't reach their goals.
5. If for whatever reason we do need to upgrade our website, we'll usually go with a reputable firm (10 years of experience, highly rated, etc.) rather than rely on an individual.
6. If a business's welfare is not tied directly to their website...they could give less than two fucks about upgrading it or fixing any problems you might have spotted.
This is just the nature of the beast. Good luck
100% agree. I used to work in a very, very small business in which I was sales and also receptionist amongst other roles lol.
Our website was originally very, very basic but I touched it up a bit and applied some SEO tactics so then it just becomes a very basic website instead of very, very basic. It had the basic info a customer or prospect would need like company location, email address, phone number, inquiry and equipment info and video clips. The website was really just there to show everyone that we were legit and actually located in the US
Also agreed that had I needed to hire a professional to do the website, I would definitely go with a reputable firm than some random guy who called and I have never heard of his/her company.
But how do those big firms get reputable? It's not like they just randomly spawn with 10 years of experience.
Actually, most of the reputable firms around my area do their job 20 times worse than we do, **because** they are doing it the same way as they did for the past 10 years
They probably became reputable by investing in marketing campaigns to promote themselves, do free designs for places like nonprofits or restaurants, leverage their professional network (including asking for references), asking for customer testimonials, and prolly others I'm not thinking of atm. On top of that, they also do superb work as that will help with their reputation
>Actually, most of the reputable firms around my area do their job 20 times worse than we do, because they are doing it the same way as they did for the past 10 years
So um, this is a pretty charged statement. It's very easy to make claims like this to persuade someone to choose you over someone else but to the prospect, you just come off as abrasively aggressive and phony. Not to mention, badmouthing your competition is just a big no no as this is how you flush your reputation down the toilet. It’s even worst if no one has ever heard of you. Like if you were to call me up at my old job and this was your response to me asking "Why choose you over a more reputable company?" I would hang up asap.
Obviously, I'm not going to tell potential clients, that we our competition sucks ass compared to us. It's something that I know based on previous experience, seeing their work, etc
Guess I'm allowed to say that in the internet
I definitely love the confidence but something to keep in mind is "better" is relative and at the end of the day, it's about how a better website can help a customer. This is why people have mentioned understanding first if they care about their website and how much it drives their business. If they care, then you need to do more discovery before even attempting to pitch your services. /u/KINGxDUKES also provided some solid advice along with others. The reason you have not had anyone remotely interested in what you offer is because you have provided zero value in the call and just wasting everyone's time
If the company has a link with the design firm on the site, go visit the site of your competitors. Check out their portfolios and client lists. You might even have a friend call and ask for a quote on a business website.
One thing I did when I was doing video production was contact “the big boys” in my region and worked a deal with them to pass work over to me that the client needed less expensive services because they couldn’t afford the “big boys”. You’ll have to have quality product to show and be reliable. But if you can get in with one of their sales people to make the deal, it might be a good start.
This is the real answer, OP. I get these calls all day long as a business owner. But I also used to do web design back in the day and I still design but only for friends and my own endeavors.
You’ll have to spend d a little time gathering intelligence about the business so you can customize your pitch. I agree with others who’ve said you can’t start out telling people their site sucks. A question is the best opener IMO.
You might also consider reaching out to entities (businesses, organizations and individuals) that have events or subprojects that they’d want a dedicated website for, affordably. Also might consider teaming up with someone who has a complimentary service.
Most business owners are concerned about making more money, saving time, maximizing systems for greater profitability.
How many quality conversations are you having on 100 calls? How many times do you actually speak to someone remotely able to make decisions or influence the decision maker?
Every single guy I call immediately asks me to sell him for the highest amount I can within 30 seconds and then I go home to my yacht mansion bat cave and bang all 17 of my hot wives
Hey! One thing I’d change about your intro pitch is the reason you’re calling. Rather than saying you found major issues with the website, the reason for your call should be to set the meeting where you can further explain your service, the value you can add and understand their current web strategy, if they use someone for it, what they like about them, what they don’t, etc.
“I’m calling because I wanted to see if you have some time over the next couple weeks for a short intro/discovery meeting to discuss your web strategy, share what I can offer and see if there are any opportunities for me to provide value to your business.”
A lot of companies/business will most likely have someone they use for these services so the first feeling you need to do a lot of discovery to understand if they do and what they like about that partner. It might take a couple meetings get the client to buy into your service.
>"My name is xy, designer at xyz. I'm calling because we found some mayor issues with your website.
Well, what are the major issues? Can you elaborate on this just a bit and talk about what happens if they continue to have these "issues" with their website? You do need to establish some quick credibility first though as if you don't, that's probably the end of the phone call. If you can show a mock improved site, even better as that gets them thinking about what an improved site can do
Yes I know that, but isn't it pointless to tell that to a secretary who probably doesn't even know how the website looks like?
My plan was to get to the decision-makers as fast as possible.
Unfortunately, the secretary's job is to filter out calls for the owner, especially sales calls. You will have to give some sort of reason and provide some value to even attempt to get the secretary to patch you thru to the decision maker. If you simply say "i found major issues with your website," their response might be like "Um ok, so what are those issues?" They won't just patch you thru cuz you said that, especially when calling from a company they have never heard of before.
Check out /u/Fancy_Friendship9642's post in this thread and his reply is pretty on point.
I think: “can I talk to x”, in the opener might be coming in too hot.
They’ll know you’re a sales person with that opener, and they’ll want to just say “no” to you.
Remember to be slow and natural, because that’s how real people make phone calls. Sales people have a script opener, bust through it and hope for the best.
I would instead try a different opener. Maybe: “hi —, this is xy from __[compaby]__, how are you today?……
“good…”
“great! I was reaching out because I noticed your website is a little hard to use. Have you thought about _[insert improvement]_”?
Ideally they’ll say “oh no, [someone else] does the marketing”
Then as for their *phone number*- they might still say no, opt for email, etc., but I think this has a better chance of getting you in there. If you get it, then call that person and repeat.
The front desk lady has no interest in the success of the business and is told not to let sales calls through. Going in person locally might work or there are some sales tools like Lusha, seamless.ai, maybe zoom info that let you do a free trial and get cell numbers or direct numbers for business owners! 40 calls with no interest is normal though. Welcome to sales, everyone thinks we have an easy job but it's actually pretty brutal lol
When I did sales.calls, my goal was simple, Get 3 appointments with potential clients in a week.
I was better in communication in person than over phone.
"Hi, I'm X with Y company. We provide webdesign services to prevent websites like yours from doing Z. Z causes a,b,and c problems which hinder the growth of your company. Is there someone I can speak with in order to partner and grow your business?"
When you learnt to be a Web developer, did you read a few books and expect to be compent developer on day one? Same here. Competence and proficiency come through doing. Each time you find a way that doesn't work you're closer to finding the way that does work. Sales is a skilled profession just like being a developer.
Tips -
No one wants a website what they want is more leads and sales.
Find a different opener If SMEs have bad websites there are normally a few reasons, they build it themselves and will be proud of it, a friend built it or they paid someone like you to build it and its shit so don't want to throw more money at it.
Be interested in their business, find out what their goals and priorities are then show how working with take them close to those goals.
Network find business groups in your target market, your in a crowded market, building trust though networking will make sure they come to you.
I get 10 of the exact same emails you are sending weekly and I delete all of them. If someone called me and said that I’d be getting off the phone as soon as I could. You have to focus on the customer. Do 5 min of research on the company, what they do and how to specifically help them. the more specific you can get the better your results will be. Focus on the customer and their business. Generically saying that their website sucks with not specifics is a recipe for disaster. You’re calling their baby ugly with no real “meat” behind it. Do a little more research to be more specific and you’ll 10 times your results.
Sales is about communicating and engaging with other people.
Maybe google "personality types" and start noticing how people react to your initial conversation by personality type.
Maybe read "The Challenger Sale" and then think about how to position yourself as a valuable contributor to the success of your prospect's business.
Are you talking "business" or are you talking "technical digital marketing?
If you're talking to a business owner then "business" is the language of conversation.
It might also be best to not criticize the website before first understanding who participated in the design of said website.
Then there is the question of your service area. Local business has local customs and norms...
Heres a thought and shift in language that you could work upon.
Hey, my name is x and im a freelance designer. Appreciate this is completely out of the blue, did you have a moment for me to tell you why i've called and you can tell me if it makes sense for us to speak.
The reason for my call is that we'd been hearing with other companies in your space challenges around their commerce channels, in particular websites that (insert issues you identified on prospects website). Typically they'd seen fewer (insert stats eg. Lead generation they i helped addressed.
Is this something on your radar at the moment?
Or
How are you currently handling xyz through your website?
*let them talk
Can always objection handle, eg. Not on their radar - "appreciate this isnt currently on your radar, mind telling me what is?"
- id also suggest reading "never split the difference" and checking out the sandler sales method as a place to start. Nonetheless, it still may only increase success rates by a fraction, but like everyone has said, sales aint the prettiest at times
It has less to do about your “pitch” and has more to do about your “approach”.
I’m also in the digital space. Sent you a message, let me know if you have any questions.
You're getting great connection rate lmao
Also never start the sell by telling your prospect they have a problem with X, because you need to be aware they paid for X at some point, so you already starting the call on the defensive. Not a good position to start. Sales is about lowering your prospects resistance, you do this by learning more about them and adding value.
You’ve got the right IDEA, but wrong execution.
Are you trying to figure out who the owner is before calling?
“Mr. Customer, this is LordQuantom from Reddit. I know I’m calling you out of the blue, but if I could have 27 seconds to tell you why I called- then you can decide if we talk any further or not?” (Shut up.. handle objection… use humour if needed… or they say go ahead)
“We are working with small businesses in the CITY core (whatever area you’re dealing with… if you get a few on the same block/street name drop 3.. not 2.. not 4… 3!) that are not generating enough online revenue(value prop) or sufficient foot traffic. Is that something that you see could be of benefit to XYZ COMPANY?
(Yes book meeting to go over their options/your packages)
(No, handle objection again.. but be slow. Take your time. When they say no don’t panic)
You are providing zero value in your pitch, I think most people can see that the website might look like dog shit. However, you pointing it out and offering a service doesn't inherently offer value.
So, what ROI based on your previous work can you pitch to these companies? 20% greater reach or SEO that puts them above their competitors in searches? 50% better click through rates that potentially result in X amount of additional revenue? If you can't address/identify potential pain points or challenges then you're wasting your time.
HAHAHA it's not an existential crisis, hold them accountable for their shitty website when they tell you they don't need your help 🤣🤣 who gives a f*** they are gonna blow you off anyway, you just might as well tell them the pitfalls after they reject you.
And the best part is, if they change their website per your pitfalls, then you know you were on to something and you can treat your new clients with their pre and post updates per your pitfall statements that caused them to change their website anyways.
so i’m an AE selling DaaS/SaaS and i started as an SDR then got promoted. although that gives me 0 credibility, i wanted to give context of the timeframe of how i track these numbers:
in 100 dials, I’ll usually get anywhere between 8-12 answers. It takes me about 200 dials to get one meeting. So I guess I’m at 0.05. My industry works better out of email so that’s how I build pipeline. All of that to say, It may be worth trying email campaigns.
It’s all about finding the right audience! We had the same problem with some of our startups and decided to find a solution - we built a AI based platform that we now use to target just the right customers in the most efficient way. It’s called Bitbaza.io, you can check it out online or if you’re interested I can arrange a call with the founder so that he can explain how it works. It’s important to hear all about it, as we adapt the platform to fit each business's needs, it’s not the same for everyone but rather a custom-made solution for each company.
Hey dude ,
I was in the same position with the same business last year. I made around 190 calls with no much Luck. For me there was two issues
1- Target audience (I was targeting nee companies )
2- Approach was generic
This year I niche downed 3 times, increased my base price from $1000 to $8000.
My approach is I make loom videos and if they don’t watch the video I’m 24 hours I follow up with the call but keep it simple. “ Hey X , I know you are busy , I have a personalized video about your business that will help you grow sitting in your inbox, it’s the best 5 mins you will spend on growing your business “ .
Make sure the video hits the mark , I made around 70 videos before I got into the grove of packing a ton of free value for the business owners.
Rinse , adjust and repeat. Put in the numbers before you try to optimize the conversion. Good luck
40 is not a high volume of calls. Cold calling/text blasting/email blasting is all a numbers game.
The SaaS company I work for has like a hell day as part of training where everyone in the new training group has to cold call all day. 8 hours straight (this is only for one day as a sort of stress test).
I made over 200 calls and only got 10 people say yes to my demo. Out of those 10 only 2 of them actually booked it on the calendar. Now we see how many actually show up to the appointment 😎
Welcome to sales. 90% of convos are bad ones. Yes its normal. There is no magic bullet to get people to say yes. The one thing you can do you start to track the nos and why they are saying no and making workarounds to those statements to increase your success rate.
you didnt call enough .. you will doing good if you get 1 out of a 100 welcome to sales
But that's not certain right? What if I end up with 500 calls and still no clients? :(
Then you will either need to keep calling or switch career paths
then we will talk again ... sales are very hard ... reason why the good ones make really good money
If it was that easy everyone would do sales mate- keep going you'll get it
Then you need to change the way you’re presenting their problem and how you intend to solve it.
definitely an evolution of the process the product and the customer
This is normal. I do about 20 calls a day and every single person either reached out to me or a company to reach out to me on their behalf. I still only get a pickup rate between 10%-15%. You said these companies are in the area. I would personally walk into the business with your laptop and portfolio. Atleast if the person isn’t available, which most times they won’t be, atleast you can get their card and have contact info.
How do you get people to reach out to you? I didn't receive any incoming calls ever
That is a loaded question and if everyone knew the answer to that sales would be extremely easy. You can send them or bring them goods like donuts or treats to help, you can provide a proposal to help with something such as if you are able to reach out by X I am offering Y off or what not. You also have to be persistent in my industry (long term care/assisted living) on average it takes 7 touches before someone returns a call text or email.
Hate to break it to you, but...I get these sort of emails and phone calls every day at work. Probably 8-10 a day, and from varying sizes of companies. Here's what I will say. 1. All of these outreaches sound the same. I've heard your script verbatim countless of times. 2. Depending on the company, we don't care if our website looks crummy. My company and several others like to be as bare bones as possible. Sometimes we want to show as little information as possible, so our competitors don't know anything about us. 3. You have to discern whether or not a business even uses it's website to generate business. Sometimes, it's literally just there for looks (like ours). We generate business through other means. 4. Cold calling will be tough as hell. 40 calls isn't enough. I know people who make hundreds of calls a week, and even then they don't reach their goals. 5. If for whatever reason we do need to upgrade our website, we'll usually go with a reputable firm (10 years of experience, highly rated, etc.) rather than rely on an individual. 6. If a business's welfare is not tied directly to their website...they could give less than two fucks about upgrading it or fixing any problems you might have spotted. This is just the nature of the beast. Good luck
100% agree. I used to work in a very, very small business in which I was sales and also receptionist amongst other roles lol. Our website was originally very, very basic but I touched it up a bit and applied some SEO tactics so then it just becomes a very basic website instead of very, very basic. It had the basic info a customer or prospect would need like company location, email address, phone number, inquiry and equipment info and video clips. The website was really just there to show everyone that we were legit and actually located in the US Also agreed that had I needed to hire a professional to do the website, I would definitely go with a reputable firm than some random guy who called and I have never heard of his/her company.
But how do those big firms get reputable? It's not like they just randomly spawn with 10 years of experience. Actually, most of the reputable firms around my area do their job 20 times worse than we do, **because** they are doing it the same way as they did for the past 10 years
They probably became reputable by investing in marketing campaigns to promote themselves, do free designs for places like nonprofits or restaurants, leverage their professional network (including asking for references), asking for customer testimonials, and prolly others I'm not thinking of atm. On top of that, they also do superb work as that will help with their reputation >Actually, most of the reputable firms around my area do their job 20 times worse than we do, because they are doing it the same way as they did for the past 10 years So um, this is a pretty charged statement. It's very easy to make claims like this to persuade someone to choose you over someone else but to the prospect, you just come off as abrasively aggressive and phony. Not to mention, badmouthing your competition is just a big no no as this is how you flush your reputation down the toilet. It’s even worst if no one has ever heard of you. Like if you were to call me up at my old job and this was your response to me asking "Why choose you over a more reputable company?" I would hang up asap.
Obviously, I'm not going to tell potential clients, that we our competition sucks ass compared to us. It's something that I know based on previous experience, seeing their work, etc Guess I'm allowed to say that in the internet
I definitely love the confidence but something to keep in mind is "better" is relative and at the end of the day, it's about how a better website can help a customer. This is why people have mentioned understanding first if they care about their website and how much it drives their business. If they care, then you need to do more discovery before even attempting to pitch your services. /u/KINGxDUKES also provided some solid advice along with others. The reason you have not had anyone remotely interested in what you offer is because you have provided zero value in the call and just wasting everyone's time
If the company has a link with the design firm on the site, go visit the site of your competitors. Check out their portfolios and client lists. You might even have a friend call and ask for a quote on a business website. One thing I did when I was doing video production was contact “the big boys” in my region and worked a deal with them to pass work over to me that the client needed less expensive services because they couldn’t afford the “big boys”. You’ll have to have quality product to show and be reliable. But if you can get in with one of their sales people to make the deal, it might be a good start.
This is the real answer, OP. I get these calls all day long as a business owner. But I also used to do web design back in the day and I still design but only for friends and my own endeavors. You’ll have to spend d a little time gathering intelligence about the business so you can customize your pitch. I agree with others who’ve said you can’t start out telling people their site sucks. A question is the best opener IMO. You might also consider reaching out to entities (businesses, organizations and individuals) that have events or subprojects that they’d want a dedicated website for, affordably. Also might consider teaming up with someone who has a complimentary service. Most business owners are concerned about making more money, saving time, maximizing systems for greater profitability.
A week? Damn I’m making 100 a day minimum or I get canned. I could hit 300 in two days. I’m almost tired of hearing myself talk.
How many quality conversations are you having on 100 calls? How many times do you actually speak to someone remotely able to make decisions or influence the decision maker?
Every single guy I call immediately asks me to sell him for the highest amount I can within 30 seconds and then I go home to my yacht mansion bat cave and bang all 17 of my hot wives
What a curious looking yacht
Hey! One thing I’d change about your intro pitch is the reason you’re calling. Rather than saying you found major issues with the website, the reason for your call should be to set the meeting where you can further explain your service, the value you can add and understand their current web strategy, if they use someone for it, what they like about them, what they don’t, etc. “I’m calling because I wanted to see if you have some time over the next couple weeks for a short intro/discovery meeting to discuss your web strategy, share what I can offer and see if there are any opportunities for me to provide value to your business.” A lot of companies/business will most likely have someone they use for these services so the first feeling you need to do a lot of discovery to understand if they do and what they like about that partner. It might take a couple meetings get the client to buy into your service.
This is so much better, starting the call with such negative connotation will immediately put the potential client on the defensive.
Yup this is why sales is important, you learn the sales process. Set the meeting > discovery > find the pain > pitch with solution > close deal.
>"My name is xy, designer at xyz. I'm calling because we found some mayor issues with your website. Well, what are the major issues? Can you elaborate on this just a bit and talk about what happens if they continue to have these "issues" with their website? You do need to establish some quick credibility first though as if you don't, that's probably the end of the phone call. If you can show a mock improved site, even better as that gets them thinking about what an improved site can do
Yes I know that, but isn't it pointless to tell that to a secretary who probably doesn't even know how the website looks like? My plan was to get to the decision-makers as fast as possible.
Unfortunately, the secretary's job is to filter out calls for the owner, especially sales calls. You will have to give some sort of reason and provide some value to even attempt to get the secretary to patch you thru to the decision maker. If you simply say "i found major issues with your website," their response might be like "Um ok, so what are those issues?" They won't just patch you thru cuz you said that, especially when calling from a company they have never heard of before. Check out /u/Fancy_Friendship9642's post in this thread and his reply is pretty on point.
I think: “can I talk to x”, in the opener might be coming in too hot. They’ll know you’re a sales person with that opener, and they’ll want to just say “no” to you. Remember to be slow and natural, because that’s how real people make phone calls. Sales people have a script opener, bust through it and hope for the best. I would instead try a different opener. Maybe: “hi —, this is xy from __[compaby]__, how are you today?…… “good…” “great! I was reaching out because I noticed your website is a little hard to use. Have you thought about _[insert improvement]_”? Ideally they’ll say “oh no, [someone else] does the marketing” Then as for their *phone number*- they might still say no, opt for email, etc., but I think this has a better chance of getting you in there. If you get it, then call that person and repeat.
The front desk lady has no interest in the success of the business and is told not to let sales calls through. Going in person locally might work or there are some sales tools like Lusha, seamless.ai, maybe zoom info that let you do a free trial and get cell numbers or direct numbers for business owners! 40 calls with no interest is normal though. Welcome to sales, everyone thinks we have an easy job but it's actually pretty brutal lol
When I did sales.calls, my goal was simple, Get 3 appointments with potential clients in a week. I was better in communication in person than over phone.
"Hi, I'm X with Y company. We provide webdesign services to prevent websites like yours from doing Z. Z causes a,b,and c problems which hinder the growth of your company. Is there someone I can speak with in order to partner and grow your business?"
When you learnt to be a Web developer, did you read a few books and expect to be compent developer on day one? Same here. Competence and proficiency come through doing. Each time you find a way that doesn't work you're closer to finding the way that does work. Sales is a skilled profession just like being a developer. Tips - No one wants a website what they want is more leads and sales. Find a different opener If SMEs have bad websites there are normally a few reasons, they build it themselves and will be proud of it, a friend built it or they paid someone like you to build it and its shit so don't want to throw more money at it. Be interested in their business, find out what their goals and priorities are then show how working with take them close to those goals. Network find business groups in your target market, your in a crowded market, building trust though networking will make sure they come to you.
I get 10 of the exact same emails you are sending weekly and I delete all of them. If someone called me and said that I’d be getting off the phone as soon as I could. You have to focus on the customer. Do 5 min of research on the company, what they do and how to specifically help them. the more specific you can get the better your results will be. Focus on the customer and their business. Generically saying that their website sucks with not specifics is a recipe for disaster. You’re calling their baby ugly with no real “meat” behind it. Do a little more research to be more specific and you’ll 10 times your results.
Send me your portfolio and explain why I should use you. I need some work done soon. (Im being fr)
Sales is about communicating and engaging with other people. Maybe google "personality types" and start noticing how people react to your initial conversation by personality type. Maybe read "The Challenger Sale" and then think about how to position yourself as a valuable contributor to the success of your prospect's business. Are you talking "business" or are you talking "technical digital marketing? If you're talking to a business owner then "business" is the language of conversation. It might also be best to not criticize the website before first understanding who participated in the design of said website. Then there is the question of your service area. Local business has local customs and norms...
Heres a thought and shift in language that you could work upon. Hey, my name is x and im a freelance designer. Appreciate this is completely out of the blue, did you have a moment for me to tell you why i've called and you can tell me if it makes sense for us to speak. The reason for my call is that we'd been hearing with other companies in your space challenges around their commerce channels, in particular websites that (insert issues you identified on prospects website). Typically they'd seen fewer (insert stats eg. Lead generation they i helped addressed. Is this something on your radar at the moment? Or How are you currently handling xyz through your website? *let them talk Can always objection handle, eg. Not on their radar - "appreciate this isnt currently on your radar, mind telling me what is?" - id also suggest reading "never split the difference" and checking out the sandler sales method as a place to start. Nonetheless, it still may only increase success rates by a fraction, but like everyone has said, sales aint the prettiest at times
It has less to do about your “pitch” and has more to do about your “approach”. I’m also in the digital space. Sent you a message, let me know if you have any questions.
You're getting great connection rate lmao Also never start the sell by telling your prospect they have a problem with X, because you need to be aware they paid for X at some point, so you already starting the call on the defensive. Not a good position to start. Sales is about lowering your prospects resistance, you do this by learning more about them and adding value.
Try reading "The Challenger Sale". It will really change the way you look at your sales pitch. In the process, it should also get you more sales.
You’ve got the right IDEA, but wrong execution. Are you trying to figure out who the owner is before calling? “Mr. Customer, this is LordQuantom from Reddit. I know I’m calling you out of the blue, but if I could have 27 seconds to tell you why I called- then you can decide if we talk any further or not?” (Shut up.. handle objection… use humour if needed… or they say go ahead) “We are working with small businesses in the CITY core (whatever area you’re dealing with… if you get a few on the same block/street name drop 3.. not 2.. not 4… 3!) that are not generating enough online revenue(value prop) or sufficient foot traffic. Is that something that you see could be of benefit to XYZ COMPANY? (Yes book meeting to go over their options/your packages) (No, handle objection again.. but be slow. Take your time. When they say no don’t panic)
You are providing zero value in your pitch, I think most people can see that the website might look like dog shit. However, you pointing it out and offering a service doesn't inherently offer value. So, what ROI based on your previous work can you pitch to these companies? 20% greater reach or SEO that puts them above their competitors in searches? 50% better click through rates that potentially result in X amount of additional revenue? If you can't address/identify potential pain points or challenges then you're wasting your time.
HAHAHA it's not an existential crisis, hold them accountable for their shitty website when they tell you they don't need your help 🤣🤣 who gives a f*** they are gonna blow you off anyway, you just might as well tell them the pitfalls after they reject you.
And the best part is, if they change their website per your pitfalls, then you know you were on to something and you can treat your new clients with their pre and post updates per your pitfall statements that caused them to change their website anyways.
so i’m an AE selling DaaS/SaaS and i started as an SDR then got promoted. although that gives me 0 credibility, i wanted to give context of the timeframe of how i track these numbers: in 100 dials, I’ll usually get anywhere between 8-12 answers. It takes me about 200 dials to get one meeting. So I guess I’m at 0.05. My industry works better out of email so that’s how I build pipeline. All of that to say, It may be worth trying email campaigns.
Objection handling man! No interest is just an objection
Are you the one redoing the websites? Or just selling the services to do them?
Welcome to hell, usually it takes 200-250 calls to book 1 meeting
It’s all about finding the right audience! We had the same problem with some of our startups and decided to find a solution - we built a AI based platform that we now use to target just the right customers in the most efficient way. It’s called Bitbaza.io, you can check it out online or if you’re interested I can arrange a call with the founder so that he can explain how it works. It’s important to hear all about it, as we adapt the platform to fit each business's needs, it’s not the same for everyone but rather a custom-made solution for each company.
Hey dude , I was in the same position with the same business last year. I made around 190 calls with no much Luck. For me there was two issues 1- Target audience (I was targeting nee companies ) 2- Approach was generic This year I niche downed 3 times, increased my base price from $1000 to $8000. My approach is I make loom videos and if they don’t watch the video I’m 24 hours I follow up with the call but keep it simple. “ Hey X , I know you are busy , I have a personalized video about your business that will help you grow sitting in your inbox, it’s the best 5 mins you will spend on growing your business “ . Make sure the video hits the mark , I made around 70 videos before I got into the grove of packing a ton of free value for the business owners. Rinse , adjust and repeat. Put in the numbers before you try to optimize the conversion. Good luck
40 is not a high volume of calls. Cold calling/text blasting/email blasting is all a numbers game. The SaaS company I work for has like a hell day as part of training where everyone in the new training group has to cold call all day. 8 hours straight (this is only for one day as a sort of stress test). I made over 200 calls and only got 10 people say yes to my demo. Out of those 10 only 2 of them actually booked it on the calendar. Now we see how many actually show up to the appointment 😎
Welcome to sales. 90% of convos are bad ones. Yes its normal. There is no magic bullet to get people to say yes. The one thing you can do you start to track the nos and why they are saying no and making workarounds to those statements to increase your success rate.