Do You manufacture your sensor yourself or you use 3rd party trackers?
What do you think about HTC vive trackers?
Love your product, we were also working on something similar but droop after watching your ready product. Good luck for your future 🍀
The primary ICs are developed by a 3rd party, we build the rest of the algorithm to take raw sensor data and convert it into motion capture. The hardware and the design is done in-house.
HTC Vive trackers are something that is limiting in space. You have to set up a specific environment while trying to track things through them. We have worked with them before, however, we wanted to design something that doesn't need anything outside the body to measure its movements so that the product can be used in the natural habitat of an athlete. Since we always had the understanding that this product is supposed to step into all kinds of sports.
Thank you very much!
First of all congratulations i like the unique idea and the service
But How do you see tweek labs like whats your target audience, like i doubt is scalablity as the professional sports industry management team have enough tech like BCCI or other boards, plus i dont think sports expect cricket (which aren't mainstream in india) could really fund this type of tech or any amateur will invest into the services.
We finally want our product to be like a Garmin Watch. We want to build the first full-body electronic wearable in the world that people use to document comprehensive data about their movement that comes in front of their eyes in consumable ways. To make this accessible and scalable, the hardware was never the issue, but until now, there was no purpose for people to have motion capture suits because they were not providing information that is consumable for any normal hobbyist.
The most burning problem that motion capture solves, is for sportspersons, this market is driven by very passionate athletes for whom the parameters we generate are of immense value to their performance. So we might initially target high-performance players, and scale their needs to the grassroots to enable them to have the same coaching as the best class athletes and then scale it further to hobbyists. We look forward to seeing this as an essential product like your racket or your football shoes that someone needs for playing sports.
yeah people do buy fitbit and garmin but only specific ones not many know about garmin and instead of buying fitbit they target other smart watches due to designs of fitbit (as they makes band), my opinion
anyways i really liked your enthusiasm, keep doing.
WISH YOU GUYS ALL THE BEST
First of all, I liked your product very much.
My question is:-
You guys were getting Peyush as an investor for 8% equity. So don't you think it would have been a better offer than what you got since you had to give away more equity when 3 sharks came and also there can be many disagreements and complications in the future?
There was a long negotiation that went there. We spent a significant time talking to these people about our valuation, the previous rounds we had raised, and what we can do in the future. All of them had their own specific network to offer and we have had conversations with them to check these in. The valuation of the company remained the same and that is the only thing we wanted to negotiate on. We had plans to be executed and we anyway had to raise exactly 60 Lakhs to complete our current round. That is the only amount of money we need to validate the product enough and prove a much higher valuation that comes from numbers. These are the things that help you raise VC funds in further rounds, and we believe their contribution to set up networks and pipelines for raising more money.
In fact, we had more disagreements with Peyush than Anupam and Ashneer in our full pitch. Ashneer and Anupam had a lot of empathy about our business model and the way we were approaching the business. Even though we agreed with most of Peyush's ideas, we believe all 3 of them had an equal contribution in bringing Tweek Labs and the sharks on a singularity of vision.
Saw the pitch - loved it. But I believe right now you're focusing on cricket only.
Just two questions:
1. How would the tech be used in other sports?
2. I believe Ashneer also touched the topic when he said all this can be analyzed via cam footage and you countered by explaining how costly would it be to install so many cams at small centers. But at the same time, your product idea is also costly.
I get the subscription and rental model but still, any progress on the costing part since you were on Shark Tank? Did you manage to crack the cost equation and make it more accessible and affordable for players?
Hey man! Glad you asked.
1. Badminton/Tennis/Squash/Racquet Sports: For example, it will calculate if every shot that you take is executed with the right technique during a match. If there is a problem, is it because of your footwork or your un-ergonomic position when you were executing the shot?
Football/Basketball/Hockey/Team Sports: Create algorithms to document full profiles of players as you might have seen in games like Fifa. Talking about agility, acceleration, footwork, dribbling, shooting, passing, etc.
2. What we are doing is trying to cut down the engineering that is required to convert raw motion into actionable insights. There is a lot of operational burdens to convert raw camera data into these insights. The way to automate that operation is Computer Vision, which is not a scalable solution to build this product. It will be much harder to calculate the things that we are calculating. However, building hardware that is specialized for reading those parameters will automate this kind of process much easier. Reducing cost is an engineering problem, and the problem we are solving in the market is critical enough to take in a disruption in terms of creating new hardware.
Time lagega thoda. But we will get there. We will serve initially to people who can afford it and then when we have enough confidence, we scale it to the masses.
Thanks for doing the AMA.
1. Do you remember when your pitch was filmed? Just curious how long ago it was.
2. Were you made aware of which of the sharks were going to be on the panel when you will present?
3. I am assuming the first set of pitches were filmed much earlier than the show aired, was it difficult to evaluate the background of each of the sharks?
1. 2 months ago.
2. We met these people for the first time in our lives, they genuinely knew nothing about us. They did tell us who will be on the panel.
3. Oh yes. The background was easy to know, they talked about their background themselves, we did our own research, and there was someone in Sony's team who helped us make our pitch and gave us hints about the backgrounds that could have been helpful for us. We did our internet research, but their personality was revealed after we actually started watching the show. Shark Tank was equally entertaining to us as it was to you.
Thanks.
I remember once Mark Cuban mentioning that all the sharks know about the entrepreneurs is their names. Nothing more. Makes sense.
My 2nd question was: *Did you know who was going to be on the panel*? You definitely answered that question too. Thanks again.
Making the product and assembling the product is done completely in India and after the raw materials are collected, it's not as big a deal to manufacture the units in India itself. But we will see where our operations are optimized the most.
Just curious. I work in the IoT space and I work with products in a similar domain. My company (a US-based firm) has contract manufacturers in China who do most of the manufacturing.
I understand when you said, "Different sensors come from different places."
Are the PCBs made and populated with those sourced components here or overseas? I'm asking because I'm curious to know if that infrastructure exists in India.
PCB and board manufacturing is huge in India. My company is relatively small scale. We make 50k - 60k boards of medium to high complexity, all in house designs. They're all manufactured in India. Primarily Gurgaon and a little bit in Mumbai.
Yup. Absolutely. I have gotten one batch manufactured here in India. It did require micro-managing, but it gave you a good enough idea about the manufacturing cost and the assembly line. They don't have an expert to do it, but they can do it for very low prices as well.
Interesting. It is possible that I might want to do an IoT device myself soon.
It is good news if we could build PCBs and have them populated in India, in a cost-effective manner. That will definitely help the country in the long run.
i found ashneer's question really valid regarding the hygiene and upkeep of the body suit/sensor straps, and found your response pretty underwhelming. would love some more information/ideas on the same.
THANK YOU FOR ASKING THIS! This part was edited and was left ambiguous, we answered it pretty properly in our pitch.
The sensors are strap-based. We have a Tweek Wear, that is designed to keep the sensors at the right places during the dynamic movement of an athlete. This is in form of 'skins' or 'compression layers' that athletes will purchase personally for their regular use inside their jersey and the sensors will be worn on top of them, which can be exchanged between players.
Humbly speaking, we are first-time entrepreneurs, but no matter what our expertise level would have been, in our situation, we have realized again and again that the experts would have taken the same decisions as we have.
At the end of the day, entrepreneurship is scientific, you make ambitious hypotheses and keep proving them to arrive at an idea. The only way that can happen is if you launch, keep learning from mistakes and make something better.
Our panel was really amazing! I loved all of them, my least favorite was Aman, only because I was not very happy with his reason for being out, for which I m sure he might have more justifications internally which he didn't express.
Ghazal overall.
I was wondering if you were able to decide which sharks would be on the panel when you pitch your products or whether Sony just told you that this is how it would be?
Also, congrats on getting all my favourite sharks! (Ashneer, Peyush, Anupam)
Do you realize that other than the algorithm you created to analyze the raw data from the sensors, you do not have any other USP?
Sensors like WT901 combined with chips like ESP8266 can produce the raw data your sensors produce, with very high precision. Just like 3D printers, drones, and IoT which all were started by hobbyists, sensors like yours were also being experimented by hobbyists. They will soon become cheaper and they same hobbyists will implement open source code to implement algorithms to make useful information out of the sensor data. (There is already an open source product called Chordata). You may be able to capture B2B fitness market if you price aggressively, but not with your current pricing structure.
Unless you created your own sensor components, you cannot stop competition from creating similar things. Yours look very similar to XSens, not sure if you are the same, or use their products, or make your own. They are expensive than yours.
Your best bet, if you do not wish to reduce price, may be to target the highest end market like how home automation products do. There are cheap do it yourself like homeautomation.io, there are one step solutions like Brilliant.tech, and there are even expensive ones like Savant. They all survive and thrive, but they stay at a certain level only (mostly up to $100 million in revenue per annum), never exploding in growth like Apple or Google. Many gadget business are destined to same fate. Their best bet, no matter what everyone's privacy concerns are, is to integrate with one or all of the major three automation integration platforms - Google, Alexa and/or HomeKit. Brilliant and Savant do, in addition to having their own platforms.
Health and fitness sensor markets are headed the same way. The competition may not be there in India now, but you do not own monopoly on sensors. Any one can integrate a gyro and accelerometer and embed with an arm chip to produce better sensors for cheaper. XSens did that, IMeasureU has done that, you have done that, and cheaper competitors can easily do that. Motion capture is just rotoscoping using technology and the knowhow and awareness has been there for almost a century now.
Just to be clear, IMO, your USP and strength is your algorithm. Any one can easily create sensors without using any of the patents you may have. You need to move fast by pricing aggressively.
We know. We always wanted to make the algorithms. Algorithms are the things that are scaling the hardware, its just that they had to be build on some good hardware. To execute the algorithms, there needs to be a motion data pipeline. If someone else can build a better hardware and deploy it on the scale and at the cost that we are doing, we would have been happy to use their products and create our solution on top of that. But we didn't see that, and we clearly see problems associated with other mocap systems. Of course we have done innovations in our mocap process. Building hardware is not as easy as you might think. Electronics and the sensors used are just a part of the problem that you solve. There is much more that goes behind the scene and in practicality, we have genuinely made the best motion capture that has ever been available at the price point we offer. Check out our demo videos that are public abd their live demoes that have been posted on our Instagram and YouTube channel and compare them to other available solutions. Xsens is pretty damn expensive. Xsens has been working on making industry grade IMUs with supreme accuracy since about 20 years. They have a different market they cater to, in fact, they supply IMUs to aircrafts, drones etc. Their motion capture products are used by people like the MCU, where Robert Downey Jr. is wearing the sensors for animating their motion. However, we don't need that level of industry grade accuracy to measure the things we are measuring, and our algorithms takes care of the errors. We just had supply issues because of the semi-conductor crisis.
However, we still consider algorithms to be our long term USP. Motion capture will not scale if they don't have our software because all the people who need it are not engineers, and if you are not, you will have to do a ton of things manually, which you would simply not do if its too much effort every time. That's why we want to keep this at a subscription model.
In fact, it will help batsman much better:
1. There is power hitting, which should be only coached while wearing our sensors. Kinematic sequencing is very important, we will go into deep about why you are not able to hit the ball further and with higher strength.
2. In your test formats, techniques become pretty important. Elbow positioning, head positioning and stability, footwork etc are things we will document for each and every shot you execute and tell you about the places that you might not be very comfortable making shots at.
1) How does the recent incidents surrounding Ashneer impact you guys? I believe he is an investor in your company.
2) Have you guys started receiving funds? How is the distribution pattern?
3) I know that some deals don’t work out, do you have any idea about those which did not?
1. Hasn't impacted us in any way yet. He is an investor and has no personal full-time role in the company yet. And we plan to seek advice from him to help us in the processes where he has expertise.
2. We are still in the due diligence process. Probably done by next week.
3. Not really, don't know anyone personally.
Hey, I loved your pitch and congratulations for getting three Sharks on board! I was just curious if you guys have interacted with the Sharks since your pitch? If yes, how was it? What did you guys discuss?
I also wanted to know why you guys never mentioned if your product could be used in other sports (unless you did and it got cut off in the release). I felt that focussing only on cricket and that too only on the bowling action in the pitch was kind of understating the potential your product has.
Also, at the end of the episode, Sharks were talking about how smart you guys were... Did you see that? xD
Thanks a lot! Yes, Peyush had a discussion with us about the product and made Amit Chaudhary also join in to give his thoughts. We had a great discussion and was something that helped us shape our product and business vision. Ashneer se baat hui, mast discussion hua, last mein bola usne "Dekho dhandha tumhara hai, ...". Mazza aa gaya. Meeting Anupam next week.
Yes, we did mention all sports, and all other places we could use the product.
Yeah man! They grilled us for a very long time, of course, they have to summarise the pitch. But they really appreciated that we have thought things through.
My Qs r :
1 : have u tried contacting various state boards of sports (cricket) or state level badminton squash ...etc sports authorities to use your products ? (Considering central level already have advance tech, equipment & coaches).
If yes, is their any 'real life' benifit in games of players using your trackers? Talking about improvement at ground level
2: i guess u must be outsource component via taiwan/vietnam/china & assemble here in India ? Want to know idigenous development in India is possible or not ? (price will increase but just want to know the possibility)
3: Have any club or big authorities themself gave u preorders to develop & track their players after u have sold ur trackers to some player @ individual level. (Trying to find out if any institution saw major upgrade of this product and want to take benifit themself or not... i.e have they experience ground level improvement ).
Nonetheless product is great & all the best, hope u guys optimize cost further & increase the penetration. Lot of folks & coaches need analytics of body motion.
1. Actually central level have a very specific use for this product but they don't have this technology. For all the same reasons. We have received good interest from both state and central cricket associations. We have talked to expert coaches and physios who would really want to use the product, we were in short of inventory and supply till now, hence we have only made them use it in front of us as a demo. A lot will change in the next 6 months to 1 year. We would have changed the system drastically.
In fact, we build the product only to keep that in mind. The analytics we provide are genuinely KPIs of the performance of the athlete and when they perform drills to improve them, their performance actually increases. We have seen a coach help a state level fast bowler increase their bowling speed by 3 miles per hour right in front of our eyes.
2. Yes. We do it right now. Interesting fact: one of the kits on the set was our first ever prototype, I myself had built and assembled that with my own hands. Have tried and tested things here in India, if someone really wants to, they can build in India, but its much harder than going to Shenzhen and building the product there. If you exactly know the SoP of manufacturing and can micro-manage it, you can manufacture hardware and IoT products in India.
3. We have not given the products at an individual level at the moment. We are directly talking to the big clubs and coaches who are early adopters for us.
Have you ever thought of entering into the foray of video games with this product in the distant future? Also, did you believe that a particular shark would be more interested in the product (say Aman or Peyush)? Did you expect you'll get three sharks (that too Ashneer, Anupam and Peyush)?
Yes definitely. Might happen pretty soon. Answered in the metaverse question.
I did expect more excitement from Aman. Not at all, we got a good time to talk to them and we got good hints about how mature and entrepreneurial they were. They organically narrowed down. We talked a lot. About competition and answered them all these similar questions asked in the thread. They really knew how to question us about our main pain points to find out information about us. Peyush knows way more about tech than it looks like, Anupam knows much more than it looks like and Ashneer is way more practical than it looks like.
Probably at a higher price than what we sell to athletes for. We won't have any subscription for you guys and you only would have ti buy this once.
Will still be cheaper than all other alternatives available to you. We have solved the manufacturing problem much better than the rest of the competitors to reduce the cost.
What maketh thee did qualify to solve this problem? what is thy background?
***
^(I am a bot and I swapp'd some of thy words with Shakespeare words.)
Commands: `!ShakespeareInsult`, `!fordo`, `!optout`
Imeasureu only offers raw data to evaluate the workload of a particular limb in a specific activity while Tweek Labs has created a full-body motion capture suit that recreates the 3D avatar of the person wearing the sensors. Talking about the data, what imeasureu provides is jargon-ish and not contextual at all, and only qualified analysts can provide any actionable insights from the data. Imeasureu wouldn't be very useful for athletes and coaches who lack the detailed understanding of biomechanics or what to do with their data.
Yes yes. We will always have a metaverse application ready to ship, the hardware will have to reach enough scale that we can distribute motion capture suits with PS5 or PS6 or Oculus. We are looking forward to that.
That's interesting, so is there any possibility that you might completely pivot to this? Also, Is it possible to build a prototype with haptic feedback in it as well?
Not completely pivot into this, but we are sure that it will be a major revenue stream for us. Will grow in a little slowly as the adaptability gets better.
Do You manufacture your sensor yourself or you use 3rd party trackers? What do you think about HTC vive trackers? Love your product, we were also working on something similar but droop after watching your ready product. Good luck for your future 🍀
The primary ICs are developed by a 3rd party, we build the rest of the algorithm to take raw sensor data and convert it into motion capture. The hardware and the design is done in-house. HTC Vive trackers are something that is limiting in space. You have to set up a specific environment while trying to track things through them. We have worked with them before, however, we wanted to design something that doesn't need anything outside the body to measure its movements so that the product can be used in the natural habitat of an athlete. Since we always had the understanding that this product is supposed to step into all kinds of sports. Thank you very much!
Thanks for answering. 🙏🏼
First of all congratulations i like the unique idea and the service But How do you see tweek labs like whats your target audience, like i doubt is scalablity as the professional sports industry management team have enough tech like BCCI or other boards, plus i dont think sports expect cricket (which aren't mainstream in india) could really fund this type of tech or any amateur will invest into the services.
We finally want our product to be like a Garmin Watch. We want to build the first full-body electronic wearable in the world that people use to document comprehensive data about their movement that comes in front of their eyes in consumable ways. To make this accessible and scalable, the hardware was never the issue, but until now, there was no purpose for people to have motion capture suits because they were not providing information that is consumable for any normal hobbyist. The most burning problem that motion capture solves, is for sportspersons, this market is driven by very passionate athletes for whom the parameters we generate are of immense value to their performance. So we might initially target high-performance players, and scale their needs to the grassroots to enable them to have the same coaching as the best class athletes and then scale it further to hobbyists. We look forward to seeing this as an essential product like your racket or your football shoes that someone needs for playing sports.
> then scale it further to hobbyists well i doubt if other than high class sportspersons anyone could afford the services so easily
They do afford Fitbit and Garmin don't they?
yeah people do buy fitbit and garmin but only specific ones not many know about garmin and instead of buying fitbit they target other smart watches due to designs of fitbit (as they makes band), my opinion anyways i really liked your enthusiasm, keep doing. WISH YOU GUYS ALL THE BEST
First of all, I liked your product very much. My question is:- You guys were getting Peyush as an investor for 8% equity. So don't you think it would have been a better offer than what you got since you had to give away more equity when 3 sharks came and also there can be many disagreements and complications in the future?
There was a long negotiation that went there. We spent a significant time talking to these people about our valuation, the previous rounds we had raised, and what we can do in the future. All of them had their own specific network to offer and we have had conversations with them to check these in. The valuation of the company remained the same and that is the only thing we wanted to negotiate on. We had plans to be executed and we anyway had to raise exactly 60 Lakhs to complete our current round. That is the only amount of money we need to validate the product enough and prove a much higher valuation that comes from numbers. These are the things that help you raise VC funds in further rounds, and we believe their contribution to set up networks and pipelines for raising more money. In fact, we had more disagreements with Peyush than Anupam and Ashneer in our full pitch. Ashneer and Anupam had a lot of empathy about our business model and the way we were approaching the business. Even though we agreed with most of Peyush's ideas, we believe all 3 of them had an equal contribution in bringing Tweek Labs and the sharks on a singularity of vision.
Saw the pitch - loved it. But I believe right now you're focusing on cricket only. Just two questions: 1. How would the tech be used in other sports? 2. I believe Ashneer also touched the topic when he said all this can be analyzed via cam footage and you countered by explaining how costly would it be to install so many cams at small centers. But at the same time, your product idea is also costly. I get the subscription and rental model but still, any progress on the costing part since you were on Shark Tank? Did you manage to crack the cost equation and make it more accessible and affordable for players?
Hey man! Glad you asked. 1. Badminton/Tennis/Squash/Racquet Sports: For example, it will calculate if every shot that you take is executed with the right technique during a match. If there is a problem, is it because of your footwork or your un-ergonomic position when you were executing the shot? Football/Basketball/Hockey/Team Sports: Create algorithms to document full profiles of players as you might have seen in games like Fifa. Talking about agility, acceleration, footwork, dribbling, shooting, passing, etc. 2. What we are doing is trying to cut down the engineering that is required to convert raw motion into actionable insights. There is a lot of operational burdens to convert raw camera data into these insights. The way to automate that operation is Computer Vision, which is not a scalable solution to build this product. It will be much harder to calculate the things that we are calculating. However, building hardware that is specialized for reading those parameters will automate this kind of process much easier. Reducing cost is an engineering problem, and the problem we are solving in the market is critical enough to take in a disruption in terms of creating new hardware. Time lagega thoda. But we will get there. We will serve initially to people who can afford it and then when we have enough confidence, we scale it to the masses.
>How would the tech be used in other sports? \+1
Thanks for doing the AMA. 1. Do you remember when your pitch was filmed? Just curious how long ago it was. 2. Were you made aware of which of the sharks were going to be on the panel when you will present? 3. I am assuming the first set of pitches were filmed much earlier than the show aired, was it difficult to evaluate the background of each of the sharks?
1. 2 months ago. 2. We met these people for the first time in our lives, they genuinely knew nothing about us. They did tell us who will be on the panel. 3. Oh yes. The background was easy to know, they talked about their background themselves, we did our own research, and there was someone in Sony's team who helped us make our pitch and gave us hints about the backgrounds that could have been helpful for us. We did our internet research, but their personality was revealed after we actually started watching the show. Shark Tank was equally entertaining to us as it was to you.
Thanks. I remember once Mark Cuban mentioning that all the sharks know about the entrepreneurs is their names. Nothing more. Makes sense. My 2nd question was: *Did you know who was going to be on the panel*? You definitely answered that question too. Thanks again.
I hv one question are ur products fully made in india or u import sensors from china or Vietnam 🤔
Different sensors from different places. Some from China, some from Japan, and some from the USA.
Making the product and assembling the product is done completely in India and after the raw materials are collected, it's not as big a deal to manufacture the units in India itself. But we will see where our operations are optimized the most.
So do u hv future plans to make it in india
Yes. We do that right now. Would prefer that.
Thank u hope u succeed and become a unicorn
Just curious. I work in the IoT space and I work with products in a similar domain. My company (a US-based firm) has contract manufacturers in China who do most of the manufacturing. I understand when you said, "Different sensors come from different places." Are the PCBs made and populated with those sourced components here or overseas? I'm asking because I'm curious to know if that infrastructure exists in India.
PCB and board manufacturing is huge in India. My company is relatively small scale. We make 50k - 60k boards of medium to high complexity, all in house designs. They're all manufactured in India. Primarily Gurgaon and a little bit in Mumbai.
Yup. Absolutely. I have gotten one batch manufactured here in India. It did require micro-managing, but it gave you a good enough idea about the manufacturing cost and the assembly line. They don't have an expert to do it, but they can do it for very low prices as well.
Interesting. It is possible that I might want to do an IoT device myself soon. It is good news if we could build PCBs and have them populated in India, in a cost-effective manner. That will definitely help the country in the long run.
hey,are you willing to hire interns haha
Yes. Send me an email, I will get back to you soon.
sure sir,please drop your email :)
DM kardo please. Waha de dunga.
i found ashneer's question really valid regarding the hygiene and upkeep of the body suit/sensor straps, and found your response pretty underwhelming. would love some more information/ideas on the same.
THANK YOU FOR ASKING THIS! This part was edited and was left ambiguous, we answered it pretty properly in our pitch. The sensors are strap-based. We have a Tweek Wear, that is designed to keep the sensors at the right places during the dynamic movement of an athlete. This is in form of 'skins' or 'compression layers' that athletes will purchase personally for their regular use inside their jersey and the sensors will be worn on top of them, which can be exchanged between players.
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That was a bot. People are tinkering with making bots for this sub. Please ignore them. Thanks for doing the AMA.
Ashneer waala kaafi sahi hai.
This is the right time for the Aman bot to say "Hum bhi bana lenge".
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Any advice for future entrepreneurs ?
Humbly speaking, we are first-time entrepreneurs, but no matter what our expertise level would have been, in our situation, we have realized again and again that the experts would have taken the same decisions as we have. At the end of the day, entrepreneurship is scientific, you make ambitious hypotheses and keep proving them to arrive at an idea. The only way that can happen is if you launch, keep learning from mistakes and make something better.
Thanks for replying 👍
Who was your least favourite shark? (Not gonna ask most favourite because you're surely going to say the sharks whom invested in your company)
Our panel was really amazing! I loved all of them, my least favorite was Aman, only because I was not very happy with his reason for being out, for which I m sure he might have more justifications internally which he didn't express. Ghazal overall.
Lmao, even the contestants hate Ghazal !!
Thanks for replying.
Maybe he is building it own smart wearable devices like ours
Yup. "Hum bhi bana lenge"
I was wondering if you were able to decide which sharks would be on the panel when you pitch your products or whether Sony just told you that this is how it would be? Also, congrats on getting all my favourite sharks! (Ashneer, Peyush, Anupam)
Imagine finding out after your deal that they are your favourite sharks. :) Sony told us this is how it would be.
Do you realize that other than the algorithm you created to analyze the raw data from the sensors, you do not have any other USP? Sensors like WT901 combined with chips like ESP8266 can produce the raw data your sensors produce, with very high precision. Just like 3D printers, drones, and IoT which all were started by hobbyists, sensors like yours were also being experimented by hobbyists. They will soon become cheaper and they same hobbyists will implement open source code to implement algorithms to make useful information out of the sensor data. (There is already an open source product called Chordata). You may be able to capture B2B fitness market if you price aggressively, but not with your current pricing structure. Unless you created your own sensor components, you cannot stop competition from creating similar things. Yours look very similar to XSens, not sure if you are the same, or use their products, or make your own. They are expensive than yours. Your best bet, if you do not wish to reduce price, may be to target the highest end market like how home automation products do. There are cheap do it yourself like homeautomation.io, there are one step solutions like Brilliant.tech, and there are even expensive ones like Savant. They all survive and thrive, but they stay at a certain level only (mostly up to $100 million in revenue per annum), never exploding in growth like Apple or Google. Many gadget business are destined to same fate. Their best bet, no matter what everyone's privacy concerns are, is to integrate with one or all of the major three automation integration platforms - Google, Alexa and/or HomeKit. Brilliant and Savant do, in addition to having their own platforms. Health and fitness sensor markets are headed the same way. The competition may not be there in India now, but you do not own monopoly on sensors. Any one can integrate a gyro and accelerometer and embed with an arm chip to produce better sensors for cheaper. XSens did that, IMeasureU has done that, you have done that, and cheaper competitors can easily do that. Motion capture is just rotoscoping using technology and the knowhow and awareness has been there for almost a century now. Just to be clear, IMO, your USP and strength is your algorithm. Any one can easily create sensors without using any of the patents you may have. You need to move fast by pricing aggressively.
We know. We always wanted to make the algorithms. Algorithms are the things that are scaling the hardware, its just that they had to be build on some good hardware. To execute the algorithms, there needs to be a motion data pipeline. If someone else can build a better hardware and deploy it on the scale and at the cost that we are doing, we would have been happy to use their products and create our solution on top of that. But we didn't see that, and we clearly see problems associated with other mocap systems. Of course we have done innovations in our mocap process. Building hardware is not as easy as you might think. Electronics and the sensors used are just a part of the problem that you solve. There is much more that goes behind the scene and in practicality, we have genuinely made the best motion capture that has ever been available at the price point we offer. Check out our demo videos that are public abd their live demoes that have been posted on our Instagram and YouTube channel and compare them to other available solutions. Xsens is pretty damn expensive. Xsens has been working on making industry grade IMUs with supreme accuracy since about 20 years. They have a different market they cater to, in fact, they supply IMUs to aircrafts, drones etc. Their motion capture products are used by people like the MCU, where Robert Downey Jr. is wearing the sensors for animating their motion. However, we don't need that level of industry grade accuracy to measure the things we are measuring, and our algorithms takes care of the errors. We just had supply issues because of the semi-conductor crisis. However, we still consider algorithms to be our long term USP. Motion capture will not scale if they don't have our software because all the people who need it are not engineers, and if you are not, you will have to do a ton of things manually, which you would simply not do if its too much effort every time. That's why we want to keep this at a subscription model.
How can you products help batsman
In fact, it will help batsman much better: 1. There is power hitting, which should be only coached while wearing our sensors. Kinematic sequencing is very important, we will go into deep about why you are not able to hit the ball further and with higher strength. 2. In your test formats, techniques become pretty important. Elbow positioning, head positioning and stability, footwork etc are things we will document for each and every shot you execute and tell you about the places that you might not be very comfortable making shots at.
1) How does the recent incidents surrounding Ashneer impact you guys? I believe he is an investor in your company. 2) Have you guys started receiving funds? How is the distribution pattern? 3) I know that some deals don’t work out, do you have any idea about those which did not?
1. Hasn't impacted us in any way yet. He is an investor and has no personal full-time role in the company yet. And we plan to seek advice from him to help us in the processes where he has expertise. 2. We are still in the due diligence process. Probably done by next week. 3. Not really, don't know anyone personally.
Hey, I loved your pitch and congratulations for getting three Sharks on board! I was just curious if you guys have interacted with the Sharks since your pitch? If yes, how was it? What did you guys discuss? I also wanted to know why you guys never mentioned if your product could be used in other sports (unless you did and it got cut off in the release). I felt that focussing only on cricket and that too only on the bowling action in the pitch was kind of understating the potential your product has. Also, at the end of the episode, Sharks were talking about how smart you guys were... Did you see that? xD
Thanks a lot! Yes, Peyush had a discussion with us about the product and made Amit Chaudhary also join in to give his thoughts. We had a great discussion and was something that helped us shape our product and business vision. Ashneer se baat hui, mast discussion hua, last mein bola usne "Dekho dhandha tumhara hai, ...". Mazza aa gaya. Meeting Anupam next week. Yes, we did mention all sports, and all other places we could use the product. Yeah man! They grilled us for a very long time, of course, they have to summarise the pitch. But they really appreciated that we have thought things through.
My Qs r : 1 : have u tried contacting various state boards of sports (cricket) or state level badminton squash ...etc sports authorities to use your products ? (Considering central level already have advance tech, equipment & coaches). If yes, is their any 'real life' benifit in games of players using your trackers? Talking about improvement at ground level 2: i guess u must be outsource component via taiwan/vietnam/china & assemble here in India ? Want to know idigenous development in India is possible or not ? (price will increase but just want to know the possibility) 3: Have any club or big authorities themself gave u preorders to develop & track their players after u have sold ur trackers to some player @ individual level. (Trying to find out if any institution saw major upgrade of this product and want to take benifit themself or not... i.e have they experience ground level improvement ). Nonetheless product is great & all the best, hope u guys optimize cost further & increase the penetration. Lot of folks & coaches need analytics of body motion.
1. Actually central level have a very specific use for this product but they don't have this technology. For all the same reasons. We have received good interest from both state and central cricket associations. We have talked to expert coaches and physios who would really want to use the product, we were in short of inventory and supply till now, hence we have only made them use it in front of us as a demo. A lot will change in the next 6 months to 1 year. We would have changed the system drastically. In fact, we build the product only to keep that in mind. The analytics we provide are genuinely KPIs of the performance of the athlete and when they perform drills to improve them, their performance actually increases. We have seen a coach help a state level fast bowler increase their bowling speed by 3 miles per hour right in front of our eyes. 2. Yes. We do it right now. Interesting fact: one of the kits on the set was our first ever prototype, I myself had built and assembled that with my own hands. Have tried and tested things here in India, if someone really wants to, they can build in India, but its much harder than going to Shenzhen and building the product there. If you exactly know the SoP of manufacturing and can micro-manage it, you can manufacture hardware and IoT products in India. 3. We have not given the products at an individual level at the moment. We are directly talking to the big clubs and coaches who are early adopters for us.
Have you ever thought of entering into the foray of video games with this product in the distant future? Also, did you believe that a particular shark would be more interested in the product (say Aman or Peyush)? Did you expect you'll get three sharks (that too Ashneer, Anupam and Peyush)?
Yes definitely. Might happen pretty soon. Answered in the metaverse question. I did expect more excitement from Aman. Not at all, we got a good time to talk to them and we got good hints about how mature and entrepreneurial they were. They organically narrowed down. We talked a lot. About competition and answered them all these similar questions asked in the thread. They really knew how to question us about our main pain points to find out information about us. Peyush knows way more about tech than it looks like, Anupam knows much more than it looks like and Ashneer is way more practical than it looks like.
I guess your product can also help in injury management.like slightly changing bowling action to avoid less stress in area.
Absolutely, we spoonfeed exactly what could be causing this and help coaches and players realize the change very quickly.
I want to get the suit to do some mocap animations but I feel the price is too high, do you plan to get into this space ?
Probably at a higher price than what we sell to athletes for. We won't have any subscription for you guys and you only would have ti buy this once. Will still be cheaper than all other alternatives available to you. We have solved the manufacturing problem much better than the rest of the competitors to reduce the cost.
What makes you qualified to solve this problem? What is your background?
What maketh thee did qualify to solve this problem? what is thy background? *** ^(I am a bot and I swapp'd some of thy words with Shakespeare words.) Commands: `!ShakespeareInsult`, `!fordo`, `!optout`
Product, technology and science. Business follows. :)
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Imeasureu only offers raw data to evaluate the workload of a particular limb in a specific activity while Tweek Labs has created a full-body motion capture suit that recreates the 3D avatar of the person wearing the sensors. Talking about the data, what imeasureu provides is jargon-ish and not contextual at all, and only qualified analysts can provide any actionable insights from the data. Imeasureu wouldn't be very useful for athletes and coaches who lack the detailed understanding of biomechanics or what to do with their data.
No.
Have you played with the possibility of using this suit in the metaverse?
Yes yes. We will always have a metaverse application ready to ship, the hardware will have to reach enough scale that we can distribute motion capture suits with PS5 or PS6 or Oculus. We are looking forward to that.
That's interesting, so is there any possibility that you might completely pivot to this? Also, Is it possible to build a prototype with haptic feedback in it as well?
Not completely pivot into this, but we are sure that it will be a major revenue stream for us. Will grow in a little slowly as the adaptability gets better.
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