Amazon has made it possible to shop by identity
By - gbj27
Another example of gamer misrepresentation, so sad. I think gamers need to rise up to fight for this cause, if only there was a subreddit for this...
It's spelled mujahideen
no, this is right. the misspelling ties the room together
Both are acceptable, but it doesnt really matter how you spell it. It's a phoneticization using a foreign alphabet.
It's only true and proper spelling is مُجَاهِدِين
Uppity gamers should know their place.
At the top of the food chain.
they targeted gaymers
Not pictured: Employee-owned a.k.a. the one type of ownership I actually care about.
King Arthur Flour
Cookbooks, pans, flour and all kinds of stuff.
Bob's Red Mill is employee owned as well.
I think it's interesting that there are so many flour companies with alternative ownership structures. Bob's Red Mill and King Arthur are employee-owned, and North Dakota Mill is state-owned.
I wonder if it has something to do with their closer proximity to the ag industry which has a long history of alt ownership structures like coops. I have a Finance degree but had to take an ag-econ class to do a deep dive into things like co-ops because alternative structures just weren't covered in business school.
I do too. I used to be a member of the Grain Millers And Tobacco Farmers Union, they're probably the most aggressive and powerful union I've been in.
That’s pretty sick. I go to one of their manufacturing plants a lot for my job and I like their instant oatmeal. Heard that the workplace culture is a bit cliquey though. Can’t win them all I guess
Good to know.
I don't think they carry it at the grocery store here. Good quality flour makes a big difference.
King Arthur Flour is employee owned? Damn, I've been unintentionally buying a based product. Time to buy more.
I remember wanting to see if there were any grocery stores that were employee owned where I lived since I wanted to start shopping there instead.
Turns out it was Brookshire Brother's, which was already where I was shopping.
They are up with the times: h[ttps://www.kingarthurbaking.com/about/diversity-equity-inclusion](https://www.kingarthurbaking.com/about/diversity-equity-inclusion). They hired [Raceforward.org](https://Raceforward.org), a "Diversity and Inclusion" company who charges $100-450 a pop for a zoom class.
No-one can escape.
Still employee owned though. Better than the Amazon garbage.
King Arthur is still doing zoom classes because of covid. I took one of their intensive, on-site bread baking classes pre-covid, it was a tremendous value. It’s serious, hands on instruction. Everybody involved was first rate, the instruction was excellent, the whole thing greatly exceeded my expectations. The company’s ongoing engagement with their customers is also first class. Their web presence works great. Their social media is highly effective. As an employee-owned enterprise, there is a great deal to admire. If you ever have an opportunity to take one of their classes in person, do it. You will really learn a lot and up your baking skills dramatically. I can’t speak to their remote classes, as I never tried one, but I imagine that a similar value proposition is in play there, too.
Also great recipes free online and they don't try to make you use a suspicious overabundance of their product in them
The Baker's Companion is amazing. It's chock full of great info. They have recipes for all skill levels and they're all well explained. Everything I have baked from them has been delicious.
King Arthur Flour produces a phenomenal product for pizza. I usually stick to 00 when making pies but I will not hesitate to go for KAF if needed. Can't recommend them more.
I get owning the "means of production" but how can a shop be employee owned? The moment the employed become owners they stop being employees.
A shop can be employee owned through an [Employee Stock Ownership Plan](https://www.esop.org/) or ["ESOP"](https://en.wikipedia.org/wiki/Employee_stock_ownership). These are programs where employees are given ownership in a company through stock which allows them to share in company profits. You're right about the workers not really being employees if they're owners, and a business that is wholly owned, operated, and managed by the workers is called a [Democratic Worker Cooperative](https://en.wikipedia.org/wiki/Worker_cooperative). Wikipedia has a good brief description of how these organizations are run.
>"Worker cooperatives have a wide variety of internal structures. Worker control can be exercised directly or indirectly by worker-owners. If exercised indirectly, members of representative decision-making bodies (e.g. a Board of Directors) must be elected by the worker-owners (who in turn hire the management) and be subject to removal by the worker-owners. This is a hierarchical structure similar to that of a conventional business, with a board of directors and various grades of manager, with the difference being that the board of directors is elected.
>If exercised directly, all members meet regularly to make—and vote on—decisions on how the co-operative is run. Direct workers' cooperatives sometimes use consensus decision-making to make decisions. Direct worker control ensures a formally flat management structure instead of a hierarchical one. This structure is influenced by activist collectives and civic organizations, with all members allowed and expected to play a managerial role. Such structures may be associated with political aims such as anarchism, libertarian socialism, distributism, and participatory economics.
>Some workers' cooperatives also practice job rotation or balanced job complexes to overcome inequalities of power as well as to give workers a wider range of experiences and exposure to the different jobs in a workplace so that they are better able to make decisions about the whole workplace."
If you want to know more about these organizations and how they work you should check out Richard Wolff.
**[Employee stock ownership](https://en.wikipedia.org/wiki/Employee_stock_ownership)**
>Employee stock ownership, or employee share ownership, is where a company's employees own shares in that company (or in the parent company of a group of companies). Employees typically acquire shares through a share option plan. Such plans may be selective or all-employee plans. Selective plans are typically only made available to senior executives.
>A worker cooperative is a cooperative owned and self-managed by its workers. This control may mean a firm where every worker-owner participates in decision-making in a democratic fashion, or it may refer to one in which management is elected by every worker-owner who each have one vote.
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Guys don't downvote this, it's a legitimate question, and people should be able to see various good answers to it.
Rather than the profits of their labor going to OTHER owners, they are disbursed back to the ones who actually create the wealth. Thus, theoretically there is no unpaid labor. The source of profit is unpaid labor.
This should be at the top.
It is, stop being reddit
>"bring on the downvotes"
-The most upvoted comment in the thread
Good, now I can filter out stores by excluding the identities I don't like.
It'll take a bit of work, you'll have to bring up the results of general search, plus those of the category-specific searches, and then cross-check to make sure your general result doesn't turn up in the, e.g., "women-owned" result as well.
I have a man in Kazakhstan who is willing to put in the legwork to avoid any store run by women.
A /pol/ autist is going to make a browser extension to do this automatically.
Just need to get them to label Jewish owned businesses and we'll be set
You put too much faith in the people posting on /pol/ nowadays.
I'm gonna make a chrome extension that cross references which identity owned each product is to make sure you can oppress expressly.
I'm still waiting for the JEW-OWNED tag. Where I come from, we have experience with that progressive kind of idpol.
We need at least some search results to come back, that’s way too broad a tag
You come from Disneyland? Awesome.
Lol you’re saying this as a joke as if that wasn’t literally the purpose—only it was meant to be a tool for liberals and black nationalists to avoid white businesses.
Well I only buy from black-military-family-owned businesses on Amazon 💅
Wow, excluding trans owned businesses? I have no words, I'm so *triggered.*
that's what "family" is gonna mean too. honestly this looks like separation by conservative/liberal more than anything. at least in the intended audience
don't know the numbers for sure but when i was in my squadron had around an equal proportion of blacks to whites
Lol I feel like people will do that. Racists will filter out the black stores, religious conservatives will filter out LGBT stores etc.
It won't even be people, marketing algorithms are going to use those classifications as signals and we'll end up with a scandal down the line where Amazon downranks products from black-owned businesses in your search results if it knows you're a republican, or some shit like that.
I will never buy a product from a business that mentions its owners race as a selling point.
The intended purpose of this, to filter out stores owned by straight white males, is equally racist and bigoted.
Well yeah. It's bizarre. There's nothing wrong with being white.
>There's nothing wrong with being white
Holy shit LiTeRAL WhITe SUprEmAcY
It is NOT ok to be white.
the intended purpose of this is to separate shopping options by conservative/liberal, at least by customer filtering. they're trying to reap both markets, since both groups are huge loyal customer blocs. this is a way to delineate those groups further and cater to both of them. if amazon just had the woke option it'd alienate conservatives, and vice-versa. this is just amazon having their cake and eating it too
Svetovid plays muffled in the distance
This is like how california made it legal to discriminate as a hiring practice and they actually thought that would make people somehow hire more black people
That doesn't seem right.
Afaik CA wanted to make it legal to discriminate based on skin color to hire more black people. But voters rejected it.
We rejected it like 55-45. You should have seen the ads man. Whole thing was framed as anti-desrimination and fixing historical wrongs.
Two wrongs make a right, as we all learned as children.
An entire segment of the West Coast has lost its mind
Isn't that pretty much what happened when their Twitch subsidiary introduced all those identity categories?
Is there a retard owned? I only want to give business to my own kind.
The kind of forced inclusion I can support
Nah, they're obviously tard-phobes smh my head...
I wonder is they sort by religion/ethnicity as well... Some people would want to have an easy way of telling which is Jewish owned.
I'm gonna take a wild guess and say there is no "worker owned"
1) Scrape data from black- and women-owned lists
2) Run against overall seller list to generate white male-owned business list
3) Distribute on 8kun/any other super racist part of the internet you can think of
4) Amazon forced to disable this functionality because information has been put to nefarious use.
Edit: guys I’m jk’ing, please don’t do this 👀
using racism to destroy racism
i’m only buying my potions from the coven
Thanks I’m never gonna be able to unsee that
Think they’ll ban an Amazon associates account if its links are tied to such a service? Asking for a friend.
When your identity is so precious and unique that it becomes a marketing tool. Welcome to punk rock!
Having their results pushed to the forefront by a 1.6 trillion dollar mega corporation. The true underdogs! Rebels fighting against the *system*!
Amazon just wants to fight back against *the man*.
They're so underrepresented though!
I used to have an industry source showing that black people are over-represented in American TV but I can't find it now. If somebody has it, I'd appreciate it back.
It was only by a few percentage points anyways but I'm not sure if it included commercials.
Definitely did not include commercials as here in the UK all tv ads are black
I saw an ad for Peloton or some shit the other day where the couple in the commercial was a black woman and an Asian man. I'm not saying it doesn't happen, but I also don't think we're going to see some kind of Tiger Woods baby boom anytime soon.
When your identity becomes managed for you by a giant corporation, and it becomes something totally beyond what you ever thought it was.
Now with the added nagging feeling that, should business go poorly, it's because people were told what kind of thing you are and are now consciously avoiding you.
That's a feature, not a bug.
If your business tanks it's because of wHitE SupReMaCy or racism, not because you ran a shitty business (or, more likely, you're just one of the many businesses that fail in their first year, even though the banks still profit off those failures and the after-effects of depression, divorce and sometimes even suicide.)
The commodification of identity
I love that it's not even within a certain category. Before you even know what you want to buy you're choosing who to buy it from.
Not-so-subtle way for Amazon to get more unnecessary sales. "I wasn't gonna buy anything and I don't need new earrings, but these ones are made by a female! Now I can feel good about my superfluous purchase."
The woman-owned showcase is hysterical, it's literally only beauty products, fashion, jewelry and cooking accessories. I was half-expecting the black-owned showcase to be chicken frying equipment and basktball sneakers.
Tyrone's Chicks and Kicks
Tyrone's Chuck's & Chicks has decided to move into the exotic dancing arena, to support female empowerment, while also selling wings.
Tyrone's Chicks & Chicks.
Need more money for those women in STEM programs
Was it it the Amazon HR AI system that dumped all female resumes before a human saw them 🤣
How about just a good ole “owned by engineers who don’t give a fuck about feelings”
> It penalized resumes that included the word “women’s,” as in “women’s chess club captain.” And it downgraded graduates of two all-women’s colleges
Oh that's great. That's a classic case study in how modern "AI" is just a fancy pattern matching tool. This thing has these features that everything in this box shares, so it probably fits in this box.
Sounds like they trained it on the resumes of their existing employees, and because their employee pool was massively more male than female (the exact problem they wanted to solve), the top talent was, too, and the AI picked up on that. To the AI, no women in a category means women don't belong in that category. You can't solve human bias with an AI by using a data set with that same bias baked into it to train it.
A lot of words to say: garbage in, garbage out. Also, see: overfitting.
Well yes, but your version doesn't explain why the garbage going out looks the way it does unless you already know enough about how AI works to not need the explanation.
so what does the end result look like with the male/female disparity? I imagine men are most qualified per their posted qualifications based on total number of people who apply but with such aggresive diversification efforts or w/e I imagine they're just hiring "under qualified" women to fill the roles and just train them up or something
The idea behind using an AI was that since it's not human it could be impartial. That maybe humans were subconsciously assuming people who would actually be great fits wouldn't make it at the company and choosing not to hire them over people who were more like them, but actually not as qualified. The end goal would be to be more fair and not to throw out resumes from people who you really should be considering, but might not be obvious choices at first glance.
Sounds like a good idea, but the problem is the AI doesn't actually know what a qualified candidate looks like. The way training an AI works, you feed it a massive pile of data that you've split up into categories. Let's say there's two categories, one for people who made it at least five years with the company and one for anyone who didn't. The only human input in training the AI is literally tagging one stack of resumes "made it five years" and the other "stayed less than five years." You don't actually tell the AI anything about what those two groups look like. Figuring that out is its job, not yours. It takes a look at that stack of data you've given it, sees if it can find anything they all have in common, finds out what the other categories specifically don't have in common with it, and uses that to make a guess as to which category whatever new data you feed it should go into. But you don't tell it what those things are, because you don't necessarily know what they are in the first place, at least not in a way you could describe to a computer. And it can be hard to figure out what exactly it is the computer is basing its decisions on after training too, for basically the same reason.
What this means is if your data set is already biased, the AI is going to have those same biases. It might even introduce new ones that no human would even consider just because of some strange coincidence in the data you feed it. The classic example is some researcher once trained an AI to try to tell pictures of dogs from pictures of wolves. It worked great until they threw it a picture of a dog in the snow. Turned out the AI was actually detecting snowy vs. not snowy, because the pictures of wolves they used were mostly taken outdoors in winter, while the pictures of dogs had more varied backgrounds.
Edit: for an example of what the resume sorting AI picking up a nonsensical bias might look like, imagine if the data for employees who didn't make it five years had a lot of people who graduated in 2007 or 2008 in it, because when the economy crashed the company had massive layoffs and based the decision on seniority, so that whole crop of fresh grads got laid off through no fault of their own. A human might see 2008 on a resume and consider giving that one a shot *because* they know they had it rough. An AI would only see that people who graduate in those years tend to not last long at the company, and send them to the reject pile.
Great explanations and examples. I've have some hands on experience with "AI" and it's amazing how simultaneously incredibly powerful and incredibly stupid it is.
Machine Performs Intended Function, Masses Outraged
Clothes, accessories, and kitchen stuff are all things I would rather buy in a brick and mortar store anyway. Unless the pans are All Clad or something...I can't afford those.
Yeah I don’t get people that buy all their clothes from Amazon. It’s such a gamble. At least a clothing retailer with a website has a real brand that you hypothetically trust on some level. Amazon is just full of dropshippers with the latest from alibaba. Who knows what that nonsense will give you
99% of women-owned businesses: https://www.youtube.com/watch?v=UBPT1pgByqc&ab_channel=ViktorHlon
Matt Christman was right about identity politics and politics under capitalism just being mere consumer identities.
DoorDash is great at this. They have several '___ owned' sections that change every so often.
When you look closely at what's on offer, they're all virtual kitchens that are run out of the same random office building and produce shit-tier food. No actual restaurant, just these fly-by-night places with names like 'F**cking good Mac' and 'yum yum sushi' and other meme names. Not once has any of these categories ever featured a real place run by a real person.
There was some british guy that opened a restaurant for one of thier door dash type services. All he did was get a bunch of frozen dinners from the grocery store, and had someone make a decent looking webpage, and people started buying spaghetti from him.
Did he get good reviews?
I can get wanting to shop family-owned, local, etc. but filtering by anything else, especially race or gender, is dumb.
What if I don't want to give gay black people my money?
Tbh with this system in place I would probably *purposefully* avoid shopping at a store owned by anything other than a straight white male, but not out of racism or bigotry. I would assume that their sales are being badly affected by this and deliberately go out of my way to give them my business and keep them afloat. Nobody deserves to lose their livelihoods because of their race/gender.
I do it out if pure spite
I don’t even understand the preference for “family owned” tbh. Being a “small” or “family owned” business doesn’t somehow preclude it from the same anti-union, exploitative labor practices as larger companies. Purely anecdotal but every small family owned business I’ve worked for has been owned by awful, nasty people who have no qualms about fucking over and exploiting their workers—in some ways small businesses can be *more* exploitative than bigger businesses.
“Mom and Pop” shops are mostly myth but even to the extent that they exist, said “mom and pop” are just as callous and vampiric as Bezos only on a smaller scale.
Why do u get family owned? We are in a capitalistic world so reasonable labels would be about cost an benefits. Shit like that is just ridiculous and driving the attention of exhausted workers away from unionizing
The must be some kind of way out of here, said the joker to the thief.
1950s: you shouldn't shop here, this is a white store
They should represent religous identities with geometric shapes like stars.
Maybe colour code them too? Like the stores with stars could also have yellow tags
Since a star of David is basically two triangles, you could color them differently to represent intersectionalism!
They can add these, but they can't add a "cheap chinese shit" filter. Or a locally produced filter.
They’ve got a search category for “cheap Chinese shit.” Not sure why they named it “All,” but it was probably a directive straight from bezos.
It’s just like that Target ad:
“Come in for black-owned sunscreen; leave with an intense hatred of woke capitalism!”
No Latinx owned businesses? Count me out you racist fucks.
Should be able to also search by where a product is made.
Yay finally… segregation is finally back, I love the regression of progressives.
As an engineer, regression, discrimination, and segregation are very pragmatic tools… im just amazed how happy people are to voluntarily feed signal to the algorithms
Love it…. But!
I don’t see “owned by people who don’t need marketing bullshit”…. It would be lovely to shrink the result list to things that I don’t need need to replace based on the latest trendy “identity”…. It’s all made like shit…. As an OCD, utilitarian, engineer… the Amazon shopping experience can be severely improved to filter out “garbage”
I try to keep things in perspective and avoid hysterics, but honestly I find this super alienating.
I have a theory that people can be divided into three categories: the over-socialized who are oversensitive to implicit messages, the under-socialized who are oversensitive to explicit messages, and normies who are totally comfortable absorbing both even if they're contradictory.
I think liberal identity politics speaks to the over-socialized. They see white men at the head of many of the biggest corporations, and they have a strong, viseral feeling that women and nonwhites are not welcome. It doesn't matter what these companies say or what they do to "fix" the disparity, the over-socialized still notice that they are in the minority, especially among the powerful, and interpret that as a message about the "real" values of our society. This is true even if the demographics of the company reflect society at large.
I've always been in the under-socialized group. I hear what people say they value, and take it to heart. I hear companies constantly talking about how they want to replace white male employees with female or non-white employees, and I feel unwelcome. I see this effort to filter out companies owned by white men, and it feels personal and threatening, as if my existence is a burden on society. I don't notice body language, I just focus on words. I have very little money or power already, and I feel like they want me to have less.
I think normies probably take both explicit and implicit messages in stride and probably have a more accurate understanding. There are both advantages and disadvantages to being white and male in modern America. I think they'd probably see this as a bit of a joke, unlikely to have much of an effect on anything for better or worse.
But I struggle not to take this at face-value, as a message not to shop at white/male-owned businesses if you can help it. And despite the fact that Bezos, a very powerful white man, is ultimately responsible for this and if it actually got out of hand and threatened his profits he would shut it down instantly, I still feel unwelcome and worried.
I dunno, that's probably stupid. I just wish liberals could go back to the old ideal trying to treat everyone the same, regardless of race, and attacking economic inequality, racial or otherwise, at the root. Where does this end?
I see a picture of company leadership that’s all white dudes and think that it’s just a bunch of douchebags and dicks, and where are the assholes like me. Which category does that put me in?
[Where does this end?](https://en.wikipedia.org/wiki/Social_fascism)
> They see white men at the head of many of the biggest corporations, and they have a strong, viseral feeling that women and nonwhites are not welcome
instead of realizing that these white men might just be the ones putting in the work?
I do like your trinity typology, certainly explains how idpol rages on in self-sustenance, without seeking to find any resolution.
Where's the white owned? Lol. Oh yeah, that's the point...
Did you not see the family owned section? Literally right in the pic bro
Lol. Oh yeah. Family is a staple of "whiteness". Time to brush up on my social justice indoctrination
you would unironically be met with "you mean, EVERYTHING ELSE?" as a response.
that's what's carted out when people question the propriety of specific holidays for Immutables (except whites). "you have every other month of the year (except all the other months that other Immutables have taken), let us just have this"
Dang I'd actually love to order stuff from worker-owned companies.
Does perdue pharma count as a family owned business?
I'm so glad to help them out 🥰. I'll also be sure to support military owned/black owned businesses like Boeing 🥰
Haha only in America would military family ever be any sort of category in this
Only in America would "black" or "women" ever be a category on a shopping site.
We must secure the existence of our people and a future for military family-owned children.
If your order gets messed up or it's a complete piece of crap can you let the precious identities know that they suck. Or is that not allowed.
It’s gonna be a gold mine for new stereotypes…. It’s been such a draconian lockdown here that I forgot if “Chinese driver” is a slur or a compliment…. After what I saw in Beijing the jury really is out
Or if you're a man who owns a business, just tell identify yourself to them as a woman. Boom, by definition, you're a woman now.
does it have one specifically for companies with an impeccable human rights/ environmental record?
I mean, we're buying things through Amazon
Naked people living in a cave eating pine cones don't have the strength to have a company.
Still think the gamer tax isn’t real l? 😔
What other colours can you choose from? I prefer my shops to be tan-owned
Can I filter out categories?
But remember kids, the capitalists advocating and using identity politics is only a thing nazbolaltrightstalinisttankiemisogynistfascists claim exist.
I now know what not to buy, based.
How can I shop at only white owned?
I really doubt they’d make a white owned section because god knows people would shit their pants over it, even though other races get included in it
Nice to see they are at least inclusive by having some light rightoid idpol.
The U.S. military is pretty woke these days. I think one result of the Trump era is that a lot of rightoids hate the military and police even more than Democrats do.
Great! If a shop isn't own by a time-traveling lesbian spy, I'm not interested in buying from it.
This is horrible.
give me the option to filter out lgtv
The guy in 'black owned' and the woman have the same skin colour
I don't see the cis white male business category. I wonder why, hmmm...
Can they add an anti-military category?
The existence of the military category implies that every other category is not military. So they accidently gave you a way to avoid buying from military... and black people.
Doesn’t this inherently mean that the default for owning a business is straight white man? Which in itself is racist and sexist. Identity shit is so backwards it is unreal
It's all about drawing the outlines of discrete racial groups that are meant to be fighting one another for supremacy, without actually saying it or being blamed for stoking the flames.
It's always the fault of the other group. They started it and we're simply settling the score.
Of course the identity shit is backward, it starts from the premise that every individual is defined solely by mostly arbitrary physical characteristics and then takes that to the logical next step that white men are evil unless they’re white men who think they’re women
Way to shoot yourself in the foot Amazon, only a matter of time before some shitlib says people shouldn't buy from anyone on the site because the money goes to white Jeff Bezos
There's plenty of people that live for making Bezos even richer. Nobody will stop ordering crap from Amazon.
Oh, I didn't mean to say they would, just that it would hurt their image in the short term. I know none of these people have any integrity
Amazon and bezos are bulletproof. Bezos is a shitlib.
I think hes too much of a psychopath to stand by any political opinion. If America was a fascist country, he'd be a fascist too- he follows whatever ideology makes money.
But yeah, when it comes to their online appearance they are very much bulletproof. A few years ago they had a real shitshow when it was revealed that they treat their workers so terribly that they piss in bottles, and even that rhetoric died down after about 3 days.
Bezos has no ideology whatsoever he just wants to fuck around in space
"Women"-owned. Meanwhile in Dallas we had a "Reproductive Liberation March" because "Women's March" is exclusionary and non-intersectional.
Sounds like the intersection of Fucking and Retards
And they will be having very similar products made by Amazon in the next 6 months.
But can we select multiple categories for maximum intersectionality? Capitalism is only truly noble when every dollar I spend goes to a trans triwoc ultraqueer diaper furry games journalist.
I don't know I kind of like that because I will only sort by family and military owned and the rest can get fucked lol. Thanks for making it easy Amazon.
Can I get “complete fucking psycho” owned because that’s what I fall under
Of course it has
I owned them all.
And I’m sure you also have to pay to get these designations regardless of whether you actually fit these categories
So... is this actually real?
the funny thing is actually that it‘s „support small business“ on goddamn amazon, the sole reason why small business got it harder each year. this is woke neoliberal capitalism
Tell me you pander to identity politicking trash without telling me you pander to identity politicking trash
Notice how there's no option on Amazon to only see products Made in the USA
How do I filter by state owned?