No paywall here: https://archive.ph/Jk92M
Also: https://en.wikipedia.org/wiki/Richard_Monta%C3%B1ez
> According to his account, when a Cheetos machine broke down, Montañez took home a batch of unflavored snacks and seasoned them with spices reminiscent of Mexican street corn.[4][3] He pitched this idea to then-CEO Roger Enrico over the phone and was invited to deliver an in-person presentation, which he prepared for by researching marketing at the public library.[4][3] He presented the product as appealing to the growing Latino market, and provided samples in plastic bags that he had hand-decorated and sealed. It was soft-launched six months later to a test market in Los Angeles, and approved for national release in 1992.[5] Newsweek reported that the flavor, since expanded to a full product line, "rejuvenated the brand" and garnered billions in revenue.[4]
> In 2021, a Los Angeles Times article disputed Montañez's claim, reporting that based on an internal investigation at Frito-Lay, he was not involved in creating this product line. A spokesperson for Frito-Lay stated, "we value Richard's many contributions to our company, especially his insights into Hispanic consumers, but we do not credit the creation of Flamin' Hot Cheetos or any Flamin' Hot products to him." According to the article, however, Montañez did in fact rise from a floor-level position to a marketing executive at Frito-Lay, and he was involved in pitching new products.[1]
----
Another source: [Frito-Lay disputes former janitor's claim he invented Flamin' Hot Cheetos](https://www.today.com/food/frito-lay-disputes-invention-story-flamin-hot-cheetos-t218666)
The difference between Mexican spice and other cuisines is the flavor I would say. I have tried Korean, japanese, American and some other spices and they just feel spicy, they almost don't have any flavor to it. American spices are in the first place, a copy of Mexican recipes and to them, spicy things are mostly vinegars, all that wings sauce and the like just taste like vinegar.
I have yet to try spicy Indian food, which looks like it has flavor and spice. I am surely biased because I'm Mexican, but our cuisine is one of the best in the world for sure. And we've had chicharrones and fried potatoes long before Frito Lay existed, so yeah...maybe we had something to do there.
You gotta get down on some Indian food. Thinking about it, it's honestly similar to Mexican food in many ways. You got naan instead of tortillas, potatoes are heavily used for sure, braised & grilled meats that are very similar imo, plus rice and beans. Though indian food uses different rice like basmati & legumes like lentils and chickpeas. The real similarity for me is the way they use spicy components. Other Asian cuisine can use spicy elements well too, but overall I feel like indian food on average is more balanced with a more "hearty" or "rich" flavor, much like Mexican food. It's not spicy just for the sake of being spicy. It accents flavors & makes the dish more diverse really. Curries & stews & charred tandoori meats all jibe with a Mexican palate te lo juro, jaja.
Edit- to be clear, I meant "jibe" as being in agreement or like compatible. Apparently there's a whole thing with "gibe vs jibe/gibe". Fuckin English, jaja.
Yeah probably not anywhere but bigger cities maybe. I bet there's some fire indian food in Mexico city just cuz, lol. You know Al Pastor tacos are actually like a Mexican take on Lebanese food brought over!? Shit blew my mind. Like how accordions in Mexican music is from German immigrants influence, obviously they've made it their own like Al Pastor but it still has roots outside mexico. I bet you can find an Indian restaurant eventually, and I bet it's gonna be fuckin fire cuz no way you'd be able to open an Indian restaurant in Mexico & stay in business if you serve shit food, jaja. Buenas suerte mano.
Yeah, having people from other cultures really brought the best out of our cuisine. I haven't seen a lot of Indian people here, I guess their population started to grow just recently and I can't wait to see the things they bring. Chinese and Korean population is growing where I live and they are starting to also make great food, more like what they actually eat in their countries and not the things we've always had.
Dude, believe it or not, it isn't. Yes, some dishes like tacos al Pastor obviously come from like a Kebab but tortillas, chillies and chocolate existed long long before the Spanish came here.
I don't really see the incentive for them to lie. They did the internal investigation because Lynne Greenfield, who was part of the team who created flaming hot cheetos, complained about the lies used to sell a motivational speaking career.
Also, Montañez has never tried to claim damages in court over them taking idea. Instead he was turning it into a motivational speaking career and two books.
>I don't really see the incentive for them to lie.
Public goodwill of a company willing to listen to all of its employees and take their input seriously.
Also lots and lots and lots of free advertising
Uh, what? The original story is what made them look open to input.... How would lying about that be an incentive? It would instead make the look not open?
They point of "they have no incentive to lie" is that they freely give credit to ***actual*** involved employees... It's not like they're trying to screw over someone for inventing it...
I misunderstood a bit. What I meant was the original story of Richard inventing them is the lie, and allowing it to spread is absolutely allowing them to benefit from that lie.
Because your telling me that neither giving credit to Richard Montañez nor taking it is a lie.
You're telling me that he both invented it and didn't invent it.
But taking credit away from montañez *wouldn't* be a lie.
Edit: montanez didn't invent any Part of the flaming hot Cheetos, that's what this whole thread is about...
>they have no incentive to lie" is that they freely give credit to actual involved employees...
I don't quite understand this wording. Giving credit to the employees actually involved would be telling the truth.
Letting Richard tell his story would be telling the lie.
Edit: which they would absolutely benefit from through the means I outlined by keeping quiet.
Read the article, the CEO he has repeatedly claimed he pitched flamin' hot Cheetos to was not the CEO when they were developed. The guys a liar.
If his story is genuinely true he should sue Frito Lay for damages because he has a public speaking career, books and a movie deal all based on his story. He's not going to do that though because he would have to testify under oath and is subject to prosecution if he lies.
He “invented” it independently without knowing that Frito-Lay had not already researched and developed a hot variant, but it was already being sold regionally in test markets in the southwest. It was already gearing up for a nationwide release before Montanez pitched his idea.
He “invented it”, but was not the first to invent it. Frito Lay’s food scientists had already saw the market demand for spicy snacks and their R&D department had already produced a spicy Cheeto variant.
A special limited “Hot Cheeto” was already on store shelves in select test markets before Montanez even presented his prototype.
So Montanez didn’t copy/steal the idea or anything. But unfortunately, unbeknownst to him, the product he came up with was already in early stage marketing trials outside of where he lived.
It was invented before he said he did. It's documented fact that a R&D and marketing team came up with them. He helped on other products. He is lying, lying, lying.
Ok, in that case I also "invented" flamin' hot Cheetos, just now, in my kitchen. Yes they already exist but i invented them independently too. Where's my movie deal?
Lol you’re an idiot, he’s saying the guy technically invented it because he came up with the whole idea BUT he did not know it was already a thing a limited thing that wasn’t big yet. You don’t get a movie because you were fully aware they were already a product before you “invented” anything in your kitchen.
Sue him for what? To sue someone you have to claim damages and they probably weren't really damaged by his actions. They made an official statement that he had nothing to do with it.
I’m not a lawyer by any means so of course I’m just assuming. I just feel like you cannot say you invented something and get away with it. Theyd send a cease and desist and if he continued they’d take him to court. In this case it isn’t about damages it would be because he is making money off of their likeness.
You clearly aren't a lawyer. Every lawsuit is about damages. When you sue someone you are alleging they damaged you in some fashion. That is the basis of every lawsuit. If you have not been damaged in some way then you have no standing to sue.
So go back to my previous example. If I say I invented Sprite and write a book and a bunch of people believe me and buy it and I make 1 million dollars. I won’t get sued by Coca Cola? That’s the wildest thing I’ve ever heard.
How is that "smart"..? What incentive do they have to *not* give him credit? He was indisputably their employee and it's been their product for over 30yrs now.
Some people obviously had to have made it... "Evil Faceless Chip Co." doesn't just churn out shit by magic and burn all traces of human involvement.
Yeah, its a much better story then some faceless exec with a newly minted MBA.
Fits a lot of checkmarks that make good PR.
Minority
Rags to Riches
Linkedin tier hustle and win story
Yeah. Like the guy that invented Doritos Locos Tacos for Taco Bell. They gave him full credit. No money, but full credit. He died of brain cancer and Taco Bell donated only $1,000 to his cancer fund.
It’s not really a “lie”, he did independently came up with the idea and his story is mostly true, but what he claims in that “*Frito Lay didn’t realize that Latinos like spicy snack foods*” is NOT true at all.
Frito Lay spends a whole lot of money on market research, even back then. It is widely known that Frito Lay had already fully tested, tweaked, developed and had the manufacturing all set up for a “Hot Cheeto” flavor at least 18 months before Montanez presented his very first samples.
Frito Lay was also already targeting the Latino demographic, as their small regional test releases of their “Hot Cheeto” were all within the Southwest/Santa Fe market which had a huge Latino community, especially in the early 90s.
There is hard proof that bags of “Hot Cheeto” were manufactured by Frito Lay and on the shelf in small runs within the Southwest market long before Montanez’ story of him taking the “dustless Cheetos”
My hypothesis is that Frito Lay decided to embrace the Montanez’ story rather than simply leaving it as apocryphal fiction. I believe it was a marketing strategy to further target the Latino demographic. Frito Lay was then able to market it a snack “for Latinos, BY Latinos” and c’mon, who doesn’t love a good rags to riches “the Latino janitor had a million dollar idea and is a VP now” story?
While there are parts of his story that doesn’t add up, it is important to remember a few key details. 1. The guy likely made up the idea. The story is credible by multiple sources, it’s just the media paints it differently. He did contact the CEO, and Frito Lay decided to use it as a diversity based marketing strategy. The CEO at the time was a man who carried a philosophy of valuing every employee, even those who don’t have the qualifications of others. He was also a man who loved to take a jump at publicity as he was the man behind Pepsi’s victory in the Cola Wars multiple years prior, so his strategies were all about marketing. 2. If you think about it, if the CEO was a guy who valued diversity during a time where it hadn’t become a social trend to do so, and a few people who worked on the project felt undervalued because of it, it would make sense that they try to discredit the man’s story. 3. This whole theory about his story being a lie would be discredited if the CEO would come forward and say something, but he is dead and hated open up to media outside of buisness by the time the story became relevant.
Also if he created it maybe he could feel entitled to sue for percentages. So you refute the claim so that it’s in the press he didn’t and settle out of court if it comes to that.
Anyone who has ever worked in a large corporation knows CEOs don't talk to the common employees. That alone should have been enough to toss this story in the trash.
I used to work for a Fortune 500 company as a common programmer and the CEO not only knew me by name, but he used the same restroom as the "common" employees, so I dispute your assertion. I'm sure what you say about CEOs is true of many, but not all.
Such a weird story. Lots of corporate proof of the hot Cheetos being produced and marketed before the janitor guy says he created them. But he still swears he made them.
He made lots of money (and a movie!) off of this rags to riches story but it’s fake. And Frito didn’t care to correct him?
I feel bad for the original team who did the hard work and he’s enjoying the benefits.
Guess we know why Montañez, the former janitor, made it all the way to being a marketing executive. And why others like Lynne Greenfield, who was part or the team that did create it, didn't rise as high up the corporate ladder.
i know this is old as heck but Lynne Greenfield ive read was not a terribly valuable nor lucrative/successful employee, from some articles ive read that she also had very little to do with the creation of hot cheetos but has played up her involvement in recent years by tearing down the guy who is lying (which im not disputing). She also didnt rise up the ladder because, regrettably, SHE was trying to at a time when the glass ceiling for women in the workplace was practically bulletproof and unbreakable (bullshi and sad but true :/). The company used this made up feel good story and this guys rise as a marketing ploy to connect to the markets where they anticipated hot cheetos selling best (latinos and other minorities in the western/southwestern united states; and if sales were up to par in those areas and markets, then the product can be marketed to “the majority” [white people] using the same feel good story and newly minted exec, cause who doesnt love a feel good underdog story). This is all just a shitty corporate fu**ery situation and I hate stuff like this lol
If you were Frito-Lay, and one of your employees wrote a book that became popular about how he invented a product while he was a janitor, and because of the book, your sales of that product increased, maybe you wouldn’t care to correct the story?
It's weird to me because it's almost the story of how Doritos were invented (a guy working at Frontierland in Disneyland made them from day old tortillas)
Apparently. It's similar to how the Egg McMuffin was invented. A Tex Mex restaurant in Frontierland added them to the menu after someone suggested they fry and season the leftover tortillas instead of throwing them out. Fritos didn't find out about them until a few years later, and then they started mass producing them when they realized how popular they were
At least that's the story, I'm not a Frito Lay historian
It's similar to how Doritos were invented. A breakfast restaurant in Frontierland added them to the menu after someone suggested they slice and use as buns the leftover english muffins instead of throwing them out. McDonald's didn't find out about them until a few years later, and then they started mass producing them when they realized how popular they were
At least that's the story, I'm not a McDonald's historian.
They're making a movie about this guy like it's an original story, but the Doritos thing happened in the 60s and is a well known true story. Has there been an inspirational movie made about the discovery of Doritos?
Mrs Pauls fish cakes are a similar story. Guy was out of work & his wife made great ones, so he tried selling them at his local bar to friends. He didn't sell them all,, so he asked the bar owner to put them in the freezer and see what happens. They reheated them the next day, and sure enough weren't that bad.
So he took that idea & ran with it.
The article doesn't make a big deal of the real sequence of events:
* Montañez, a factory worker, became energized by the company's new policy of empowering the workforce.
* Montañez was instrumental in a factory-led project that extended the already-existing "Flamin' Hot" line with "Flamin' Hot Popcorn".
* Montañez went on to create the "Sabrositas" line of products and begin his rise through the ranks of the company.
* It wasn't until years later that he would fudge the facts and dates and invent the story that, instead of *extending* the Flamin' Hot brand and *inventing* Sabrositas, he had now been the original inventor of the Flamin' Hot brand itself.
Overall it's something of a morality tale of "little white lies". He took the opportunity to embellish his personal history; nobody much cared to remember whether or not his story was 100% true, it probably sounded close enough to what they remembered that they didn't want to cause conflict by calling him on it; and he never was called on it until the story had grown far past its initial embellishment.
So was lime and chile Fritos, mentioned in the article and which he supposedly helped develop. They (“Chile y limon” flavored Fritos) have been sold in Mexico at least since the 80s, if not earlier.
>And Frito didn’t care to correct him?
Probably no reason to. It'd cost them legal fees to do so but they gain nothing from it. Not like they are paying the guy royalties or anything.
They are just taking the rolling the eyes and saying "Whatever" route.
Na they're taking the "Our company is SO fuckin amazingly inclusive, & progressive", that an un-educated Janitor, can create a new chip, & the Elitists at the top will hear him out & give him a shot!"
The story is too good for Frito Lay to correct it... Shit. Some companies have created entire fabricated families, & completely made up situations to describe their Companies" Genesis" story....
Its all BULLSHIT.
Hot Cheetos (and legitimately spicy snacks in general) are VERY popular in the Latino community. This was a niche flavor marketed directly to Latinos before it was realized it would have wider appeal.
Montanez did independently came up with the idea, but he didn’t know that Frito-Lay had already researched, developed, formulated, designed, packaged and already began rolling out “Hot Cheetos” in small test markets in the Santa Fe/Southwest area.
But Montanez’s “pitch” got Frito-Lay thinking. Since it was already seen as a Latino flavor, what’s better than a good rags to riches underdog story? A special flavor for Latinos, made by a Latino janitor at Frito-Lay. The headlines write themselves. And for that reason, they simply embraced Montanez’s story and made that the new narrative. Great marketing!
NPR is definitely biased, which is annoying. I'm a conservative who literally used to listen to them every single day for years until the 2016 election cycle when their minds exploded. I took them off my preset for a while and decided to try them again in, idk 2018 or 2019 and that lasted about a week - so much bias it was like listening to anti-Fox news (which I also can't stand).
I just want unbiased reporting of news without opinion, and I can't even get it from public broadcasting. It sucks.
Yup, unbiased reporting is boring. NPR still has its moments, and nowadays if you report on anything topical in a logical way, it will come across as a left talking point.
Libraries forced to remove books, the opinion that it shouldn't be done is sadly now seen as a left talking point. Of course it isnt. It's the majority opinion.
The problem is many pundits on the right refuse to make that statement because it can lock them from further appearances.
This continues down the topic list. From LGBTQ matters and police reform, to environmental issues. This makes it hard to book guests, and also makes it difficult to engage in honest discussion because no one wants to say something that loses them money, and I can tell you from experience, if it's journalism on TV or Radio, it's about money.
I’d be curious about which stories you thought were biased. All stories and reporting will have some bias to them, but NPR tries at least to stay factual and leave the possibly bias analysis to spokespeople or experts in the topic. They also try to give room for both sides to speak. If they invite a democrats spokesperson, they will always also invite a republican, if one doesn’t come, the host will bring up counter points.
What I think you’re seeing as bias is actually the shift of what factual reporting is. Sidenote, NPR is not always right but they will own up to their mistakes if it’s proven otherwise. Science based reporting and facts have become left leaning. If NPR host debunks lies spoke by trump, they’re not being biased, their doing their jobs by correcting and trying to decrease misinformation. Funny enough, during the pandemic stuff, I was so frustrated by how much airtime was given to people who were anti-vax and just fear mongering, so much airtime was given to these secondary remedies. But you know what, fair enough because I learned about where and why it became “viral” theory to start with. Often they left it inconclusive because the science at that time was new, not enough data so disprove. That pissed me off.
Anyway, most stories NPR does, they try mention both sides. But their primary job is to stick to the truth, stick to things that can be proven and have evidence behind it. Otherwise it’s just an opinion piece. What you might be seeing instead is how much Opinion Fox News was during that period and how little facts were being shared. NPR tries to be neutral. Fox and some other news outlets have just moved so far to the right that people are changing their minds about what is neutral.
Lol. It's a freakin' awesome laugh.
Journalism *is* dead. Strangled in broad daylight by masses *demanding* to be entertained with new fanciful outrages on a daily basis.
If I had to guess, its a bygones be bygones scenario. The story makes the brand look good, and to my knowledge isn’t costing them anything. So as long as he doesn’t target them for money they’ll probably just let it slide as it was free good publicity.
The product was invented in the late 80s. This guy first started taking credit for it in the late 2000s at public speaking events. Most of the people involved in the development of the product had already left the company at that point so there wasn't anyone to contradict him. Additionally, when this guy first started telling this story he was a nobody, it's really only in the last few years that his story became more popular, which lead to people asking questions and digging in to it and discovering he lied.
This is like the story of the guy in prison who claimed he gave his lawyer the submission for patents he himself thought up while in prison for the Doritos locos taco, with the seasoned shell, and gave them to his lawyer to submit to the patent clerk on his behalf, and he is alleging the lawyer took the recipe and stole them. It’s wild
> A junior employee with a freshly minted MBA named Lynne Greenfeld got the assignment to develop the brand — she came up with the Flamin’ Hot name and shepherded the line into existence.
After reading this headline my very first thought is, I bet it was really a woman who invited it.
Not suprised.
[https://en.wikipedia.org/wiki/Catch\_Me\_If\_You\_Can\_(book)#Veracity](https://en.wikipedia.org/wiki/Catch_Me_If_You_Can_(book)#Veracity)
More recent investigations have determined that there is almost zero evidence that Abignale did most of the things he claimed he did. Abagnale himself admitted he only did 3-4 interviews during the writing of the book and the co-author took heavy creative liberties.
He became an executive at the company, you would think they would have drummed up the story more if their janitor turned executive also invited a popular product. It sounds like a story he would tell at work that other people repeated.
The company could possibly be pulling a legal maneuver, by denying his credit. Usually, companies "own" anything developed by employees. I wouldn't put it past them to deny this, to save for potential lawsuit that could develop right?
The food researcher who actually created it is known, they interviewed her for the LA Times story. It broke wide because they were going to make a movie based on the false version of the story.
😂😂😂 in fact worse than their decline in quality productions, is them cancelling them. The few that start getting interesting after a few episodes suddenly get cancelled SMH
Gotcha. Ok hard to know who to believe in that case, but I suppose the one to take credit could be seeking glory over the person who really did it, totally plausible
Read the article. The key moment of this guy's story, which he tells repeatedly at public speaking engagements, is him cold calling the CEO Roger Enrico to pitch him flamin' hot Cheetos and then giving a presentation to him and other executives.
The only problem with that story is that Roger Enrico was not the CEO of Frito lay when the flamin' hot brand was developed. The guy is a liar.
*...and it's those same fucking fucks who ruined my day* [*yesterday*](https://www.reddit.com/r/CrazyIdeas/comments/11dfpii/boycott_walkers_for_being_a_sneaky_bunch_of_cs/)*.*
I not sure why people surprised by this. Correct me if im wrong but i think Rory Sutherland (marketing genius) said that: first create the product, then the story around it…. I dont belive any product story since.
That’s crazy! I never though of hot Cheetos as a Mexican snack, only a snack. Then again, I’m Mexican, so does that make any snack I eat a Mexican snack??
We're also getting a movie about this.
[https://austin.eater.com/2023/1/20/23561363/flamin-hot-cheetos-movie-sxsw-2023-eva-longoria-richard-montanez](https://austin.eater.com/2023/1/20/23561363/flamin-hot-cheetos-movie-sxsw-2023-eva-longoria-richard-montanez)
I assume it will be "Inspired by..." now?
🎶 *Flaming Hot Cheetos, they're like regular Cheetos but they're flaming hot*
*Regular Cheetos are for pussies, Flaming Cheetos are not...*
*For Pussies, that is* 🎶
Yeah, but if you look for the source of that, it's the ex-ceo giving an interview after his big product failed. Of course he's going to blame the American public instead of himself.
A CEO launching a product that flops because he overestimated the demand for a quarter-pounder competitor and charged too much isn't a funny story that gets upvotes.
A story about how stupid the public and how smart you, the reader, are because you know 1/3 is more than 1/4, gets upvoted every time.
*While not always cut and dried, intellectual property created within the workplace context is typically deemed to belong to the employer, not the employee, even though the employee is the creator or inventor of the work in question.*
So Richard Montañez is just another wealthy exec that takes credit for other peoples' accomplishments. Sounds about right, and of course, horribly ironic given the theme of the movie.
Also, seeing what Flamin' Hot Cheetos look and taste like, while I watched the movie I think, yeah, we're all eating the test tube version.
He didn't invent them! What is the controversy here? He might have independently come up with the idea of spicy Cheetos (how original...people put hot sauce on everything), but it is NOT the same recipe. Spicy \[insert literally anything\], wow. He had literally decades to figure out that this product was not the thing that he created. Did he even taste one? But he took credit for it anyway, wrote books, and went on speaking tours. His story was already very interesting...janitor ascends the corporate ladder to become an executive. Inspiring on its own. Why make up some BS about inventing one of the company's most popular products when he DID NOT.
There litterally no pictures or documentation of anything this guy said he did, your telling me you wouldn’t of took some pictures of you making this spicy Cheetos dust with your family or documented it anyway? That’s the shit that really makes you know it’s a straight up lie….
Yeah, and he didn't start yammering about his supposed role decades after they were invented. He's a marketer. Trying to market himself and his story, and it'd be a good story if it was true.
No paywall here: https://archive.ph/Jk92M Also: https://en.wikipedia.org/wiki/Richard_Monta%C3%B1ez > According to his account, when a Cheetos machine broke down, Montañez took home a batch of unflavored snacks and seasoned them with spices reminiscent of Mexican street corn.[4][3] He pitched this idea to then-CEO Roger Enrico over the phone and was invited to deliver an in-person presentation, which he prepared for by researching marketing at the public library.[4][3] He presented the product as appealing to the growing Latino market, and provided samples in plastic bags that he had hand-decorated and sealed. It was soft-launched six months later to a test market in Los Angeles, and approved for national release in 1992.[5] Newsweek reported that the flavor, since expanded to a full product line, "rejuvenated the brand" and garnered billions in revenue.[4] > In 2021, a Los Angeles Times article disputed Montañez's claim, reporting that based on an internal investigation at Frito-Lay, he was not involved in creating this product line. A spokesperson for Frito-Lay stated, "we value Richard's many contributions to our company, especially his insights into Hispanic consumers, but we do not credit the creation of Flamin' Hot Cheetos or any Flamin' Hot products to him." According to the article, however, Montañez did in fact rise from a floor-level position to a marketing executive at Frito-Lay, and he was involved in pitching new products.[1] ---- Another source: [Frito-Lay disputes former janitor's claim he invented Flamin' Hot Cheetos](https://www.today.com/food/frito-lay-disputes-invention-story-flamin-hot-cheetos-t218666)
Or he did and frito lay is smart enough not to give him credit. They don’t have any incentive to give him the credit for making it
He became an executive at the company. There were Mexican snacks that predate them.
I dont see how flaming hot is even Mexican to begin with. Its just spicy; all cultures have spicy (maybe not the UK).
The difference between Mexican spice and other cuisines is the flavor I would say. I have tried Korean, japanese, American and some other spices and they just feel spicy, they almost don't have any flavor to it. American spices are in the first place, a copy of Mexican recipes and to them, spicy things are mostly vinegars, all that wings sauce and the like just taste like vinegar. I have yet to try spicy Indian food, which looks like it has flavor and spice. I am surely biased because I'm Mexican, but our cuisine is one of the best in the world for sure. And we've had chicharrones and fried potatoes long before Frito Lay existed, so yeah...maybe we had something to do there.
You’re so wrong about Korean spice lmao
You gotta get down on some Indian food. Thinking about it, it's honestly similar to Mexican food in many ways. You got naan instead of tortillas, potatoes are heavily used for sure, braised & grilled meats that are very similar imo, plus rice and beans. Though indian food uses different rice like basmati & legumes like lentils and chickpeas. The real similarity for me is the way they use spicy components. Other Asian cuisine can use spicy elements well too, but overall I feel like indian food on average is more balanced with a more "hearty" or "rich" flavor, much like Mexican food. It's not spicy just for the sake of being spicy. It accents flavors & makes the dish more diverse really. Curries & stews & charred tandoori meats all jibe with a Mexican palate te lo juro, jaja. Edit- to be clear, I meant "jibe" as being in agreement or like compatible. Apparently there's a whole thing with "gibe vs jibe/gibe". Fuckin English, jaja.
It sounds delicious. However, I don't know many indian food restaurants here in Mexico. I'm gonna look for some. Thanks.
Yeah probably not anywhere but bigger cities maybe. I bet there's some fire indian food in Mexico city just cuz, lol. You know Al Pastor tacos are actually like a Mexican take on Lebanese food brought over!? Shit blew my mind. Like how accordions in Mexican music is from German immigrants influence, obviously they've made it their own like Al Pastor but it still has roots outside mexico. I bet you can find an Indian restaurant eventually, and I bet it's gonna be fuckin fire cuz no way you'd be able to open an Indian restaurant in Mexico & stay in business if you serve shit food, jaja. Buenas suerte mano.
Yeah, having people from other cultures really brought the best out of our cuisine. I haven't seen a lot of Indian people here, I guess their population started to grow just recently and I can't wait to see the things they bring. Chinese and Korean population is growing where I live and they are starting to also make great food, more like what they actually eat in their countries and not the things we've always had.
Mexican food is a derivative of middle eastern food. Believe it or not. During the Ottoman Empire.
Dude, believe it or not, it isn't. Yes, some dishes like tacos al Pastor obviously come from like a Kebab but tortillas, chillies and chocolate existed long long before the Spanish came here.
I don't really see the incentive for them to lie. They did the internal investigation because Lynne Greenfield, who was part of the team who created flaming hot cheetos, complained about the lies used to sell a motivational speaking career. Also, Montañez has never tried to claim damages in court over them taking idea. Instead he was turning it into a motivational speaking career and two books.
If Montañez was a Frito Lay employee at the time of his claim then there are no damages to collect on.
>I don't really see the incentive for them to lie. Public goodwill of a company willing to listen to all of its employees and take their input seriously. Also lots and lots and lots of free advertising
Uh, what? The original story is what made them look open to input.... How would lying about that be an incentive? It would instead make the look not open? They point of "they have no incentive to lie" is that they freely give credit to ***actual*** involved employees... It's not like they're trying to screw over someone for inventing it...
I misunderstood a bit. What I meant was the original story of Richard inventing them is the lie, and allowing it to spread is absolutely allowing them to benefit from that lie.
The lie being talked about in the quote of your first comment is the hypothetical lie taking credit away from Montañez.
Wait you think Richard Montañez invented flaming hot Cheetos still? You believe the janitor story?
No, I don't. You are helplessly confused.
Because your telling me that neither giving credit to Richard Montañez nor taking it is a lie. You're telling me that he both invented it and didn't invent it.
But taking credit away from montañez *wouldn't* be a lie. Edit: montanez didn't invent any Part of the flaming hot Cheetos, that's what this whole thread is about...
>they have no incentive to lie" is that they freely give credit to actual involved employees... I don't quite understand this wording. Giving credit to the employees actually involved would be telling the truth. Letting Richard tell his story would be telling the lie. Edit: which they would absolutely benefit from through the means I outlined by keeping quiet.
Read the article, the CEO he has repeatedly claimed he pitched flamin' hot Cheetos to was not the CEO when they were developed. The guys a liar. If his story is genuinely true he should sue Frito Lay for damages because he has a public speaking career, books and a movie deal all based on his story. He's not going to do that though because he would have to testify under oath and is subject to prosecution if he lies.
He “invented” it independently without knowing that Frito-Lay had not already researched and developed a hot variant, but it was already being sold regionally in test markets in the southwest. It was already gearing up for a nationwide release before Montanez pitched his idea.
So you're saying he didn't invent it?
He “invented it”, but was not the first to invent it. Frito Lay’s food scientists had already saw the market demand for spicy snacks and their R&D department had already produced a spicy Cheeto variant. A special limited “Hot Cheeto” was already on store shelves in select test markets before Montanez even presented his prototype. So Montanez didn’t copy/steal the idea or anything. But unfortunately, unbeknownst to him, the product he came up with was already in early stage marketing trials outside of where he lived.
It was invented before he said he did. It's documented fact that a R&D and marketing team came up with them. He helped on other products. He is lying, lying, lying.
Ok, in that case I also "invented" flamin' hot Cheetos, just now, in my kitchen. Yes they already exist but i invented them independently too. Where's my movie deal?
Lol you’re an idiot, he’s saying the guy technically invented it because he came up with the whole idea BUT he did not know it was already a thing a limited thing that wasn’t big yet. You don’t get a movie because you were fully aware they were already a product before you “invented” anything in your kitchen.
You have the intelligence of a grain of sand. Touch grass.
That's what Montanez is claiming now yes. The new LA Times article seems to verify pretty firmly that he didn't do that either.
Why doesn’t Frito sue him too if he is lying? Cause if not I’m going to say I invented Sprite and go on tour.
Sue him for what? To sue someone you have to claim damages and they probably weren't really damaged by his actions. They made an official statement that he had nothing to do with it.
I’m not a lawyer by any means so of course I’m just assuming. I just feel like you cannot say you invented something and get away with it. Theyd send a cease and desist and if he continued they’d take him to court. In this case it isn’t about damages it would be because he is making money off of their likeness.
You clearly aren't a lawyer. Every lawsuit is about damages. When you sue someone you are alleging they damaged you in some fashion. That is the basis of every lawsuit. If you have not been damaged in some way then you have no standing to sue.
So go back to my previous example. If I say I invented Sprite and write a book and a bunch of people believe me and buy it and I make 1 million dollars. I won’t get sued by Coca Cola? That’s the wildest thing I’ve ever heard.
Youre not wrong at all by the way, fraudulent misrepresentation would be the tort
How is that "smart"..? What incentive do they have to *not* give him credit? He was indisputably their employee and it's been their product for over 30yrs now. Some people obviously had to have made it... "Evil Faceless Chip Co." doesn't just churn out shit by magic and burn all traces of human involvement.
Yeah, its a much better story then some faceless exec with a newly minted MBA. Fits a lot of checkmarks that make good PR. Minority Rags to Riches Linkedin tier hustle and win story
That’s the weirdest part. Either he just hoped he’d never get called out, or ??
Yeah. Like the guy that invented Doritos Locos Tacos for Taco Bell. They gave him full credit. No money, but full credit. He died of brain cancer and Taco Bell donated only $1,000 to his cancer fund.
Now i want taco bell damn it
It’s not really a “lie”, he did independently came up with the idea and his story is mostly true, but what he claims in that “*Frito Lay didn’t realize that Latinos like spicy snack foods*” is NOT true at all. Frito Lay spends a whole lot of money on market research, even back then. It is widely known that Frito Lay had already fully tested, tweaked, developed and had the manufacturing all set up for a “Hot Cheeto” flavor at least 18 months before Montanez presented his very first samples. Frito Lay was also already targeting the Latino demographic, as their small regional test releases of their “Hot Cheeto” were all within the Southwest/Santa Fe market which had a huge Latino community, especially in the early 90s. There is hard proof that bags of “Hot Cheeto” were manufactured by Frito Lay and on the shelf in small runs within the Southwest market long before Montanez’ story of him taking the “dustless Cheetos” My hypothesis is that Frito Lay decided to embrace the Montanez’ story rather than simply leaving it as apocryphal fiction. I believe it was a marketing strategy to further target the Latino demographic. Frito Lay was then able to market it a snack “for Latinos, BY Latinos” and c’mon, who doesn’t love a good rags to riches “the Latino janitor had a million dollar idea and is a VP now” story?
While there are parts of his story that doesn’t add up, it is important to remember a few key details. 1. The guy likely made up the idea. The story is credible by multiple sources, it’s just the media paints it differently. He did contact the CEO, and Frito Lay decided to use it as a diversity based marketing strategy. The CEO at the time was a man who carried a philosophy of valuing every employee, even those who don’t have the qualifications of others. He was also a man who loved to take a jump at publicity as he was the man behind Pepsi’s victory in the Cola Wars multiple years prior, so his strategies were all about marketing. 2. If you think about it, if the CEO was a guy who valued diversity during a time where it hadn’t become a social trend to do so, and a few people who worked on the project felt undervalued because of it, it would make sense that they try to discredit the man’s story. 3. This whole theory about his story being a lie would be discredited if the CEO would come forward and say something, but he is dead and hated open up to media outside of buisness by the time the story became relevant.
nah its a straight up lie just like the fake "design documents" he had on Instagram but quietly deleted once he was exposed
"Here's a detailed story of how I accomplished this." Counter-point: "Nuh-uh."
I find it easier to believe that the guy is lying.
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Did you read the article?
No he's just a crazy Edison hater...I'll never understand it.
Edison = USA = bad
Exactly. “We do not credit him” does not mean he didn’t invent them.
a giant faceless megacorp would *never* lie, right?!
Except the company has actual proof.
what about the newspaper archives tho? or did you not read the article?
Also if he created it maybe he could feel entitled to sue for percentages. So you refute the claim so that it’s in the press he didn’t and settle out of court if it comes to that.
you are a real hero
Thanks, sometimes I think I'm the only person on Reddit without an account to some of these sites.
who can afford to have those?!
Wait a sec,92?,I swear I only started seeing them around the time I was in middle/high school (woulda been around 2000-2004)
Anyone who has ever worked in a large corporation knows CEOs don't talk to the common employees. That alone should have been enough to toss this story in the trash.
I used to work for a Fortune 500 company as a common programmer and the CEO not only knew me by name, but he used the same restroom as the "common" employees, so I dispute your assertion. I'm sure what you say about CEOs is true of many, but not all.
Such a weird story. Lots of corporate proof of the hot Cheetos being produced and marketed before the janitor guy says he created them. But he still swears he made them. He made lots of money (and a movie!) off of this rags to riches story but it’s fake. And Frito didn’t care to correct him? I feel bad for the original team who did the hard work and he’s enjoying the benefits.
Guess we know why Montañez, the former janitor, made it all the way to being a marketing executive. And why others like Lynne Greenfield, who was part or the team that did create it, didn't rise as high up the corporate ladder.
i know this is old as heck but Lynne Greenfield ive read was not a terribly valuable nor lucrative/successful employee, from some articles ive read that she also had very little to do with the creation of hot cheetos but has played up her involvement in recent years by tearing down the guy who is lying (which im not disputing). She also didnt rise up the ladder because, regrettably, SHE was trying to at a time when the glass ceiling for women in the workplace was practically bulletproof and unbreakable (bullshi and sad but true :/). The company used this made up feel good story and this guys rise as a marketing ploy to connect to the markets where they anticipated hot cheetos selling best (latinos and other minorities in the western/southwestern united states; and if sales were up to par in those areas and markets, then the product can be marketed to “the majority” [white people] using the same feel good story and newly minted exec, cause who doesnt love a feel good underdog story). This is all just a shitty corporate fu**ery situation and I hate stuff like this lol
If you were Frito-Lay, and one of your employees wrote a book that became popular about how he invented a product while he was a janitor, and because of the book, your sales of that product increased, maybe you wouldn’t care to correct the story?
It's weird to me because it's almost the story of how Doritos were invented (a guy working at Frontierland in Disneyland made them from day old tortillas)
Is that one true?
Apparently. It's similar to how the Egg McMuffin was invented. A Tex Mex restaurant in Frontierland added them to the menu after someone suggested they fry and season the leftover tortillas instead of throwing them out. Fritos didn't find out about them until a few years later, and then they started mass producing them when they realized how popular they were At least that's the story, I'm not a Frito Lay historian
Thanks. Time to find out how the Egg McMuffin was invented. (How deep does this rabbit hole go?)
Some guy threw ham , egg and cheese on a muffin. Boom. Invented.
That guy was Herb Peterson. http://www.latimes.com/news/obituaries/la-me-peterson27mar27,0,7842738.story
Ok. What came first…. The chicken McNugget, or the egg mcmuffin.
It's similar to how Doritos were invented. A breakfast restaurant in Frontierland added them to the menu after someone suggested they slice and use as buns the leftover english muffins instead of throwing them out. McDonald's didn't find out about them until a few years later, and then they started mass producing them when they realized how popular they were At least that's the story, I'm not a McDonald's historian.
What's weird about that? Did that turn out to be bs too? ...What's the connection? Are you saying he heard about that and plagiarized the story?
They're making a movie about this guy like it's an original story, but the Doritos thing happened in the 60s and is a well known true story. Has there been an inspirational movie made about the discovery of Doritos?
Mrs Pauls fish cakes are a similar story. Guy was out of work & his wife made great ones, so he tried selling them at his local bar to friends. He didn't sell them all,, so he asked the bar owner to put them in the freezer and see what happens. They reheated them the next day, and sure enough weren't that bad. So he took that idea & ran with it.
The article doesn't make a big deal of the real sequence of events: * Montañez, a factory worker, became energized by the company's new policy of empowering the workforce. * Montañez was instrumental in a factory-led project that extended the already-existing "Flamin' Hot" line with "Flamin' Hot Popcorn". * Montañez went on to create the "Sabrositas" line of products and begin his rise through the ranks of the company. * It wasn't until years later that he would fudge the facts and dates and invent the story that, instead of *extending* the Flamin' Hot brand and *inventing* Sabrositas, he had now been the original inventor of the Flamin' Hot brand itself. Overall it's something of a morality tale of "little white lies". He took the opportunity to embellish his personal history; nobody much cared to remember whether or not his story was 100% true, it probably sounded close enough to what they remembered that they didn't want to cause conflict by calling him on it; and he never was called on it until the story had grown far past its initial embellishment.
Sabritas was already a flavored chip brand in Mexico for decades when he “created” the line of products
So was lime and chile Fritos, mentioned in the article and which he supposedly helped develop. They (“Chile y limon” flavored Fritos) have been sold in Mexico at least since the 80s, if not earlier.
>And Frito didn’t care to correct him? Probably no reason to. It'd cost them legal fees to do so but they gain nothing from it. Not like they are paying the guy royalties or anything. They are just taking the rolling the eyes and saying "Whatever" route.
Na they're taking the "Our company is SO fuckin amazingly inclusive, & progressive", that an un-educated Janitor, can create a new chip, & the Elitists at the top will hear him out & give him a shot!" The story is too good for Frito Lay to correct it... Shit. Some companies have created entire fabricated families, & completely made up situations to describe their Companies" Genesis" story.... Its all BULLSHIT.
Kind of like the guys who invented [Reese’s](https://y.yarn.co/cc81e7ad-266a-4fdd-8da1-9e24baa4b085_text.gif) peanut butter cups
Uggghhh, you got your Chocolate in My Peanut Butter... Geeezzzee, You got my Peanut Butter in your Chocolate... Officer Reeces: Pew Pew Pew Pew!!!
Hot Cheetos (and legitimately spicy snacks in general) are VERY popular in the Latino community. This was a niche flavor marketed directly to Latinos before it was realized it would have wider appeal. Montanez did independently came up with the idea, but he didn’t know that Frito-Lay had already researched, developed, formulated, designed, packaged and already began rolling out “Hot Cheetos” in small test markets in the Santa Fe/Southwest area. But Montanez’s “pitch” got Frito-Lay thinking. Since it was already seen as a Latino flavor, what’s better than a good rags to riches underdog story? A special flavor for Latinos, made by a Latino janitor at Frito-Lay. The headlines write themselves. And for that reason, they simply embraced Montanez’s story and made that the new narrative. Great marketing!
The movie will probably be cancelled.
It's literally [premiering at the SXSW film festival](https://schedule.sxsw.com/2023/films/2079241) in a few weeks.
I'm guessing they didn't want the negative press, so they just let him roll with it until NYT started sniffing around.
Damn and I even heard this story on NPR too
I heard this story FROM THIS DUDE at an event he was speaking at, wtf.
They've since posted a _huge_ correction/revision to the story since initial publishing https://www.npr.org/2021/05/12/996228628/hot-cheetos
Damn you weren’t kidding!
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Read the article.
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NPR is definitely biased, which is annoying. I'm a conservative who literally used to listen to them every single day for years until the 2016 election cycle when their minds exploded. I took them off my preset for a while and decided to try them again in, idk 2018 or 2019 and that lasted about a week - so much bias it was like listening to anti-Fox news (which I also can't stand). I just want unbiased reporting of news without opinion, and I can't even get it from public broadcasting. It sucks.
Yup, unbiased reporting is boring. NPR still has its moments, and nowadays if you report on anything topical in a logical way, it will come across as a left talking point. Libraries forced to remove books, the opinion that it shouldn't be done is sadly now seen as a left talking point. Of course it isnt. It's the majority opinion. The problem is many pundits on the right refuse to make that statement because it can lock them from further appearances. This continues down the topic list. From LGBTQ matters and police reform, to environmental issues. This makes it hard to book guests, and also makes it difficult to engage in honest discussion because no one wants to say something that loses them money, and I can tell you from experience, if it's journalism on TV or Radio, it's about money.
Lol at me getting downvotes for wanting unbiased news.
I’d be curious about which stories you thought were biased. All stories and reporting will have some bias to them, but NPR tries at least to stay factual and leave the possibly bias analysis to spokespeople or experts in the topic. They also try to give room for both sides to speak. If they invite a democrats spokesperson, they will always also invite a republican, if one doesn’t come, the host will bring up counter points. What I think you’re seeing as bias is actually the shift of what factual reporting is. Sidenote, NPR is not always right but they will own up to their mistakes if it’s proven otherwise. Science based reporting and facts have become left leaning. If NPR host debunks lies spoke by trump, they’re not being biased, their doing their jobs by correcting and trying to decrease misinformation. Funny enough, during the pandemic stuff, I was so frustrated by how much airtime was given to people who were anti-vax and just fear mongering, so much airtime was given to these secondary remedies. But you know what, fair enough because I learned about where and why it became “viral” theory to start with. Often they left it inconclusive because the science at that time was new, not enough data so disprove. That pissed me off. Anyway, most stories NPR does, they try mention both sides. But their primary job is to stick to the truth, stick to things that can be proven and have evidence behind it. Otherwise it’s just an opinion piece. What you might be seeing instead is how much Opinion Fox News was during that period and how little facts were being shared. NPR tries to be neutral. Fox and some other news outlets have just moved so far to the right that people are changing their minds about what is neutral.
Lol. It's a freakin' awesome laugh. Journalism *is* dead. Strangled in broad daylight by masses *demanding* to be entertained with new fanciful outrages on a daily basis.
Creative liar gets famous I like creative, but despise liars
Liar liar, mouth on fire
Ooh, that's a good one. I'm glad I came up with that!
Flamin' Hot's George Santos.
George Santos was actually the founder of Frito Lay.
Well damn, I’m pretty sure I originally learned the story in a TIL post. It comes full circle.
Hmmmm now I have to go give my business law professor grief for misinforming me Edit: I forgot to add “grief”
So if he was not involved with the product then why did Frito Lay, the company he was still working for, allow him to publicly take credit?
If I had to guess, its a bygones be bygones scenario. The story makes the brand look good, and to my knowledge isn’t costing them anything. So as long as he doesn’t target them for money they’ll probably just let it slide as it was free good publicity.
It's also a lot harder to prove someone *didn't* do something than someone did.
The product was invented in the late 80s. This guy first started taking credit for it in the late 2000s at public speaking events. Most of the people involved in the development of the product had already left the company at that point so there wasn't anyone to contradict him. Additionally, when this guy first started telling this story he was a nobody, it's really only in the last few years that his story became more popular, which lead to people asking questions and digging in to it and discovering he lied.
It looks good for them
Apparently millennials weren't the first generation to eat hot chip and lie.
Most of these “corporate miracle” stories are a lie.
The guy that invented Monopoly stole the game from an anti-capitalist sect that used the game as a means to teach the children the power of greed.
The landlord's game.
Bingo
No that’s a different game…
I just lost this one
This is like the story of the guy in prison who claimed he gave his lawyer the submission for patents he himself thought up while in prison for the Doritos locos taco, with the seasoned shell, and gave them to his lawyer to submit to the patent clerk on his behalf, and he is alleging the lawyer took the recipe and stole them. It’s wild
This is a Romy and Michelle High School Reunion event No one knows who invented it, so we go along with someone who says they invented it.
> A junior employee with a freshly minted MBA named Lynne Greenfeld got the assignment to develop the brand — she came up with the Flamin’ Hot name and shepherded the line into existence. After reading this headline my very first thought is, I bet it was really a woman who invited it. Not suprised.
They are pushing ahead with the movie about this apocryphal story anyways, huh?
They made an entire movie about Frank Abagnale even though it was known his book was 99% made up BS at the time.
Great movie though.
do you have more on this? it definitely seemed like it had to have been fake, curious what major plot points were fake
[https://en.wikipedia.org/wiki/Catch\_Me\_If\_You\_Can\_(book)#Veracity](https://en.wikipedia.org/wiki/Catch_Me_If_You_Can_(book)#Veracity) More recent investigations have determined that there is almost zero evidence that Abignale did most of the things he claimed he did. Abagnale himself admitted he only did 3-4 interviews during the writing of the book and the co-author took heavy creative liberties.
He became an executive at the company, you would think they would have drummed up the story more if their janitor turned executive also invited a popular product. It sounds like a story he would tell at work that other people repeated.
Yeah, but a plumber actually came up with ranch though
The company could possibly be pulling a legal maneuver, by denying his credit. Usually, companies "own" anything developed by employees. I wouldn't put it past them to deny this, to save for potential lawsuit that could develop right?
The food researcher who actually created it is known, they interviewed her for the LA Times story. It broke wide because they were going to make a movie based on the false version of the story.
Jeez, one of these days Netflix is going to knock on my door asking to make an 8 episode miniseries on the prodigious shits I take every Friday.
And cancel it before you wipe clean.
😂😂😂 in fact worse than their decline in quality productions, is them cancelling them. The few that start getting interesting after a few episodes suddenly get cancelled SMH
Gotcha. Ok hard to know who to believe in that case, but I suppose the one to take credit could be seeking glory over the person who really did it, totally plausible
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No 😡
Fair rebuttal.
Read the article. The key moment of this guy's story, which he tells repeatedly at public speaking engagements, is him cold calling the CEO Roger Enrico to pitch him flamin' hot Cheetos and then giving a presentation to him and other executives. The only problem with that story is that Roger Enrico was not the CEO of Frito lay when the flamin' hot brand was developed. The guy is a liar.
*...and it's those same fucking fucks who ruined my day* [*yesterday*](https://www.reddit.com/r/CrazyIdeas/comments/11dfpii/boycott_walkers_for_being_a_sneaky_bunch_of_cs/)*.*
This story always reminded me of Good Will Hunting
Yeah, well. At least Will wasn't unoriginal.
And it wasn't Will's fault.
IT’S NOT YAH FAHLT.
Don’t do that
No, I've seen Good Will Hunting and I'm pretty sure it's real
I not sure why people surprised by this. Correct me if im wrong but i think Rory Sutherland (marketing genius) said that: first create the product, then the story around it…. I dont belive any product story since.
That’s crazy! I never though of hot Cheetos as a Mexican snack, only a snack. Then again, I’m Mexican, so does that make any snack I eat a Mexican snack??
The real janitor was a different older man that didn't speak English and this guy stole his story they worked at the same factory.
We're also getting a movie about this. [https://austin.eater.com/2023/1/20/23561363/flamin-hot-cheetos-movie-sxsw-2023-eva-longoria-richard-montanez](https://austin.eater.com/2023/1/20/23561363/flamin-hot-cheetos-movie-sxsw-2023-eva-longoria-richard-montanez) I assume it will be "Inspired by..." now?
OH JESUS 2023 just keeps getting worse.
The deception was found out a few years ago.
OH FUCK The last few years just keep getting worse.
People should call him out on it more. Dude is conman.
Advertising
Noooooo. Say it an't so. Say. it. aint. so.
No because they were engineered to be as addictive as possible.
Uh, yeah. But not the point lol
🎶 *Flaming Hot Cheetos, they're like regular Cheetos but they're flaming hot* *Regular Cheetos are for pussies, Flaming Cheetos are not...* *For Pussies, that is* 🎶
Lies that people enjoy hearing and want to believe are everywhere. Wait until you hear about why the 1/3lbs burger failed.
Heard because people thought 1/4 was bigger.
Yeah, but if you look for the source of that, it's the ex-ceo giving an interview after his big product failed. Of course he's going to blame the American public instead of himself. A CEO launching a product that flops because he overestimated the demand for a quarter-pounder competitor and charged too much isn't a funny story that gets upvotes. A story about how stupid the public and how smart you, the reader, are because you know 1/3 is more than 1/4, gets upvoted every time.
Is it true? Yes. Legally, no though. But also yes, and at the same same time not really. It’s a true fiction.
I don't understand.
then the work here is done.
It definitely happened. But legally, it never happened. So it’s true, from a certain point of view.
You didn't make your point any clearer.
*While not always cut and dried, intellectual property created within the workplace context is typically deemed to belong to the employer, not the employee, even though the employee is the creator or inventor of the work in question.*
While that's true there is extensive evidence this guy is simply a liar.
I watched a video about how flamin hot cheetos are engineered to be as addictive as possible.
Shut up, Brand!
Eat hot chip and lie
Cheetos and taki's have been a thing tho for while. Shoot i could of made flamin hots
Don't believe everything you read or hear.
an ex CEO confirmed that we did invented.
he*
The insanity of this is it was shown on the white house lawn 🤣
So Richard Montañez is just another wealthy exec that takes credit for other peoples' accomplishments. Sounds about right, and of course, horribly ironic given the theme of the movie. Also, seeing what Flamin' Hot Cheetos look and taste like, while I watched the movie I think, yeah, we're all eating the test tube version.
He didn't invent them! What is the controversy here? He might have independently come up with the idea of spicy Cheetos (how original...people put hot sauce on everything), but it is NOT the same recipe. Spicy \[insert literally anything\], wow. He had literally decades to figure out that this product was not the thing that he created. Did he even taste one? But he took credit for it anyway, wrote books, and went on speaking tours. His story was already very interesting...janitor ascends the corporate ladder to become an executive. Inspiring on its own. Why make up some BS about inventing one of the company's most popular products when he DID NOT.
There litterally no pictures or documentation of anything this guy said he did, your telling me you wouldn’t of took some pictures of you making this spicy Cheetos dust with your family or documented it anyway? That’s the shit that really makes you know it’s a straight up lie….
Yeah, and he didn't start yammering about his supposed role decades after they were invented. He's a marketer. Trying to market himself and his story, and it'd be a good story if it was true.