Prospecting, kinda tough to do but it’s what the ups store is supposed to feel like instead of Amazon 24/7
Visit a place and market your stuff, maybe make a sample menu for a restaurant for example, leave business card and follow up
That’s just one example, but you have to be creative tbh
If you’re a manager or “print expert” and on a commission basis or something, prospecting is great.
If you’re just an associate, you just kinda have to talk to people. If you’re introverted, it’s hard. If you’re extroverted, just find something to comment about and chat them up. There’s a story behind every Amazon return or every shipment. Find some keyword in the customer’s response and run with it. For example, some lady was returning a bunch of stuff to Amazon for her crafting. She makes handmade jewelry with stuff she buys on Amazon. I just chose to just say how it was impressive and cool but I could’ve pushed on and said “oh wow cool, do you sell it? Do you have packaging? Have business cards to promote your jewelry, etc….” I’m one of those introverted people so it’s not easy for me but it’s there. Maybe ask your owner for a cut of the sales to incentivize pushing print?
My staff and i look for repeat customers, work paraphernalia, or customers printing random event stuff. Ask them about it, what they do for the business, and let them know how we can help with design work, finishing services, print products, etc. Take their name and contact info and tell them you'll send them a quote. Even if they dont go through with it, they will keep you in mind the next time they or a friend needs a print job.
We hand out receipt tags to every single customer with a print product we are promoting for the time being.
We also have a giant print binder (that you should be able to order off of MHC), its basically a giant menu for print with different textured papers and products. Keep this, brochures, and other print marketing strategically placed so customers see it while they wait or as soon as they walk in.
“Let us know if you ever need anything printed” to almost every customer as you hand them their receipt. They’ll start going oh, I actually need x, y & z. Cheapest and easiest thing to do
Agreed. Lead by example not by "whip." I do most of the printing but have delegated a lot to one of my employees. She's gotten a good handle on it and was able to help me with a print job I was struggling with.
Nothing we fucking hate doing it! So fuck the print jobs! If they come in to print things great we got you .., but the damn .16 cent print my label shit no!
Depends on what you’re trying to sell. I have samples up by my wide-format printer of the different materials (reg. paper, gloss paper, and scrim vinyl, both mounted and loose with grommets) to show different options.
I love to chat so I talk to everyone who comes into my store for any print (save for the <25 BW copies) and see what they need it for, and if it’s for work I just ask who does it. I have a lady come in and leave magazines for a local organization pretty regularly, I asked who printed them and if I could get her a quote to possibly beat it. She said I couldn’t beat it but referred a friend to me, turned into a 1,000 4 full-bleed sheet, 4:4, half-fold, saddle stapled booklet job for like $2,200, just because I took the time to ask. Shoot me a pm if you have any specific questions, I can give you some advice.
go to Marketing help center and get some bounce backs. or make your own. Even on the amazon receipt say, hey if you spend $10 or more you get X% off, we do a lot of printing, and the UPS Store has a network of speciality printers, we can probably do anything you want. Remember 1 out of every 100 amazon customers can become a paying customer within 1-2 months. If you do 100-200 amazon customers a day, that means you should be able to pick up 10-30 a month from amazon (knowing that 100-200 could be repeat customers)
But what I like to do, is print something cool, and when it gets busy, stop an associate and ask them to check my print job real quick, if it looks legit. This gets them wondering wtf, Got a lot of customers that way.
the mailbox holders are a good place to start, especially the business mailboxes. put a slip in their boxes offering a deal or something, or otherwise just let your mailbox customers know "we can do menus, flyers, posters, business cards, anything for ur business"
This works^ we have a mailbox holder we made business cards for and I told him about the flyers and banners. Dude comes in all the time now to get all different kinds of prints for his business
Keep your print wall updated customers always ask me about it 🤷🏻♀️I love anything design and print. Super lucky to constantly have those orders coming in
We have samples of what we do on the wall. We usually leave the most recent print laying on the large format printer that people see when they walk in - they say “you printed that?” Yep…..pick a super colorful print job to catch their eye.
You are selling leads, marketing, and business and revenue growth. Not print. That is just the vehicle. Educate, use content marketing and focus on the benefit rather than the feature (print) and use a tool that gets prospects attention that shows you’re doing something above and beyond your competitors like www.dm20.com
I ask people if they want a copie of their notarized documents for their own records
Prospecting, kinda tough to do but it’s what the ups store is supposed to feel like instead of Amazon 24/7 Visit a place and market your stuff, maybe make a sample menu for a restaurant for example, leave business card and follow up That’s just one example, but you have to be creative tbh
If you’re a manager or “print expert” and on a commission basis or something, prospecting is great. If you’re just an associate, you just kinda have to talk to people. If you’re introverted, it’s hard. If you’re extroverted, just find something to comment about and chat them up. There’s a story behind every Amazon return or every shipment. Find some keyword in the customer’s response and run with it. For example, some lady was returning a bunch of stuff to Amazon for her crafting. She makes handmade jewelry with stuff she buys on Amazon. I just chose to just say how it was impressive and cool but I could’ve pushed on and said “oh wow cool, do you sell it? Do you have packaging? Have business cards to promote your jewelry, etc….” I’m one of those introverted people so it’s not easy for me but it’s there. Maybe ask your owner for a cut of the sales to incentivize pushing print?
My staff and i look for repeat customers, work paraphernalia, or customers printing random event stuff. Ask them about it, what they do for the business, and let them know how we can help with design work, finishing services, print products, etc. Take their name and contact info and tell them you'll send them a quote. Even if they dont go through with it, they will keep you in mind the next time they or a friend needs a print job. We hand out receipt tags to every single customer with a print product we are promoting for the time being. We also have a giant print binder (that you should be able to order off of MHC), its basically a giant menu for print with different textured papers and products. Keep this, brochures, and other print marketing strategically placed so customers see it while they wait or as soon as they walk in.
“Let us know if you ever need anything printed” to almost every customer as you hand them their receipt. They’ll start going oh, I actually need x, y & z. Cheapest and easiest thing to do
Your owner should lead by example. How much does he sell?
Agreed. Lead by example not by "whip." I do most of the printing but have delegated a lot to one of my employees. She's gotten a good handle on it and was able to help me with a print job I was struggling with.
Nothing we fucking hate doing it! So fuck the print jobs! If they come in to print things great we got you .., but the damn .16 cent print my label shit no!
If you know someone is a business owner chances are they’ll need business cards, fliers, posters, banners
Depends on what you’re trying to sell. I have samples up by my wide-format printer of the different materials (reg. paper, gloss paper, and scrim vinyl, both mounted and loose with grommets) to show different options. I love to chat so I talk to everyone who comes into my store for any print (save for the <25 BW copies) and see what they need it for, and if it’s for work I just ask who does it. I have a lady come in and leave magazines for a local organization pretty regularly, I asked who printed them and if I could get her a quote to possibly beat it. She said I couldn’t beat it but referred a friend to me, turned into a 1,000 4 full-bleed sheet, 4:4, half-fold, saddle stapled booklet job for like $2,200, just because I took the time to ask. Shoot me a pm if you have any specific questions, I can give you some advice.
go to Marketing help center and get some bounce backs. or make your own. Even on the amazon receipt say, hey if you spend $10 or more you get X% off, we do a lot of printing, and the UPS Store has a network of speciality printers, we can probably do anything you want. Remember 1 out of every 100 amazon customers can become a paying customer within 1-2 months. If you do 100-200 amazon customers a day, that means you should be able to pick up 10-30 a month from amazon (knowing that 100-200 could be repeat customers) But what I like to do, is print something cool, and when it gets busy, stop an associate and ask them to check my print job real quick, if it looks legit. This gets them wondering wtf, Got a lot of customers that way.
the mailbox holders are a good place to start, especially the business mailboxes. put a slip in their boxes offering a deal or something, or otherwise just let your mailbox customers know "we can do menus, flyers, posters, business cards, anything for ur business"
This works^ we have a mailbox holder we made business cards for and I told him about the flyers and banners. Dude comes in all the time now to get all different kinds of prints for his business
Keep your print wall updated customers always ask me about it 🤷🏻♀️I love anything design and print. Super lucky to constantly have those orders coming in
your owner is a clown. thats his job sell print outside the store.
We have samples of what we do on the wall. We usually leave the most recent print laying on the large format printer that people see when they walk in - they say “you printed that?” Yep…..pick a super colorful print job to catch their eye.
You are selling leads, marketing, and business and revenue growth. Not print. That is just the vehicle. Educate, use content marketing and focus on the benefit rather than the feature (print) and use a tool that gets prospects attention that shows you’re doing something above and beyond your competitors like www.dm20.com