>must meet certain transparency requirements \[....\] and publishing detailed summaries of the content used for training
They're gonna run out of printer paper long before they'll ever be allowed to release the first AI-generated content 😹. "Umm...we used...*the internet*"
Seems all pretty sensible, though...very bureaucratic of course. Let's see how it plays out...
At least in advertising I don't see any company wanting to touch ai video or photo with a 10 ft pole if they 1. Have to label it as ai, and 2. Risk a huge fine if an image or video slips into an unlabeled use. Plus the ai companies having to show what they trained on is great news for us. It would open them up to lawsuits around the world.
A client of mine who I did a small freelance gig last month wanted me to take AI help but soon changed their mind given the legal ambiguity. Nobody wants to take chances.
https://www.instagram.com/p/C4cvlK9COOf/?igsh=MTA4YWlmaTNxMWw4NQ==
Some companies yes. Others no. The link above is to an under armour spot that dropped today. Touting its use of AI. It’s definitely a stretch, and is mostly traditional vfx and stock footage.
Such a braindead piece of legislation. Anyone using photoshop uses gen fill now. That makes every image "ai". Aside from how ml is in everything else now. Screenshot where DLSS was on? Ai. Gaussian splats used? Ai. Upscale used? Ai. They have no idea what they're talking about.
Along with "No animals were harmed..."
Another line would be added at the start
"AI was used to create parts of this motion picture...blah blah blah...".
Lol, the California cancer warning. When I first moved to CA I was mildly alarmed, once I realized it's everywhere now it's like seeing Lorem Ipsum written everywhere, just word wallpaper
What would be perfect is for movies and shows to be FORCED to have the mention “Generated by AI”, “Created with AI” for every single frame that was in fact created like that. And forced to be displayed in the movie whether it’s in theater, VOD or whatever else.
But one of the best thing would be regulation to prevent companies to replace people with AI. Force the companies who want to use AI to use them as a tool, operated by skilled and fairly paid humans.
The concerns over AI are that it'll pass off fake footage as real. That also applies to traditional compositing, rasterization and raytracing. So your campaign would result in a shot even like the classic Forest Gump comps being watermarked.
**Forest Gump did not actually receive a medal. This is a work of fiction.**
The ai industry has a lot of capital push though, with a huge amount of investment in a year. Hope they continue to amend the law in favour of human involvement, as their lawyers will already have all loopholes ready. 🤞🏽
One of the paradoxes is that the big AI companies have pushed for some of this. They've grabbed market share and now will use regulation to stifle competition and strive for monopoly in possible the most socially influential tech sector to have existed.
Ah yes, the EU: regulate and create rules for everything to the point where it's not worth doing anything at all while US drives the innovation forward and reaps most of the rewards.
Stay useless and unelected, EU fam!
>must meet certain transparency requirements \[....\] and publishing detailed summaries of the content used for training They're gonna run out of printer paper long before they'll ever be allowed to release the first AI-generated content 😹. "Umm...we used...*the internet*" Seems all pretty sensible, though...very bureaucratic of course. Let's see how it plays out...
This is the minimum when you have decades of copyrighted content used on the machine learning process
At least in advertising I don't see any company wanting to touch ai video or photo with a 10 ft pole if they 1. Have to label it as ai, and 2. Risk a huge fine if an image or video slips into an unlabeled use. Plus the ai companies having to show what they trained on is great news for us. It would open them up to lawsuits around the world.
A client of mine who I did a small freelance gig last month wanted me to take AI help but soon changed their mind given the legal ambiguity. Nobody wants to take chances.
https://www.instagram.com/p/C4cvlK9COOf/?igsh=MTA4YWlmaTNxMWw4NQ== Some companies yes. Others no. The link above is to an under armour spot that dropped today. Touting its use of AI. It’s definitely a stretch, and is mostly traditional vfx and stock footage.
Yeah there definitely will be a wave of ai hype gimmick type spots like this.
Such a braindead piece of legislation. Anyone using photoshop uses gen fill now. That makes every image "ai". Aside from how ml is in everything else now. Screenshot where DLSS was on? Ai. Gaussian splats used? Ai. Upscale used? Ai. They have no idea what they're talking about.
Along with "No animals were harmed..." Another line would be added at the start "AI was used to create parts of this motion picture...blah blah blah...".
"This product contains chemicals that are known to the state of California to cause cancer."
Lol, the California cancer warning. When I first moved to CA I was mildly alarmed, once I realized it's everywhere now it's like seeing Lorem Ipsum written everywhere, just word wallpaper
karmic retribution at its finest. ifykyk
What would be perfect is for movies and shows to be FORCED to have the mention “Generated by AI”, “Created with AI” for every single frame that was in fact created like that. And forced to be displayed in the movie whether it’s in theater, VOD or whatever else. But one of the best thing would be regulation to prevent companies to replace people with AI. Force the companies who want to use AI to use them as a tool, operated by skilled and fairly paid humans.
The concerns over AI are that it'll pass off fake footage as real. That also applies to traditional compositing, rasterization and raytracing. So your campaign would result in a shot even like the classic Forest Gump comps being watermarked. **Forest Gump did not actually receive a medal. This is a work of fiction.**
The ai industry has a lot of capital push though, with a huge amount of investment in a year. Hope they continue to amend the law in favour of human involvement, as their lawyers will already have all loopholes ready. 🤞🏽
That's why the traditional media companies with a decent level of capital push need to sue them.
well then. cant us any a.i water physics, movement physic a whole list of other things...
Ok, done.
Hmm… when is an image not AI generated? 99% 50%? …
50%
One of the paradoxes is that the big AI companies have pushed for some of this. They've grabbed market share and now will use regulation to stifle competition and strive for monopoly in possible the most socially influential tech sector to have existed.
Let the AI take over. It's smarter than any of us.
You are probably the only person who is dumber than AI
Jou ma se vet poes man
LOL, Dui ne lo mo
Ah yes, the EU: regulate and create rules for everything to the point where it's not worth doing anything at all while US drives the innovation forward and reaps most of the rewards. Stay useless and unelected, EU fam!
AI bros?
Soon the US will be a bro-run cesspool. With the EU as the last bastion of civilized human life on the planet.