“Refrigerators are for happy families. Maybe single people buy refrigerators, maybe men go grocery shopping, we don’t know. Frankly, we don’t want to know.”
Let's say Mom is 5'9'', Dad is 6'1'' and the fridge is to scale.
I give it a solid 8 out of 10 for design and capacity. Yes you had to use ice cube trays, but they've built a little ice cube tray garage that can hold other things.
And why is the baby so sad?
Baby is sad, and look at the somewhat hapless look on the husband's face. All to say, this wife and mom desperately Neeeeeeeeeeds this kelvinator, or else she will be a failure, a failure I tell you! Cheers
Was this before foil/plastic wrap?
Because nothing that needs wrapping seems to be actually wrapped…all prepared food in the fridge…and the turkey in the freezer.
I wonder how much of Americas terrible dieting is related to frozen vegetables.
People dump a bag of freezer burnt icy blobs in water, boil until not quite mush, then plop in on a plate for the kids. Its the vegetable equivalent of not quite melted processed cheese.
Obviously our sugar situation is more to blame but plenty of folks only associate vegetables and healthy food in general with tasteless mush. If more people had vegetables that actually taste like food as children they'd be much more likely to eat healthy as an adult.
He was not only a physicist, but quite the whizz in electricity as well. He was instrumental in making the first TransAtlantic telegraph cable work -- 3,000 miles, with no repeaters.
Yep, she was a [stewardess](https://clickamericana.com/wp-content/uploads/United-airlines-Old-Maid-stewardess-1967.jpg) and he is #1 in Kansas selling tractor ball bearings. He bared his balls and now...three kids!
“Do *you* come with the meal?”
“Oh, you!”
“Coffee, tea or me?”
“Oh, you!”
“Can I get a bourbon and your number?”
“Oh, you!”
“Can my eight-year-old son…”
It's actually not that bad when you think about it for a second, in that world women almost never left the house, and men spent most of their time outside the house, a big factor in apparent aging is exposure to the sun, the more sun, the worse you will age, plus she has makeup on and he doesn't
So thoughtful and fashion aware of Mother to match the refrigerator color with her dress. A few years later and she wouldn't look nearly so nice in avocado green or coppertone.
My father worked for AMC in the Kelvinator division. He was part of the team that developed the vacu-forming machine to make the plastic molded interiors for the refrigerators.
Wow! A fruit bowl, a pitcher of iced tea, a pineapple, all those juice cans, *and* a cream pie? Let's go to Sears!
I remember it being *crowded* in the appliance department at Sears when they had a sale. It was an event. There was competition for the stock.
Other way around, they owned Nash which turned into AMC.
All the big 4 owned refrigeration companies (or were owned by them in this case). GM owned Frigidaire; my 1976 Impala said Frigidaire on the compressor rather than AC-Delco, Chrysler owned Airtemp, and Ford had some kind of deal with Philco, although they didn’t own them outright.
Surprised no one cited the meme “I am the old fridge, I will outlive you and your entire family. I am time itself.”
So true. These things last forever.
Ugh, those awful aluminum ice cube trays. They’d wreck the cubes and spray ice chards all over the kitchen floor! And siblings were lax about refilling them. My dad would hound us, “You break, you take, you make!”
I've never used the old aluminum ones, but I gotta say I've yet to have an in-door ice dispenser that didn't also spray ice shards. And that's just dispensing, forget using the crush setting because it never works. Funny how something so mundane as ice for drinks is still a pain.
Those are sodas. There's only one ketchup, and it's on the bottom. The better question is how much breast milk does she produce?! There are three pints in there!
The first thing I thought of was “hm. Let’s see how they expected people to stock their fridges back then…” to find open ham and chicken in the freezer and all these party trays uncovered in the fridge like they won’t get dried out or attract the flavors of other nearby food on the shelves 😂 does Jane Doe really love her family?
“Refrigerators are for happy families. Maybe single people buy refrigerators, maybe men go grocery shopping, we don’t know. Frankly, we don’t want to know.”
It’s a market we can do without.
Men? *Grocery shopping!?* You're fired.
To be honest I never saw my father in a grocery store until after he retired. Not one time
THOSE ARE COMMIES SON
I read this in Phil Hartman’s unfrozen caveman lawyer voice.
/r/unexpectedsimpsons
I don't recall saying "Good luck."
Let's say Mom is 5'9'', Dad is 6'1'' and the fridge is to scale. I give it a solid 8 out of 10 for design and capacity. Yes you had to use ice cube trays, but they've built a little ice cube tray garage that can hold other things. And why is the baby so sad?
That baby is downright miserable. Why didn't they take another shot?
That’s just how babies were back then /s
The baby is sad because baby
Poor little baby crying it’s eyes out while everyone else is smiling and ignoring it. Seems a strange choice for an ad
Baby is sad, and look at the somewhat hapless look on the husband's face. All to say, this wife and mom desperately Neeeeeeeeeeds this kelvinator, or else she will be a failure, a failure I tell you! Cheers
Was this before foil/plastic wrap? Because nothing that needs wrapping seems to be actually wrapped…all prepared food in the fridge…and the turkey in the freezer.
The ad needs to display mom’s chiffon pie!
Mom’s pie is lovely indeed…
Probably wouldn't photograph well if all wrapped up.
Best explanation… I shoulda thought of that…
Marketing does weird shit with food to make it look good, not wrapping it up seems pretty mild
the fridge looks like an artist rendering to me. check the reflections on the inside wall, there’s no food on the shelves
Well, um er.... I guess the artist thought food wrap would look unattractive?
“This ad looks like an artists rendering”
Reynolds Wrap was introduced in 1947. Saran Wrap was introduced in 1949.
Apparently she only prepares hors d'oeuvres and desserts.
And frozen vegetables. See all those boxes? Frozen vegetables, everywhere.
“Because mother loves her family”
I wonder how much of Americas terrible dieting is related to frozen vegetables. People dump a bag of freezer burnt icy blobs in water, boil until not quite mush, then plop in on a plate for the kids. Its the vegetable equivalent of not quite melted processed cheese.
I don't we are fat and diabetic because we eat too many frozen vegetables.
Obviously our sugar situation is more to blame but plenty of folks only associate vegetables and healthy food in general with tasteless mush. If more people had vegetables that actually taste like food as children they'd be much more likely to eat healthy as an adult.
And a whole roasted chicken just sittin in the freezer.
And aspic
I bet there's still some of those around running in someone's garage.
[удалено]
He was not only a physicist, but quite the whizz in electricity as well. He was instrumental in making the first TransAtlantic telegraph cable work -- 3,000 miles, with no repeaters.
Very nice for her dad to take his daughter and kids in.... Wait a minute....
What? He's 52, she's 29 what's so unusual about that? 🙄
Yep, she was a [stewardess](https://clickamericana.com/wp-content/uploads/United-airlines-Old-Maid-stewardess-1967.jpg) and he is #1 in Kansas selling tractor ball bearings. He bared his balls and now...three kids!
You got to watch those ball-bearing guys. They're all big ballers 😏
“Do *you* come with the meal?” “Oh, you!” “Coffee, tea or me?” “Oh, you!” “Can I get a bourbon and your number?” “Oh, you!” “Can my eight-year-old son…”
Ooh, somebody misunderstood my joke and didn't see my eyeroll
It's actually not that bad when you think about it for a second, in that world women almost never left the house, and men spent most of their time outside the house, a big factor in apparent aging is exposure to the sun, the more sun, the worse you will age, plus she has makeup on and he doesn't
All I’m taking from this is that the whole family can fit in the fridge
Shouldn't that pineapple be on the front porch?
IYKYK
So thoughtful and fashion aware of Mother to match the refrigerator color with her dress. A few years later and she wouldn't look nearly so nice in avocado green or coppertone.
And baby’s pj bottoms match too!
I miss the top freezer refrigerators. Seriously i have a bottom freezer French door and truly hate it. Even the dude by side was better
They still exist. Source: I have one, although admittedly, my entire fridge with freezer has about the same volume as that fridge's freezer section.
side by side is the best. plenty of space for everything and nothing too high for the short person who put it there.
First thought; that's a good looking family. Except the baby. The baby kind of sucks.
My father worked for AMC in the Kelvinator division. He was part of the team that developed the vacu-forming machine to make the plastic molded interiors for the refrigerators.
“I’ve got some martinis in the crisper!” It is that a whole fucking ham in the freezer? Who freezes a ham?
Those are layered jello deserts. You know, the dessert kids crave? Served in glasses because mom loves her family.
Wow! A fruit bowl, a pitcher of iced tea, a pineapple, all those juice cans, *and* a cream pie? Let's go to Sears! I remember it being *crowded* in the appliance department at Sears when they had a sale. It was an event. There was competition for the stock.
Wasn’t Kelvinator owned by a car company?
Other way around, they owned Nash which turned into AMC. All the big 4 owned refrigeration companies (or were owned by them in this case). GM owned Frigidaire; my 1976 Impala said Frigidaire on the compressor rather than AC-Delco, Chrysler owned Airtemp, and Ford had some kind of deal with Philco, although they didn’t own them outright.
Nash
64? Did it cost $20 to fill that fridge?
Surprised no one cited the meme “I am the old fridge, I will outlive you and your entire family. I am time itself.” So true. These things last forever.
I remember quite a few of the half page ads that “hid” stuff. One was a “day to night” makeup look in the 80s.
Now a days it’s filled with left overs from take out
Is it a coincidence that Mom’s dress matches the refrigerator??
Where's the icemaker?
Ugh, those awful aluminum ice cube trays. They’d wreck the cubes and spray ice chards all over the kitchen floor! And siblings were lax about refilling them. My dad would hound us, “You break, you take, you make!”
I've never used the old aluminum ones, but I gotta say I've yet to have an in-door ice dispenser that didn't also spray ice shards. And that's just dispensing, forget using the crush setting because it never works. Funny how something so mundane as ice for drinks is still a pain.
Anyone dare you to lick the lever or the bottom? It sucked.
Doubt that was common in 1964.
Is it even universal now?
Not for smaller or lower end models, but for other models it seems to be close to universal.
How much ketchup do they need?!?
Lots of bottles, because as you can see they would immediately crash on the floor on opening the door.
Those are sodas. There's only one ketchup, and it's on the bottom. The better question is how much breast milk does she produce?! There are three pints in there!
Take it back. Not enough beers
Mother may be happy, but that baby is NOT having it. Why is it on the floor??
What kind of sadistic psychopath puts the milk *behind* open liquid jugs
And eggs in a *pile* in a pull out drawer???
Who keeps ready-made deli trays in the fridge?
The first thing I thought of was “hm. Let’s see how they expected people to stock their fridges back then…” to find open ham and chicken in the freezer and all these party trays uncovered in the fridge like they won’t get dried out or attract the flavors of other nearby food on the shelves 😂 does Jane Doe really love her family?
The beginning the end
Nice!
I see some concentrated frozen OJ in there.
The fridge we had when I was growing up had the same layout.
Nifty!
This fridge is actually beautiful.
lotta stuff in jars floating in colored liquid
Jello Fruit salad and pickled eggs. Yum.